Results report and Survey findings

1. Results Report
Having looked at my results, it is evident that the action conventions appeal to the target
audience more than anything. It was less likely however, that the target audience were
interested in the Rom-Com conventions and fantasy conventions within the film. There are
many aspects of the trailer that would appeal to the target audience. For example, the older
characters in the filmwould almost certainly appeal to the target audience as the target
audience is mainly older fans and children. The older Characters would appeal to the older
fans because there is a sense of familiarity for them and they would also be very excited to
find out what happens to these characters. A good example of this would be when we see
Luke Skywalker and R2-D2. Another good example of this is when Han-Solo and Princess
Leia hug each other. This would have excited fans as it would leave them wondering what is
causing them to hug and would remind them of the older Star Wars fans, appeasing them.
Explosions within the trailer that are seen very regularly would also more than likely
appease the younger fans. This is because explosions are an action convention. This appeals
more to a younger audience. This was very evident in my survey.
There are many aspects of the trailer that would influence the target audience to watch the
film. For example, the comeback of the Millennium Falcon, this would be very intriguing for
older fans and would make them want to watch the filmmore due to the fact that this has
always been such an iconic spaceship within Star Wars and many Star Wars fans wondered
whether or not they would ever see this in a new Star Wars film. Therefore, it would entice
the target audience of older fans to watch this as they want to see what happened to the
Space ship and will remind them of the old Star Wars films, giving a real sense of nostalgia.
Another aspect of the trailer that may influence the target audience to watch the film is the
explosion right in front of Fin and Rey. This is a huge action convention within the filmand
afterwards we can see Rey and Fin looking very perplexed and shocked. Here, we know that
something bad must have happened. This would entice the younger target audience to
watch the filmas it would intrigue them as to what had happened and wonder how they
were going to fix the problem. At the end of the trailer, we are also told that the filmis
going to be shown in IMAX. This would me more appealing to the younger target audience
fans as this is something that they are more used to as they have grown up with. The older
target audience, however, this would not appeal to as much as they would be so used to
seeing it in the cinema normally. They would also more than likely like to have a hard copy
of the film as well, the fact that they would have more flexibility spending power wise would
mean that they were able to do this.

4. Other questions that I asked included:
How old are you?
What is your gender?
What is it about the filmthat appeals to you?
I had responses such as;
“Continuing with the new characters, as well as the older characters.”
“Seeing all the original Characters.”
“All aspect of the film”
“The action conventions.”
“The special effects and Storyline.”
“Exciting.”
“The traditional good v evil fight, in space ships, blasters and light sabers. Cowboys, knights
all rolled into one with a cool loveable rogue space cowboy hero and princess love story,
what not to like, all the genres in the movie.”
“It’s the next instalment to an amazing series that allows us to see where the characters are
in the future”
“There is a strong female character.”

5. How many Star Wars films have you seen?
Survey Findings
Within my Survey I found that most of the people that answered it were in the age range of
16-25, very closely followed by 36 year olds plus. This is not too surprising in that many 36
year olds plus responded as this is very much who Star Wars tends to appeal to as they
would have more than likely seen the film when it first came out and are more likely to have
watched more Star Wars films, which is proven in my survey as more older people have
watched more Star Wars films than younger people have. All of the males within the
responses said that the male characters were their favourite characters, this shows a strong
sense of personal identity. Within the responses most of the females said that their
favourite character is Rey, showing a strong sense of personal identity. Within the Male
responses that i got there was a very mixed opinion on what conventions they liked most
about the film with some saying Action, and Rom-com and another saying the action
conventions .Most females also said that they prefer either the action conventions or Sci-fi
conventions within the film with only one saying something different which was the Rom-
com conventions within the film. Stereotypically this would be seen as quite unusual as
stereotypically it would be thought that a man would be less likely to like the Rom-com and
a woman would be more likely to say it. Stereotypically, it would be seen far less likely that a
woman would say that the action conventions were her favourite conventions within the
film. Generally, it tended to be the case that most men and women would pay the same
amount to go to the cinema, with most saying that they would spend somewhere within the
region of £11.00-£20.00. However, it did seem that it would be the 36 year olds plus that
would be the ones that would be spending more on merchandise and toys. This may be
because they have a larger income than the younger people.

6. What aspects of the film would appeal to the target audience?
Like the Trailer, the aspects of the film that would most appeal to the target audience are
the action and sci-fi conventions. This is because the majority of Star Wars films although
having a variety of conventions, particularly focuses on the action and sci-fi conventions.
This is because the target audience of this film, is mainly core fans of the filmas these
people are likely to show a real passion for the new films and would be the most excited to
view the new film. They would certainly like to see elements of nostalgia within the film. For
example, when Han-Solo and Princess Leia have a very in depth conversation and when they
hug. This is due to their romance that is seen within the older Star Wars films, making older,
core fans very excited as it shows that the producers of the filmhave not forgotten Star
War’s original roots. Making the Core fans feel a sense of nostalgia is important to keep
them interested in watching the new Star Wars films.