NHK INTERNATIONAL credentials

“Success is not final, failure is not fatal:
it is the courage to continue that counts.
Winston Churchill
so, that the way we are to track the mutual business
successes from each and every activities, with our
emporwered esources.

nhki success tracking key l contents
the story
the business
the relations
the key

THE STORY
COMPANY AT A GLANCE
BUSINESS VISION
MISSIONS

nhki success tracking key l THE STORY/ssat a glance
THE STORY
AT A GLANCE
we are here to help you make all the right connections to customers
and publicity by our efficient resources. be what you goal with our
empowered!
the company founded in the beginning of 2014. certainly, nhk strategy
is not a popular but oriented to be one of the most valued company in
vietnam market that is available to provide clients with insight-driven
strategic marketing, business strategy consulting and/or investment;
to customers with healthy foods and other personal products; to
partners with resourced products and services.
we are passionate to make sure that every clients, customers and
partners shall get considerable maximized value from our products
and services, through our key of success tracking. after the starting
period, nhk company is now under a new image and the name nhk
strategy,akanhkc.atnhkc,weopenthebusinesscoverageofmarketing
services, distribution of luxury goods, services of business consulting,
trading, retail of the decoratives, food and beverages services, travel
services, services of brokers, and value added services.
we have constituted by valued partners and mutually collaborated
by experienced co-founders, who have been working for years in the
industries for top most companies in line. nhkc has made big news
when we innovated to become one of the leading providers of strategic
marketing services in vietnam, since seen the world of marketing
evolving from a mass market approach to a targeted approach. in
fact, we have added the capabilities, and the people to thrive in this
environment. we begin a series of strategic acquisitions that help us
qualified more to be shaped the company today.
we continue to grow and enhance our products and services. we are
on the pulse of experiment, technology and looking for more efficient
ways to deliver compatible products, services and solutions that
encompass the market for our customers, clients and/or partners.
we don’t plan on slowing down. our products are to meet almost the
demands. our services designed to match with the requirements. our
solutions to transfer the utmost implemented, etc.
our people are far too passionate about producing results for our
clients to ever stop moving forward.
we run our businesses on a unique headway to track mutual business
successes, and your cooperation and/or sup-port is always highly
appreciated.

nhki success tracking key l THE STORY /vision
THE STORY
VISION
we focus on doing our part to keen on our way during times to be
well-positioned for the future by continuously enhancing our levels and
always following responsible business practices.
we are confident that we shall continue to invest in our businesses
for the mutual benefit of our partners, as we are to do the right
thing for our clients and for the communities we serve by promoting
responsible management through innovative services.
we are to provide unique products and/or services to clients, and
make sure to remain a long-term optimist about our future when we
can both seize the opportunities that lie ahead of us.
we are on great efforts to perform our social responsibilities by often
joint and valuable supports to charity events and/or break-even
opportunities indeed.

nhki success tracking key l THE STORY/missions
THE STORY
MISSIONS
1.actasanentrepreneur:ourorganizationalstructureisdecentralized
to foster the efficiency, productivity and creativity. it is highly
motivating and dynamic, encourages individual initiatives and offers
real responsibilities when entrepreneurial executive teams required
to treat with a common sense: hard work, pragmatism, efficiency, and
the ability to motivate people in the pursuit of ambitious goals.
2. strive to be the best in all we do: our ambition to be one of the best
while executive team is to strive for constant improvement, never
being complacent, always trying to broaden their skills, improving our
work quality and coming up with new ideas and activities utmost.
3. bolster the image of our brand with passionate determination: our
company name enjoys and orientated to be exceptional reputation,
sustainable by the professional superiority and extreme quality of its
products/services.
4. be creative and innovate: astro is determined to nurture and grow
its creative resources to make the success rooted in a combination of
artistic creativity and technological innovation, by empowering talents
to bring home unique products and to create leading-edge solutions.
5. aim for product and service excellence: the company pays the
closest attention to every details and ensures the utter perfection of
its product/services.

THE BUSINESS
BUSINESS CONSULTING
MARKETING SERVICES
F & B DISTRIBUTION
GENERAL TRADING
INLAND RETAIL

nhki success tracking key l THE BUSINESS/bcs
THE BUSINESS
BUSINESS CONSULTING SERVICE
BUSINESS STRATEGY
SALES & MARKETING
M & A CONSULTING
INVESTMENT PORTFOLIO

nhki success tracking key l THE BUSINESS/BCS-BS
BUSINESS STRATEGY
Business/Strategic management is not only the
highest level of managerial activity, but also the
art, science, craft of formulating, implementing
and evaluating cross-functional decisions that
will enable an organization to achieve its long-
term objectives. It is the process of specifying
the organization’s mission, vision and objectives,
developing policies and plans, often in terms of
projects and programs, which are designed to
achieve these objectives, and then allocating
resources to implement the policies and plans,
projects and programs.
It provides overall direction to the enterprise
and is closely related to the field of organization
studies. It seeks to coordinate and integrate
the activities of the various functional areas
of a business in order to achieve long-term
organizational objectives. A balanced scorecard
is often used to evaluate the overall performance
of the business and its progress towards
objectives.

nhki success tracking key l THE BUSINESS/BCS-MS
SALES & MARKETING STRATEGY
A sales & marketing strategy will help you fully
focus. It will identify the different ways you can
talk to your customers, and concentrate on the
ones that will create most sales.
Your marketing objectives will focus on how
you increase sales by getting and keeping
customers. A sales & marketing strategy will
help you tailor your messages and put the right
mix of marketing approaches in place so that
you bring your sales and marketing activities
together effectively. A successful sales &
marketing strategy depends on understanding
your customers, what they need and how you
can persuade them to buy from you.

nhki success tracking key l THE BUSINESS/BCS-MA
M & A CONSULTING
Mergers and acquisitions (M&A) are both
aspects of strategic management, corporate
finance and management dealing with the
buying, selling, dividing and combining of different
companies and similar entities that can help an
enterprise grow rapidly in its sector or location
of origin, or a new field or new location, without
creating a subsidiary, other child entity or using
a joint venture.

nhki success tracking key l THE BUSINESS/BCS-IP
INVESTMENT PORTFOLIO
A portfolio investment is a passive investments,
as they do not entail active management or
control of the issuing company. Rather, the
purpose of the investment is solely financial gain.
Portfolio investment covers a range of
securities, such as stocks and bonds, as well as
other types of investment vehicles. A diversified
portfolio helps spread the risk of possible loss
due to below-expectations performance of one
or a few of them.

nhki success tracking key l THE BUSINESS/MSS
THE BUSINESS
MARKETING SERVICE
CREATIVITY
BUSINESS STRATEGY
MARKETING STRATEGY
COMMUNICATION
BRANDING
DIGITAL MARKETING
PUBLIC & RELATION RELATIONS
MODERN TRADE
EVENT & ACTIVATION

nhki success tracking key l THE BUSINESS/MSS-CR
CREATIVITY
bazan cafe I vy yen bird’s nest I adora f & b servies
cofico constructions I ly bao minh horeca supplies
classy fashion I epiag ceramics I minh khang hotel
nhk vn fit foods I dong hai c.a.m paint rollers
van kim ngu sea products I 3H authentic wines
co hoi vang weekly promotion magazine I high magazine
vietravel - nguoi du lich on tour magazine
lavender hotel saigon I trai vegetarian’s restaurant
hoang quan real estates ...

nhki success tracking key l THE BUSINESS/MSS-BS
BUSINESS STRATEGY
dnl ict distribution I bazan cafe I vy yen bird’s nest
classy fashion I epiag ceramics I nhk vn fit foods
dong hai c.a.m paint rollers I van kim ngu sea products
3H authentic wines I co hoi vang weekly promotion magazine
high magazine I vietravel - nguoi du lich on tour magazine
dic-intraco building materials I kimb design studio
ltc handicrafts I d-link ict products I annam finefoods
nam hung grain export I hoang dang foods
blooming nutritionals I bayer cropscience pesticides
sharday parfums I gee power & controls ...

nhki success tracking key l THE BUSINESS/MSS-MS
MARKETING STRATEGY
ltc handicrafts I d-link ict products I annam finefoods
nam hung grain export I hoang dang foods
hanoi telecom ict services I blooming nutritionals
bayer cropscience pesticides I sharday parfums
gee power & controls I tu tri restaurant ...

nhki success tracking key l THE BUSINESS/MSS-CO
COMMUNICATION
delonghi communication I tan quang minh communication
vietravel communication I vital communication l rinnai crisis
control I blooming crisis control l epiag communication
reduceit communication l bayer cropscience resellers’ day
janssen media campaign l lavender hotel communication ...

nhki success tracking key l THE BUSINESS/MSS-BR
BRANDING
ltc handicrafts I d-link ict products I treetop apple juice
barilla spaghetti I voortman cookies I blooming nutritionals
sharday parfums I hoang quan real estates ...

nhki success tracking key l THE BUSINESS/MSS-DM
DIGITAL MARKETING
kim
oanh seo, sem, google adwords, google display network, remarketing, digital advertising & public relations
l classy total digital marketing
nhk foods google adsense
l bidrico viral marketing
I nu skin push marketing ...

nhki success tracking key l THE BUSINESS/MSS-PR
PUBLIC & INVESTOR RELATIONS
mercedes-benz world cup brazil 2014 media campaign
delonghi new model release I elba promotion campaign
ngoc dong duong resort pre-constrution campaign
acc eswt editorials I ibm cloud base capaign
appvi relaunched I hikari portfolio
lavender hotel 2 media campaign I m + y launch
skinfood sound party I sharday press conference
goodyear safe drive campaign I k+ office opening
rinnai water heater introduction I blooming refreshing
phan hoang my clinic grand opening I haani anniversary
tu tri anniversary I boss aff suzuki cup
epiag launching I reduceit customer convention
bayer cropscience resellers’ day I janssen media campaign ...

nhki success tracking key l THE BUSINESS/MSS-MT
MODERN TRADE MARKETING
knorr - lipton activation I paté royal sales kick-off l classy outlet
promotion I epiag vip card launch l 3H wines to supermarkets
kimb artworks on theatre l lavender hotel christmas feast
d-link wireless at shops l dic-intracon at vietbuild 2006 l treetop
free trial at pos l barilla cooking show I voortman samplings at
cinemas l sharday wild party of smells I western digital shows ...

nhki success tracking key l THE BUSINESS/MSS-EA
EVENT & ACTIVATION
classy fashion gala I vietravel hello summer
2014 l rinnai vietbuild 2013 I epiag grand
opening l bayer cropscience resellers’ day
sharday press conference l minh khang hotel
grand opening l boss aff suzuki cup 2010
city mall sale day l skinfood festive party
the saigon times 20 years anniversay
barilla cooking show l kmpg first friday 2007
biti’s year-end party l hafele vietarch 2009
air france christmas 2005 ...

nhki success tracking key l THE BUSINESS/FBD
THE BUSINESS
FOOD & BEVERAGES DISTRIBUTION
SNACKS & CHIPS
SNACK BAR & SEEDS
COOKIES & CRACKERS
MUESLI & DRINKS

nhki success tracking key l THE BUSINESS/FBD-AT
ATKINS
Atkins has been around for over 40+ years
and it’s still one of the most popular diets on
Earth. What is the Atkins Diet? It is a healthy
and sustainable way to lose weight. In fact, 80+
published studies support the science behind
Atkins for its ability to help people lose weight
while improving health. Does the Atkins Diet
work? Science says yes.

nhki success tracking key l THE BUSINESS/FBD-BE
BEANITOS
We’re two brothers who love to snack! We think
everyone deserves to crunch and dip without
compromise—to enjoy a snack that tastes great
and is good for you. But we just couldn’t find a
snack that fit the bill… so we created Beanitos©.
Beanitos are an honestly delicious snack made
from super nutritious beans that have fiber and
protein grown right in them. They’re real food, full
of crunchy flavor, free of preservatives, and made
with only natural non-GMO ingredients.
Some call us revolutionaries. Others call us and
say, “C’mon over and bring some Beanitos.” We
think you’ll call Beanitos your new favorite snack!

nhki success tracking key l THE BUSINESS/FBD-DR
DREAMFIELDS
Dreamfields “Healthy Carb Living” pasta helps
you keep up with your healthy lifestyle. It never
sacrifices the great taste and al dente texture
of traditional pasta you crave. We guarantee it!
Dreamfields is made using durum wheat
grown by over 1,000 American farmers. It is
authentic pasta with 5 grams of dietary fiber
per serving - 2.5 times more than traditional
pasta. We also add a natural plant fiber called
inulin that helps support better digestion. This
patented blend of fiber and plant protein helps
you feel full longer to help maintain your healthy
weight goals.

nhki success tracking key l THE BUSINESS/FBD-KI
KIND
There’s healthy. There’s tasty. Then there’s healthy
and tasty. At KIND, we believe you deserve both -
we call it our brAND philosophy. That’s why you’ll
find all of our snacks are pretty much the nirvana
of healthful tastiness. What began with just 8 bar
varieties in 2004 has grown to over 22 bars and 6
Healthy Grains snackable clusters, and a multitude
of new recipes being perfected and refined to our
standards in the KIND kitchen.
So whether your snacking style is choosy or
adventurous (or a little bit of both), here’s something
to celebrate: we’ll always be thinking up new ways to
delight your taste buds and keep your body happy.

nhki success tracking key l THE BUSINESS/FBD-FH
FOOD FOR HEALTH
Founded by myself - Narelle, a
Naturopath, Food for Health now
has a range of muesli, gluten
free muesli bars and kids nut
free snack foods.
It all began from my patient’s
needs. I developed 2 mueslis
to support digestive issues and
the results were amazing. My
patients instantly felt better after
incorporating these mueslis into
their daily meal plan. The results
gave me confidence to believe
in myself and launch Food for
Health onto the larger market.
So, from humble handmade
beginnings, to a national brand,
Food for Health products
are now stocked throughout
Australia in Coles, Woolworths,
Costco and independent
supermarkets. Food for Health
also exports to over 6 countries.
Food for Health focuses on
health, functionality and allergy
friendly products with a lean
towards gluten free. With food
allergies on the rise, Food
for health supports not only
people with specific dietary
requirements, but also people
who simply like to eat healthier
options.
My passion is health and
providing people with a healthy
allergy friendly solution that they
truly enjoy is what makes me
smile every day.

nhki success tracking key l THE BUSINESS/FBD-FD
FREEDOM FOODS
It’s a lesson we learned early on. The year
was 1990, and wholesome, tasty, allergen-
’free foods’ were practically nowhere to be
found. After one too many fruitless searches,
we decided we had to take matters into our
own hands – and make tasty, allergen-free
food ourselves instead. So we got to work and
never looked back. From our headquarters in
Melbourne, we made it our mission to not only
make delicious and healthy food, but to lead
the ‘free from’ food movement in Australia.
We helped to establish health sections in
supermarkets and adopted the most stringent
allergen testing practices in the country.
Because why bother doing something if you’re
not going to do it right…right?

nhki success tracking key l THE BUSINESS/FBD-KS
KASHI
Some 30 years ago, our founders envisioned
the good that real food can do. They
understood intuitively that real food has the
power to do more than fill us with calories — it
can create positive change in ourselves and
in the world. This sparked the epiphany that
led us to explore nutrition from simple whole
grains. We discovered that, when combined,
whole grains can provide progressive nutrition,
even protein, while minimizing impact on the
planet. Seven whole grains later, we liked
where this was going.
With the dream of healthier living for all, we
ended up cultivating a food movement. Our
approach to progressive nutrition from real
ingredients still inspires the foods we make and
our mission to nourish people and planet.

nhki success tracking key l THE BUSINESS/FBD-MG
MARY’S GONE CRACKERS
While we started working
with a co-packing facility, we
soon realized that we could
better ensure the integrity of
the product if we had our own
facility. Today, we manufacture
all our products—our organic,
gluten free and vegan crackers,
pretzels and cookies in our own
dedicated gluten free facility.
Dale and I run the business
together. He has been essential
in building up the business
infrastructure and managing
the phenomenal growth we
have experienced. I focus my
energy on product and brand
development, as well as meeting
and interacting with you, the
growing Mary’s Gone Crackers’
community. Together, and with
our fabulous team, we are
manifesting a company rooted
in the principles of love, integrity,
generosity, trust and community.

nhki success tracking key l THE BUSINESS/FBD-RH
RHYTHM FOODS
In 2009, Rhythm Superfoods began producing its
line of great-tasting, nutritionally dense specialty
foods that supermarkets were lacking. Founded by
Keith Wahrer (co-founder of Daily Juice), who spends
countless hours in the kitchen experimenting with his
recipes, Rhythm Superfoods became official with the
addition of fellow Austin entrepreneurs Scott Jensen
(former Stubb’s BBQ CEO), Clayton Christopher and
David Smith (founders of Sweet Leaf tea), and Robert
Larkin (Growing Grace, Daily Juice). These like-minded
individuals teamed up with a mission to play a major role
in the healthification of the American diet.
Being on the forefront of the healthy food movement,
Rhythm Superfoods is on a quest to change the world
one snack at a time. Our snacks are made from the
highest quality organic fruits, vegetables, nuts, seeds
and spices which are always minimally processed for
maximum nutrition and deliciousness. Each product is
made to feed the body, mind and soul.

nhki success tracking key l THE BUSINESS/FBD-RU
RUDOLPH’S FOODS
For 57 years, Rudolph Foods’
commitment to excellence has
been passed from generation to
generation, just like their love for
flavorful, traditional pork rinds
snacks.
In 1955, John Rudolph learned
of an untapped market for pork
rinds and the Ohio entrepreneur
quickly launched his own
company producing pork rinds
from smoked bacon rinds. Two
years later, the company would
face its first big challenge,
the meat industry no longer
smoked the rind on the bacon.
Under pressure to save their
fledgling business, John’s wife,
Mary, put her home economics
background to work and
invented a revolutionary process
the company still uses today.
With Mary’s surefire recipe
and John’s leadership, Rudolph
Foods became a snack industry
success story. Since then, John
and his sons have continued
to dramatically expand their
business and the family tradition.
Today, the company has seven
facilities in the United States and
three International ventures.
With more than 400 employees,
Rudolph Foods has launched
into new areas of the snack food
industry while maintaining its
presence as the nation’s leading
producer of pork rinds and
cracklin snacks.

nhki success tracking key l THE BUSINESS/GRT
THE BUSINESS
GENERAL TRADING

nhki success tracking key l THE BUSINESS/GRT-EX
EXPORT GOODS
Coffee is a massive global market. And, Vietnam is a major player,
currently the number two global exporter of coffee, trailing only Brazil.
Besides coffee, we have variety of fabulous farm products, which are
growing and should be harvested at large yield.
As a trader, we focus on select and offer our almost customers the
products of tea, grain, turmeric, lime, passion fruit, etc. at high quality.
Our major export products as of: processed coffee, instant coffee,
dried tea of all kinds, mixed tea powder, semi-processed passion
fruit liquid with and without seeds, yellow, black and white turmeric
powder, etc. Furthermore, we can source throughtout the territory
and provide you with any of fruits and farm products upon requested.

nhki success tracking key l THE BUSINESS/GRT-IM
DOMESTIC DISTRIBUTION
By considerable experienced from processing
products for export, we have started to produce
more and more snacks, nuts, juices, wines, jam, etc.
to vastly distribute domestically, coming accordingly
with tea, coffee and our imported nutritionals.
Each of our products are to be organic, good for
health and processed with latest technology. That is
our business theory of providing users with healthy
and quality food.

nhki success tracking key l THE BUSINESS/RET
THE BUSINESS
INLAND RETAIL
UNDERWEAR
COSTUMES

nhki success tracking key l THE BUSINESS/RET-AU
UNDERWEAR FOR MEN & WOMEN

nhki success tracking key l THE BUSINESS/RET-AC
WOMEN’S COSTUMES

THE RELATIONS
AFFILIATES
PARTNERS
INVESTORS

nhki success tracking key l THE RELATIONS/AFF
AFFILIATES
OUR CORPORATE BRANDS
ASTRO STRATEGY
N INVESTMENT
NHK FOODS

nhki success tracking key l THE RELATIONS/DDP
PARTNERS
OUR DEDICATED PARTNERS

nhki success tracking key l THE RELATIONS/INV
INVESTORS
LETTER FROM CEO
Dear fellow Partners,
New to the market as a strategic business consulting, a marketing
consulting agency, a healthy food distributor, we desire to offer our
clients with quality services and to bring our home best products
from prestige manufacturers around the world; for that all of us can
access and enjoy the healthy food for better living.
Keen on such the business development orientation, NHK Foods
of NHK Company has been working with both the manufacturers
and exclusive distributors of dietary and healthy foods to grasp the
opportunities to supply hereinafter in her mother territory. Thereof,
we are now pleased to be the official distributor for the products
of Atkins, Beanitos, Dreamfields, Mary’s Gone Crackers, Food for
Health, Freedomfoods, Kashi, Kindsnacks, Rhythm Superfoods,
Rudolph’s Foods (Maxre Corp.), etc. in Vietnam market.
As a trader, we are to be recognized by the partners and/or
importers around the world as their prestige supplier; also to be
recognized as a valued distributor by our manufacturers and/or
suppliers. We are keen to be in extremely good business relations
with our dedicated selected partners.
As a service provider, we are to enhance our empowered resources
to further serve better and better to our clients; for that we can
mutually track the business success from each and every activities.
Looking ahead at 2015, we expect to deliver sales and earnings
growth amidst significant cost inflation and a sluggish economy. In
particular, we are looking for our categorized foods and supplements
to drive profit growth to push our NHK chain segment up against
higher grain and other supplement costs, for our service to be at
every demands of clients.
NGUYEN HOANG KHAM

nhk international l ask@thekey.vn l www.thekey.vn

NHK INTERNATIONAL credentials

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