Textual analysis

1. TEXTUAL ANALYSIS By Daniel Clipperton

2. Date and Price
The placement of the date and price upon the magazine is a convention across all magazine
genres. The price is in a sans serif font and is the smallest test present upon the page. This is
because the high cost of the magazine could possibly dissuade potential customers from
purchasing the magazine. The magazine is priced at £4.20, which reflects the audience who
they are trying to appeal to. As the Q reader has a high disposable income and no one else
they have to provide for, so can afford the cost of the magazine.
Main Image
The main image is a four shot, long shot of the band U2, this gives the impression that the reader
will be able to get an in-depth interview with each band member. Each band member is looking in
a different direction, using direct address to catch the customer from every angle and draw them
towards the magazine. U2 are placed in the foreground in front of the Q logo, showing that the
magazine is well known and doesn’t require the logo to be in the foreground to sell the magazine.
Layout
The layout is relatively uncluttered, drawing as much attention as possible towards U2, which are the
main selling point of the magazine. The unclutteredness of the magazine appeals to the Q reader as
they do not need lots of Sub-Headings to make them feel they are getting value for money as their
preference is quality not value. It also shows the magazine does not have to over advertise its contents
to appeal to the reader, as its well known for its quality and content. The magazine uses a bright
coloured banner across the bottom of the page, which contrasts against the black text drawing in the
audiences attention. Yellow is seen as the colour of intellect, which suggests that Q is top source for
music knowledge. Getting across its mission of providing the best guide to the latest music.
Buzz Word
The word “World Exclusive” draws in the reader as they believe they’ll be part of a selective
group able to get this exclusive information. This appeals to Q’s readers as they build their
social life around music and always want to know what's up and coming, to stay on top of their
social group. The use of the word “World” gets across to the reader that they can’t get this
information anywhere else. Persuading them to purchase a copy and see this “Exclusive” content.
This links into their mission statement by providing access to the biggest names across the
music industry.
The use of the word “Plus” n a larger sans serif font, draws in the audience as the reader feels
they are getting something extra by purchasing the magazine.
Barcode
This is a common feature across all magazine genres. It is convenient way for the
customer to purchase the magazine using an electronic point of sale system.
Sub-Image
The image is used to showcase what's featured inside the magazine. The image uses direct
address to catch the audiences attention. The juxtaposition of the image along side the text,
presents an article of importance to the audience.

3. Sub-Heading
This the content featured in the magazine with an ellipsis that makes the audience feel
the magazine is packed full of content. The ellipsis also peaks the audiences interested
to see what else is inside the magazine along with what's featured in the listed articles.
By using the colour red at the start of the sentence the audiences attention is drawn
down to the Sub-Heading. Due to the fact that red conveys an a strong energy towards
the audience.
Headline
The biggest story in this issue of Q magazine is advertised on the front cover in the largest, sans
serif font upon the page. It’s the major feature used in order sell the magazine to the target
audience. As bands which formed prior to the 2000’s are the favourites of the Q reader. The
Headline is used to catch the audiences attention and persuade them to purchase the magazine
based upon the main article. The use of a silver headline conveys to the reader that the story is of
high quality and shouldn’t be missed.
Puff
Using “The World’s Greatest Music Magazine” promotes the magazine to the audience over all
other music magazines that are on the market. This will appeal to the Q reader as they are big
consumers of music and rely upon it to form their social relationships, so require the best
information.
Masthead
The masthead of the magazine is in a serif font, which suggests a formal, well informed magazine
that is well respected. This is done to appeal to Q’s older, more mature dedicated music fans. The
Masthead is placed at the top of the page, which a convention used across all magazine genres. It
allows the audience to immediately see the title of the magazine if it is within a sales rack, whilst
also being the second section of the magazine the viewer is drawn to after the main image.
Unconventionally the Q masthead is only situated in the top left hand corner instead of covering
the entire top. This suggests that the magazine is very popular and well known as it does not
require a full masthead to be recognised by the reader. The red colour of the Q logo represents
passion and determination linking into the magazines mission statement to provide the best
photography and articles (passion) and to get to the heart of each story (determination). The white
letter Q represents Wholeness and Perfection, which shows how Q strive to produce the ultimate
music guide fulfilling all your music needs. The contrast of the white Q against the red background
creates a strong image, showing the magazine to passionate and proud of its
achievements/company.
Plug
A variety of musical names are placed on the front cover in order to appeal to different peoples
musical preferences. This draws in the attention of the audience as they feel that magazine is
providing something to appeal to them as an individual. It makes the audience feel involved with the
magazine as it has an article of interest/importance to them.

4. Layout
The layout of the Kerrang is relatively cluttered, which relates to the audience which its aiming to
appeal to. As there's lots of different content to grab the younger audiences attention, with lots of
Sub-headings listing the content in the magazine, it gives confidence to the reader that they are
getting value for money. The articles present in the magazine are scattered all around the page in
order to give the impression there is lots of content for the audience to read. The content surrounds
the major article of Twenty One Pilots which Kerrang are trying to draw the majority of the audiences
attention towards.
Main Image
The main image is a two shot, long shot of Twenty One Pilots, through the use of direct address they
draw in the readers attention to the magazine. The two band members are placed in an action shot
above a fiery trail looking back at the audience, suggesting to the audience, they are on a journey
(their tour) and the audience can come to. Twenty One Pilots are placed in the foreground in front of
the Kerrang Masthead showing that the magazine is so well known, doesn’t require the logo to sell the
magazine. Instead it sells its magazines through the content it provides upon the top music.
Date and Price
It is a convention across all magazine genres that the date and price are situated upon the front cover.
The date/price is in a serif font and is the smallest font present on the page as the is could dissuade
the customer from purchasing the magazine. Kerrrang want to draw in the audience with their content
hooking them in prior to seeing the price. The price of the magazine is £2.30 which reflects the
audience they are trying to appeal to, early twenties, who have a low disposable income.
Sub-Heading
Kerrang use a striking quote upon the front cover “I’d rather die than fake a song!”, which makes the
audience want more information, as there is no explanation of who specifically said the quote or why it
was say. It acts as a way of teasing the audience into purchasing the magazine to find out more.
Headline
The biggest story in this issue of Kerrang magazine is advertised on the front cover in one of the
largest, sans serif fonts upon the page. It’s the feature which is used in order to sell the magazine to
audience. The featured band is an alternative hip hop/electropop group. This relates to Kerrangs
mission statement to provide a range of music, whilst focusing upon their primary genre of rock. The
Headline catch the audiences attention and persuades them into purchasing the magazine just based
upon the main article.
Buzz Word
The word “Special” draws in the reader as they believe their getting something different/extra in this
issue. This appeals to a younger audience as they think there getting more value for the same price as
a regular issue. The “On the Road Special” will appeal to the Kerrang reader as they’re interested in
everything music especially gigs and tours. So the issue provides the content the audience wants to
read.

5. Freebie/Plug
It is situated at the top of the magazine so it is clearly visible if in a rack. Its used to draw in the
audience, making them invest into the magazine in order to get something extra for their money.
Providing posters is Kerrang’s unique selling point it sets them apart form the rest of its competitors.
Masthead
The masthead of the magazine is in a sans serif font, which is informal and inviting to the audience.
This is done to appeal to Kerrang’s younger audience, who lives are focused around music as they
want to be invited into being part of the music. The majority of magazines follow the convention of
placing the masthead at the top of the page, except in this issue of Kerrang a Menu Strip is placed
above the masthead. The masthead of the magazine would still be visible if placed in a rack, allowing
the audience to immediately see if the magazine is within their interest. The Masthead is in the largest
font upon the page, making it stand out and grab the audiences attention. The connotation of the
colour white is wholeness or completeness, which will appeal to the younger audience as they’ll
believe their getting everything they need for their money. This links to their mission statement as
they want to give younger viewers everything they need to get into music. The black lines across the
logo, rough edges and grainy effect give the impression that the logo is spray-painted on. This will
appeal to the younger Kerrang reader who like to express there individuality, which some may do
through graffiti artistry. There is a drop shadow behind the text, which provides a contrast against the
background making it stand out to the reader.
Barcode
A barcode is a convention of this form of media text and is used across all genres. It is placed in the
bottom right hand corner, which is where the majority of magazines choose to place it. As it is the
last area of the magazine the viewers eyes are drawn to, therefore hooking the audience before they
see the price. It makes it convenient for the audience to purchase as it can be scanned at the
checkout.
Plug
Kerrang uses “96 HOURS ON TOUR WTH ROCK’S HOTTEST BAND” as it stands out and draws in the
audience. Putting a numerical value upon the front cover excites the audience as they believe the
magazine is packed full of loads of content. This appeals to Kerrang’s readership as they have less
disposable income and want to get the most for their money.
Sub-Image
The image is used to showcase what's featured inside the magazine. The image juxtaposed against
text shows represents an article which is featured inside the magazine. Displaying a variety of content
will appeal to different viewers personal tastes. This relates to the mission of Kerrang, which states
they want to provide a
range of content in order to appeal to all their viewers.

6. Date and Price
The placement of the date and price on a magazine is a convention used across all magazine genres.
The price is placed alongside the barcode in the bottom right hand corner, which is a convention, the
majority of magazine companies follow. The details are in the smallest sans serif font upon the page, so
the audience see the price after buying into all the content that’s available/advertised. The price of the
magazine is £2.50, which could possibly dissuade NME’s younger audience from purchasing the
magazine as they have less disposable income, so it is therefore kept out of the viewers immediate view.
Whilst the date is placed along side the masthead, so that the audience can determine if it is the most
recent issue. It would be clearly visible if placed in a rack, so the audience could find the newest issue
without having to remove and study each magazine to identify the date..
Main Image
The main image is a group shot, long shot of Julian Casablanca's and the Voids, the band members are
looking in different directions (direct address) to catch the audiences attention, drawing them in to
surveying the magazine. Julian Casablanca's is fore fronted, whilst the voidz are in the background,
highlighting his importance. He is facing away from the reader presenting an air of arrogance, showing
he’s off in his own lyrical world.
Sub-Heading
This technique is used in order to advertise major articles, which are within the content of the magazine.
“Liam sings with the Who” teases what the article is about within giving any of the details, forcing the
reader to purchase the magazine to find out more. Placing multiple plusses (+) around the cover
alongside sub-headings, gives the impression to the reader that the magazine is packed with content.
Connoting that there is always extra content to for fill the readers every musical need.
Barcode
A barcode is a common characteristic across all magazine genres, it is situated in the bottom right hand
corner of the magazine, the most common area where it is found. It is incorporated into the magazine
for the customer convenience so that they can easily purchase the product.

7. Layout
The magazine has an uncluttered layout, following the convention of the text not covering the band
members faces. As they are the focal point of the magazine and are used to sell it towards the
audience. Block out areas of text make them more prominent against the main image and gives the
impression of them being adhered on like a photomontage, creating an indie feel. The horizontal
blocks of the text juxtaposed against the vertical strips produced by the band members, produces a
grid like system. Which is reinforced by the brick wall in the background, creating an overlay of
overlapping lines. Placing a target in the corner of the magazine draws the audiences attention towards
Liam's head. It targets the article to be of importance to the reader, inducing them to see what's at the
centre (bulls eye) off the story.
Masthead
The masthead is in a block san serif font, which makes it stand out against the background and draw
attention. The white block letters have a high contrast against the red background, meaning it is the
first area the eye is drawn to. The use of red connotes NME’s determination linking to their mission
statement to provide the most up date information on all things music, whilst the white can be
associated with technology relating to NME’s impact over their readers mobile phone choice. Red is
predominately a masculine colour, relating to NME’s 74% male readership, which they are trying to
appeal to. The Masthead is situated in the top left hand corner of the magazine, a convention across all
genres of magazine. Therefore when the magazine is placed in a rack, the audience can clearly see
what each magazine is.
The Left Third
The majority of the largest sub-heading and the Masthead are located within the Left Third of the
magazine. The magazine has chosen to do this as the majority of western countries read left to right.
So they will read everything on the left hand side first. Also when magazines are stacked on top of each
other, only the left side of the magazines is visible. This means that NME can still advertise their
contents/draw in the audience without needing the entire cover to be visible.

8. Band List
Along the right hand side of the contents page there is a complete list of the
bands/artists present in this issue. This is done to appeal to every reader as they know
there is always an article which fulfils their interests. The bands are listed in alphabetical
order so that it is easy for the reader to navigate to find what they are interested in.
Colour Scheme
The predominant colours which are used across the page are black and red. In keeping
with the cover of the magazine, the colours are consistent, evidencing the house style of
the magazine. The use of white space draws the audiences eye towards the black
caption, due to the contrast in colour.
Plug
The magazine advertises features which will interest the audience insuring even if the
articles do not appeal to them there will be additional features that will.
Images
There is only one image upon the context page, therefore the ratio of text to images is
5:1. It’s a medium shot taken from an eye line angle, of a young man in casual clothing
surrounded by musical instruments. It allows the audience to relate to the magazine as
he's around the age of the demographic and is at a level angle placing us as equal to
him.
Font
The text used within the sub-heading is a capitalised sans serif bold font which stands
out, but is easy for the viewer to read. The effect of the Sub-heading being bolder than
the number is that the audience is draw to the text rather than additional unessential
information. Underneath the articles which the magazine wants to promote is a black
line, highlighting its presence in the magazine and drawing in the readers attention.
Media Platforms
The magazine draws in its audiences attention by using indentations to section the off
the categories of the magazine. It tells the reader that they do not just have knowledge
on music, but Film and TV.

9. Colours
The two major colours used across the contents page are yellow and black, as these colours
are complementary (on opposite sides of the colour wheel) so produce a strong contrast,
making the text stand out. The use of white space makes the text become more prominent, so
therefore the eye is immediately drawn towards it.
Images
There are three images placed at the top half of the page, advertising the content which is
available within this issue. The editor has allowed this much space in order to insure that the
audience are forced into seeing this content and will likely read them. For the audiences
convenience the page numbers are placed next to the articles, so they can easily navigate to
them. There is a repetitive nature to seeing the page numbers as when the audience reach the
given page, they are likely to read it due to it being advertised upon the contents. The main
photo of Marilyn Manson is a long shot, the high key lighting presents him as a shadowy
figure, providing a heavy contrast against the background. This makes him stand out from the
image, drawing in the audiences attention, but also representing him as an outcast.
Font
The font used for the Sub-headings is a sans serif, capitalised, block font. This means its easy
for the audience to read, so it’s convenient for them to find the content that appeals to them.
It also is used by the magazine company to draw attention towards particular articles,
containing upcoming artists which they want to promote to the audience. Linking to their
mission statement, in which they said they wanted to inject new music into the audiences
playlist.

10. Subscriptions/Plug
After the audience has seen the content which is available within a Kerrang magazine,
subscription to the magazine is advertised. This is because if the magazine appeals to their
interests, they are more likely to invest within a subscription. So using a plug to advertise the
low cost of a months issues, will catch the audience attention as they can get all their music
needs in one place at a low cost. Pictures of previous magazines reinforce the volume and
quality of the content, which they will receive.
Cover Story
The content page uses a “star in a bubble” like graphic to relay to the audience
that these articles are about the ones featured on the front cover. Therefore if
a viewer was drawn to magazine due to a specific advertised article they can
conveniently find it amongst the other content.
Plug
The magazine insures to appeal to a range of peoples interests by
providing posters of a variety of different artists. Therefore if non of the
articles/features are immediately appealing to them, they will still be
interesting in the purchase.
Editors Piece
This brief text written by the Editor talks about the production of
Kerrang as well as their close relationship with the artists. It allows the
audience to become more personally involved with the magazine, as
they feel that the employees are on their side and are giving them the
best information possible.

11. Colours
The most predominant colours used across the page are red
and black, this is consistent with the front cover and evidences
the house style of the magazine. Along side this there are
colourful speak bubbles of colour which stand out against the
minimal house style, drawing in the audiences attention. The
plainness of the colour scheme shows that Q does not have to
overload the viewer with large bursts of colour to grab their
attention, as it’s the articles themselves which captivate and
interest them.
Text
The largest text, except for the main titles, is used for the
sub-headings, which are in a bold, sans serif, block font.
The black text stands out against the white space, creating a
contrast, which draws in the reader. This encourages the
viewer to read the introductory piece to the article, once the
introduction has captured their interest, they are likely to
read the complete article.
Images
There is a ratio of 60% images to 40% text upon the page.
This is done to break up the text so that it is more
appealing to the eye but also because the audience can get
a feeling of what to except from that particular article. 8 out
of 10 of the images on the page use direct address to entice
the viewer towards overviewing the inaugural text, to see if
their interested. There are two images on the page one of
Mick Jagger and the other of 50 Cent, which stand apart
from their backdrop. This makes them the focal point of the
image, relaying their importance to the reader, whilst
drawing additional attention as they pass outside the
boundary line of the image.
Cover Story
The second largest image upon the page is the cover story, as its already the majority of
the audiences attention from the cover. The image is consistent with the setting, angle,
shot type and band members, which was used upon the front cover. This make the it
easy for the reader to recognise and is convenient to find after seeing the cover, if they
were interested.
Q Review
This section of the content page gives snippets of articles, in which Q gives their
opinion about concerts and albums. Linking to their mission statement in which they
said they wanted to advise the viewer on the best content that’s available. Through the
use of rhetorical questions and closed statements, they tempt the viewer into exploring
these articles.

12. Text Columns
Areas of the text which the editor wants to draw attention towards
have a greater margin of leading. These sections of text also have
been embossed to increase the width of the text. Through maximising
the level of white against the white space (black), its stands out on the
page. The use of a vibrant graphic style boarder segregates the text
into a columns, whilst drawing the readers attention in towards the
text. The images and text are arranged across the page in a 3X3 grid,
which makes the text easy to follow and read. It also divides up text
with images, so it is more aesthetically pleasing to read.
Graphic Images
Surrounding the word “News” is a drawn graphic, which represents
individuality relating to the independent band that is being featured.
Along with the “Big Story” caption it becomes part of a plug, which is
used in order to capture the audiences attention. Encouraging them to
read the article.
Credits
This is used to tell the reader who wrote/said an article/quote. It can
encourage the audience into researching the particular band, artist or
writer. They could also use the name in order to refer back their
positive/negative opinions surrounding the article to the magazine
company.
Branding
The majority of the colour used across the two pages is either black or
yellow, which evidences the house style of Kerrang that is consistent
throughout.
Point of Focus
The audiences immediate focus is drawn towards the main image
used within the article. After this they are drawn around the page by
the surrounding supporting images, until being driven towards the
bold sub-headings. By this point the images will have sparked the
readers interest upon the content in the article. The yellow boarder
surrounding the text and images, segregates the main image, making
it the focal point of the article.
Structure
The text is presented on top of blank space, which draws in the
audiences attention, but also makes it easier to read. The balance used
upon the page is 60% images to 40% text. The majority of the text is
presented on a horizontal baseline, which makes the text easy to
understand. The letterform used through the entirety of the article is
San serif, as it gives an informal approach, which is appealing to
Kerrangs younger audience.
Hierarchy
There is a level of hierarchy used between
the different types of text used. The text
within the columns is ordered by the weight,
so therefore the heavier text is placed at the
top whilst the lighter text is below.
Photographs
The main image is a medium, two shot of the artists composing a
song using a keyboard. The juxtaposition of the photo against the
graphic image, implies that they are an independent group. Their
clothes are also focused around their own style, this relates to the
Kerrang reader who like to bask in their individuality and set their
own trends.

13. Graphic
The sub-heading is a digitally designed sans
serif font. The first word “Reality”, is in a
black font upon a white backdrop,
highlighting the possible contrast between a
rock and roll lifestyle and that of one of an
ordinary person. The word “Blights” is
transparent, allowing the viewer to look out
at the world below. Relating to how the real
world, (the outside) has ruined the dream of
a rock and roll lifestyle.
Text
A sub-caption is used explaining the context
behind the image. Parts of the text are
highlighted through underlining, the names
of the artist and interviewer, this draws the
reader attention towards who the article
surrounds.
Photograph
The image is of Mac DeMarco smoking a
cigarette inside a minimalistic, bleach
apartment, which symbolises a young mans
rebellion against society. Through the
window we see a distorted view of an
American city scape, we determine this
through the foreign plug socket. Surrounding
him he has an unconventional fan and lamp,
which further suggests his rebellion against
society, by not fitting in with what's deemed
acceptable.

14. Branding
The magazine maintains it own house style, of black and
white, throughout its contents page and double page spread.
It also follows the text being blocked out by the highlighted
sections including colours black and white.
Photographs
There are three major supporting images placed alongside the
article. The image within the top left hand corner is a medium
shot of Mac DeMarco. It is placed at the beginning as it allows
the audience to become familiar with who the article is
centred around. The audience make an immediate impression
of the artist and whether to read the article. The second
image, situated in the centre of the article is a long shot,
which puts emphasis upon the artist whilst still putting focus
on where he’s stood. Through photographing him on the edge
bay, it re-emphasises the rebellious image from the previous
two pages. The final main image is a Medium Close Up, which
showcases Mac with his retro stereo player and VS tapes,
reinforcing NME’s commitment to report on Indie and older
music.
Point of Focus
The audiences attention is first drawn
towards the photographs, as the layering of
the text surrounds them, making them the
focal point. Due to the text being foreground
on top of the photographs, it appears to
emerge form the page.
Page Numbers
The page numbers are displayed on the
page, so that the reader can easily
navigate the magazine. It’s placed along
the edge of the page, so it’s the first
element the reader sees as they turn the
page.

15. Graphic Text
The magazine article begins with a drop capped S, which is a
conventional style used in articles. It is used to draw in the
audiences attention and indicate where the article starts. The
magazine makes a focal point of an explicit, controversial
statement, as it catches the audience attention encouraging
them to read the article to find out more on the featured artist.
Text
The majority of the text is arranged in
columns, following the grid 3X3
structure. This makes it comfortable to
read and easier to follow. There is a
level of hierarchy used within the
article, which is segregated through the
weight of the text. The heavier the
weight of text, the more attention it
receives from the audience. There is a
consistent level of tracking between the
letters in the article, so that its
comfortable to read. The titles have a
greater level of tracking in order to
make them stand out more.
Structure
The text is arranged in columns, which are situated on top
of white space. This is done so that the text stands out on
the page and therefore attracts the audience, whilst also
making it easier to read. The balance used of text against
images is 70% to 30%. Upon the page over 90% of the text
is arranged to sit on the horizontal baseline, making it
straightforward to read. For the text used in the article, the
major letterform is a Serif font, which is a well accepted
convention. Whilst the letterform used for the sub-
headings is a Sans serif, as it appears to stand out more on
the page contrasting against the rest of the text.
Chamber of Reflection
A digitally produced graphic that pin points the highest and lowest points of Mac DeMarco career. Its
appearance is similar to that of a line graph, as if giving a numerical values to points in his career. This
allows the audience to become personally involved with Mac DeMarco’s journey and also introduces a new
audience to his music and background. It is a 50/50 division between text and images, which supports the
information, whilst also drawing in the audiences attention.

16. Branding
The Q logo is present on every page, situated in the top left hand
corner so it is geographically constant with the front cover. The
colours red and black are heavily featured across the page, in keeping
and evidencing Qs house style. The sub-headings letterform, is also
consistent with the contents and font page, its a Sans serif,
elongated, heavy weighted font, that stands out on the page.
Graphic Art
Above the sub-heading “Hear Me Roar” there is a digitally
produced art of a stereo plug. Upon the Graphic art there it says
“In the Studio” in a script font style. This connotes the magazine
connecting with the artist whilst they record their latest music and
obtaining the newest before anyone else.
Text Columns
The text is a arranged in a series of columns in a 3X3 formation. Its
therefore clearer for the audience to tell what comes next when
moving from column to column. Behind the text is clear white space,
making the text is clear and comfortable to read, whilst also making
it stand out. Images are used to break up the text, especially on the
left third of the page, so that it is more accessible to the reader. As
the magazine wants to look inviting, when trying to encourage the
audience to read its article. There are a variety of ways, in which the
magazine tries to draw in the readers attention, towards certain
sections. This can be through highlighting, underlining, embossing or
changing the colour of the text. The chosen area, which is highlighted
by the editor is Ellie Goulding’s name, representing her energy and
passion for music. A heavily weighted plugged quotation is used to
draw the audiences attention into the article, whilst also reinforcing
the rock star lifestyle.
Along the right hand side of the page, there is a section devoted to
telling the audience who's back in the studio. These human interest
sub-headings will draw on peoples emotions encouraging them to
read.Point of Focus
When the audience open the page, their attention is first drawn towards the large
splash image of Ellie Goulding in the studio. This is because the image takes up the
majority of the space upon the image, making it impossible to miss. The heading,
masthead and main image are also situated in the left third, the section of the
magazine we are first drawn towards. Are eyes are then attracted across the image
towards Ellie Goulding. Next, the audiences eyes are drawn down the page towards the
main quantity of the text, then finally the side column.
Photographs
The main photograph used on the page is a medium shot of Ellie
Goulding in a studio. This is appealing to the reader as they feel
their getting up close with Ellie and her music. This image also
reinforces the idea that Ellie is AN authentic singer and song
writer. There are a range of sub-images used along the right
hand side of the page in order to support the text and give the
audience a visual aid to tell who its about.
Hierarchy
A variety of text fonts (weights)
are used in order to help the
reader navigate around the
page.

17. CONCLUSION
From completing my Textual Analysis of existing music magazines, I have been able to establish
the features that are conventionally used within them, which I plan to integrate into my own
media product. Some of the features I identified as conventions are used across all magazine
genres, including Barcodes, a Masthead, Price, Featured articles and headlines. One of the
conventions, I determined was solely used in music magazines, was featuring an artist/band’s
name as the main headline upon the front cover, as it immediately draws in the audience, as the
artist is within their interest encouraging them to purchase the magazine. Another feature,
which I intend to replicate within my product, that was frequent use of pull quotes within the
double page spread, as it allows the featured artist to directly address the audience drawing in
their attention. All the magazines I analysed had their own individual colour schemes, this
branding meant they were able to stand out and be easily identified by the readership.
Throughout all the magazines I analysed non of them advertised all of the articles available in
the issue on the contents page. This feature is used to hook the audiences attention and draw
them into purchasing the magazine to see what else is available. The majority of the featured
articles advertised on the front covers of the magazines are the names of artists/bands. This is
used by the magazine to appeal to a wider audience based upon their individual interests. All the
magazines analysed feature multiple photographs/images of various artists upon the front cover
(the majority of which using direct address), as it attracts a wider audience, due to individual. All
the double page spreads I analysed included a main image that was the main point of focus
upon the page and various sub images that broke up the text making it more appealing to the
reader. A feature consistent across all the analysed magazines was that the text was arranged
into columns, so that its easy for the reader to follow. One common elements used across the
magazines was that they included professionally shot photograph's, as they convey to the reader
that magazine if of a high quality and pull in their attention.