Perfect Communication Model for New-Age Marketing

BRANDING / WEB / DIGITAL
creativity never ends!
www.designjuice.in

Haveyoueverwondered
whyyouhaven’tachieved
yourmarketinggoalsyet?
Maybe the communication
model you chose was wrong….
BRANDING / WEB / DIGITAL sales@designjuice.in www.designjuice.inBRANDING / WEB / DIGITAL sales@designjuice.in www.designjuice.in

Wasyourmessage
CATCHYENOUGH?
AreyousureyouwentfortheRIGHTBRANDSOURCE?
TARGETAUDIENCE?
Didyoudoenoughresearchonyour

Hereissomething
thatwillhelpyou!...
Don’tWorry!

Communication Model
For New age
Marketing

“To Effectively Communicate we must realize
that we are all different in the way
we perceive the world and use this
understanding as a guide to our
communication with others”
- Tony Robbins
BRANDING / WEB / DIGITAL sales@designjuice.in www.designjuice.in

achieve…
Let us now
go on to understand the
Models of Communication
that technology has
helped us

Machine
to Machine
Person to
Person
Machine to
Person
Person
to Machine

Yet, the basics of every
communication model
remain the same…

The FAST
The BRAND
Medium
The KILLER
Message
Source

The KILLER
“Marketing is no longer
about the stuff you make;
It is about the stories you tell!”
Message

Needs to be simple, crisp and to the point.
Needs to Capture the attention of your target audience.
Needs to be about your Customers.
The Message that you create..

Needs to answer two main questions for your customers
- Why should they buy your product / service?
- Why should they buy this product / service from you?

“Even the best of the
messages can be a waste of timeif it is not communicated effectively”
The FAST
Medium

Should be the best way to reach your target audience
- Create a customer persona.
- Find out the medium your audience are comfortable with.
The Medium that you choose…

Should not blow your budget.

Should convey your message in the best way possible
- Make sure the message is easily understandable by your audience
- Keep in mind the ideas, beliefs, religious faith and
level of knowledge of your audience

The BRAND
“A Brand is no longer what we tell
the consumer it is; It is what
the consumers tell each other it is”
Source

Has to understand your business.
Has to believe in you.
Has to support you in the best way.
Has to guide you towards achieving success.

Go with an experienced and
reputed Brand Source after going through
their website, reading their reviews and
interacting with a few of their clients

The
DO’S

Address your audience directly.
Be honest, open and positive.
Message should be Relevant.
Make Audience Interaction easier.
Keep it Catchy and Responsive.
The
DO’S

The
DON’TS

Don’t Hog for Attention Forcefully.
Don’t be Negative in your approach.
Don’t Complicate your Message.
Don’t Promise things you can’t Offer.
Don’t Ignore Suggestions if any.
The
DON’TS

A Thorough Understanding of the
Target Market and Lots of time
is what you will need to develop
the perfect communication model
for your business.

A short-cut to this would be
to hire an excellent branding agency
that has a rich experience
in developing marketing and
communication models
for various kinds of business.

Branding
Content Strategy
Corporate Identity
Marketing Collaterals
Sales Collaterals
Print Advertisements
Information Design
Search Engine Optimization (SEO)
Social Media Marketing
Pay Per Click (PPC)
Social Media Campaigns
Website Strategic Planning
Website Design & Development
Website Maintenance
Content Management System
Web Applications Development
UI / Applications
BRANDING WEB DIGITAL

#1454/A, 13th Main, 11th Cross, WOC Road, Mahalakshmipuram, Bangalore - 560 086
CALL US FOR FREE CONSULTATION
+91.888 46 999 11/22
sales@designjuice.in www.designjuice.in
Copyright © 2016 Designjuice MarCom Pvt. Ltd. All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording, or otherwise, without prior written permission of Designjuice MarCom Pvt. Ltd.
creativity never ends!

Perfect Communication Model for New-Age Marketing

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