Mukesh Kumar Parmar is an enthusiastic individual looking for a challenging role. He has over 10 years of experience in sales, marketing, and customer service roles. Currently, he works as Head of Sales & Marketing for RiddiSiddhi Bullions Limited, a leading bullion company in India. He holds an MBA in Brand Management and Media Planning as well as other qualifications.

1. Curriculum Vitae
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Mukesh Kumar Parmar
Nalco Steel & Alloy Industries, Shriram Bhavan, 66/68 ground floor, room no 6, 4th
kumbharwada, Mumbai – 4 | +919892967483 | Mukesh.isms@gmail.com
An enthusiastic individual who has a proven track record of achieving results in highly
competitive environment, having an enthusiastic attitude and working hard to ensure
good practice is demonstrated across all areas of education, from planning quality
activities, to communicating with all staff members and colleagues. Currently looking
for a varied and challenging role with an organisation where hard work can be
recognised and rewarded financially. Apart from contributing to the processes and
strategies which enhance standards of understanding and learning, my greatest
strengths have always contributed in helping me to understand the environment
around me at work and try to adjust in that environment keeping in my mind
personal goal and the organisation’s goal. It had been possible to maintain
consistency in my performance because of my communication skills.
 Communication Proficiency
 Client Focus
 Business Acumen
 Leadership
 Presentation Skills
 Result Driven
 Strategic Thinking
 Technical Capacity
 Problem Solving/Analysis
PROFILE
KEY SKILLS

2. Curriculum Vitae
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 Led marketing team in driving cost-reduction initiatives that resulted in profits
for the company.
 Established good working relationships with clients.
 Managed 30 - 40 million budget projects and achieved project scheduled goals.
 Improved customer service satisfaction 5% annually through supply chain
management initiatives, inventory control and flexible manufacturing
practices.
 Met deadlines consistently.
 Retained more than 50 customers annually.
Current Job:
Head of Sales & Marketing | RiddiSiddhi Bullions Limited Group| Dec 2014 to
Present
RiddiSiddhi Bullions Limited (RSBL) is a leading company in India which deals in
bullion, specializing in bars and coins of various precious metals like Gold, Silver and
Platinum.
Being a company which facilitates investment in precious metals, RSBL endeavours to
combine our technical and market experience with hard work and dedication to
provide our clients the ability to make informed investment decisions.
Founded in 1994, RSBL is proud of holding the largest variety of bullions and coins
across India. Our commitment to excellence in customer service is evident in all
facets of our business. RSBL's success is based on customer trust and respect backed
by our highly valued staff and best quality products with most modern trading
mechanisms.
RSBL's dedication to continuous improvements enables us to meet the exacting
requirements of our customers. This bond of trust has helped RSBL attain significant
feats.
KEY ACHIEVEMENTS
PROFESSIONAL EXPERIENCE I

3. Curriculum Vitae
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Duties:
 To develop and implement strategic marketing plans and sales plans and
forecast to achieve corporate objectives for products and services.
 To develop and manage sales/marketing operating budgets.
 To develop and recommend product positioning, packaging, and pricing
strategy to produce the highest possible long-term market share.
 To Achieve satisfactory profit/loss ratio and market share in relation to
present standards and industry and economic trends.
 To Ensure effective control of marketing results, and take corrective action to
guarantee that achievement of marketing objectives falls within designated
budgets.
 To oversees and evaluate market research and adjusts marketing strategy to
meet changing market and competitive conditions.
 To monitor competitor products, sales and marketing activities.
 To establish and maintain relationship with industry influencers and key
strategic partners.
 To direct sales forecast activities and set performance goals accordingly.
 To direct staffing, training, and performance evaluations to develop and
control sales and marketing programs.
 To represent company at trade association meetings to promote product.
 To analyse and control expenditures of division to conform to budgetary
requirements.
 To assist other departments within organization to prepare manuals and
technical publications.
 To prepare periodic sales report showing sales volume, potential sales, and
areas of proposed client base expansion.
 To review and analyse sales performances against programs, quotes and plans
to determine effectiveness.
 To direct product research and development.
 Plan, develop and direct marketing efforts for a particular brand or product.
 Create strategies to take advantage of market opportunities.
 Conceptualize strategic initiatives and implement details of a campaign.
 Execute strategies with cross-functional teams.

4. Curriculum Vitae
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 Manage external marketing partners such as advertising agencies, digital
marketing firms and production companies.
 Supervise brand content.
 Manage access to brand assets.
 Develop brand standards and usage guidelines.
 Assist integration of campaigns with brand consistency.
 Track consumer and market insights by reviewing metrics such as sales volume,
market share, profit projections, pricing and distribution, and by conducting
consumer research.
 Analyse sales data to update a brand or category portfolio, determine new
products and delete underperforming products.
 Work closely with departments such as manufacturing and R&D to consult on
package and product as it relates to branding.
Customer Relationship Advisor | Hutchinson Global Services Pvt. Ltd. | Nov 2010 to
Jun 2012
A Telecom Industry based in United Kingdom, which is represented as ´3´. Its call
centre is based in India and it deals with all kinds of mobile phone and broadband
contracts, Pay As You Go deals and Sim Only deals.
DUTIES:
 Answer phones and respond to customer requests.
 Sell product and place customer orders in computer system.
 Provide customers with product and service information.
 Cross - sell products and services.
 Transfer customer calls to appropriate staff.
 Identify, research, and resolve customer issues using the computer system.
 Follow-up on customer inquiries that has not been immediately resolved.
 Complete call logs and reports.
 Research billing issues.
 Research misapplied payments.
PROFESSIONAL EXPERIENCE II

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 Recognize, document and alert the supervisor of trends in customer calls.
 Recommend process improvements.
 Other duties as assigned.
ACHIEVEMENTS:
 Appreciations for delivering outstanding customer service.
 Retained more than 50 customers.
 Best Advisor of the Month for Performance (several times)
 Best Team for Performance.
 Always in Top three for Cross-Selling.
 Best in providing resolutions to bill related queries and rapport building.
Promotional Advisor | Domino’s (2 projects)
Domino’s Pizza is the second largest franchised pizza chain in the U.S.A., and the
history of Domino’s Pizza is similar to its rival Pizza hut; two brothers started it with
borrowed equity in the sixties. Tom and James Monaghan bought a small Michigan
Pizzeria called Dominick's, which was jointly run by them until James traded his share
for a second hand car. Tom revitalized the image by changing the name to Domino’s
Pizza.
Duties:
 Greet customers.
 Recommended customers to try the product.
 Actively engage with customers.
 Promote the brand & offer.
 Increase the traffic to the store.
 Increases awareness about the offer.
PROFESSIONAL EXPERIENCE III

6. Curriculum Vitae
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Achievements:
 Increase in sales volumes.
 Customers appreciations.
Promotional Advisor | The Fishermans Wife (2 months)
The Fisherman's Wife is fantastic seafood restaurants which are located in Whitby,
York and Leeds. With over 50 years of experience combining the best from the sea
and the finest produce from the fields of Yorkshire, you are guaranteed a great meal
with every visit. The Fisherman's Wife has a great range of dishes on offer to suit
everyone's tastes. We can also cater for large parties and weddings; contact us today
to discuss our availability
Duties:
 Greet customers.
 Actively engage with customers.
 Promote the brand.
 Increase traffic to the store.
 Increases brand awareness.
 Develop a strong brand image.
Achievements:
 Customers appreciations.
 Developed a positive brand image.
 Rise in sales volumes.
 Awareness was created among maximum people.
PROFESSIONAL EXPERIENCE IV

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J.K. DIAMONDS INSTITUTE OF GEMS & JEWELRY– Mumbai, India
Diploma in Polished Diamond Graduate (P.D.G - Advance) 2016
LEEDS METROPOLITAN UNIVERSITY – Leeds, United Kingdom
Masters of Business Administration in Brand Management, & Media Planning,
2014
INTERNATIONAL SCHOOL OF MANAGEMENT STUDIES – Pune, India
BTEC Level 7 Extended Diploma in Strategic Management & Leadership, 2013
SYMBIOSIS SOCIETY'S OF ARTS & COMMERCE COLLEGE – Pune, India
Bachelor of Arts in Economics, 2012
SINHGAD COLLEGE OF ARTS, SCIENCE & COMMERCE – Pune, India
Higher Secondary certificate in Physics, Chemistry, Biology & Mathematics, 2008
SAINT JOSEPH'S HIGHER SECONDARY SCHOOL – Mount Abu, India
Secondary School Certificate, 2006
1) Industrial Training in Courtyard by Marriott Hotel
2) National Cadet Cops
Sports, Branding, Adventures, Shopping, Music and Fashion
References available on request.
PROFESSIONAL EDUCATION & QUALIFICATION
TRAINING
INTERESTS
REFERENCES