Changing the Fitness Industry HomeFit now offers franchise opportunities throughout the United States. This unique opportunity is filled with unlimited potential, foresight and game changing methods to propel your career and the fitness industry. HomeFit give you a chance to break barriers, the opportunity to change peoples lives, from their home or office through onsite fitness and health services. Our franchise model creates an opportunity for entrepreneurs and fitness professionals to achieve their personal and professional goals by offering convenient fitness services from the clients homes. HomeFit has found a solution to a glaring probelm in today’s society, people don’t have enough time.

1. “Save Time. Train At Home”
“Fitness for Busy People”
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2. Fitness Trends (2021-22)
The three fastest-growing fitness trends:
• At-home fitness equipment (up 49.6%)
• Personal trainers/nutritionists (up 47.5%)
• Online fitness courses, classes, and subscriptions
(up 16.8%)
Home fitness is growing explosively amongst
active Americans and gym members:
• Active American adults saw significant increases in
both at-home fitness equipment (up 218.3%) and
online fitness (up 134.7%) in 2021
The biggest loser of 2020 is memberships to gyms,
health clubs, and group exercise classes:
• 60.5% fewer active adults see gyms, health clubs, and
group exercise classes as the best way to stay fit in
2021.

3. PROBLEM WE SOLVE
Busy professionals have limited time on their
calendars for fitness and overall health.
That is why maximizing time with efficiency is key
to any success.
Training at home with a professional fitness
instructor provides many benefits, including
privacy, saving time on travel, accountability, and
not needing to share gym equipment.

4. `
A platform where users are strategically matched
with their in-home fitness instructors in order to
enhance health/fitness without the gym.
HomeFit matches in-home personal trainers and
yoga instructors based on:
needs, goals, location, and even personality.
A true concierge fitness model approach.
SOLUTION

5. HomeFit originally launched in 2013 and currently has fitness
teams in Birmingham (AL), Huntsville (AL), and Nashville (TN).

6. FACTS REGARDING FITNESS
INDUSTRY
§ Americans spend $1.8 Billion each year on unused
gym memberships.
§ 500+ hours are lost annually due to gym
commute.
§ Industry Overwhelm - confusion and effectiveness
of available programs.
§ Fitness-goal success - increases by over 30%
when working with a personal trainer.

7. TYPICAL MARKET SIZE & TARGET
MARKET
§ Households in top 20% of United States household income ($100,000
and up), with 10% desiring personalized in-home fitness options.
§ 5% of City Metro Areas
B2C:
§ Individuals: Busy professionals (and families), ages 40-60, with
income $75,000+ and/or household income $100,000+.
B2B:
§ Corporate: Companies desiring on-site programming with and without on-site gym.
§ Multi-Family Locations: Luxury apartment complexes desiring custom fitness programming.
TARGET MARKET
MARKET SIZE

8. COMPETITIVE EDGE
In-Depth Consulting Approach for ideal fitness
professional matchup & programs for proven
results:
§ Concierge Style Consultations
§ Custom Selection of FitPro and Programming
§ Monthly Subscription model - enhances
frequency and sustainable lifestyle change.
§ Average lifespan of HomeFit clients = 12 months
(10% exceed 3 years of training);
compared to average frequency of gym clients,
4-6 months.

9. § Recruitment, training, and support of top tier
fitness professionals for in-home.
§ Recurring monthly subscription payment model
(average payment = $500 per month).
§ Marketing of custom home fitness services and
local fitness professionals.
§ 60/40 split between company and contracted
fitness professionals.
BUSINESS MODEL

10. UNDERLYING MAGIC
Skill-set, training, and
education of fitness
professionals
Emotionally Intelligent based
match ups for sustained client
lifespan and top tier clients
Hyper tailored programs,
both personal and
corporate
Minimal required overhead Endless reach with model
Mobile services allow for
nimble approach

11. MARKETING PLAN
Refined Facebook
Targeted Ads
City-wide partnerships Parallel Clientele
Businesses (i.e. Lululemon)
Social Media Influencers
LinkedIn Leverage for
exposure to busy
professionals
Google Ads w/ Geo
Fencing

12. TESTIMONIALS
Huntsville, Alabama
YouTube Celebrity
Nashville, Tennessee
Digital Strategist
Mountain Brook, Alabama
Oral Surgeon

13. MANAGEMENT TEAM
CODY ROBINSON
President, Founder
B.S./M.S Exercise Science
M.P.H. – Health Behavior
Exercise Physiologist
Health Behavior Specialist
Certified Health Coach
MATTHEW FOSTER
CEO
Military Veteran – Marines
Certified Master Trainer
Certified Exercise Therapist
Fitness Nutrition Specialist
Youth & Senior Exer.
Specialist

14. FINANCIAL REQUIREMENTS &
ONGOING FEES
Initial Franchise Fee $30,000
Initial Investment $20,000
Cash Requirement $30,000
Veteran Incentives $5,000
off franchise fee
Royalty Fee 6%
Ad Royalty Fee 2%*
Term of Agreement 10 years
Exclusive Territory Coverage = 50,000 population

15. Training & Support Offered
On-The-Job Training
10 hours
Classroom Training
30 hours
Pre-Launch Ramp Up
90 Days Support to claim local footprint
Ongoing Support
Purchasing Co-Ops
Newsletter
Security & Safety Procedures
Field Operations
Operational Software
Internal Franchise Network
Meetings/Conventions
Grand Opening
Toll-Free Line
Online Support
Site Selection Analysis
Franchise Intranet Platform

16. § Detailed Market Analysis of your Territory
§ Co-op Advertising
§ Ad Templates
§ Social Media
§ Regional Advertising
§ SEO & Website Development
§ Local Media
§ Email Marketing
Marketing Support

17. THANK YOU!
Home Fit Consulting, LLC.
1919 Oxmoor Rd., #391
Birmingham, AL 35209
855-664-7664
homefitfranchise@gmail.com
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