Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Omario Johnson
Project & Portfolio I: Week 1
MAY 08, 2022

2. I come from a background with strong beliefs
and values. I have always visioned myself being
very successful and educated and would stop at
nothing to get it. What makes me unique is my
personality. The ability to make everyone
interested in what I have to say. I believe my
purpose has always been to be successful in life
so I can help others succeed. One of my goals is
to be head of a major label or perhaps start my
own label and it be the biggest label ever !
IDENTITY

3. PROFESSION
• Music Management Coordinator
• VP A&R
• Coordinator, Label Copy
How I go about work differently is
first analyzing and getting lots of
information before I start project or
task. I look to be strong and
competent as possible by taking
action, being decisive, so I can
overcome challenges being that my
archetype would be “ THE HERO”
A&R For Hip Hop, Pop and R&B

4. A&R MANAGERS
TARGET AUDIENCE
PEDRO ALEGRIA JR
Outreach Plan:
• Research the background and history of person to be
contacted
• Contact recruiters at the label
• Writing a formal email
• Sending a follow up email 1 to 2 weeks after initial
email.
HEAD OF A&R at SONY MUSIC
PAMELA CHARBIT
Outreach Plan:
• Research the company
• Contacting manager through company recruiter
• Send a thank you note or email for the time spent
discussing opportunities for the role 1 to 2 weeks after
initial contact
PROFILE
PICTURE
A&R MANAGER at ATLANTIC RECORDS
BRANDON BROWN
Outreach Plan:
• Exam the Role of Interest
• Leverage LinkedIn
• Contact recruiters at the label
• Asking for advice or feedback on current experience on
how to succeed in the music industry through through a
formal message.
A&R MANAGER at INTERSCOPE RECORDS

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• I want to apply and get the job at a major label being
an A&R.
‣ I will complete this by February 2023
Mid Term: (2024)
• I will work my way up at the company I’m at and be
promoted to manager at my job tittle
‣ I plan to do this November 2024
Long Term: (2029)
• I will be president of A&R or eventually start my own
label
‣ I plan to do this by 5 to 10 years after
graduation.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Quick Learning
SOFT
HARD
Novice / Adept / Expert
Dependability Novice / Adept / Expert
Patience Novice / Adept / Expert
Leadership Novice / Adept / Expert
Communication Skills
SOFT
HARD
Novice / Adept / Expert
Working Under Pressure Novice / Adept / Expert
Presentation Skills Novice / Adept / Expert
Excel Skills Novice / Adept / Expert

7. My work ethic is beyond what others cannot
measure up to. I give my 100% to everything
I do and will do this with satifactorty to fullest
extent possible.
PROMISE

8. CREDENTIALS
Work Experience:
• Front desk manager at a condo resort
• Working in high call volume
• Manager for local artist in my area
• Some excel experience creating
spreadsheets and financial information
Education:
• High school Diploma 2006-2010
Awards
• Most bookings for increased revenue in a
hotel
• Perfect attendance
• The most positive reviews after customer
experience
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
PAMELA CHARBIT
Industry Experience:
• A&R MANAGER, LABEL
RELATIONS, PRODUCTION FOR
BEATS 1, MUSIC EDITOR
Education:
• MUSIC BUSINESS CERTIFICATE
• BBA
Leadership Experience:
• A&R MANAGER
Skills and Proficiencies:
• LEADERSHIP
• COMMUNICATION
• ACTIVE LISTENING
OMARIO JOHNSON
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, very detailed profile, published
articles? active on other social media, LinkedIn URL not
customized?
• Grade: superior
Industry Experience:
• Music recording and editing.
Education:
• High school diploma
• Some college
Leadership Experience:
• Front desk manager at Resort
• Captain of baseball team
Skills and Proficiencies:
• Leadership
• Communication
• Dependability
Overall Online Presence:
• No connections,proffesional headhsot?,no detailed
profile?, np published articles, non active on social
media, no customized LinkedIn
• Poor

10. COMPETITION
PEDRO ALEGRIA
Noteworthy Experience:
Head of A&R at Sony Music Entertainment
OMARIO JOHNSON
Industry Experience:
Head of A&R - CAC
Manager, Digital Business & Digital
Catalog Strategy
Digital Sales Account Manage
Education:
• Master of Science- Entertainment Business 2006-2011
Skills and Proficiencies:
• LEADERSHIP
• COMMUNCATION
• DEPENDABILITY
Overall Online Presence:
• 500+ connections, professional head shot , Profile is
very detailed, no published article, active on other
social media? no customized url
• Average
Industry Experience:
• Music recording and editing.
Education:
• High school diploma
• Some College
Leadership Experience:
• Front desk manager at Resort
• Captain of baseball team
Skills and Proficiencies:
• Leadership
• Communication
• Dependability
Overall Online Presence:
• No connections,proffesional headhsot?,no detailed
profile?, np published articles, non active on social
media, no customized LinkedIn
• Poor

11. BRAND POSITION
For A&R managers who need hip hop and R&B
a&r’s, I provide a strong work ethic and the ability
to carry out task to the fullest extent possible
because my passion for the music business is
undeniable.
A&R

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Grammys
‣ JAN 23.23| LAS VEGAS
• BILLBOARD AWARDS
‣ DEC 6 23 | LAS VEGAS
• VMA’S
‣ AUG 31 | NEW YORK
Digital Marketing
• Primary Content: Content I will create and publish online are
first week album sales, and most popular unsigned artist.
• Primary Tools: Social media I would use is twitter, instagram
and Facebook. I would publish ever week being that , that
when sales are updated . I would publish in a written online
format.
• Website: I would use my portfolio to keep myself up date to
about what’s trending. Also to continue and learn and expand
my knowledge in the industry.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I would seek is someone like jay z. He
owns a lable/management company and is always
investing and growing his brand little by little. The
experience they should have is extensive knowledge of
music industry. 01/2025
Formal Education
• Master of entertainment business by January 2025
Technical Skills
• Extensive knowledge of music and film industry,
soundtracks in particular. 01/2025
• Thorough working knowledge of historic and current label
structures and ownership, and of public copyright research
tools and databases (ASCAP, BMI, SESAC, etc.). 12/2024
• background in basic Musicology, Popular Music History,
& Music Business fundamentals 05/2024
Soft Skills
• Self-Discipline and Responsibility , Adaptability,
perservance, Teamwork, openness to feedback,
confidence A high degree of self-motivation, excellent
communication & interpersonal skills, and a proven ability
to process high volumes of data with speed and accuracy.

14. Omario Johnson
I would like to sign actual talent along with great music. This is a problem I
can solve for the music industry. What I do differently or would do differently
is making sure an artist is fully developed before release or promo. I strive to
make every artist a star and every consumer a FAN !

15. REFERENCES
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source=google-jobs-apply&utm-medium=organic
Darmon, A. (2018, August 17). Nicki Minaj Talks Aretha Franklin’s Influence On “Queen Radio”, Alicia
Keys Performs Moving Tribute. ET Canada. https://etcanada.com/news/358019/nicki-minaj-
on-aretha-franklins-influence-you-can-only-hope-to-leave-an-impact-like-that/
Hotel Industry Opportunities For Black Businesses. (2014, July 21). Black
Enterprise. https://www.blackenterprise.com/hotel-industry-offers-
opportunities-for-black-small-businesses/
https://www.ziprecruiter.com/c/Warner-Music-
Group/Job/Music-Management-Coordinator/-in-Los-
Angeles,CA?jid=96f02e803f5e1df1&lvk=Bmqf-
sT_Uhf_syIg80H2QQ.--MTTYL67Kw
https://www.ziprecruiter.com/c/Sony-Music-Entertainment-
US/Job/Coordinator,-Label-Copy/-in-New-
York,NY?jid=ddf8ea1b252e0687&lvk=d6ApMmNGsWqw8PBj0
UjLcA.--MTRFcwSsw
https://www.jobonom.com/jobs/coordinator-touring-special-
events-215421?utm-campaign=google-jobs-apply&utm-
source=google-jobs-apply&utm-medium=organic
ShowbizJobs. (n.d.). Coordinator, A&R Administration Job - Sony
Music - Remote/Virtual | ShowbizJobs.com.
Www.showbizjobs.com. Retrieved May 9, 2022, from
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coordinator-a-r-administration-in-new-york/jid-
d94m79?utm_campaign=google_jobs_apply&utm_source=g