Patanjali is an Indian FMCG company founded in 1990 that manufactures Ayurvedic medicines and products. It is 92% owned by Acharya Bal Krishna and Baba Ramdev. Patanjali aims to introduce Indian Ayurveda to the modern world and become a top Ayurvedic company globally. It has experienced rapid growth, with revenues increasing over 2000% in the last 5 years, and plans to continue its expansion in India and internationally.

1. 1

2. About PATANJALI
• it is an indian FMCG company, manufacturing units
and headquarters are in Haridwar, while the registered
office in Delhi.
•92% of the company is been owned by Acharya Bal
Krishna who along with BabaRamdev started the
company to manufacture medicines in 1990.
•products more than 398 in foods, groceries,
cosmetics and juices.
About PATANJALI
• it is an indian FMCG company, manufacturing units
and headquarters are in Haridwar, while the registered
office in Delhi.
•92% of the company is been owned by Acharya Bal
Krishna who along with BabaRamdev started the
company to manufacture medicines in 1990.
•products more than 398 in foods, groceries,
cosmetics and juices.
VISION
•To be a top Ayurveda
company among all
MNC’s.
 TO re-introduce Indian
Ayurveda.
 To work for welfare of
Humanity.
 To reinvent our
traditional knowledge of
Yoga & Ayurveda
VISION
•To be a top Ayurveda
company among all
MNC’s.
 TO re-introduce Indian
Ayurveda.
 To work for welfare of
Humanity.
 To reinvent our
traditional knowledge of
Yoga & Ayurveda
MISION
 To restart the
Swadeshi Movement.
 To produce good
quality products at
cheaper rates.
 To introduce Indian
Ayurveda to this Modern
World.
MISION
 To restart the
Swadeshi Movement.
 To produce good
quality products at
cheaper rates.
 To introduce Indian
Ayurveda to this Modern
World.
STRENGT
H
 Brand Name
. Strong TQM
. Excellent Marketing
Strategy
. Cheap price cum
charming Products
OPPORTTUNI
TY
• Possibility of Becoming
World’s Top MNC
• Expansion
• Maximum Marketing
Share
THREAT
• Govt. Regulations
• Maximum Taxes
• Lack Of Support From
Foreign Govts.
WEAKNESS
•No standard advertising
•Lower Concentration on
Other top countries
•Lower Marketing
strategies
Why to choose Patanjali products
• Natural in Nature
 Good Quality cum Maximum
Quantity
 No Negative Effects
 Better cum Positive Results
 Cheaper Prices as Compared
to other
• Ayurvedic or Non Ayurvedic
Products
Why to choose Patanjali products
• Natural in Nature
 Good Quality cum Maximum
Quantity
 No Negative Effects
 Better cum Positive Results
 Cheaper Prices as Compared
to other
• Ayurvedic or Non Ayurvedic
Products

3. 3
Marketing Mix Model
Product LineProduct Line
Nutrition &
suppliments
Grocery Medicines Home Care Personal
Care
Books &
Media
Health Care
•Badampak
•Chawanprash
•Ghee
•Honey
•Health drink
•Fruit juice
•Candy
•Gram flour
•Corn flakes
•Herbal tea
•Mustard oil
•Rice
•Salt,spices
• Ashwa
•Bhasma
•Guggul
•Parpat
•Syrup
•Vati
•Pishta
•Churna
•Agarbatti
•Dish wash
bar
•Herbal gulal
•Body lotion
•Tooth
brush,paste
•Eye care
•Face
cream,aging
cream
•Hair oil
•Audio
cassette
•Audio CDs,
MP3
•Electronic
Items
•DVDs, VCDs
•Books
•Digestive
•Health &
Wellness

4. 4
Marketing and Brand BuildingMarketing and Brand Building
Online/offline
shopping experience
Yoga Shows Personal
branding
Advertisement
s
Social Media
Authentic &
trained sales
consultant
Customer
problems solved on
1:1 interaction
Easy to navigate
website UI with full
details
HD resolution
photos and videos
Pan india yoda
shows
Broadcasted in
170 countries
3 books and 2
videos CDs
Cult personality
and charisma of baba
ramdev.
535 branches of
patanjali yog ashram
Commercials on
star tv and Zee tv
Simple ads to
dissiminate info-
infomericals
No false
promises
Spending only 1-
1.5%age of
revenues turnover
2M followers
10M likes
181Ksubscribers
344M views
Languge- Hindi and
English
Regular updates and
replies
Branding Strategy
Patanjali says- “pick our product, it
is the same prduct with no harmful
chemicals. Plus by buying our
products, you are ensuring the
money you spend stays in India”
Patanjali Key to Success
•Increasing number of health
concious people
•Less Price
•Word of mouth promotion
•Loyal Community
•Competitive pricing

5. 5
DistributionDistribution
Chikitsalayas
(1500)
Distributors
(2000)
Arogya kendra
(3500)
Retailrs
(300000+)
Supply ChainSupply Chain
Supplier
Producer
Consumer
•Collect RM from rural
households
•Some money given to
villages to build roads &
schools
•Demand for different items
is placed at Haridwar
•Items developed at
distribution center through
patanjali’s own transport
•Products available at
distribution centers
•Certified doctors also
available at chikitsalayas
Patanjali tied up with future group in
2015
Products to be sold in 245 future
group stores Pan India
Expected sales are 8 Cr/M via these
stores
No intermediaries at any stage
Significant cost savings on
commissions

6. 6
E-comm
Zopnow.c
Amazon.in
Patanjalia
Hyper m
Spensers
Big bazaa
Relience f
E-comme
Zopnow.co
Amazon.in
Patanjaliay
Hyper ma
Spensers
Big bazaar
Relience frGrowth of over 2000% in last 5 years, with
this rate will surpass HUL by 2020.
Growth of over 2000% in last 5 years, with
this rate will surpass HUL by 2020.
Revenue Growth (in crores)Revenue Growth (in crores)

7. Achievements--
• Giant FMCG in only 5 years
 Accomplished “Make in India
Concept”
 Highest Turnover Cum
Profit(2007-250 cores & 2015-
2215 cores)
 Maximum Outlets in minimum
Times (2007-150outlets & Nov
2015-15000 exclusive +
100000 stores)
 Biggest Swadeshi Movement
 Tough Competitor in the Market
for other MNCs & Indian
Companies
•According to CLSA and HSBC
Patanjali is the fastest growing
FMCG company in India.
Achievements--
• Giant FMCG in only 5 years
 Accomplished “Make in India
Concept”
 Highest Turnover Cum
Profit(2007-250 cores & 2015-
2215 cores)
 Maximum Outlets in minimum
Times (2007-150outlets & Nov
2015-15000 exclusive +
100000 stores)
 Biggest Swadeshi Movement
 Tough Competitor in the Market
for other MNCs & Indian
Companies
•According to CLSA and HSBC
Patanjali is the fastest growing
FMCG company in India.
Future plans and
Goals--
• They want to achieve 10,000
crore business
 To expand the business at
the global market in next 5
years
 Planning Produce
Beverage Drinks
 To Reach the great heights
as to lower the demand for
MNC’s
 Planning to open its outlets
at Railway Stations and
Airports
 Planning to advertise
through McCann and Mudra for
next level of Marketing plans.
Future plans and
Goals--
• They want to achieve 10,000
crore business
 To expand the business at
the global market in next 5
years
 Planning Produce
Beverage Drinks
 To Reach the great heights
as to lower the demand for
MNC’s
 Planning to open its outlets
at Railway Stations and
Airports
 Planning to advertise
through McCann and Mudra for
next level of Marketing plans.