2. Mind Maps/Brainstorms
Star by using the first few slides to create mind
maps and or brainstorms for ideas related to
your project. Get as many possibilities as you
can.
Don’t worry about practicality, suitability or
potential at this stage. You will assess the ideas
later.
3. Mind Maps/Brainstorms
My Client: Ecothirst
Location: New Zealand/ Australia
Product: Glass tea infuser bottles
Main Points:
• Eco-friendly
• Nautral/ Nature
• High-end
• Sustainable and reusable
• Mainly female buyers
Project Ideas:
• Instagram Adverts - images of models with product – creative imagery – different climates – short
videos
• Adverstint Brochure – A6 or A7? - Images – Imformation on product – buying imformation
7. Development
• Development should include mood boards or other visual
examples of work. It could include basic mock ups of your
vision for the project using the work of others.
• These don’t need to be the same quality as your finished
pieces but they a good indicator of where your project is
going.
• As this is not final work, it may include work from others.
• You could include test work or practice work here too to
further develop your skills.
8. Developed Idea 1
These images give an example of
the images I plan to take for
Instagram advertisements that
include a model who will
be represented as a customer
and also a model advertising the
product on the business' behalf.
I want the shoots to be natural
when they're being presented as
customers enjoying the product.
And a more posed and
professional photoshoots when
being taken for the intention of a
professional advert for the
business to upload to their
business Instagram.
9. Developed Idea 2
These images of examples of the
photos I want to take primary
focused on the product with no
model or atlas without any focus
on the model.
I want to use different natural
settings to show off the high
quality product creative imagery, I
want to key points of the product
(eco-friendly) to be represented in
the images I take through settings/
locations.
10. Developed Idea 3
Stapled Pocket sized Brochure
Up to 20 pages (incl. cover)
A7 size and gloss, matt or UV
finish
Single or double staple stitch
To the left is an exampled illustration
of the brochure I plan on creating for
the company EcoThirst. I plan on
making a pocket sized (A6) booklet
with all the information on all the
products from the company. Each
product will have two pages, one for
an image and one for information on
the product. I'll keep the theme of
natural and eco friendly throughout so
that the right representation the
company wants is being protrayed.
11. Assessment of final ideas
Suitability for audience:. Do you think your audience will engage with your ideas?
Suitability for client: Does your idea fulfil the brief your client gave you?
Timescales: Is your project practical and manageable in the time you have?
Yes, I believe my audience will engage with my ideas for the content I'm going to create
for my client project because the audience I'm addressing is based of being active,
healthy and eco friendliy and all my ideas are based of those representations. The brif
my client gave me was to 'highlight the represenatations of the product with creative
imergy and correct information'. I belive my ideas fiflil the brief because ive made sure/
planned my project and each factor the cliened ive included. My client project is
magagable in the time frame I have as long as I stay on track with production and leave
enough time for my evaluation.
12. Week 1 Week 2 Week 3 Week 4
Have a clear plan
for production
completed and any
props I need make
sure they're
ordered.
Start with the
photoshop
element for the
brochure.
Start photoshoots
with models in
different settings /
locations.
Finish off the
brochure and edit
the images to send
to client for
Instagram
advertisements.
Production Plan
