Project and portfolio 1 Jacquelyn Blakely

1. PERSONAL BRAND EXPLORATION
Jacquelyn Blakely
Project & Portfolio I: Week 4
December 17, 2023

2. Hello, my name is Jacquelyn Blakely. I’m
currently a student at Full Sail University. Music
is my passion. I believe in elevating talented
artists. I have also served in the United States
Navy. I’m disciplined, hard working, and
motivated.
IDENTITY

3. Potential Job Titles:
• Entertainment Manager
• First Line Supervisor of
Entertainment
• Producer
BRAND ARCHETYPE – I’m always
looking for what’s new and different.
I’m adventurous and I want to be
part of something that’s going to
change the world. I’m looking to
help elevate talented artists and
help them expand their horizons. I
want to explore new options and
PROFESSION
Music Marketing for the Entertainment
Industry

4. Hiring Managers at Universal Music Group
TARGET AUDIENCE
Jenna Betten
Outreach Plan:
• I will write out a message to send Jenna Betten.
• I will contact Jenna Betten via LinkedIn.
• I will contact Jenna Betten in one week if I do not
receive a response.
Talent Aquisition at Universal
Music Group
Wendy Gillette
Outreach Plan:
• I will do more research on Universal Music Group.
• I will make initial contact with Wendy Gillette via
LinkedIn.
• I will wait one week then I will send Wendy Gillette a
follow up message.
PROFILE
PICTURE
Talent Acquisition Manager
at Universal Music Group
Christina Lo Duca Outreach Plan:
• I will do more research on Christina’s Position at
Universal Music Group
• I will contact Christina Lo Duca via LinkedIn.
• I will wait one week and contact Christina Lo duca via a
follow up message on LinkedIn.
PROFILE
PICTURE
Head of Publicity at Universal
Music Group

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Within 6 months of graduating, I would like to grow
my online presence by posting content and
participating in social media.
‣ I will measure this by using THE CAREERBLAST
ONLINE ID CALCULATOR.
Mid Term: (2028-2033)
• 5-10 years from now, I would like to be a marketing
manager at Universal Music Group.
Long Term: (2038-2043)
• 15-20 years from now, I would like to be working as a
producer at my own music label.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Project Management
SOFT
HARD
Novice / Adept / Expert
Data Entry Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Time Management Novice / Adept / Expert
Project Management
SOFT
HARD
Novice / Adept / Expert
Microsoft 365 Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Integrity Novice / Adept / Expert

7. To help artists build their image by creating
brands that are marketable and exciting for
consumers, while still authentically
representing the artist.
PROMISE

8. CREDENTIALS
Work Experience:
• Inspections Operator; Molson Coors
• Interior Communications Electrician; US
Navy
Education:
• Music Business, B.S., Full Sail University (Exp. 2025)
Awards:
• Navy and Marine Corp. Achievement
Medal, Global War on Terrorism Medal,
Good Conduct Medal, National Defense
Service Medal.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Sarah Maruk
Industry Experience:
• Concert Production
• Touring
• Coordinator for live events
Education:
• Full Sail University: Bachelors Degree in Music
Business 2016
Leadership Experience:
• Coordinating with tour managers to set up live events.
• Tour Promoter Representative
Skills and Proficiencies:
• Music Industry – 3 endorsements
• Entertainment Industry – 2 endorsements
• Hospitality – 4. endorsements
Jacquelyn Blakely
Overall Online Presence:
Grade: Average
Average online presence. No published articles. Active on
social Media. LinkedIn URL is customized.
HEADSHOT
Industry Experience:
• Inspections Operator at Molson Coors
• Interior Communications Electrician at
US Navy
Education:
• Artesia High School High School Diploma Graduated
• US Navy IC A School Graduated
• Full Sail University Bachelors Business Music
Expected Graduation: 2025
Leadership Experience:
• Experience training junior sailors in the U.S. Navy.
• Lead sailors in fire fighting and general quarters drills.
Skills and Proficiencies:
• Data Entry- 0 endorsements
• Teamwork - 0 endorsements
• Excel - 0 endorsements
Overall Online Presence:
• Very little online presence. No published articles. Not
very active on social media. LinkedIn URL is not
customized.
• Grade: Poor, Average, or Superior? Poor

10. COMPETITION
Julia Scudero
Noteworthy Experience:
• Account Manager at Live Nation
• Community Marketing Coordinator at Modell’s Sporting
Goods
Jacquelyn Blakely
HEADSHOT
Industry Experience:
• Brand Director at Live Nation
Education:
• Georgetown University Masters Degree Sports Industry
Management 2016
• Syracuse University Bachelors Degree Television
Radio and Film 2013
Skills and Proficiencies:
• Microsoft Office - 3 endorsements
• Social Media- 12 endorsements
• Media Relations- 4 endorsements
Overall Online Presence:
• Many live nation connections. Banner is not
Customized. No published artilcles. Very active on
social media.
• Grade: Superior
Industry Experience:
• Inspections Operator at Molson Coors
• Interior Communications Electrician at
US Navy
Education:
• Artesia High School High School Diploma Graduated
• US Navy IC A School Graduated
• Full Sail University Bachelors Business Music
Expected Graduation: 2025
Leadership Experience:
• Experience training junior sailors in the U.S. Navy.
• Lead sailors in fire fighting and general quarters drills
Skills and Proficiencies:
• Data Entry- 0 endorsements
• Teamwork - 0 endorsements
• Excel - 0 endorsements
Overall Online Presence:
• Very little online presence. No published articles. Not
very active on social media. LinkedIN URL is not
customized.
• Grade: Poor, Average, or Superior? Poor

11. BRAND POSITION
As a Navy Veteran recognized with multiple awards, I know
how to get the job done, on time, and under extreme
pressure. I am ready to provide my support to a music label
where I can use my experience as a leader, skilled in data
entry, Excel, teamwork, project management, and marketing
requirements to support artists to be successful.
“ELEVATING VALUES”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Business Professionals of America
‣ 2024 | Online
• American Management Association
‣ 2024 | Online
• Business Network International
‣ 2024 | Online
Digital Marketing
• Primary Content: Post content about what marketing
strategies work best for building a brand image for musical
artists. Also share what I’ve learned about music business
while attending Full Sail University. Elevate new artists by
promoting their music.
• Primary Tools: Use Instagram to promote and connect with
new artists. TikTok to communicate with followers about new
music to watch for from up-and-coming artists. Facebook to
post about what I’ve learned about the music business.
• Website: My digital portfolio will be used to show my skills,
past experience, and what I’ve learned about music business.
I will share this with others in the industry.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’m looking for a mentor in the entertainment industry.
They should have experience working in the music
industry. I hope to have a mentor by 2024.
Formal Education
• Full Sail University: Music Business Degree 2025
Technical Skills
• Project Management February 2024
• Microsoft 365-LinkedIn Learning Course 2023
• Adobe Color Essentials-LinkedIn Learning Course 2023
• Adobe Fonts-LinkedIn Learning Course 2023
• Adobe Portfolio-LinkedIn Learned Course 2023
Soft Skills
• Active Listening – US Navy 2018
• Time Management -US Navy 2018
• Teamwork-US Navy 2018

14. Jacquelyn Blakely
You know how most companies take advantage of Artists and change their
image? Well, what I do is protect artist’s ideas and values. In fact, I’m
attending Full Sail University and pursuing a degree in Music Business to
elevate artists ideas and build exciting and adventurous brands that are not
only marketable, but also authentically represent the artist.
Goes Here

15. REFERENCES
Julie Pantalone | LinkedIn. (n.d.).
https://www.linkedin.com/in/julie-pantalone-a0b92013
Sarah Maruk - tour promoter rep - live nation entertainment -
linkedin. (n.d.-b). https://www.linkedin.com/in/sarah-maruk
Jenna Betten | linkedin. (n.d.-a).
https://www.linkedin.com/in/jenna-betten
Wendy Gillette - Talent acquisition manager - linkedin. (n.d.-d).
https://www.linkedin.com/in/wendygillette
Christina Lo Duca | LinkedIn. (n.d.-a).
https://www.linkedin.com/in/christinaloduca
Careers at UMG. UMG. (2023, November 8).
https://www.universalmusic.com/careers/
Careers - Sony Music. Sony Music Entertainment. (2023, June
22). https://www.sonymusic.com/careers/
27-2012.00 - producers and directors. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/27-2012.00
11-9072.00 - entertainment and recreation managers, except
gambling. O*NET OnLine. (n.d.-a).
https://www.onetonline.org/link/summary/11-9072.00
39-1014.00 - first-line supervisors of entertainment and
recreation workers, except gambling services. O*NET OnLine.
(n.d.-c). https://www.onetonline.org/link/summary/39-1014.00