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Harry Potter


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Harry Potter

  1. 1. Harry Potter<br />
  2. 2. Harry Potter and the Deathly Hallows Part One<br />In each of these posters used to promote the latest Harry Potter film, is a close up of a vital and main character, in this particular film. The fact that only a face is needed and a small text reading “HP7 part 1;” shows how much of a success this film is and how well known the film is. Using this poster shows how Harry Potter already has a wide audience and know people will turn up to the film, even the initials are enough to encourage people to go. The light and dark contrast also represents the mood of the film. The image is an extreme close up focusing only on the characters face and facial expression. Their expression seems tense and serious. It can symbolise how the film is going to be frightening and intense. <br />These two posters are slightly different. They focus on one main character like the other one, yet the background is visible to the audience. We can see that they are not in their usual setting of ‘Hogwarts.’ This adds mystery to the plot. The characters are in dark clothing, drawing attention to the background.<br />
  3. 3. Posters<br />The main feature here aside from the note that Part 1 is coming this year and Part 2 in 2011 is the site of Hogwarts in flames against a sunset sky. That, quotes “It all ends here” at the top symbolises the danger ahead, and leads to questions like what ends? Etc. <br />Hogwarts has been the one symbol of stability in Harry’s – and therefore the audience’s.<br />Images released that put each character in a different setting and showed them looking very much on-alert and on the ready for whatever dangers they were about to face. Each one featured the copy “Nowhere is safe,” making it clear these characters are on the run, with enemies all around them. A similar series featuring three of the villains also came out at this time but on their images quote that “The hunt begins.”<br />
  4. 4. Harry Potter and the Deathly Hallows Marketing <br />Budget Less than $250 million <br />Gross revenue Part 1:$945,823,492<br />The success of the film can be measuered by the profit that the film made. <br />the film's worldwide three-day opening of $330 million became the fifth-highest of all-time. <br />The makers have maximised profit by splitting the one book into two films, Part 1 and 2 knowing they have a loyal fan base that will watch both. <br />Having such a wide and loyal audience group makes it much easier to market and prompote/ advertise the film. The loyalty of it`s fans and the success of the marketing campaign can be seen by the advance ticket sales and the audiences it attracted in the first few days. The film was already the fifth-biggest generator of advance ticket sales in history, after selling out 1,000 cinemas across the United States. Deathly Hallows: Part 1 breaks five box office records in the UK, taking £18.3m in its first three days.<br />As well as having a loyal fan base the film has been heavily promoted using trailers, posters, teasers, interviews with main actors/ directors etc,premires. The first teaser trailer aired during the 2010 MTV Movie Awards helping to build up the suspense and anticipation.<br />
  5. 5. Harry Potter Deathly Hallows part 1- information about the film<br />Harry Potter and the Deathly Hallows is a two-part fantasy film directed by David Yates, written by Steve Kloves and based on the novel of the same name by J.K Rowling. The film is produced by Rowling along with David Hevman and David Barron. The two parts form the seventh and final instalment in the Harry Potter film series, with the story following Harry Potter on a quest to find and destroy Lord Voldemort's secret to immortality – the Horcruxes. <br />Summary: Harry, Ron and Hermione decide to finish Dumbledore's work and find the rest of the Horcruxes to defeat Voldemort<br />The movies have gotten progressively darker with each instalment just as the books did and that’s coming to its culmination in this movie as everyone realizes the ultimate stakes are on the line. Being the penultimate book in the series the story also features the coming together of the plots, both laid out and hinted at, advanced in the previous six books/movies. <br /><br />
  6. 6. Harry Potter and The Philosopher’s Stone- Marketing<br />Harry Potter and the Philosopher’s Stone is JK Rowling's firstnovel and the first film in the franchise<br />Harry Potter and the Sorcerer's Stone was the highest grossing film of 2001<br />Budget $125,000,000 <br />During it's Opening Weekend it took $90,294,621 (USA)<br /> Gross it took $974 million at the worldwide box office <br />Although this film took almost as much as Deathly Hallows Part 1 at the box office, it had a much lower budget which makes it more profitable<br />Similar to the success of all the Harry Potter films they happened through word of mouth and the popularity of the books amongst children and not as the result of any great marketing plan. As such, the film fed on the popularity of the books and would not have required a huge marketing budget. <br />This being the first film in the franchise, it focused building anticipation for the on the start of the journey. The publicity reads “journey beyond your imagination” and “the magic begins” The main characters are fresh faced and very young and innocent. Deathly Hallows is at the end of the franchise and many of the audience will have followed and grown up with the films. The marketing therefore focus` on a darker more threatening world and asks the question “where will it all end” <br />
  7. 7. Target Audience ofHarry Potter<br />The Harry Potter franchise has been applauded for their ability to appeal to all different age groups and sexes.<br /> Harry Potter is based on the novels by the author J.K Rowling. <br />Genre: Fantasy, action/adventure.<br />Target audience: Many of the audience would of started off as children, as did the main actors. The film has almost been part of many peoples growing up stages and it is important for the producers and directors to be aware of this and ensure that film is being able to keep up to date for teenagers interests. In the latest Harry Potter film, the mood is a lot darker and maybe more frightening for the younger audience; but making it have more action and having more suspense and adrenalin, appeals to a teenage group who will have grown up with the film.<br />
  8. 8. Merchandise<br />There was no need to overly market the films as it already had a huge and hungry target audience through the success of the books<br />However it is not only the films that bring in the profits to the Harry Potter franchise. There was money to be made from merchandising which is the sale of associated products, such as clothes, posters and mugs.There is even a Harry Potter theme Park in America! This ensured that the film was marketed on a big scale. <br />This also helps to promote the film. and mainly focuses on the younger children who are most likely to buy it. <br />