Patanjali Ayurved Ltd is an Indian FMCG and healthcare company established in 2006 by Acharya Balkrishna. It is headed by Yogrishi Ramdev Baba and has its headquarters in Haridwar, India. Patanjali manufactures over 300 herbal medicines and has expanded into other product categories like food, cosmetics, and home care. It has an annual turnover of around 2000 crore rupees and provides products that are cheaper than foreign competitors. Patanjali is developing new products like fertilizers and clothing and some current products like its shampoos are in the growth stage of the product lifecycle.

1. INTRODUCTION

2. SUBMITTED TO:
PROF . ROMY SAINY
SUBMITTED BY:
DR. ADITI NAIDU MENTEE’S
Ankita Masharkar
Pallavi Mohanty
Ajay Kumar Singh
Somya Tripathi
Yogesh Parashar
Romeyraj Bundela
Lakhan Singh
Sudhir Dansen
Jai Singh

3. PATANJALI AYURVED LTD
• Established by Acharya Balkrishna in 2006.
• Founder - Yogrishi Ramdev Baba.
• Headquarter – Haridwar (UK), India with
modern equipments.
• Director – Swami Muktananda

4. PATANJALI AYURVED LTD
• It’s a FMCG ,Health care product.
• Manufacturing division has over 300 medicines.
• Patanjali Ayurveda has annual turnover of
around 2000 crore.
• Started by manufacturing medicinal product &
gradually they expanded their product from
medicine to food items cosmetics.
• They are giving tough compitition to foreign
companies,all products are 10-40% cheaper.

5. PATANJALI AYURVED LTD
RAMDEV BABA
• “Neither I own a single
share of Patanjali
Ayurved, nor do I take a
single penny to
promote it”.

6. PRODUCT LINE
NUTRITION &
SUPPLIMENTS
BADAM
PAK
CHYAWA
NPRASH
GHEE
HONEY
HEALTH
DRINK
FRUIT JUICE
GROCERY
CANDY
GRAM
FLOUR
CORN
FLAKES
HERBAL
TEA
MUSTARD
OIL
RICE
SALT,
SPICES
MEDICINES
ASAVA
BHASMA
GUGGUL
PARPATI
SYRUP
VATI
PISHTA
CHURNA
HOME
CARE
AGARBATTI
DISH
WASH
BAR
HERBAL
GULAL
PERSONAL
CARE
BODy
LOTION
TOOTH BRUSH
,TOOTH PASTE
EYE CARE
FACE CREAM
,AGING
CREAM
HAIR OIL,
SHAMPOO,
CONDITIONER
BOOKS &
MEDIA
AUDIO
CASSETTE
AUDIO
CDS/MP3
ELECTRONIC
ITEMS
DVDS &
VCDS
BOOKS
HEALTH
CARE
DIGESTIVE
HEALTH
&
WELLNE
SS

7. Patanjali kesh kanthi Reetha
• Ingredients
• Price
• Shelf life
• First experience
• Result
• Trustful

8. PATANJALI AYURVED LTD

9. NEW-PRODUCT DEVELOPMENT

11. Product life cycle
Patanjali shampoo like kesh Kanti Reetha,Patanjali anti dandruff and various products
Of patanjali are in growth stage and some new products like fertilizers and clothing in
the introductory stage the product life cycle curve of patanjali product is at its introductory
Stage and growth stage ,diagrammatically, could be represented as:-

12. PATANJALI AYURVED LTD
Little wonder then, that
Patanjali Ayurved Ltd. has
become the fastest growing
Fast Moving Consumer
Goods (FMCG) brand in
India!
Making everything from
biscuits to balms,
Patanjali Ayurved Ltd
even plans to come out
with its own healthier
version of instant
noodles!