We specialize in training those who are chronically busy.
HomeFit provides you with the personal attention of a professional fitness trainer or yoga instructor in the comfort of your own home or office.
Whether you're a business or medical professional, stay-home parent, or just completely strapped for time, we can help. Plus, we provide the equipment!
1. “Save Time. Train At Home”
“Fitness for Busy People”
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2. PROBLEM
Busy professionals have limited time on their
calendars for fitness and overall health.
That is why maximizing time with efficiency is key
to any success.
Training at home with a professional fitness
instructor provides many benefits, including
privacy, saving time on travel, accountability, and
not needing to share gym equipment.
3. A platform where users are strategically matched
with their in-home or virtual fitness instructors in
order to enhance health/fitness without the gym.
HomeFit matches in-home and virtual personal
trainers, yoga instructors, certified health
coaches, and registered dietitians based on:
needs, goals, location, and even personality.
A true concierge fitness model approach.
SOLUTION
4. FACTS REGARDING FITNESS INDUSTRY
§ Americans spend $1.8 Billion each year on unused
gym memberships.
§ 500+ hours are lost annually due to gym commute.
§ Industry Overwhelm - confusion and effectiveness
of available programs.
§ Fitness-goal success - increases by over 30% when
working with a personal trainer.
5. MARKET SIZE & TARGET MARKET
§ Households in top 20% of United States household income ($100,000
and up), with 10% desiring personalized in-home fitness options.
§ 5% of City Metro Areas
B2C:
§ Individuals: Busy professionals (and families), ages 40-60, with income
$75,000+ and/or household income $100,000+.
B2B:
§ Corporate: Companies desiring on-site programming with and without on-site gym.
§ Multi-Family Locations: Luxury apartment complexes desiring custom fitness programming.
TARGET MARKET
MARKET SIZE
7. COMPETITIVE EDGE
In-Depth Consulting Approach for ideal fitness
professional matchup and programs for proven
results:
§ Concierge Style Consultations
§ Custom Selection of FitPro and Programming
§ Monthly Subscription model - enhances frequency
and sustainable lifestyle change.
§ Average lifespan of HomeFit clients = 12 months
(10% exceed 3 years of training);
compared to average frequency of gym clients, 4-6 months.
8. § Recruitment, training, and support of top tier
fitness professionals for in-home and virtual
services.
§ Recurring monthly subscription payment model
(average payment = $500 per month).
§ Marketing of custom home fitness services and
local fitness professionals.
§ 50/50 split between company and fitness
professionals.
BUSINESS MODEL
9. SERVICES
Online CoachingVirtual (Live Video) Fitness
Training
DNA testing for enhanced
health/fitness awareness
and programming
In-Home Personal Fitness
Training
Lifestyle & Nutrition
Consulting
10. UNDERLYING MAGIC
Skill-set, training, and
education of fitness
professionals
Emotionally Intelligent based
match ups for sustained client
lifespan and top tier clients
Hyper tailored programs,
both personal and corporate
Minimal required overhead Endless reach with model
Mobile services allow for
nimble approach
11. MARKETING PLAN
Refined Facebook Targeted
Ads
National/City-wide
partnerships
Parallel Clientele Businesses
(i.e. Lululemon)
Social Media Influencers
LinkedIn Leverage for
exposure to busy
professionals
Google Ads w/ Geo Fencing
13. MANAGEMENT TEAM
CODY ROBINSON
Founder, Owner, CEO
B.S./M.S Exercise Science
M.P.H. – Health Behavior
Exercise Physiologist
Health Behavior Specialist
Certified Health Coach
LYNDA RATLIFF MATTHEW FOSTER
COO
Military Veteran – Army
B.S. Sports Management
Certified Personal Trainer
Certified Health Coach
Fitness Nutrition Specialist
CMO
Military Veteran – Marines
Certified Master Trainer
Certified Exercise Therapist
Fitness Nutrition Specialist
Youth & Senior Exer. Specialist
14. FINANCIAL PROJECTION FOR NEXT 3 YEARS
Current 2019 YTD Revenue:
40% ahead 2018 annual revenue, with $300,000 projection.
Year 1: $450k
First year: Fine tune trainer approach in current markets. Increase
marketing and brand awareness in current and new markets.
Year 2: $700k
Second year: Add more serviced cities (i.e., Austin, Charleston).
Increase marketing in new cities and sustain current markets.
Year 3: $1M
Third year: Push into more of a national approach. National
commercials. Hands on approach of scouting markets. National
partners. Sustainable marketing efforts in all markets.
2017 2018 2019 2020 2021 2022
Revenue $183,000 $211,000 $300,000 $450,000 $700,000 $1,000,000
$183,000 $211,000
$300,000
$450,000
$700,000
$1,000,000
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
Grow to 10 cities and $1 million in revenue by 2022
15. Raising $150,000 for growth and expansion
FINANCING
Use of Proceeds:
§ Marketing Push
(Social Media, AdWords, Email, Local Events)
§ Branding
(sharpen image and messaging, secure expertise)
§ Talent Acquisition
(ZipRecruiter, LinkedIn)
§ Fitness Professional Support
(On-Boarding & Training)
§ Working capital
§ Payoff short-term debt
16. THANK YOU!
Home Fit Consulting, LLC.
1919 Oxmoor Rd., #391
Birmingham, AL 35209
855-934-3834
invest@homefitconsulting.com
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