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Questionnaire results


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Questionnaire results

  1. 1. Pros and cons of qualitative and quantitative data  Within my questionnaire I used qualitative data (opinions, feelings and thoughts etc.) and quantitative (data that can be measured) data. These two types of research can be combined to equal an even larger scale research project that would yield a lot of information. So the questionnaire uses quantitative data to find out prices and time scales of the magazine combined with the qualitative data to find out why. Once you have these two peace's of information you are able to find out what factors create a best selling magazine.
  2. 2. Quantitative data Males - Which genre of magazine would you prefer to buy? Rock Rap Classical Hip Hop Females - Which genre of magazine would you prefer to buy? Rock Rap Classical Hip Hop The pie charts suggest that males prefer rock as a genre of music compared to the other genres whereas women seem to have a more varied opinion and are open to other styles of music.
  3. 3. How often do you listen to music? 10 9 8 7 6 5 4 3 2 1 0 Male number of votes Female number of votes All the time Sometimes When I can afford to Never
  4. 4. How often do you listen to music?  More male voters said they listen to music more often than females however more male voters never listen to music. This suggests that the males within the questionnaire either do a certain activity a lot or not at all whereas females average out.
  5. 5. How often, ideally, would you like a music magazine to be released? Time scale Weekly Fortnight Monthly As most of the target audience would prefer the magazine to be released weekly shows how interested they are in music magazines so this is how often I would release my magazine.
  6. 6. Do you read music magazines? If yes why? Common answers were • Yes because I am passionate about music and enjoy many different genres • Sometimes because if my favourite band or artist is featuring in the magazine This makes will impact my magazine as it shows that the people that enjoy music magazines don’t mind who is the main story whereas people that only read music magazines sometimes like their idles to be the main story. Therefore it is best to have a popular artist or band as my main story as it is more likely to sell.
  7. 7. What genre of music would you say you listen to the most? A common answer was  Rock  Alternative rock  Dance  Pop This shows that the genre I have chosen is a popular genre that people listen to and it shows the wide range of sub genres of rock which will give me a larger target audience and gives me a larger selection of artists/bands to use for my main story.
  8. 8. What Artist do you enjoy listening or reading about to the most? There were a range of answers however they mostly contained a rock or a sub genre of rock artist. This suggests that this style of music is very popular at the moment making it very suitable to make a magazine for this genre. It also gives me some Ideas of what artist to use in the main story of my magazine as it is very likely they are one of the most popular artists in the country at this moment in time.