The wellness industry is valued at $3 trillion on a global scale. Pharmaceutical companies invest in research and products for healthier lifestyles and prolonging life. Governments apply laws to increase satisfaction in the work-life balance duo. This is going to be a very fast developing industry for the next decades. Do you want to be part of it? Do you want part of the profit? Contact me to join the fitness revolution!

4. PwC study
 the urban population will grow by 37% until 2025
 the active population is more concerned with health
and prevention
 the alert lifestyle, sedentariness & stress lead to
unhealthy habits
 the wellness industry values $2 billion in India only,
with 40% market share

5. McKinsey & Company study
 the wellness domain – values $3 trillion globally
 pharmaceutical companies and governments support
this industry for the next decades, through research and
law regulations
 until 2015, the health and wellness sectors will be
indicators of positive economic growth and life quality
 the consumer and market behaviour are changing 
higher concern for quality of life and its prolongation

6. In a global survey from Regus (2011), performed in 80
countries, with 16.000 participants, it appears that:
 48% overall work more than 9h/day
43% take work home, at least three time a week
 59% of remote employers work longer shifts and take
work home
 only 59% respondents said they are happy with the
amount of personal time
 poor work-life balance affects female labour
participation, lower birth national rates and raises child
poverty levels

7. What’s the favourite
corporate sport right now?

9. A SOLUTION?

10. Fitness Buffet is a franchise created by Callum
Laing in 2011, which operates in the wellness sector, and
deals in B2B mode.
It offers a solution for companies who wish to raise
the satisfaction and productivity levels of their employees,
but also for fitness centers who are interested in a growing
clientage and marketing.

11. • Multinationals
COMPANIE
S • Nationals
• Medium and small
• Fitness centers
• Spa centers
FITNESS • Dance clubs
CENTERS • Swimming pools
• Sports clubs

12. Fitness Buffet acts as an intermediate agent,
through which fitness centers, gathered under the same
umbrella, offer their services to be tested by company
employees, who adhere to the program, based on a
voucher.

13. Through a Fitness Buffet voucher, an employee is
offered access to a range of sports activities available in
their city, valued at $1500 on average.
The voucher lies in an 8 weeks subscription, for a
fee of $100, at the price of a single pass, for only one
fitness center.

14. offer in the benefits
& compensations
package the
voucher
This can be offered by
the company as:
- 100% paid
- partially paid
The employees have
access to all the fitness
centers in the network,
no matter where they
are, according to their
own agenda 

15. In 2011, Fitness Buffet opened in Singapore,
Bangkok, Kuala Lumpur, Auckland, Sydney, Chicago, Los
Angeles, Londra. In 2013, these are following next: Hong
Kong, Shanghai, Jakarta și Christchurch.
In 2013, throughout the entire globe, the objective
is to open 50 locations. In Europe, we want 20 Fitness
Buffet centers.

16. In the developed countries, this model is successful
among big companies, these being the main clients.
In Romania, such a business model was imported in
october 2011, with an investment of €150.00 for administration,
IT, sales, marketing. Since then, in 18 months, the profit reached
€500.000.
If such a business is so profitable there, imagine the value
you could gain in YOUR CITY.

17. FUNCTIONING MECHANISM

18. • $25.000 franchise fee investment
• Can contribute between 1-10 people for a single
Fitness Buffet center
• Provided by headquarters: IT support on the
platform, marketing mterials,
• Promotion of the new Fitness Buffet office in the
internal network, among multinational companies
(e.g. Towers Watson, Mercer, Grant Thornton, KPMG)
• You keep 70% of the profit
• Board of directors with executive experience in a
multinational company (Yahoo, Microsoft, Facebook,
Friendster, Mercer, Prime Partners)
FITNESS BUFFET

19. COMPANIES
• Closing partnerships with local companies
• Provide marketing materials of Fitness Buffet
srvices to HR departments
• The multinational companies entering the Fitness
Buffet network will automatically sign contracts
with Fitness Buffet offices where they are opened
• E.g.: if Amazon signs in London, then all Amazon
offices will sign a collaboration contract with
Fitness Buffet centers, in the cities where both
exist

20. • Close partnerships with local fitness centers
• Build a mixed pack of sports activities offered by
these vendors
• The offered activities can be full subscriptions or
testing phases, in a limit of days/sessions, based
on discounts
FITNESS CENTERS

21. INVESTOR’S BENEFITS?

22. BENEFTS
IT support and maintenance provided
70% profit/ Fitness Buffet center
mandatory
Promotion and contract signing with local offices of multinationals which entered
the system (e.g. KPMG, Mercer, Towers Watson, Grant Thornton)
Market with global potential of Possibility of opening Fitnes Buffet
development centers in several cities in your country
Participation to 2 annual trainings with the founder and other investors
Personal support from the founder and
International exposure in the business
investors, through monthly online
environment
meetings

23. THANK YOU!

24. MĂDĂLINA LUNGU
maddalungu@gmail.com