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Put your social media strategy where the sun don't shine.

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Christian Verschaeren
Christian Verschaeren

A rant on the hyped "social media strategies". And how they're completely besides the point.

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Put your Social Media Strategy where the sun don’t shine
Where does the idea of a Social Media Strategy come from?
The Traditional model:
Business Product BRAND Advertising Agency Idea! MEDIA
Unfortunately...
Business Product BRAND Advertising Agency Idea! MEDIA
The Internet model:
Business Product BRAND Advertising Agency Idea! MEDIA & INTERNET
Unfortunately...
Idea! MEDIA & INTERNET “Social Media”
Social Media Strategy implies you need a strategy to reach people with your message. Thereby admitting they aren’t interested.
How about being Interesting?
Social Media is a way of giving a name to the fact that people don’t visit your websites no more. Thereby pretending you have it covered.
There is no social media. There is just an online reflection of people and culture.
Stop focusing on the Media part.
It’s about the Social part.
Interesting ideas & Social ideas
Business Product BRAND Advertising Agency Idea! MEDIA & INTERNET They don’t go here
Business Product BRAND Advertising Agency Idea! MEDIA They & INTERNET go there
Upstream
Idea! This is as far downstream they can possibly start
Though declared “dead” 30 second TV spots can be interesting and social
So the advertising idea can be social & interesting...
...but you get people engaging with *the advertising for* a brand.
While they could be engaging with the brand.
Upstream
Business Product BRAND Advertising Agency Brands Idea can be Social & Interesting
Brands that cultivate their multi-faceted personalities and have interesting stories.
Upstream
Business Product BRAND Products Advertising Agen can be Social & Ide Interesting
Upstream
Business Product Businesses BRAND can be Social & Advertisi Interesting
So...
Today’s Model Isn’t really a model, but my wife. No glamour, but down to earth. Affordable. Almost self-sufficient. Replicates.
Top 4 ingredients for Today’s Model 1. Have an interesting and social business. 2. Have an interesting and social product. 3. Have an interesting and social brand. 4. Have interesting and social advertising.
Thank you! Get in touch: www.twitter.com/Crusty www.zeppelinrepair.com

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