The document summarizes audience research conducted prior to and following the creation of a music video by the author. Before production, the author surveyed their target audience (teenagers and youth) about song preferences, finding the song "Monster" was generally liked with a 6.67/10 average rating. Respondents were split on including politics, but most wanted to see politicians parodied. Additional research confirmed the target audience preferred pop and rock genres over the song's indie genre. After production, a screening of the music video got a 7.1 average rating, though some said the football field location lacked atmosphere. The author concludes they would improve the video by adding more dynamic shots and editing scenes to better match the song's pace

1. What have you learned from your
audience feedback?

2. How effective has your created brand and media product
been in appealing to your target audience? PRE-
PRODUCTION
• Before I created my music video with the
song Monster, I needed to conduct a
survey to find out what my targeted
audience, teenagers and youth, looked for
in a music video, and what their opinions
were of the ideas that I had
• I asked people what they thought of the
song Monster. The average rating was
6.67/10 for what people thought of
Monster. I had either wanted to use this
song or the song My Generation by The
Who. In the end I decided to go with this
one as my political idea went well with it,
however I did need to find out the public's
opinion of it first. Most people liked it, with
the majority of people giving it either a 7 or
an 8 and so I chose to go ahead with
using it

3. How effective has your created brand and media product
been in appealing to your target audience? PRE-
PRODUCTION
• I also asked people what they
thought about a political theme in
a music video. This answer was
practically split 50/50, with the
vote for not seeing politicians in a
video winning by 1 more point.
Despite the fact that people had
said they did not want to see
politicians in a music video I
decided I would continue to map
out my plan for a political music
video. One more point for the 'no'
vote was not enough to make me
change my mind, and in any event
I had this concept in my mind for a
long time

4. How effective has your created brand and media product
been in appealing to your target audience? PRE-
PRODUCTION
I also conducted five video interviews asking questions relating to music videos and songs as a
whole. The purpose of that research was to find out what the personal preferences of people my
own age were regarding music. I learned that the majority did like the song Monster, however for
the most part were not interested in politics. Despite this, most of the participants did want to see
a video where politicians were parodied. In addition to this, the video and survey answers both
revealed that the ideal time for a song lay between three and four minutes. I used this information
to my advantage, as I then confirmed the song Monster which is three minutes and forty-two
seconds long.
Overall, I found out that many people in my target audience are not interested in politics. While
they do like the song Monster, further research showed that the favourite genre of my target
audience lies in pop and classic rock. This surprised me, as The Automatic are indie and do not
resemble either of those genres.
In conclusion, I found my preproduction audience research confirmed my intention of using the
song Monster. A lot of people also stated that they preferred three to four minute songs which
reinforced my decision.

5. How effective has your created brand and media product
been in appealing to your target audience? POST-
PRODUCTION
• There are fifteen responses from the screening of my music video, and they range in
responses, from an overall 1 to a 10. The vast majority felt that the video was a good
amount of time, not running too short or for too long. While a lot of people ticked the
box saying the location was good for a football match, many also thought that the
location lacked atmosphere. This is because the entire music video (except for a tiny
snippet at the start) is shot in the football courts
• The general consensus was that the song did go well with the music video, and
the average rating overall for my music video was a 7.1
• A lot of people commented that the video was unique and that the masks were
interesting. This backed up the answers of those saying that it would be fun to see
politicians in a music video

7. How would you improve your pieces if you were asked to
revise them?
• ‘While a lot of people ticked the box saying the location was good for a football match, many also
thought that the location lacked atmosphere’ - I could have improved on this by possibly having
my actors run around on the grassy plain or running into shot over a hill nearby which I would
have shown during the chorus of the song, "what's that coming over the hill? Is it a monster?“
• I would possibly have better camera cuts and length of shots, as I felt that some scenes in the
video dragged on for too long which can bore people. These shots include the POV scene of
Bush, looking at the pumpkin-masked monster, the opening scene as Obama walks to the bus
stop, and the ending scene where the two monsters get in a fight. All of these scenes could have
been edited down which would have kept more in time to the beat of the fast-paced song
• I would also pay more attention to the costumes, and make an effort to match the ties of the
politicians to the corresponding party

8. THE END