Distribution of film

1. Genre and market
Distribution and
Institutional research

2. Genre and Sub genre
 Rom com
 Comedy
 Horror
 Noir
 Sci-fi
 Action
 Adventure
 Thriller

3. Distribution
 The way that certain film is promoted can effect the
distribution, this is because promotions raise awareness
which would persuade people to see the film. Promotions are
a way of advertising the film. Distribution can include actually
selling the movie to the cinemas or selling the dvd or blue ray
in stores, and distributors have to make as much money
possible from that. Independent film company's use film
festivals to get the attention of film distributors. A good
example of a distributor would be Buena Vista which are one
of the most famous and are owned by Disney.

4. Market share for each genre
As the statistics show comedy
has the biggest total tickets,
indicated that comedy is
currently the most popular
genre, it has a share of
23.54% and there has only
been 2,913 movies made.
Focusing on horror, with only
608 films since 1955 horror
has sold 2,245,288,627
tickets with a share of 4.48%

5. Market share for each
genre-continued
A film in the genre of comedy would more likely to get more ticket sales, this is
because the target audience can be any age because the films can have different
type of comedy. As an example top cat is in the genre of comedy and it its target
audience would be family's, this is because the Childs parents would more likely to
take their child to the cinema. Now the type of comedy in a film can vary, for children
under the age of 12 slapstick comedy in film would be the best choice, in
comparison to over 18 which films have more adult humor in it. This shows that there
are wide rage of age groups in comedy, and this is why it is the most populate. Now
if you where to compare horror to comedy you would notice a distinct difference
between them. This is because horrors target audience is usually 12+. This can
effect the statics because its only aimed at a select group which people may or may
not go to. From the data we could say that the more that you select an audience the
less ratings you will get because it will appeal to fewer people

6. Hammer film productions
 Hammer film productions are a film distribution company,
they have created such films as The Curse of Frankenstein
Dracula and The Mummy. these films where very successful.
The company are well known in the UK. Hammer also
produced science fiction, thrillers, film noir and comedies —
and, in later years, television series. The woman in black was
a different type of horror, by this I man that it was targeted at
an audience at 12+ this could have been to get more sales
but it was said that the age rating was too low.

7. Marketing our film
 The best way to market the film would be to consider the
factors like target audience, publicity and best ways to let
everyone know. This could be anything from posters on
buses, promotions and even adverts. So if we aimed our film
at 16 year old we could put posters in schools, if we where
aiming at 18 year olds buses and poster would com into play.
There is a whole range of ways to advertise our films. Social
media can be used to “Spread the word” of the film, using
tweets to let everyone know with haste.