This document provides an overview of Patanjali Ayurved Limited, an Indian consumer goods company. It was established in 2006 with a vision of rural and urban development through Ayurveda. The company aims to provide herbal and Ayurvedic products at affordable prices. It has experienced rapid growth in sales and profits since 2009. Patanjali offers a wide range of products across various categories that are priced lower than competitors. The company promotes its products through association with Yoga guru Ramdev.

1. Will the Growth Momentum Sustain ?

2.  Shashank Joshi
 Gaurav Gulati
 Apurva Kumar
 Ajinkya Ushir
 NikhilVairal
 Lavesh Sidhwani

3.  PatanjaliAyurved Limited was established in
2006 with a thought of rural and urban
development.The company is not merely an
organization but a thought of creating a
healthy society throughYog andAyurved.

4.  Established in 2006 as a
Pvt. Ltd. company and was
later converted into Public
Ltd. in 2007.
 Obective was to make sale
of FMCG Herbal and
Ayurvedic product at
cheaper rate.
 Founded by Acharya
Balakrishna.
 A long term companion of
Yog Guru Ramdev.

5.  Bio Research Institute
 Patanjali Food
 Herbal Park
 PatanjaliYogpeethTrust
 PatanjaliGramudyog

6. “We never had a business plan. We also don’t
know markets or marketing. But what we
know is serving the people by providing them
high-quality products at attractive prices.”
- Acharya Balakrishna,
MD of PatanjaliAyurved in June 2015

7.  Low Price
 Quality Goods
 Availability of Products
 Promotion

8. Low Price
Product Prices
Patanjali Chyawanprash 115
Dabur Chyawanprash 160
Patanjali Pineapple Juice 85
Dabur Real Juice 99
Patanjali Honey 135
Dabur Honey 199
Quantity
500 grams
1 Liter
500 grams

9. Quality Goods

10. Availability of Products

11. Promotion

13. 0
500
1000
1500
2000
2500
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15
Sales (Rs. In Crores)
Profit Before Tax (PBT)

14. Company Products
HUL Food, Beverages, Cleaning Agents, and Water Purifiers
Pidilte Industries Adhesives and Construction Chemicals
Godrej Consumer Products Toilet Soaps, Household Insecticides, Hair Colors, and
Air Fresheners
Dabur India Cosmetics, Packaged Foods, and Health Drinks
Emami Hair Care, Skin Care, Soaps, Lotions, and Ayurvedic
Health Care Products
The Himalayan Drug Company Herbal Medicine
Britannia Bakery Products
Wipro Consumer Care and Lighting Ltd. Consumable Commodities and Lighting Products
Marico Edible Oil, Hair Oils, Skin Care, and Fabric Care
Parle Agro Biscuits and Refreshment Drinks
Jyothy Laboratories Fabric Care, Household Inscticides, and Toilet Soaps
Haldiram’s Snacks, Sweets, Beverages, and Frozen Foods

15. Brand Name Product
Patanjali Dant Kanti Toothpaste
Patanjali Amrit Amla Juice
Patanjali Coconut HairWash HairWash
Patanjali Crack Heal Cream Cream to HealCracked Heals
Borosafe AntisepticCream AntisepticCream to Cure Cuts and Burns
Patanjali AntiWrinkle Cream Creams to HealWrinkles and Blackheads
Patanjali Damage Control Hair Conditioner Hair Conditioner
Patanjali Almond Hair Oil Hair Oil to Control Hair Fall
Patanjali Saundarya FaceWash FaceWash made of Natural Ingredients
Patanjali Sheetal NaturalOil to Provide Relief from Headache and Bodyache
Patanjali Sunscreen Health Supplement
Patanjali Balm Balm for headaches and Cold
Patanjali Multani Mitti Face Pack Face Pack

16. Product Price
Patanjali Kanti Neem Bathing Soap 15
Himalayan Neem &Turmeric Soap 24
Patanjali Super DishWash Bar 10
VIM DishWash Bar 15
Patanjali Dant KantiTooth Paste 35
Colgate Active Salt 48
Patanjali Mixed Fruit Jam 70
Kissan Mixed Fruit Jam 105
Patanjali Somya Liquid Detergent 80
Ezee Liquid Detergent 90
Quantity
75 gram
175 gram
100 gram
500 gram
500 milliliter