Presentation by K.Satya Shanker(IIT Madras) as part of internship under Professor Sameer Mathur (IIM Lucknow)

1. Fit-info
Android App Marketing Plan

2. What is this android
application for?

3. Executive Summary
• The app will be designed to serve as a one-stop destination for all
information related to fitness. It will generate a schedule customized
to the user’s needs
• Main target is people of the younger generation.
• It has relevant advantages over it’s competitors and aims to break
even after first year.
• The app will undergo many collaborations and will be promoted
using various techniques such as social media , celebrity
endorsements etc.
• The app will be available in two forms- Premium and Basic.

4. As per the recent trends, people are becoming self-
conscious and have started to focus on their fitness.
This app will guide the customers by providing information
about various workouts, nutrition and well-being.

5. Situation Analysis

6. Company Overview
• The app will give a customized experience to user by providing the
appropriate nutrition and workout plan based on the body type of
the user.
• Information about various protein supplements and their usage will
be specified.
• Users can input their time-table and daily dietary habits and an
optimum schedule will be prepared according to the consumer.

7. Who are the Target Audience?

8. The app will gain acceptance from people mostly of the
younger generation and between the age group of 15-45
yrs.
The app will target athletes, professional bodybuilders
and people who want to stay fit and look good.
I am athleteI am young and
my age is
between 15
and 45
I am a body
builder

9. Who is my Competitor?

10. Competitors
Fit-
Info

11. Points of Parity Points of Difference
• Fitness Application
• Provides workout
plans
• Provides basic meal
plan and schedule
• Provides information of all
protein supplements.
• Customized nutrition and
workout plan
• Connect with certified
Gym coaches and fitness
trainers.

12. What are the Goalsof our app?

13. • The app should be able to please the
customers and cater to their needs more
effectively.
• This will help in positioning of the app’s
brand image and increasing it’s equity.

14. Financial Objective
• Conversion rate of consumers from basic to
premium close to 3-5%
• Number of subscribers greater than 1 Million by
the end of 2 years.
• Break even by the end of first year.

15. What are the Marketing Strategies and
promotional techniques to be employed?

16. Collaborators
• Collaborate with leading
Protein selling brands such
as Muscle Blaze and
Optimum Nutrition.
• Collaborate with fitness
trainers and gym coaches for
expert advice feature in the
premium version.

17. Promotions and Advertising
• Targeting users on social media
channels such as facebook,
Twitter, LinkedIn can be a lucrative
way to gain market entry.
• Advertisements using social
networks do not cost much as
compared to the popularity which
the brand garners.
1. Social Media

18. Promotions and Advertising
Advertising through gymnasiums
will be the best way to increase
the brand image as our market is
focused more towards people
who are serious about fitness.
2. Collaborate with Gyms

19. Promotions and Advertising
As fitness is very common
among actors and film stars,
using celebrities to endorse
the app can easily help in
suitable positioning of the brand.
3. Celebrity endorsment

20. TacticsTactics

21. Pricing
• FastnFitter Basic will provide
information about workouts ,
nutrition and various protein
supplements.
• Users can input their time-table
and daily dietary habits and an
optimum schedule will be
prepared according to the
consumer.
Fit-info Basic

22. Pricing
In the premium version , along-with
the features available in the basic
version, users can also connect with
certified gym trainers and fitness
coaches for gaining more insight and
information about their case.
Fit-info Premium

23. How will the company earn?

24. Fit-info Basic
• The basic version will be available
for download in the Google Play
Store and Apple Store for free of
cost.
• The revenue would be generated
from the advertisements by
AdMob and Apple ads.
• Collaborations with protein
brands will also help in generating
revenue

25. Fit-info Premium
• The premium version will be free
of any advertisements.
• It will be priced at 24.99$ monthly
and a yearly subscription will also
be available at 20% discounted
rate of the total.
• The premium version will provide
mentors on the basis of regional
differences taking care of the diet
and lifestyle changes in each.

26. Disclaimer
This is a presentation by Karingula Satya Shanker from IIT
Madras during Marketing Internship Under Professor Sameer
Mathur.
K. Satya Shanker
IIT Madras
Professor Sameer Mathur
IIM Lucknow