Downloaded 34 times
Uploaded byMehul Galhotra
Patanjali-Market Growth by Mehul Galhotra
This document provides an overview of Patanjali Ayurved Limited, an Indian FMCG company established in 2006 by Baba Ramdev and Acharya Balkrishna. The company's vision is to make India disease-free through yoga and affordable, quality herbal products. Patanjali manufactures over 900 personal care, food, and home care products at facilities in Haridwar, India and Nepal. It utilizes an affordable pricing strategy and has experienced rapid revenue growth, reaching over Rs. 10,000 crore in 2016. Patanjali products have gained significant market share and have impacted sales at competitors like Colgate, Dabur, and Britannia.
More Related Content
Similar to Patanjali-Market Growth by Mehul Galhotra
Patanjali-Market Growth by Mehul Galhotra
- 1.
- 2. COMPANY PROFILE PatanjaliAyurved Limited is an Indian FMCG company. Baba Ramdev established the Patanjali Ayurved Limited in 2006 along with Acharya Balkrishna( holding 94% stake in Patanjali ). Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi. It also has manufacturing units in Nepal under the trademark Nepal Gramudhyog. Imports majority of herbs in India from Himalayas of Nepal.
- 3. VISION “To make adisease free world by yoga and producing quality food with comparatively lesser in price and to generate trust on the people for the same”.
- 4. MISSION “Making India anideal place for the growth and development of Ayurveda and a prototype for the rest of the world”
- 5. QUALITY POLICY- SWASTH AAHAR Theyadhere to the highest quality and hygiene standards to ensure customer satisfaction. It is a brand that you can trust for its Natural and Healthy ingredients. The products are manufactured under strict supervision with minimum touching by hand. Several quality checks are undertaken and only then the final product reaches the shelf.
- 6. PRODUCTION Patanjali Food andHerbal Park at Haridwar is the main production facility operated by Patanjali Ayurved. The company has a production capacity of ₹350 billion (US$5.5 billion)
- 7. PRODUCTS Patanjali Ayurved producesproducts in the categories of personal care and food The company manufactures more than 900 products including 45 types of cosmetic products and 30 types of food products In 2016, Patanjali has announced to enter the textile manufacturing centre
- 8.
- 9.
- 10. Product Range Divya Ayurved Product Beauty &Body care Food Grains & Items SpicesHome Care Books & Media Kwath; Bhasma; Cyrup; Arishta Face Pack; Face Cream; kajal Biscuits; Spices; Herbal Tea; Cow Ghee Garam Masala; Hing Masala Agarbatti; Herbal Gulal; Etc.. Vcd; Audio Cds.. Churna Gulaab jal; Kesh Kanti Shampoo Jam; Noodles; Juices Cholle Masala; Batora Masala Dish wash Bar Books Vati Ubtan; Hair oil; Crack cream Flour; Daliya; Besan Pisai Masala; Methi Dana;Kali Mirch Hawan Samagri Dvds
- 11. SALES AND DISTRIBUTION PatanjaliAyurved sells through nearly 4,700 retail outlets as of May 2016 Patanjali also sells its products online and is planning to open outlets at railway stations and airports
- 12. REVENUE 163 317 4468501200 2006 5000 10000 0 2000 4000 6000 8000 10000 12000 REVENUES(In Rs Crore) 17% 11% 5% 5% 9%7% 26% 19% 1% Sales Cosmetics/ Toileteries HealthCare Dental Ghee Hair Products Wheat Other foods Other Edible-Oil
- 13.
- 14. PRICING STRATEGY Developing aneffective pricing strategy remains the most important and difficult part of marketing process. Patanjali products are priced at~15-30% discount to competition. The medicines available at Patanjali are the cheapest as compare to other ayurvedic medicines For example- PATANJALI Tomato Ketchup-500ml for Rs.70 Maggi Tomato Ketchup-500ml for Rs.95
- 15.
- 16.
- 17.
- 18.
- 19. IMAPACT ON SALES COLGATE- 8% DABUR- 7.5% EMAMI- 6% JYOTHI LABS- 6% BRITANNIA- 5%
- 20.