Results Report

1. Results Report
Having looked at my results, it is evident that the action conventions appeal to the target
audience more than anything. It was less likely however, that the target audience were
interested in the Rom-Com conventions and fantasy conventions within the film. There are
many aspects of the trailer that would appeal to the target audience. For example, the older
characters in the filmwould almost certainly appeal to the target audience as the target
audience is mainly older fans and children. The older Characters would appeal to the older
fans because there is a sense of familiarity for them and they would also be very excited to
find out what happens to these characters. A good example of this would be when we see
Luke Skywalker and R2-D2. Another good example of this is when Han-Solo and Princess
Leia hug each other. This would have excited fans as it would leave them wondering what is
causing them to hug and would remind them of the older Star Wars fans, appeasing them.
Explosions within the trailer that are seen very regularly would also more than likely
appease the younger fans. This is because explosions are an action convention. This appeals
more to a younger audience. This was very evident in my survey.
There are many aspects of the trailer that would influence the target audience to watch the
film. For example the comeback of the Millennium Falcon, this would be very intriguing for
older fans and would make them want to watch the filmmore due to the fact that this has
always been such an iconic spaceship within Star Wars and many Star Wars fans wondered
whether or not they would ever see this in a Star Wars film. Therefore, it would entice the
target audience of older fans to watch this as they want to see what happened to the Space
ship and will remind them of the old Star Wars films, giving a real sense of nostalgia.
Another aspect of the trailer that may influence the target audience to watch the film is the
explosion right in front of Fin and Rey. This is a huge action convention within the filmand
afterwards we can see Rey and Fin looking very perplexed and shocked. Here, we know that
something bad must have happened. This would entice the younger target audience to
watch the filmas it would intrigue them as to what had happened and wonder how they
were going to fix the problem. At the end of the trailer, we are also told that the filmis
going to be shown in IMAX. This would me more appealing to the younger target audience
fans as this is something that they are more used to as they have grown up with. The older
target audience, however, this would not appeal to as much as they would be so used to
seeing it in the cinema normally. They would also more than likely like to have a hard copy
of the film as well, the fact that they would have more flexibility spending power wise would
mean that they were able to do this.

3. Other questions that I asked included:
How old are you?
What is your gender?
What is it about the filmthat appeals to you?
I had responses such as;
“Continuing with the new characters, as well as the older characters.”
“Seeing all the original Characters.”
“All aspect of the film”
“The action conventions.”
“The special effects and Storyline.”
“Exciting.”
“The traditional good v evil fight, in space ships, blasters and light sabers. Cowboys, knights
all rolled into one with a cool loveable rogue space cowboy hero and princess love story,
what not to like, all the genres in the movie.”
“It’s the next instalment to an amazing series that allows us to see where the characters are
in the future”
“There is a strong female character.”
How many Star Wars films have you seen?