Patanjali Ayurved is an Indian FMCG company founded by Baba Ramdev that produces herbal and natural products. It has experienced rapid growth since its founding, with revenues crossing 10,000 crore rupees in 2016-2017. Patanjali utilizes Ayurvedic principles and focuses on herbal and natural products to build trust with consumers. It has established a large distribution network and brand recognition in India. Patanjali's goal is to promote indigenous Indian companies and replace multinational corporations with Swadeshi products.

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3. Patanjali Ayurvedic pvt
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4. Om : Indian traditions form core of Patanjali logo
Yogi:is baba ramdev the face of the brand it makes easy to win the trust of people
A sampling: indicates herbal and natural products of Patanjali
Stroke of green white and saffron indicates Indian flag :SWADESHI being Indian
PATANJALI LOGO

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6. Patanjali from yoga to FMGC
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7. vision
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Mission

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THE strategies followed by Patanjali
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Products of
Patanjali

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12. Patanjali
institutions
Acharyakulam
Ancient Vedic Gurukul
Education
University of Patanjali
Integral Center of
Education
Patanjali Food & Herbal Park
Food Processing
& Supply Chain

13. Patanjali
institutions
Acharyakulam
Ancient Vedic Gurukul
Education
Yog Gram
Treatment &
Research Center
Patanjali Research Foundation
Research & Development
Center
Bharat Swabhiman Trust
Online Donation
& Membership for Trust
Divya Yog Mandir Trust
Patanjali
Yog Peeth
Gaushala Agriculture Farm
Panchgavya Research &
Training Centre
Patanjali Chikitsalay
providing holistic
treatment
Patanjali Gramodhyog Nyas
Patanjali Bio Research
Institute
University of Patanjali
Integral Center of
Education
Gurukul Ghashera
Center for development
of inmates
Patanjali Yog Peeth Trust
Way to Good Health
and Wellbeing
Divya Yog Mandir
Ayurvedic Medicines &
Herbal Products
Niramayam
Naturopathy, Panchkarma,
shathkarma & yoga center
PYP, Canada
Patanjali Seva Kendra
Brampton
PYP, Nepal
Patanjali Yogpeeth
Nepal Trust
PYP, Mauritus
Patanjali Yog Peeth
Trust – Mauritius

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• Revenue in finical year 2k16-17 crossed 10000 cr
• Patanjali is expecting that the revenue will be 20000
cr in 2k18
• More than 2,00,000 employees

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36%
16%15%
14%
10%
9%
MARKET SHARE 2017
HINDUSTAN UNLILIVER PATANJALI
ITC GODREJ CONSUMER PRODUCTS
MARICO COLGATE PALMOLIVE INDIA

16. Natural products
Brand image of trust
Established distribution
network in urban areas
Marketing strategy
Innovative personality
Low export value
Strong competitors
Available of substitutes
Less expenditure on
marketing an promotional
activates
Less distribution in rural areas
Changing life style and
rising income
Large domestic market
Rural market to be
tapped
Change in trend of
becoming more health
conscious and using
more organic products
SWOT
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Political interface
Removal of import
restrictions
Controversies
Max taxes
Lack of support
from GOV

17. ACHIEVMENTS
&
AWARDS
Giant FMGC in only 5 years
Accomplished “make in India concept”
Highest turnover 5000cr
Maximum outlet in minimum time 100000 stores
Biggest swadeshi moment
Tough competitor in the market for other MNC and
Indian companies

18. COMPETITORS
!
Dabar India ltd
Shri baidyanath
Zandu pharmaceutical work
The Himalaya drug company
Charak pharmaceuticals
Vicco laboratories
The emami group
Hamdard (unani)
Etc…..

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CONCLUSION
SWADESHI FACTOR Patanjali is so happy to co-exist
with indigenous companies, multination ones are a
different matter “we have a simple principle : we want to
replace MNC’S” said ramdev
“we don’t want to put any one down, but we would like
to instill swadeshi pride so that India money does not go
out of India”

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