The document discusses a proposal from a design studio to use nudges to encourage safer driving. It proposes painting images of children on the road that appear closer as drivers approach to subconsciously encourage them to slow down for safety. It then covers research and sketches for a logo and name for the design studio, settling on "Movier" which references movement in different languages. Storyboards are mentioned as being made for an upcoming project.

1. Research from the Web
Excerpt
“What does it mean to be human in an age
of machines, and can we coevolve?”
Danielle Oliveras FA102B Professor Klinkostein

2. Situation to benefit from Nudge Design
Drivers tend to drive faster than
the posted speed limit.
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

3. Situation to benefit from Nudge Design
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

4. Situation to benefit from Nudge Design
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

5. Situation to benefit from Nudge Design
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

6. Proposal - Idea
Drivers who see kids near the road
will be nudged to slow down in that
area instead of driving at a high
speed.
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

7. Proposal - Solution
Create a painted image on the road so as
drivers see the image of the child get
closer they will slow down.
Drivers by default will slow down when
seeing an image of a child in the road to
not endanger their life even though it is
just an image.
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

8. Photomontage Simulating Proposed Solution
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

9. Logo Design Research
Chosen words: weakness, health, advantage
-Italian : safe = sicuro
-Hawaiin : smart = akamai
-Irish : careful = cúramach
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

10. Logo Design Research
Italian: safe / sicuro
Hawaiin: smart / akamai
Swedish: careful / cúramach
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

11. Logo Design Sketching
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

12. Logo Execution in Illustrator
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

13. Logo
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

14. Name
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
The word, “ Movement”
-Latin : movimentum
-French : movere
-Spanish: movimiento

15. Name
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Chosen word: Movement, changed to ”Movier

16. Logotype
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

17. Storyboard
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras