A presentation.

1. PERSONAL BRAND EXPLORATION
Darnell Zachery
Project & Portfolio I: Week 1
June 10th, 2023

2. I am Darnell Zachery a 26-year-old, quick-
learning, versatilely skilled creative whose
passion is writing, music, photography, film, and
pretty much any form of art. Though I reside in
Kissimmee, Florida, my home is in Detroit,
Michigan. My goal is to put the skills I’ve learned
exploring my passions to use in a lucrative
career and I’m hoping completing my degree in
Digital Marketing will help me find a career
useful for my skills. I would love to be involved in
A&R with a recording studio, and on-set
photography in film or a creative director.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• A&R or Music Supervisor
• Cinematographer
• Creative Director/Production
Designer
BRAND ARCHETYPE – My brand
archetype is a creator. I love to
express my thoughts through writing
and visuals. This is when I am more
clear and precise. Which is a quality
any brand wants to express its
brand message or identity.
Professional in the Entertainment Industry.
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Jen Malone
Outreach Plan:
• Research Malone’s road to success and try to find 2-3
different ways I could communicate directly to Malone.
• Emails and trying to find an office location for a in-
person meeting would be beneficial.
• Follow-up at least once weekly.
PROFILE
PICTURE
Music Supervisor at Black &
White Music
Ava Berkofsky
Outreach Plan:
• Visit Berkofsky’s website and view more of their past
work.
• Emailing them through the email on their profile to
inquire about internships.
• Follow-up at least once weekly.
PROFILE
PICTURE
Cinematographer & Film
Maker
Timothy David
O'Brien
Outreach Plan:
• Research O’Brien’s online resume and find similar work
that I have been apart of.
• Contact Julian Savodivker, APA talent and literary
agent for O’Brian.
• Follow-up at least once weekly.
Production Designer & Art
Director at Whatever Unique

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Online presence
‣Increasing social media engagement and
making a notable portfolio and/or website to
showcase my work.
Mid Term: (2026)
• Working in the entertainment business.
‣Finding an entry-level job for a company that
offers opportunities in my chosen career fields.
Long Term: (2031)
• Notable creative.
‣At this point I want to be able to be the creative
director for any project I take on, I want people
to trust my skills and leadership due to my
recognizable resume.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Photography Novice / Adept / Expert
Networking Novice / Adept / Expert
Being On-Camera Novice / Adept / Expert
Audio Engineering
SOFT
HARD
Novice / Adept / Expert
an
d
Story Telling/Direction Novice / Adept / Expert
Tech Savvy Novice / Adept / Expert
Adaptability & Communication Novice / Adept / Expert

7. With whatever team or project, I work with, I
will bring unique ideas & perspectives with
outside-the-box thinking and artistic integrity.
PROMISE

8. CREDENTIALS
Work Experience:
• Sales & Marketing – Marriott Vacation
Club
• Outreach Specialist & Supervisor –
Florida Department of Health
Education:
• Audio Arts Certificate - Full Sail
University
• Digital Marketing B.A. –
Full Sail University (Exp. 2024)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Michael Starkes
Industry Experience:
• 10 Years of Entertainment and
production
Education:
• Full Sail University (Class of 2025)
• BMCC (2012-2013)
Leadership Experience:
• Ambassador Coordinator
• Production Assistance for live events
Skills and Proficiencies:
• Graphic Design – 0 endorsements
• Video Editing – 0 endorsements
• Production Setup – 0 endorsements
Darnell Zachery
Overall Online Presence:
• Not many online articles. Track records of matches, and
articles do not reference Starkes’s real name, only their
stage name. The LinkedIn profile shows up with a photo
but nothing relevant to a career field.
• Grade: Poor, 50 out of 100
HEADSHOT
Industry Experience:
• 5 Years of Audio Engineering and
Entertainment
Education:
• Audio Arts Certificate – Full Sail University
• Digital Maretking B.A. – Full Sail University (Exp. 2024)
Leadership Experience:
• Outreach Specialist & Supervisor – Florida Dept. of
Health
Skills and Proficiencies:
• Audio Engineering – Audio Arts Certificate
• Storytelling/Direction – 0 endorsements
• Photography - 0 endorsements
Overall Online Presence:
• I have a very poor online presence, but I have a few
published articles under my music group
“Ndecisiv/N’deci$iv,” that reference my name. I have
been active on my social media with photography under
“themorenopablo.” My LinkedIn profile is active but not
customized. I believe my headshot is professional.
• Grade: Poor, 50 out of 100

10. COMPETITION
Andre D. Wagner
Noteworthy Experience:
• Photography featured in The Ny Times, The Cut, W
Magazine, The Wall Street Journal, The Washington
Post, WSJ, Time Magazine, Vogue, etc.
• Cinematography for the film “Queen & Slim”
Darnell Zachery
HEADSHOT
Industry Experience:
• Street and documentary style photography, portraits,
commercial/editorial and event photography/
Education:
• Social Work B.A. – Buena Vista University
Skills and Proficiencies:
• Photoshop– 46 endorsements
• Community Outreach – 11 endorsements
• Research – 13 endorsements
Overall Online Presence:
• Wagner has his own website with listed
accomplishments and networks that could fill this entire
PowerPoint. 180,000 followers on Instagram. One
Google search will bring up nothing but articles about
Wagner’s work and accreditations. Wagner’s LinkedIn
profile is up to date with 500+ connections.
• Grade: Superior, 99 of 100
Industry Experience:
• 5 Years of Audio Engineering and
Entertainment
Education:
• Audio Arts Certificate – Full Sail University
• Digital Maretking B.A. – Full Sail University (Exp. 2024)
Leadership Experience:
• Outreach Specialist & Supervisor – Florida Dept. of
Health
Skills and Proficiencies:
• Audio Engineering – Audio Arts Certificate
• Storytelling/Direction – 0 endorsements
• Photography - 0 endorsements
Overall Online Presence:
• I have a very poor online presence, but I have a few
published articles under my music group
“Ndecisiv/N’deci$iv.” I have been active on my social
media with photography under “themorenopablo.” My
LinkedIn profile is active but not customized. I believe
my headshot is professional.
• Grade: Poor, 50 out of 100

11. BRAND POSITION
With an extensive background as an audio engineer and
on-air talent, along with valuable additional skills in video
editing, writing, storytelling, photography, social media
use, sales, and marketing, I am confident in my ability to
collaborate with recording studios, production companies,
and entertainment firms to showcase artists, films, events,
and more in a freelance capacity. Let's work together to
create something truly exceptional.
“CREATIVE DIRECTOR”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NDECISIV/N’DECI$IV
‣ 04/2020 | Tallahassee, FL
Digital Marketing
• Primary Content: I want to post photography of different
events with short editorials, abstract photography, and portrait
photography shoots that I direct.
• Primary Tools: Instagram, Tiktok, and a personal website. I
will update my website monthly and Instagram & Tiktok daily.
• Website: I will use my digital portfolio to track my progress
and set goals for myself in order to add more things that
showcase my skills.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like a mentor after gradutation (the end of 2024)
that is established in a creative career and preferably
an entrepreneur. I want someone who wants me to
succeed and believes in my success but doesn’t shy
away from criticism.
Formal Education
• Audio Arts Certificate – Full Sail University
• Digital Marketing B.A. – Full Sail University (Exp. 2024)
Technical Skills
• Audio Engineering – Independent, 2018 - Full Sail
University, 2022
• Photography – Independent, 2020
• Digital Marketing – Independent, 2020
Soft Skills
• Communication – Florida Dept of Health, 2021.
• Creative – Independent, 2012
• Sales – American Eagle, 2018 – Rocket Mortgage,
2021 – Marriott Vacation Club, 2022

14. Darnell Zachery
You know [how you’re having a hard time expressing your vision visually]?
Well, what I do is [bring your vision to life with a unique twist that will catch
your audience's attention]. In fact, [I’ve done it with a few artists and events
that were having trouble with the same thing, let me show you ].
Picture of You
Goes Here

15. REFERENCES
• About. Andre D. Wagner. (n.d.). https://www.andredwagner.com/about
• Andre D. Wagner. About the Artist: Andre D. Wagner | Buena Vista University. (n.d.). https://www.bvu.edu/aw
• Andrew Wagner - partner - national life science & technology ... - linkedin. (n.d.-a).
https://www.linkedin.com/in/andrewwagner2163
• Bio. Ava Berkofsky. (n.d.). https://www.avaberkofsky.com/5527475-bio
• Jen Malone - music supervisor - Black & White Music | Linkedin. (n.d.-b).
https://www.linkedin.com/in/jenmalone666
• Timothy David O’Brien. Contact. (n.d.). http://www.timothydavidobrien.com/contact.php
• Timothy O’Brien II - chief operating officer, dr. P ... - linkedin. (n.d.-c). https://www.linkedin.com/in/timothy-
obrien2