Mamaearth is an Indian company that produces toxin-free, natural personal care products. It offers baby care, beauty, hair, and body care products that are dermatologically tested and certified as safe. Mamaearth aims to provide chemical-free products to Indian families and has expanded beyond baby care into skin and hair care as well as men's products. The company focuses on digital marketing and influencer partnerships to promote its message of "goodness inside" through natural, chemical-free formulations.

1. By :- Rushikesh Maid

2. Agenda
01 Introduction
02 Overview
03 Product Categories
04 About
05 Market Strategy
06 Competitors
07 Growth Chart
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3. 01
Introduction
 Mamaearth is an Indian company of Health, Wellness & Fitness.
 Honasa Consumer, is the parent company of Mamaearth.
 Mamaearth provide Toxin free ,natural, organic and Dermatologically tested
products.
 All the products of Mamaearth are non-toxic and 100% safe for little ones.
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4. FOUNDED
SEPTEMBER 2016
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FOUNDER
GHAZAL ALAGH &
VARUN ALAGH
HEADQUATER
GURGAON , HARYANA
STATUS
PRIVATE
INDUSTRY
PERSONAL PRODUCTS
EMPLOYEES
341
Overview

5. Baby Care Beauty Products
Hair Products Body Care

6. About
Mission
Mamaearth mission is to make safe,chemical free products available to all babies in India
and that are safe by international standards and loaded with the goodness of nature .
Mamaearth offers products Mamaearth has tried to solve a common Indian parenting
problem In a country where most of the baby products available do not meet safety
regulation.
Awards
Mamaearth is 1st Asian Brand with a “MADE SAFE” Certification.

7. Market strategy
TARGET CUSTOMERS
Mothers and Their Babies
CHANNEL OF MARKETING
Word of Mouth publicity
,social media influencer
marketing
INNOVATION
Lean Innovation
( Launch, Lean &
Scale)

8. The Marketing Strategy of Mamaearth
Expanding Customer Base
In the beginning, the brand focused on babies and mothers as their target
audience but eventually, it started expanding its customer base. Initially, the
brand was selling products under the baby care umbrella and pregnancy
products.
The brand has now ventured into the skin and hair care segment. It sells a
bathing range, skin care serums and creams, face wash, lotions, hair oils,
and many other products. The best part is that all these products are
chemical-free.
In the men’s product range, Mamaearth offers face washes, aftershave
lotions, beard and hair oils, and shampoos.

9. Focus on Digital Platforms
• Mamaearth’s marketing campaigns run on digital platforms. The use of the internet is
increasing and most customers leverage these digital platforms for any information.So the
brand marketing strategy takes up these digital platforms to increase their brand awareness
and reach a wider audience.
• Also, the brand is available on various digital platforms like Mamaearth’s official website,
Flipkart, Amazon, Nykaa, etc. So, the brand is creating a strong presence on digital
platforms. Approx 90% of the sale of Mamaearth comes from online platforms.
Brand Message
• The brand’s purpose is and the message “Goodness Inside.” It means that the brand
does not compromise the health of the customers. It sells products that are toxin and
harmful chemicals-free.
• The brand offers its products at a slightly high price but, at this price, it offers the
best quality product.
• Mamaearth brings out the best of nature by offering products made up of all-natural
ingredients. Moreover, the products of Mamaearth are cruelty-free. The brand even
displays all its product ingredients on the package. So that’s how the brand lives up
to its purpose of ‘Goodness Inside’.

10. Word-of-mouth
• The marketing strategy of Mamaearth includes strong word of mouth. The brand
pitches the mom bloggers to spread awareness for the brand.
• When a brand suggestion comes from a customer, then it seems more authentic
and trustworthy.
• The brand believes in mum-power, so it focused on using a word-of-mouth
strategy where the mums can spread the word about the brand and how it’s the
best quality for their babies.
Social Media Marketing
• Social Media is the best way to connect with target customers. In the marketing
strategy of Mamaearth, social media platforms play a major role.
• The brand has an active presence on different social media platforms like Facebook,
Twitter, and Instagram.
• The prominent strategy that Mamaearth uses is Influencer Marketing and also uses
hashtags on such social media platforms.

11. What makes Mamaearth stand out from competitors?
Mamaearth gives tough competition to brands like Johnson & Johnson, Mom&me,
Himalaya, and Piegon. What makes the brand stand out from competitors is the kind
of products it introduces.
The product range of Mamaearth includes traditional recipes to connect with
customers. It is a traditional approach to squeeze out onion juice and apply it to hair
as it makes hair healthy and beautiful. But Mamaearth spares the customers from the
hassle of the process and launched onion hair oil. It is more convenient at the same
time that it offers the same benefits as the traditional process would have given.
Another traditional recipe is ubtan that is applied on the face for treating skin problems
and beautiful skin. So the brand launched its ubtan face wash face mask and
facewash range.
So that’s how Mamaearth offers the goodness of traditional recipes in their
product to pitch to the customers.

12. What is unique about Mamaearth?
Mamaearth is the only company in India that is Made Safe certified. Mamaearth
products are free from all the toxins that are banned in most countries.
Unique Initiative towards the environment
 Mama Earth Plants A Tree For Every Order Placed On Their Website
 Mama Earth’s #PlantGoodness campaign to plant saplings for all orders
placed on www.mamaearth.in and has targeted to plant a million trees in
the next 5 years.
 Mamaearth Plant a tree on every successful order

13. COMPETITORS

14. Growth of
mamaearth
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SWOT ANALYSIS
STRENGTH
THREATS
WEAKNESS
OPPORTUNITIES
1. Brand image
2. Company reputation
3. Customer service
4. Flexibility
5. Quality
6. Consumer research
1. Niche products
2. Limited diversification
3. Fluctuation in cash flows
4. Franchised operations
cause quality issues
5. Negative publicity
1. Expansion in developing
countries
2. Market development in the
Middle East
3. Product diversification
4. Green lifestyle opportunities
5. Continuous Innovations
1. Increasing costs of raw
materials
2. Changing market trends
3. Changing consumer
preferences
4. Increasing influx of imports
5. Trade blocks and treaties

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THANK YOU….!