2. Corinne Day
Photographer
"Fashion magazines had been selling sex and glamour for far too long. I wanted to instill
some reality into a world of fantasy." - Corinne Day
Corinna Day’s work was genuine and raw and that’s why her images touches such a wide
audience. She also opened the door for new photographers by showing her understanding
of how fashion photography didn’t have to be an exclusive club for the wealthy and
privileged. The self-taught processes of Day’s work gave her fashion photography a harder,
less glossy look, she had real elements to the fashion image making. Her lifestyle and
fashion images of the 1990’s came to be known as ‘grunge’ and grew into an international
style. She captures the natural beauty of her models and portrays it powerfully without
dramatizing the settling and costume. Day was all about capturing the personality of her
models, and the moment itself. Thy style of the british vogue shoot evokes a feeling of
loneliness and urban alienation, this is indicated with alone Kate Moss in a state of
undress. Loneliness is portrayed again in one image, Kate is peering out the window to the
rest of the city with a blank expression on her face suggesting boredom at her
loneliness. They also show Kate Moss’ slender frame and her look became mainstream; a
thin, androgynous look, this look became the waif and was also known as “heroin chic”.
5. Katie Grand
Katie grand's resume is draw droppingly successful and inspirational, it seems she has no
limits. In addition to her role as editor-in-chief of Love magazine, grand also works as a
stylist and creative consultant, having worked on some of the most style defining shows and
advertising campaigns in recent years. She is also senior contributing fashion editor of
Interview magazine, Contributing Fashion Editor of GQ and regular contributor to Vogue
Paris, Vogue Japan and Vogue Home International.
Pop is a British fashion magazine co-founded in 2000 by Ashley Heath and editor Katie
Grand. The first issue was launched in September 2000, Grand said that’s her main
concept was that "it to be really jolly. And pink - I was obsessed with it being pink".
In 2008 Grand left Pop, along with creative directors Swillingham and Spalding, to establish
a rival magazine, Love, published by conde Nast. Like Pop, Love is also bi-annually
released and both magazines had a similar style and aesthetic this is obviously due to Katie
Grand
Pop relaunched in an online digital format as THEPOP.COM and the first issue under new
management was released in September 2009.
The aesthetic of both of these magazines reflects Grands style, her style stands for the fact
it isn't following fashion but setting fashions agenda. Her magazines is set for designers, for
artists, for anyone looking for visual ideas, for anyone who loves fashion and design. Their
6.
7. Drew Jarrett
Photographer
Drew Jarrett's individual approach to photography has been recognized over the last 20 years
as a unique and consistent style. He captures moments and uses all the aspects (lighting,
setting, fashion) of an images for the effect he's portraying. He believes in raw beauty instead
of creating it, you see this through his images where the models are natural and its not Posey
at all its all about the moment.
I chose to research Jarrett's work because his style is the style I want to try portray. I like the
natural, capturing a moment images because of how real they feel. I like the idea of capturing
actions and moments and then moments being seen through a visual of art and fashion.
Drew jarret began his photography career whilst livig in West London, along with
photographers Mario Sorrenti and Glen Luchford and working with Corrine Day and Melanie
Ward. He was finding himself and his asethetic, refining his eye with his camera. He began
taking images of his friends and family and even hijacking his froends shoots once he became
bored of high hairdressing job. His first published work was a book called "1994," this would at
the time not get the attention he expected or deserved but years later would become iconic
images. The book consisted of his contacts sheets being chopped up and collaged together,
its filled with street photography and impromptu portraits, two aspects of photography I want in
my own magazine.
9. VOGUE Magazine
Vogue is a fashion and lifestyle magazine covering many topics including fashion, beauty,
culture, living, and runway. Vogue began as a weekly newspaper in 1892 in the United
States, before becoming a monthly publication years later. The British Vogue was the first
international edition launched in 1916, while the Italian version has been called the top
fashion magazine in the world. As of today, there are 23 international editions. Arthur
Baldwin Turnure, an American business man, founded Vogue as a weekly newspaper in the
United States in 1892. The first issue was published on December 17, the same year the
magazine was founded and was sponsored by Kristoffer Wright. Condé Montrose Nast
purchased Vogue in 1905, another business man who's publications background had grown
into one of the most impressive resume.
At the beginning, before photography, illustrators created lettering that worked with the style
and theme of the illustrations. When fonts began to be used Vogue varied their use between
serif and sans serif, after 1955 Vogue starting using a modern (diode) font and it
became consistent and stuck from then on. The magazine doesn't have a logo but uses its
masthead for brand recognition. Vogue changes the title colour depending on the magazine
cover art, they allow the set colour scheme to cohesively play throughout the theme of the
issue.
10. GENDER
Female — 77%
Male — 23%
AGE
16-24 years — 28%
25-34 years — 34%
35-44 years — 21%
45+ years — 17%
Employed – 72%
Business owners, managers, specialists, white-collars – 62%
High income and above average – 74%
63% female visitors of premium department stores read Vogue
42% buy clothes and shoes at least once a month
46% spend on clothes and shoes over 30 thousand rubles
58% spend on personal care over 10 thousand rubles
Vogue is primarily aimed towards women
who are successful and beautiful and who
wants to be aware of all the novelties of
fashion and beauty. These are mostly
wealthy, ambitious woman, so the first aim of
the magazine is to provide to target audience
the latest and the most interesting
information about beauty and fashion. Vogue
has managed to stay relevant and one of the
most prestigious fashion magazine over a
long amount of time, this is helped by the fact
vogue that 23 international editions have
been created, therefore all fashion and
beauty from across the globe are being
covered and published across the globe.
Therefore being in style and up to date in
multiple places/cultures allows vogue to be
seen as a setting stone and a go to for trends
and beauty tips.
Vogue Magazine
11. 93 Magazine
'A projection of visual content for makers of all disciplines published in the medium of print -What
we did then and who we are now' - 93 Magazine twitter Bio
93 Magazine is a visual culture magazine the showcases Manchester's up and coming talents,
from photographers to hairdressers with an interest in graphic design, 93 lets those who have no
where but their own social media to show the world their passions and talents.
93 Magazine has a very modern approach to layout and aesthetic. They portray the understanding
how sometimes an image doesn't make sense but the visual aesthetic gives it the attitude
its portraying.
Their audience is niche due to location and funding. 93 magazine is Manchester based and
indulges on the Manchester love with the people all linking to the popular city. They appeal to;
photographers, stylist, musicians, people with a creative career but also people who have interests
in the same topics. Manchester locals are also a huge part of their target audience as it allows
locals to see the up and coming talents of the local people and a sense of pride will keep these
buyers buying new issues.
The reason I chose to research 93 magazine was due to the layout and themes. This magazine
changed my view on my own, it made me aware of the type of photography and the reactions I
want to get where different to the theme of magazine I was planning on creating. This research of
93 magazine gave me a very clear understanding of my product. This happened through viewing
12. Target Audience
When conducting research, I gained knowledge about all types of audience that read different types
of magazines. From this I learnt that the majority of people who read fashion photography
magazines were females about the age of 25 years old. I knew I wanted my magazine's focus to be
photography, but after gaining knowledge from these statistics and also looking into different styles
of photography magazines. I also knew I wanted a magazine aimed towards my own age group (18-
21 year old's) and also for them to not only enjoy reading my magazine but to be able to relate to it
as well. After looking at a couple of statistics and also looking into different styles of photography
magazine's, I changed my direction away from fashion. I chose that my target audience would be
generation Z, and in particular 18-21 year old's. Generation Z were born between 1995 and 2009,
they are a cohort that is more populous and influential on consumer spending and electronic
communications than any other generations before them. 60% of generation Z would support
brands that take a stand for serious issues, from this I took that generation Z want a voice and want
to be heard and therefore had the idea to feature people from generation Z in my magazine. I
wanted to have different individuals of my target audience representing their own generation.
13. Insight
I began my research by choosing three influential people who's work and career, I can pull
ideas and inspirations from due to their style and aesthetic and their impact and audience. I
then looked at published products (magazines) that I also believe to be similar to my own
magazine idea. When looking at published products, I looked at: audience, market and
production. About half way through completing my research, I decided that I wanted to
change the complete style of my magazine, I started debating if I should change the style
from a fashion photography magazine to a social culture photography magazine. I ultimately
began thinking of making the change when I found '93 magazine' and saw how their style
and layout related to my ideas of raw photography and "capturing the moment" aesthetic
that I was after, also it was a completely different style magazine and completely different
style photography that what I've produced before and I like the idea of a change and the
challenge from anew style that I haven't produced before. After finalising the fact I was
changing my product style, I realised my new magazine idea had a smaller, niche target
audiences therefore I had the idea of creating an Instagram profile to go along side my
magazine. This creates a social media audience separate from my audience who buy and
view the printed version of the magazine. This social media profile will widen the reach pf
people that can view the content of my magazine, through the fact social media runs todays
generation and reaches a worldwide audience.
14. Bibliography
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Idea. Drew Jarret 1994. Available: http://www.ideanow.online/store/Drew-Jarrett-1994-p92678216. Last accessed 23/01/19.
PYLOT. (2019). PYLOT MAGAZINE . Available: https://www.pylotmagazine.com. Last accessed 29/01/19.
CONDE NAST JSC. (2017). Brands / Vogue / Audience. Available: https://www.condenast.ru/en/portfolio/magazines/vogue/circulation/. Last
accessed 28/01/19.
Socialbakers. (2019). LOVE MAGAZINE Twitter Followers. Available: https://www.socialbakers.com/statistics/twitter/profiles/detail/41469938-
thelovemagazine. Last accessed 29/01/19.
Naomi Boyles. (February 29, 2016 ). LOVE MAGAZINE . Available: http://naomiboylesmakeup.wixsite.com/blog/single-post/2016/02/06/Love-
Magazine. Last accessed 29/01/19.
Max Lakin. (2017). These 1994 Pictures of Kate Moss, Stella Tennant, and Milla Jovovich Could've Been Iconic. But They Haven't Been Seen Until
Now.. Available: https://www.wmagazine.com/story/kate-moss-stella-tennant-unseen-pictures-drew-jarrett-1994 Last accessed 6/01/19.
Millenialsmarketing.com
Vogue.com
