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1. Research
Oliver Ingham

2. Existing Product
The Misfits podcast.
For the Misfits podcast they use multiple camera
angles, a main one where you can see all members of
the podcast in one shot and then the camera angles
changes depending on who is talking a separate
camera is shown which is fixated on that single person.
This is good and looks very professional and makes is
more visually interesting for the audience to watch. In
post production they add some music and even
sponsor ads that the podcast gets. All members of the
podcast are put together and are in 1 room which
makes it good as they can all interact together which
can be entertaining for the audience. They use multiple
box lights behind the cameras and even have LED lights
spelling the name of the podcast to create more eye-
grabbing lighting. They don’t have any specific
costumes apart from all of them wear the merch of the
podcast. In this podcast they speak about multiple
topics in one sitting and this can make it hard to listen
to as they go through stories very fast and don’t stick
to one thing. This shows that they have no script which
can be seen as good as it means they say what they
want to say but also it means that the podcast loses
control and they just go off into saying whatever they
want. They don’t use any props when they are recording
the podcast either which is fine as I won’t be doing
anything like that. Apart from the merch that they wear
as a way to promote their podcast, they don’t push the
audience to buy anything bar their sponsors, this is good
as some podcasts always push their audience to buy
things such as merch but the misfits podcast don’t do
that, they just wear it and say you can get some yourself
if you want to support the podcast.

3. Existing Product
TMG Podcast.
For this podcast they use just one camera angle
which is head on and you can see both hosts in this
shot, this keeps it easy and simple for the audience
to watch and follow. They have a studio where they
record the podcast. In this podcast they have no
specific costumes and don’t use props within their
podcast. For the podcast they have some box lights
behind the camera and also use some natural
lighting from the window on the right of the
screenshot. They don’t use many bright colours in
their production but find all of their value in the
topics they are talking about. In this podcast they
have a script that they loosely follow, which is the
format that I want to use in my podcast, they go
onto a topic and talk about it then when they are
done with the topic there is no awkward silence as
they have more topics to talk about, they don’t do
anything in post as they do sponsor ads in the
podcast and live and they have no background
Music that they add in either. They also
have merch for the podcast that can be
found on their website which they do plug
at the beginning and end of every podcast
to remind the audience that they can buy
it to support the podcast and apart from
their own merch and the sponsors, they
don’t promote anything else to get their
audience to buy stuff.

4. Existing Product
Cold Ones.
For the cold ones podcast they have their own
studio that they own just to film and edit the
podcast. They have multiple camera angles such
as a main angle where you see all the members
of the podcast and then when one member or a
guest is speaking it can switch to a hand held
camera done by one of the two assistants
behind the cameras to show only that person
who is speaking, this makes the viewing
experience funnier and better for the audience.
For lighting the podcast uses maybe one or two
neutral lights but mostly, as you can see, bright
LED’s to cover the rest of the room, this makes
the set more eye grabbing to the audience. The
podcast doesn’t use music in post and do their
sponsor reads live and just before their guest
arrives onto the set. The hosts also wear their
sponsors T-shirts and read an ad for the shop
and also have the T-shirts dotted around the set
On the walls, as you can see. The podcast
sometimes heavily promotes the T-shirts to the
audience which can drive buys but also can be
off putting to the audience as it can sometimes
get annoying.

5. Existing Product
H3H3 Podcast.
For the H3H3 Podcast they have a studio that
they film in, in this studio they use lighting from
the normal light fixtures and don’t use any
special sort of lighting to help. For the camera
angles, they use one main camera angle where
the audience can see all of the members of the
podcast in one shot and when one person is
talking the camera can change to another camera
that is looking directly and solely on that person,
this is helpful to the audience and makes the
audience focus on what that person is saying
more. In this podcast they don’t have any specific
costumes and don’t use props often. They do
promote their own clothing brand which they
also do sometimes wear during the podcast and
aswel as this and other sponsors they do this live
and not in post. They don’t add music into the
podcast but do add sound clips that can be
relevant to what is happening but that is not in
Post but put in live by their audio master
who is behind the camera with a sound
board.

6. Research Analysis
• What common features do the researched products have?
• They all have one main camera angle which shows all of the
members of the podcast in it, this helps the audience see who is
going to be apart of the podcast in case they have guests on. They
also all have some sort of neutral lighting put on the set where they
are filming to help the audience see better.
• What aspects of the research will you include within your on work?
• I will include a made up sponsor which I will do either live or put in
post depending on how much detail I decide I want to put into it. I
will not be doing a visual podcast but a audio only podcast.

7. Questionnaire Analysis
Oliver Ingham

8. Questionnaire Questions.
• 1) Do you watch/ listen to podcasts?
• 1a) (If yes) What podcasts do you watch/ listen and how
often would you say you watched/ listened to them?
• 1b) (If no) Is there any specific reason as to why you don’t
watch/ listen to podcasts?
• 2) How have you heard of the podcast(s)?
• 3) In your opinion, what is the most effective way of
advertising?
• 4)Are you interested in any video games?
• 5) Have you heard of a game called “League Of Legends?”
• 5a) (If yes) Would you listen to a League Of Legends
podcast?

9. Audience research
• Observation: This person is into academic subjects so a podcast about video games,
which they are not all too interested in, would not be for them. They also have no
clue on what is the most efficient way to advertise towards them.
• What this says about my audience: This says I need to cater my project towards
people who are into video games at the least and who want more out of a podcast
bar from academic benefits.
• How will your product appeal to this audience: My product won’t appeal to this
member of the audience at all as they have no interest within in the specific game
and don’t have any interest in listening to the podcast.
Georgia:
1) Sometimes, usually just listen though.
1a)Academic podcasts when I need to do some research, so not very often.
2) General research.
3) No clue.
4) Somewhat.
5) Nope.

10. Audience research
• Observation: This person is into podcasts revolving around crime as it is the only one they
seem to listen to. They realise that the best way to promote a podcast is on social media, I
will take this into account as it seems to be the most effective method and promote my
podcast through social media.
• What this says about my audience: This says I need to cater my project towards people who
are into video games but also be more specific and into League Of Legends as even though
this person plays video games and have heard of League Of Legends, they won’t listen to the
podcast.
• How will your product appeal to this audience: I don’t think my product will be able to
appeal to this person as even though they have heard of the game and play games
themselves, they have said they won’t listen to the podcast, there is a slight possibility that I
may be able to convince them to listen to it through advertising.
Jodie:
1) Yes.
1a) I listen to true crime garage about 1-2 times every 2 weeks.
2) Podcast app on my phone.
3) I think it works and the most effective is promoting it on social media.
4) Yes.
5) Yeah.
5a) No, not really.

11. Audience research
• Observation: This person would not be interested into my product at all due to the fact that
they have never heard of League Of Legends and don’t really play video games, they also
don’t like the idea of podcasts. They have mentioned that using social media and YouTube to
advertise is the most effective method so I will keep that in mind when figuring out how to
advertise my product.
• What this says about my audience: This shows that I need to promote my product towards
people who are at least interested in podcasts and are willing to listen to them as it will be a
waste to promote a product to someone who isn’t interested at all in the style of the
product.
• How will your product appeal to this audience: My product won’t appeal to this audience
member as they don’t listen to podcast and don’t find them interesting and also at the same
time don’t even know what League Of Legends is.
Elleicia:
1) No
1b) I’ve never found one that has interested me.
2) I’ve seen them on YouTube and social media ads.
3) I would say YouTube ads because you’re forced to watch them for at least 5 seconds.
4) Only very casually.
5) No.

12. Audience research
• Observation: This person is not interested in podcasts at all and do not even play or know
about games, it would be useless to promote my product towards this person. Although,
they have mentioned that they understand that promoting ads on social media and music
platforms such as Spotify are the most effective methods to promote our product.
• What this says about my audience: This says I need to cater my project towards people who
are into video games at the least and people who even watch/ listen to podcasts, otherwise,
it is a waste of time and possibly money.
• How will your product appeal to this audience: My product won’t appeal to this member of
the audience at all as they don’t listen to podcasts or find them interesting in any sort of way
and also they don’t play games never mind being more specific with League Of Legends.
Amy:
1) No.
1b) Never felt it necessary or been particularly interested.
2) My siblings talk about them regular and on ads from Spotify.
3) I think ads on social media and none skippable ones on YouTube and Spotify are the best.
4) No.
5) No.

13. Audience research
• Observation: This person has the possibility to be interested in my product, that is due to the
fact that this person likes a comical podcast which is what I am aiming my product to be
slightly, as well as informative. This person also said that they think promoting my product
on social media is the best idea to get people to come listen.
• What this says about my audience: This shows that I may be able to mix genres of my
podcast to be able to reach a wider audience, this would be very beneficial as having more
people listen to the podcast is the aim.
• How will your product appeal to this audience: This person may listen to the podcast as I am
wanting to make the podcast comical as well as informative, this will help the podcast reach
a wider audience and maybe bring in more people that just our main target audience.
Alysia:
1) I listen to them only sometimes.
1a) Some of the podcasts are just people chatting and overall funny ones and I listen to them
maybe once a month. Then others are more informative, ones like TED Talks and I listen to them
on the odd occasion when it’s something I am actually interested in.
2) Through people who do the podcast promoting them on social media.
3) I would say it worked and I think the best way of advertisement is through social media.
4) Not really.
5) Only once or twice.
5a) No.

14. Audience research
• Observation: My product won’t appeal to this person as they have heard of the game in
topic but are not interested in listening to a podcast about it. They did say that the best way
to advertise is to use social media, I will use this to promote my podcast.
• What this says about my audience: This says I need to cater my project towards people who
are into League Of Legends more specifically as people who have even heard of it will not
listen to the podcast, this shows that if it doesn’t link to something that they like and find
interesting then they won’t listen to it as they won’t find it interesting.
• How will your product appeal to this audience: My product will not appeal to this member
of the audience as even though they have heard of League Of Legends they will not listen to
a podcast about it, this shows that they have no interest in the game.
Ben
1) Regularly.
1a) The true Geordie podcast and every time is releases.
2) Through different YouTubers.
3) I would say the advertising works due to the growth of the podcast and use of social media.
4) Yes.
5) I have heard of it, yeah.
5a) No.

15. Audience research
• Observation: This person will not want to listen to the podcast or
even try it as they do not like podcasts in general, they would
rather listen to things like music rather than listen to a podcast.
• What this says about my audience: This shows me that obviously I
need to promote my podcast to people who actually like and listen
to podcasts and games more specifically.
• How will your product appeal to this audience: My product will not
appeal to this audience member at all.
Lucy
1) No.
1b) I don’t know to be honest, I don’t have an interest I would rather listen to music.
2) Spotify.
3) Advertising on social media is the best as it gets to a wider audience.
4) Not really, I don’t really play them.
5) No.

16. Audience research
• Observation: My product won’t appeal to this person as they have heard of the game in
topic but are not interested in listening to a podcast about it. They did say that the best way
to advertise is to use social media, I will use this to promote my podcast.
• What this says about my audience: This says I need to cater my project towards people who
are into League Of Legends more specifically as people who have even heard of it will not
listen to the podcast, this shows that if it doesn’t link to something that they like and find
interesting then they won’t listen to it as they won’t find it interesting.
• How will your product appeal to this audience: My product will not appeal to this member
of the audience as even though they have heard of League Of Legends they will not listen to
a podcast about it, this shows that they have no interest in the game.
Sam
1) Yes.
1a) The True Geordie podcast and every time it is uploaded.
2) I was watching his normal content on YouTube and then his podcast came up so I gave it ago.
3) Social media is the best place to advertise.
4) Yes, I play games all the time.
5) Yes.
5a) No.

17. Audience research
• Observation: There is a big chance that this person is interested in the podcast and will at
least listen, this is because he listens to a comedy podcast which is hopefully what I am
wanting to have as well an informative podcast to do with the game. They also say that
putting audio clips of the content within the podcast in ads is a good idea as that is what is a
big draw for them.
• What this says about my audience: This shows that I can promote my podcast towards
people who know about the game and have a slight interest in it and also want a comical
podcast.
• How will your product appeal to this audience: I think this product will appeal to this
member of the audience as they have a slight interest in the game and also like the idea of a
comical podcast, this is perfect and exactly the audience I need to promote to.
Rob
1) Only one really.
1a) Peter Crouch is my favourite.
2) Twitter.
3) Clips of the content in my opinion is the best way to advertise things.
4) Yes, I like video games.
5) Yes.
5a) Possibly.

18. Audience research
• Observation: This person is perfect as an audience member to promote to as they play the
game a lot and have a high interest in it. They also say that if they hear someone else online
talk about a podcast they are more probable to go listen to and to promote the podcast on
such social media as YouTube.
• What this says about my audience: This says that I need to focus on members of the
audience who have these views as they will be my main audience, I will not have to promote
the podcast heavily to them but can focus more on the content itself.
• How will your product appeal to this audience: My product will appeal to this audience
member massively as they are automatically interested in the game itself and are what
seems to be excited in the idea of listening to a League Of Legends podcast.
Lofty
1) Only sometimes, not often.
1a) I don’t listen to any podcast in particular but ones that just seem to be interesting to me.
2) Usually it is from YouTube videos where the creator mentions it and if it seems interesting, I’ll
go listen to it.
3) I’m not really sure, I only really look at ones which I like some of the people in them, so, I
guess by having them promote it themselves on YouTube or something.
4) Yes, I play games a lot.
5) Yes, I play League a lot too.
5a) Yeah, that sounds good.

19. Interviews

20. Interview Questions.
• To start with, I am going to interview people who are into
video games and also who listen to podcasts as this will be
my first target audience.
• 1) Do you like video games?
• 2) Do you like podcasts?
• 3) What genre of podcast do you mostly listen to?
• 4) If there was a podcast with that genre in it but also about
video games, would you listen to it?
• 5) What would you like to hear during a podcast about
video games?
• 6) What are some things you hate about podcasts?
• 7) What are some things you love about podcasts?

21. Interview 1
• 1) Yes.
• 2) Yes.
• 3) Ones to do with video games and comedy.
• 4) *Answered in answer above.*
• 5) Any news about what's new and up and coming in the
industry or recommendations of new games.
• 6) When they're unstructured and the podcast guests don't
have a good flow or know where to go next, basically poor
planning.
• 7) How I can set it going and be entertained by it for a solid
hour and can get invested into it like a tv show (when I
know there's going to be one each week for example)
Keean.

22. Interview 1
• Observation: This shows that this is they type of person who I need
to aim my podcast towards and promote towards. Also they have
mentioned what they like and dislike in a podcast of this format and
also what else they would like to hear during the podcast. This
helps me as I can now structure my podcast around these people as
they are my main audience and I need to have these people
listening to the podcast.
• What this says about my audience: This says that my audience is
what I expected if they like video games and comedy, it shows I can
make what I wanted and have an audience who would be there to
listen to it.
• How will your product appeal to this audience: My product will
appeal because of all the things they enjoy are to do with my
podcast and I am planning for it to be structured as well which is
something that this person said is a problem with podcasts that
aren’t.

23. Interview 2
• 1) Yes.
• 2) Yes.
• 3) Sport podcasts.
• 4) No.
• 5) Conflicting opinions and disputes.
• 6) I hate when podcasts have sponsors and promote it
every 20 seconds, it gets annoying and repetitive.
• 7) Input from different communities represented by
people from different backgrounds and ways of life.
Kieran.

24. Interview 2
• Observation: It will be difficult to promote my product to this
person as they are into sports and not into e-sports which is difficult
to promote towards as they don’t have an interest although they
are into video games and podcasts, so there is a chance that I may
be able to lure this person into listening to the podcast with the
right promotion. This person also mentioned how they didn’t like
excessive promotions on sponsorships so I will have to make sure I
do not do that during the podcast and also how they like the idea of
people from different backgrounds speaking on the matter.
• What this says about my audience: It says that there is a specific
audience I need to cater my product towards and not just towards
people who are casually into video games.
• How will your product appeal to this audience: It will be difficult to
appeal to this audience member as they don’t have much interest
in the proposal at hand.

25. Bibliography

26. Bibliography
1. Oliver, Georgia. (2018) Target Audience Research Survey (conducted on 24/03/2020)
2. Oliver, Jodie. (2018) Target Audience Research Survey (conducted on 24/03/2020)
3. Oliver, Elleicia. (2018) Target Audience Research Survey (conducted on 24/03/2020)
4. Oliver, Amy. (2018) Target Audience Research Survey (conducted on 24/03/2020)
5. Oliver, Alysia. (2018) Target Audience Research Survey (conducted on 24/03/2020)
6. Oliver, Ben. (2018) Target Audience Research Survey (conducted on 24/03/2020)
7. Oliver, Lucy. (2018) Target Audience Research Survey (conducted on 24/03/2020)
8. Oliver, Sam. (2018) Target Audience Research Survey (conducted on 24/03/2020)
9. Oliver, Rob. (2018) Target Audience Research Survey (conducted on 24/03/2020)
10. Oliver, Lofty. (2018) Target Audience Research Survey (conducted on 24/03/2020)
11. Oliver, Keean. (2018) Target Audience Interviews (conducted on 02/04/2020)
12. Oliver, Kieran. (2018) Target Audience Interviews (conducted on 02/04/2020)