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1. • Your researchshouldspecify,age,gender,income,otherinterestsandanyadditional
relevantcategories.
• Be as specificaspossiblewhenidentifyinganaudience.
• You shouldjustifywhyyoubelieve yourideaandfilmtrailerwillappeal tothisaudience.Use
evidence tosupportyourdecisions(site evidencecorrectly).
• Explainanydecisionsyouhave made sofarthat reflectyourtargetaudience.
• Include visuals toenhance yourfindings.
Audience researchtask
The trailerI will be creatingwill belongtothe crime andthrillergenre.Typically the crime genre has
a target audience of mainlymalesagedbetween15to 29 and similarlythe thrillergenre wouldhave
a target audience of malesagedbetween 15to around30. In termsof the demographicsof my
target audience theywill typicallybe white middleclassmaleswhoare earningsignificantanual
incomesof around£30,000-£100,000. I believe thiswill be soas crime-thrillerfilmsusually containa
smart,powerful andrichantagonistinwhichthe audience admiresandlongstorelate to.This
character isusuallywhite andtakespride inmaterialisticitemsthatare forshow such as expensive
clothesandcars, for example,FrankcostelloscharacterfromThe Departed.
A youngeraudinece suchasteenswill lookuptothese charactersandaspire to achieve similar
wealthandnotoriety,andthe olderaudience
similarlywill be aspirational butprobablyquite
finaciallywell off already.Also,we see incrime
and thrillerfilmsusaullythe journeyof someone
goingfromthe bottomall the wayto the top
makingthe dreamlookmore achievable tothe
eageraudience.Anexample of thiswould be
Tony Montana fromscarface. We see himgo
frombeigjusta poorcuban refugee toa multi-
millionaire.
People whoearnannual incomesof more than30,000 or 40,000 will mostlikelyshare the
characteristicsanddesiressharedbysuchcharacters as statedabove,andwill be able torelate to
keythemesportrayed inthe movie,andthuswill be more likleytogoa watchthe movie making
themmore likelytobe mytarget audience thanpeoplefromapoor background.Howeveryoucould
argue that people fromalowerclasswill aslobe able torelate,perhapsevenmore,andaslowill be
interestedbyacrime thrillertrailer.Perhapsthisisalarge sectionof the teenaudience interestedin
the genre as evidence Ifound below suggested.
Anothercommonconventionof crime/thrillergenre filmsisacouragiousprotagonistwhooftenhas
moral valuesandis a strongbelieverinjustice.The audience oftenrelatestothe sense of rightvs

2. wrongand supportsthe character throughoutthe film,andtherefore Ithinkthatthe majorityof my
target audience will be people whobelieveinjustice andhave highmoral values.
Also,because the majorityof ourtargetaudience isgoingtobe male,we have decidedtoinclude an
attractive female characterinthe filmwhowill playthe role of beingharrysgirlfriendinthe film.
Duringthe trailerwe will presentthe pairslove storytothe audience asitwill appeal toourmale
target audience astheylongfora relationshipwithanattractive womanandthroughthe movie they
can in some waysatisfythisurge.
I foundevidence onIMDBregardinghow people of differentagesandsex scoredhow muchtheylike
the followingcrime/thrillerfilmsoutof 10. The firstexample isMichael Bay’sHeat.We see fromthe
data that on average male usersscoredthe film8.3out of 10
as opposedtofemaleswhoscoredit7.8. thisshowshow
femalesenjoyedthe filmconsiderablylessthanmalesonthis
site.Usingthisresearch,Ican assume thatmy target
audience will be predominantlymale asthe dataand
averagesare derivedfromover350,000 votesfromusersof
the site suggestingthe resultsare reliable.Also, the evidence
suggeststhatthe filmwasmost popularamongpeople who
were agedunder18 however,thisis fromasmall amountof
votes,only588, whereaspeople agedbetween30-44 gave
over200,000 votesandalsoscoredit highly.Usingthis
information,Icaninferthatmy target audience will not
onlybe youngteensbutalsoadultsagingfrom 30-44.
Thishas influencedme to widenthe age gapof my
suggestedtargetaudience from15-29 to 13-40.
More evidence wasalsotakenfromIMDB butthistime
aboutthe movie The Departedwhichalsobelongstothe
crime/thrillergenre.Thisevidencealsosuggestsmales
are more interestedinthe genre withaveragevotes
being8.5 againstfemaleswith8.4.alsounder18s and
people agedbetween18-29again scoredhighest,
solidifyingthe pointabove previouslystated.