This document summarizes the media product of a music magazine created by the author. It discusses the use of eye-level shots, close-ups, and mid-shots of models to represent artists and engage readers. The front cover features a close-up image positioned slightly left of center. The contents page lays out images in a grid-like "cuboid shape" inspired by Instagram. The double-page spread places a black-and-white image on the left page for clarity. Models were styled casually in urban clothing and chosen to be aged 17-25 to relate to the target audience. The representation both supports and counters Laura Mulvey's theory of the male gaze depending on how the images are perceived.

1. QUESTION 2
How does your media product represent particular
social products?

2. SHOT TYPES
Firstly a main shot I used was an eye line shot as I found that this was a common
Convention in music magazines. I featured the eye line shot in my models because
I felt it created a personal relationship between the featured artist and audience,
Which incorporates [Uses and Grat]. Finally with the models being shot at eye line
this concept also engages with the reader and catches their attention by standing out
And looking at them face to face.

3. MAGAZINES THAT FEATURE
EYE LINE SHOTS:
Above are some examples of magazines that also use this convention, to engage
With readers. [From left to right]: NME, Q and CLASH.

4. SHOT TYPES
Furthermore into the concept of shots, I also included a close up and mid shots. For the
front cover I used a close up of my model, as this image takes up the whole magazine
cover which enables the audience to establish who is the main artist featured in the
magazine, along with the image catching the readers attention when amongst other
magazines. Secondly, I used mid shots within the contents page and double page spread
as again it allows the reader to clearly see what artists are featured in the magazine. I
only used images as the background of a page for the front cover and contents page as I
felt these were the two pages that would most catch the readers attention.
CLOSE UP MID SHOTS
MID SHOTS

5. Magazines that feature close
up and mid shots:

6. IMAGE LAYOUT
FRONT COVER: For my front cover image I played around with where my image would be placed, at first I used the
continuous convention of situating my image in the centre of the page however did this not look right as some of the
text blocked the models face and ruined the image. From this I decided to move the image slightly to the left, I felt this
worked as no text blocked the image as well as this being a unique convention that I developed. I felt this would
appeal to my social group as it is different and unique which normally appeals to an audience buying in the ‘urban’
genre of magazines.
CONTENTS PAGE: For my contents page I decided to situate my images in a cuboid shape, all separate from one
another. I got this idea from magazines such as Q and NME as they like to create a pin board look to their contents
page. Another platform I gained this idea from was Instagram the well known social media site, the way images are
displayed on the app are perceived as polaroid pictures, I incorporated this into my cuboid shape layout. I felt this
would appeal strongly to my audience as my social group of 17-25 year olds are the main users of Instagram and
would make a link to the site and my page, engaging them to read the magazine.
DOUBLE PAGE SPREAD: For my double page spread I used a clear layout, of using the continuous convention of placing
the image on the left hand page. I made the image black and white also to depict a modern and unique image. I felt
that clear layout appeal to my target audience mostly, as myself being in that age group and asking my piers we all
agreed that a clear layout appeals to us most instead of a busy, overlapping design which is mostly seen in child
magazines such as ‘Top of the pops’.

7. Other magazines that use this
layout:
FRONT COVER
I could not find a magazine
That uses left positioning
However this was the closest
Magazine cover I could fine
to mine.
Q magazine, contents
Page using the snap
Shot, cuboid shape
For images.
NME double page spread
Using the image on the
Left hand page- clear
Layout.

8. MISE EN SCENE:
For the choice of clothing for all my models, I kept all items of clothing within the casual, urban
look. For my front cover I styled my model in a leather jacket which incorporated the music
theme as well as keeping it urban and part of my target audience. In addition to this for my
contents page and double page spread I decided to again keep all my clothing pieces within
the youth fashion trends of this present time. For the images on my contents page from some
of the images I allowed the models to wear what they came in as they were suitable and felt
this was the best way to reach my aim of clothing the models in this years youth fashion
trends.
For the choice of my models, I chose them all due to them being in the 17-25 age group. I felt
that it was necessary for me to use models of the same age group of my target audience
because then the audience is more likely to feel obliged to relate. So by mirroring the audience
within the artists over all appearance etc. there is a creation of personal integrative needs to it
becomes relatable between the young audience and the artists.

9. IDEOLOGY
As a final representation, my production done the following. Mulvey’s theory is present
within my construction, however I could argue that my production goes against and for
the theory, for example my male model in my double page spread breaks the stereotype,
as he is dressed in smart clothes which is stereotypically not seen to be worn by
teenagers generally. This makes the image to be pluralistic as it goes against the
stereotype. In addition to this the Laura Mulvey theory is simply portraying that the male
is stereotypically perceived as the subject whereas the woman is perceived as the
object, this is where the ‘male gaze’ comes in, to depict how people have been
conditioned to look at the two genders in media this way. Relating this theory to my
construction, my male model for the double page spread is a subject as people do not
look at him to objectify him as a person, they perceive the male as the main feature of
the page. However with my female model for my front cover she could arguably also be
the subject which goes against Mulveys theory, as she is not dressed in provocative
clothing and is featured on a female magazine, so generally males would not choose out
a female targeted ,magazine and perceive my model as an object. However on the other
hand, I could argue that my model is for Mulvey’s theory as she is a pretty girl and her
whole face, takes up the background of the page, standing out. Along with this make up
and Photoshop has been used, so arguably my image could be seen by males as my
model stands out as she is a good looking women, which would suggest that males
would objectify my model.