1) The author explains that they have been experimenting with "beef" or conflict in the music industry by creating fictional scenarios online involving various rappers like French Montana, 50 Cent, and Ice Cube.
2) They apologize for any offense caused, explaining they were inspired by artists like Jay-Z and Kanye West who also engage in "beef" at times.
3) The author discusses potential future collaborations promoting Ciroc with French Montana, though they do not expect payment, and hopes to work with Diddy's team as a "commercial model."