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Ethics Presentation
- 1. False Advertising: Movie Trailers TOMMY MCLAUGHLIN
- 2. False Advertising A manufacturer's use of confusing, misleading, or blatantly untrue statements when promoting a product When it comes to the box office, studios are willing to do whatever it takes to get back the bottom line (production + promotion and advertising) This includes false advertising
- 3. False Advertising in Trailers Big scenes that lure the public in are excluded from the movie Falsely representing the movie Advertising the movie as a different genre than it is Including all of the “funny” bits Not referring to comedies More applicable to darker movies that may have a little bit of humor in it
- 4. Ex. National Treasure: Book of Secrets A vast majority of the trailers were made of clips that were not in the movie “Shots of the pyramids and other Egyptian landmarks. None of the movie takes place in Egypt.” “One of the most compelling sequences in the trailer shows Nicolas Cage at the Lincoln Memorial — three or four shots that make you think that this movie’s grand historical conspiracy somehow involves that famous monument. It doesn’t, and none of those shots appear in the movie.” “On the way home, what we discussed wasn’t the plot or the shaky grasp of history. It was all the good stuff we’d seen in the trailers (the ads) that weren’t even *in* the movie.”
- 5. Recent Trends Lower budget suspense/thriller movies are marketed as horror movies Horror is one of the most profitable genre of movies 2017 Box Office as of 11/13: $978,489,643 Ex. It Only Comes at Night, Mother!
- 6. Results Mother! Rotten Tomatoes Score: 69% Audience Score: 49% Box Office (Domestic and Foreign): $17,800,004 Production Budget: $30 million It Comes at Night Rotten Tomatoes Score: 89% Audience Score: 43% Box Office (Domestic and Foreign): $13,985,117 Production Budget: N/A
- 7. My Opinion Generally, I do not think it is ethical Blatantly misinforming the public and tricking them into spending money on a movie is not right In situations similar to Mother!, I don’t think there is a right way to advertise without spoiling the movie
- 8. Questions Is it ethical? Can you think of any other examples of false advertising in movies? What are other ways studios can try to advertise a movie without lying?
- 9. Sources http://www.nytimes.com/2008/01/03/technology/03pogue- email.html?ex=1357102800&en=b12bd98b41357525&ei=5124&partner= permalink&exprod=permalink https://www.rottentomatoes.com/m/it_comes_at_night https://www.rottentomatoes.com/m/mother! http://www.boxofficemojo.com/movies/?id=itcomesatnight.htm http://www.boxofficemojo.com/movies/?id=mother2017.htm