Market research

2. PATTERNS IN THRILLERS
The top 11 grossing thrillers on the-numbers.com are all PG-13. This shows
me that the wider the audience for thriller movies, the more it can make
in theatres.
Also, 19 out of 25 of the top grossing thrillers are PG-13. The other 6 are R
rated. This pattern suggest that PG-13 is the easiest to get a large
audience and therefore larger total gross.
In 2012, the genre of thriller reached the highest peak it had ever reached,
garnering a market share of 14% and 191 million ticket sales. This is
mostly due to a very popular thriller movie that was released in 2012
called The Hunger Games. The popularity of Thriller seems to peak and
fall over a period of a decade, the lowest year was 2003 with 4% market
share.

3. AVERAGE GROSS OF A THRILLER MOVIE
The average gross of a thriller movie is $20,054,793.
Since Thriller has a high gross per movie, they are quite in demand. There
are a lot more Drama or Action movies so to ensure my thriller movie is
successful I would need to make sure that it us up to par with the rest of
the thriller movies being released. The average audience figures like for
a thriller film is about 3.8 million tickets sold per movie.

4. COMPANIES AND THRILLERS
The company with the highest grossing thriller is Paramount Pictures with
Titanic. However of the top 9 grossing thrillers, Warner Bros have
distributed 3 of them.
There is no one company that solely or mainly distributes thrillers.

5. RELEASE
Thrillers generally release a full theatre release. There are some cases
where it is straight to DVD.
The audience for Thriller is diverse, but from the data shown in highest
grossing thrillers it is clear that the 13-18 range is a huge part of this
audience. Thriller movies that want to gross the most would have a
PG13 release.