Lululemon is a company that sells athletic apparel focused on yoga. It was founded in 1998 in Vancouver after the founder realized the growing popularity of yoga. Lululemon has expanded its product line beyond yoga wear to include other athletic clothing and accessories. The company focuses on high quality, technical fabrics and flattering fits. Lululemon's target market is women ages 25-35 who are educated professionals interested in health and wellness. The company relies on grassroots marketing through yoga instructors rather than traditional advertising.
This document provides a market research project report on Lululemon Athletica Inc. conducted by a group of 4 members. It includes an executive summary on Lululemon's brand and issues it has faced since 2013 related to quality, CEO comments, and stock drops. The report analyzes Lululemon's brand, history, customer profile, sales review using a SWOT analysis. It then defines the problems of declining quality and high prices based on social media comments collected from Twitter, Facebook, Reddit, YouTube and Social Mention. The report focuses its research on improving Lululemon's brand image and quality.
The document summarizes a strategic plan for athletic apparel brand Lululemon. It outlines the company's strengths in quality, innovation, brand recognition and community focus. It then discusses strategic imperatives to expand into related categories like outerwear and accessories, leverage the brand across the customer lifecycle, and expand into niche markets through partnerships. The plan aims to achieve 30% annual growth over 10 years through these initiatives and maintaining a customer-centric approach.
Lululemon is a retailer known for high quality yoga and athletic wear. Founded in 1998, Lululemon aims to inspire healthy living through clothing and community programs. The company has experienced strong financial growth, with revenue increasing to over $450 million in 2010. Lululemon focuses on sustainability and social responsibility through environmentally-friendly practices, community donations, and public health programs. As the athletic clothing market grows, Lululemon competes through a tailored education of its products and online support tools to help customers meet their fitness goals.
Lululemon is a yoga-inspired athletic apparel company known for technical fabrics like Luon and Luxtreme. It was founded by Chip Wilson and focuses on creating clothing to support an active lifestyle. Lululemon has over 200 stores internationally and is popular among celebrities, with key fabrics designed to wick away sweat and prevent odor during workouts.
East Carolina University MBA program presentation. Strategic Recommendations for Lululemon moving forward, Expansion Strategy, Image Management, Financials, Quality Control, Marketing, Positioning, Value Chain Analysis and SWOT.
Lululemon is an athletic apparel company targeting yoga practitioners and runners aged 18-55 earning $40,000+. To continue growing from $1B to $1.3B in sales, Lululemon will invest $1M in digital marketing from January to April. This includes optimizing their website and email program, online/mobile ads, and expanding social media presence on platforms like Facebook, Twitter, YouTube and blogs to engage customers and drive traffic. Success will be measured by an increased ROI and customer engagement, as well as higher website traffic.
This marketing plan summary outlines Lululemon's situation, target markets, and marketing strategies. Lululemon aims to remedy its damaged brand image through PR initiatives and by validating its pricing and quality. Its target markets are affluent men and women ages 18+ who engage in active lifestyles. The plan proposes expanding product lines to include maternity, plus sizes, and youth apparel. Marketing strategies include sponsoring events, loyalty programs, store expansion, and growing e-commerce. Implementation will occur over 5 years through new product launches, advertising, partnerships, and performance measurement.
This document provides a market research project report on Lululemon Athletica Inc. conducted by a group of 4 members. It includes an executive summary on Lululemon's brand and issues it has faced since 2013 related to quality, CEO comments, and stock drops. The report analyzes Lululemon's brand, history, customer profile, sales review using a SWOT analysis. It then defines the problems of declining quality and high prices based on social media comments collected from Twitter, Facebook, Reddit, YouTube and Social Mention. The report focuses its research on improving Lululemon's brand image and quality.
The document summarizes a strategic plan for athletic apparel brand Lululemon. It outlines the company's strengths in quality, innovation, brand recognition and community focus. It then discusses strategic imperatives to expand into related categories like outerwear and accessories, leverage the brand across the customer lifecycle, and expand into niche markets through partnerships. The plan aims to achieve 30% annual growth over 10 years through these initiatives and maintaining a customer-centric approach.
Lululemon is a retailer known for high quality yoga and athletic wear. Founded in 1998, Lululemon aims to inspire healthy living through clothing and community programs. The company has experienced strong financial growth, with revenue increasing to over $450 million in 2010. Lululemon focuses on sustainability and social responsibility through environmentally-friendly practices, community donations, and public health programs. As the athletic clothing market grows, Lululemon competes through a tailored education of its products and online support tools to help customers meet their fitness goals.
Lululemon is a yoga-inspired athletic apparel company known for technical fabrics like Luon and Luxtreme. It was founded by Chip Wilson and focuses on creating clothing to support an active lifestyle. Lululemon has over 200 stores internationally and is popular among celebrities, with key fabrics designed to wick away sweat and prevent odor during workouts.
East Carolina University MBA program presentation. Strategic Recommendations for Lululemon moving forward, Expansion Strategy, Image Management, Financials, Quality Control, Marketing, Positioning, Value Chain Analysis and SWOT.
Lululemon is an athletic apparel company targeting yoga practitioners and runners aged 18-55 earning $40,000+. To continue growing from $1B to $1.3B in sales, Lululemon will invest $1M in digital marketing from January to April. This includes optimizing their website and email program, online/mobile ads, and expanding social media presence on platforms like Facebook, Twitter, YouTube and blogs to engage customers and drive traffic. Success will be measured by an increased ROI and customer engagement, as well as higher website traffic.
This marketing plan summary outlines Lululemon's situation, target markets, and marketing strategies. Lululemon aims to remedy its damaged brand image through PR initiatives and by validating its pricing and quality. Its target markets are affluent men and women ages 18+ who engage in active lifestyles. The plan proposes expanding product lines to include maternity, plus sizes, and youth apparel. Marketing strategies include sponsoring events, loyalty programs, store expansion, and growing e-commerce. Implementation will occur over 5 years through new product launches, advertising, partnerships, and performance measurement.
Lululemon is a designer and retailer of athletic apparel that has expanded to over 200 stores internationally. It has experienced strong revenue and profit growth in recent years. The document provides an overview of Lululemon's current state, strategy, mission, vision, objectives, corporate governance, external environment, customers, competitors, resources, and strategic alternatives. Financial analysis and projections are also included.
2014 YMA Scholarship Case Study Project. Aspects of the project: developed a competitive analysis of Lululemon, created a 6-month marketing plan for a new campaign of choice, developed a merchandise assortment plan pertaining to the new campaign, completed a price analysis, and a 6-month open-to-buy plan.
Lululemon is an athletic apparel company known for its yoga pants and workout gear. It targets educated, health-conscious women. The document discusses Lululemon's core competencies, competitive advantages, sustainability initiatives, and industry analysis. It finds that Lululemon has higher profit margins and revenue growth than competitors due to strong branding, innovative fabrics, and an emphasis on meeting customer needs.
The document summarizes market research on Lululemon consumers in Chicago following negative publicity about the brand. Key findings include:
1. Current Lululemon customers still prefer the brand and were not strongly impacted by the bad publicity, though many were unaware of the issues.
2. Potential customers see Lululemon as overpriced, preppy, and prissy. Lowering prices and changing perceptions may attract new customers.
3. Most spending comes from current customers' infrequent purchases rather than high spending. New customers are needed for growth.
Lululemon is a brand known for high-quality yoga apparel. It differentiates itself by focusing on women and cultivating a sense of community in its stores. The brand has expanded beyond yoga to include other athletic apparel but could better segment its brand architecture. Lululemon uses high-performance fabrics and emphasizes function, style, and customer service. It positions itself as a luxury activewear brand and communicates its brand through elements like its logo and reusable shopping bags promoting wellness messages. The brand relies more on interactive marketing like in-store classes than traditional advertising.
Lululemon is a yoga apparel company that has experienced rapid growth but also growing pains as it has expanded. It needs to reevaluate its vision and strategies. The document proposes updating Lululemon's vision to becoming the number one women's athletic apparel brand. It also recommends key strategic initiatives around sales growth, operational improvement, cost containment and product innovation. Key result and performance indicators are proposed to measure progress in these areas and ensure overall alignment with the mission.
Lululemon is a brand known for high-quality yoga and athletic apparel. It differentiates itself from competitors by focusing on women as consumers and emphasizing community and wellness in its stores and marketing. Lululemon uses innovative fabrics and designs its products to be both stylish and high-performing. The brand communicates through minimal traditional advertising and focuses on interactive marketing like in-store classes and events. Word-of-mouth from ambassadors and customers is an important part of Lululemon's marketing strategy. The brand has been very successful financially and in building a loyal customer base around its focus on health, fitness and lifestyle.
This document summarizes information about lululemon athletica, a designer and retailer of high-end yoga inspired athletic wear. It discusses that lululemon was founded in 1998 in Vancouver, British Columbia by Chip Wilson as a yoga studio and has since expanded to locations across North America and Australia. The typical lululemon customer is described as a wealthy, educated, fit, healthy, active woman who is interested in yoga. Competitive forces, SWOT analysis, value chain, and other strategic aspects of lululemon's business are also summarized.
Lululemon is a leading athletic apparel company known for its strong brand image. It has potential for expansion through new product lines like menswear and ivivva, as well as geographic growth. However, it faces key risks such as competition infringing on its strategies and instability in executive management. A discounted cash flow valuation estimates Lululemon's fair value at $66 per share, its current market price.
Database Marketing Initiative for Lululemon AthleticaRahul Borthakur
A database marketing initiative for Lululemon Athletica that could be implemented to increase customer retention and profitability.
Project included in-depth study of Situation and Target Market Analysis for Lululemon Athletica. Development of Objectives and Strategy of the Retention Program, Tactical and Database Requirements, Lifetime Value (LTV) Estimates, Capital Requirements and Measurement process.
This document provides an overview and critique of Lululemon's digital marketing strategies. It describes Lululemon's history and competitors. A SWOT analysis is presented for Nike. Current digital practices like social media, websites, and mobile apps are examined. Goals, strategies and tactics are proposed to improve Lululemon's online presence through more advertising, breaking gender stereotypes, resolving product reviews, implementing a loyalty program and app, and better customer engagement. Metrics like sales, engagement and website traffic are suggested to measure performance.
Lululemon is a athletic apparel company founded in 1998 in Vancouver, Canada that designs yoga and athletic clothing. It now has over 350 stores worldwide and employs over 2,800 people. Lululemon targets active women and men ages 18-45 who are interested in maintaining a healthy lifestyle through yoga, running, and other sports. Recent news and prospects indicate Lululemon will continue its success by focusing on positive relationships with employees, customers, and community.
Lululemon was founded in 1998 to provide technical athletic clothing for yoga practitioners. It started as a market-driven business by fulfilling an unmet need. Over time, as it expanded to over 140 stores, it became less market-driven and more focused on sales. However, it remains aligned with its original target market of serious yoga practitioners, known as "yogis", by providing high-quality clothing designed for yoga and educating customers. This loyal tribe values Lululemon for the technical performance and community involvement of the brand.
Lululemon is a leading retailer of athletic apparel that has experienced sustained success through international expansion, growth of e-commerce sales, and plans to enter new markets like men's and teen apparel. The company is currently valued at $64.50 per share but is undervalued according to the analyst's valuation of $68.80 based on growth opportunities in store locations, online sales, and new product categories that could yield an 11.4% annual revenue CAGR through 2019.
Lululemon targets two main audiences - a primary audience of active lifestyle enthusiasts aged 25-40 who seek high quality, fashionable fitness clothing, and a secondary audience aged 18-45 who want comfortable casual clothing. Lululemon focuses on word-of-mouth marketing and engages customers on social media by promoting an active lifestyle rather than products. It tailors social media content to different audiences like yoga, running and general fitness while maintaining over 1 million followers on most platforms.
The document analyzes the lululemon brand and its position in the sports fashion world. It discusses lululemon's marketing mix, target market, SWOT analysis, and strategic issues. Key points are that lululemon needs to revisit its value proposition, expand its product line to include plus sizes, sneakers, and international markets. It should also focus on product placement, create a loyalty program, and pursue celebrity endorsements.
Internal Analysis and Strategy Report - LululemonKailey Cornett
The document is an internal case analysis report for lululemon athletica inc. prepared by Kailey Schaneberg for CEO Laurent Potdevin. It provides background on lululemon's success and challenges, including a product recall and leadership transitions that hurt growth. An analysis of lululemon's strengths, weaknesses, opportunities, and threats is presented. The memo recommends that lululemon create an exclusive multi-site fitness membership program, acquire the company that manufactures its Luon fabric to improve quality control and lower costs, expand its men's product line to include traditional sports apparel, and expand its brand ambassador program to professional athletes. Further details supporting these recommendations are attached.
Lululemon vs under armour business strategy analysisSophie Michelot
This document provides an analysis of Under Armour and lululemon athletica, two companies in the performance apparel industry. It discusses the industry information, key issues, trends, companies' goals, challenges, performance, business strategies, differences in business models, and competitive advantages. Recommendations are made for each company, including intensifying geographic expansion for lululemon and boosting sales/gaining market share through innovative products for Under Armour. Financial data and exhibits are provided in the appendices.
This document is a product brochure from Zhengzhou You Trust Tech Co., Ltd that describes their various PVC adhesive tapes. They are a manufacturer of pressure sensitive adhesive tapes located in Zhengzhou, China that has been in business since 1997. They produce several types of PVC tapes including automotive wire harness tape, electrical insulation tape, flame retardant tape, and economy versions of these tapes. The brochure provides specifications for each type of tape including thickness, adhesion, strength, temperature resistance, and other properties.
Lululemon is a designer and retailer of athletic apparel that has expanded to over 200 stores internationally. It has experienced strong revenue and profit growth in recent years. The document provides an overview of Lululemon's current state, strategy, mission, vision, objectives, corporate governance, external environment, customers, competitors, resources, and strategic alternatives. Financial analysis and projections are also included.
2014 YMA Scholarship Case Study Project. Aspects of the project: developed a competitive analysis of Lululemon, created a 6-month marketing plan for a new campaign of choice, developed a merchandise assortment plan pertaining to the new campaign, completed a price analysis, and a 6-month open-to-buy plan.
Lululemon is an athletic apparel company known for its yoga pants and workout gear. It targets educated, health-conscious women. The document discusses Lululemon's core competencies, competitive advantages, sustainability initiatives, and industry analysis. It finds that Lululemon has higher profit margins and revenue growth than competitors due to strong branding, innovative fabrics, and an emphasis on meeting customer needs.
The document summarizes market research on Lululemon consumers in Chicago following negative publicity about the brand. Key findings include:
1. Current Lululemon customers still prefer the brand and were not strongly impacted by the bad publicity, though many were unaware of the issues.
2. Potential customers see Lululemon as overpriced, preppy, and prissy. Lowering prices and changing perceptions may attract new customers.
3. Most spending comes from current customers' infrequent purchases rather than high spending. New customers are needed for growth.
Lululemon is a brand known for high-quality yoga apparel. It differentiates itself by focusing on women and cultivating a sense of community in its stores. The brand has expanded beyond yoga to include other athletic apparel but could better segment its brand architecture. Lululemon uses high-performance fabrics and emphasizes function, style, and customer service. It positions itself as a luxury activewear brand and communicates its brand through elements like its logo and reusable shopping bags promoting wellness messages. The brand relies more on interactive marketing like in-store classes than traditional advertising.
Lululemon is a yoga apparel company that has experienced rapid growth but also growing pains as it has expanded. It needs to reevaluate its vision and strategies. The document proposes updating Lululemon's vision to becoming the number one women's athletic apparel brand. It also recommends key strategic initiatives around sales growth, operational improvement, cost containment and product innovation. Key result and performance indicators are proposed to measure progress in these areas and ensure overall alignment with the mission.
Lululemon is a brand known for high-quality yoga and athletic apparel. It differentiates itself from competitors by focusing on women as consumers and emphasizing community and wellness in its stores and marketing. Lululemon uses innovative fabrics and designs its products to be both stylish and high-performing. The brand communicates through minimal traditional advertising and focuses on interactive marketing like in-store classes and events. Word-of-mouth from ambassadors and customers is an important part of Lululemon's marketing strategy. The brand has been very successful financially and in building a loyal customer base around its focus on health, fitness and lifestyle.
This document summarizes information about lululemon athletica, a designer and retailer of high-end yoga inspired athletic wear. It discusses that lululemon was founded in 1998 in Vancouver, British Columbia by Chip Wilson as a yoga studio and has since expanded to locations across North America and Australia. The typical lululemon customer is described as a wealthy, educated, fit, healthy, active woman who is interested in yoga. Competitive forces, SWOT analysis, value chain, and other strategic aspects of lululemon's business are also summarized.
Lululemon is a leading athletic apparel company known for its strong brand image. It has potential for expansion through new product lines like menswear and ivivva, as well as geographic growth. However, it faces key risks such as competition infringing on its strategies and instability in executive management. A discounted cash flow valuation estimates Lululemon's fair value at $66 per share, its current market price.
Database Marketing Initiative for Lululemon AthleticaRahul Borthakur
A database marketing initiative for Lululemon Athletica that could be implemented to increase customer retention and profitability.
Project included in-depth study of Situation and Target Market Analysis for Lululemon Athletica. Development of Objectives and Strategy of the Retention Program, Tactical and Database Requirements, Lifetime Value (LTV) Estimates, Capital Requirements and Measurement process.
This document provides an overview and critique of Lululemon's digital marketing strategies. It describes Lululemon's history and competitors. A SWOT analysis is presented for Nike. Current digital practices like social media, websites, and mobile apps are examined. Goals, strategies and tactics are proposed to improve Lululemon's online presence through more advertising, breaking gender stereotypes, resolving product reviews, implementing a loyalty program and app, and better customer engagement. Metrics like sales, engagement and website traffic are suggested to measure performance.
Lululemon is a athletic apparel company founded in 1998 in Vancouver, Canada that designs yoga and athletic clothing. It now has over 350 stores worldwide and employs over 2,800 people. Lululemon targets active women and men ages 18-45 who are interested in maintaining a healthy lifestyle through yoga, running, and other sports. Recent news and prospects indicate Lululemon will continue its success by focusing on positive relationships with employees, customers, and community.
Lululemon was founded in 1998 to provide technical athletic clothing for yoga practitioners. It started as a market-driven business by fulfilling an unmet need. Over time, as it expanded to over 140 stores, it became less market-driven and more focused on sales. However, it remains aligned with its original target market of serious yoga practitioners, known as "yogis", by providing high-quality clothing designed for yoga and educating customers. This loyal tribe values Lululemon for the technical performance and community involvement of the brand.
Lululemon is a leading retailer of athletic apparel that has experienced sustained success through international expansion, growth of e-commerce sales, and plans to enter new markets like men's and teen apparel. The company is currently valued at $64.50 per share but is undervalued according to the analyst's valuation of $68.80 based on growth opportunities in store locations, online sales, and new product categories that could yield an 11.4% annual revenue CAGR through 2019.
Lululemon targets two main audiences - a primary audience of active lifestyle enthusiasts aged 25-40 who seek high quality, fashionable fitness clothing, and a secondary audience aged 18-45 who want comfortable casual clothing. Lululemon focuses on word-of-mouth marketing and engages customers on social media by promoting an active lifestyle rather than products. It tailors social media content to different audiences like yoga, running and general fitness while maintaining over 1 million followers on most platforms.
The document analyzes the lululemon brand and its position in the sports fashion world. It discusses lululemon's marketing mix, target market, SWOT analysis, and strategic issues. Key points are that lululemon needs to revisit its value proposition, expand its product line to include plus sizes, sneakers, and international markets. It should also focus on product placement, create a loyalty program, and pursue celebrity endorsements.
Internal Analysis and Strategy Report - LululemonKailey Cornett
The document is an internal case analysis report for lululemon athletica inc. prepared by Kailey Schaneberg for CEO Laurent Potdevin. It provides background on lululemon's success and challenges, including a product recall and leadership transitions that hurt growth. An analysis of lululemon's strengths, weaknesses, opportunities, and threats is presented. The memo recommends that lululemon create an exclusive multi-site fitness membership program, acquire the company that manufactures its Luon fabric to improve quality control and lower costs, expand its men's product line to include traditional sports apparel, and expand its brand ambassador program to professional athletes. Further details supporting these recommendations are attached.
Lululemon vs under armour business strategy analysisSophie Michelot
This document provides an analysis of Under Armour and lululemon athletica, two companies in the performance apparel industry. It discusses the industry information, key issues, trends, companies' goals, challenges, performance, business strategies, differences in business models, and competitive advantages. Recommendations are made for each company, including intensifying geographic expansion for lululemon and boosting sales/gaining market share through innovative products for Under Armour. Financial data and exhibits are provided in the appendices.
This document is a product brochure from Zhengzhou You Trust Tech Co., Ltd that describes their various PVC adhesive tapes. They are a manufacturer of pressure sensitive adhesive tapes located in Zhengzhou, China that has been in business since 1997. They produce several types of PVC tapes including automotive wire harness tape, electrical insulation tape, flame retardant tape, and economy versions of these tapes. The brochure provides specifications for each type of tape including thickness, adhesion, strength, temperature resistance, and other properties.
The 2010 Flash Crash saw the Dow Jones Industrial Average fall over 600 points before quickly recovering. The crash was caused by a combination of factors including increased market volatility due to the Greek debt crisis, a large sell algorithm that flooded the market, and high-frequency traders exacerbating price movements by buying and selling among themselves. The crash highlighted issues with market structure and liquidity. Subsequent studies analyzed order flow toxicity and the role of liquidity in flash crashes. New regulations like circuit breakers were implemented to prevent future crashes.
Lululemon is valued at $75 per share based on a discounted cash flow analysis. This represents a nearly 4% premium over the current market price. Key drivers of Lululemon's value include strong growth in the athleisure market, its unique in-store experience and focus on fashion and quality, and historical financial performance. While competitors encroach on its niche, Lululemon has opportunities through expanding in Asia and growing its e-commerce segment. The valuation assumes continued revenue growth of around 10% annually through 2022.
A one-page guide for building out a marketing plan for any business. Created by Steve Shriver, Founder & CEO of Eco Lips Organic Lip Balm. Designed by de Novo Marketing. www.ecolips.com | www.thinkdenovo.com
The document is a template for a one page marketing plan that includes sections for a company's mission, target audience, competition, opportunities/threats, strengths/weaknesses, goals, strategies, tactics, and measurement. The plan asks the user to fill in key details such as the company name, website, product or service, target audience, competition, goals, strategies, and metrics to measure marketing success.
This document provides tips and best practices for creating effective presentations using visuals such as shapes, colors, images, and fonts. It recommends starting with a bold cover slide to grab attention, using visuals to highlight key points and sustain audience interest, and ending with a clear call to action. The overall message is that presentations should be visually appealing and easy to understand in order to effectively engage the audience.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
This document provides an overview of the zendmd scripting tool in Zenoss and examples of using it to retrieve device and system information from the Zenoss database. zendmd allows running scripts to get lists of devices by properties like IP, location, or device class and write attributes to file. It can also retrieve the Zenoss database hostname, port, username and password.
The XY-LAO tablet is an ultra-thin 7-inch tablet that allows users to access the internet, email, photos, videos, and social networks. It has a high-resolution touchscreen, supports flash and video calling, and can run productivity apps, games, and ebooks. The tablet is small, lightweight, and easy to carry around for mobile use.
The document summarizes a two-day meeting held by UNV to mark the 10th anniversary of the International Year of Volunteers. Participants included national committees from 17 countries involved in commemorating IYV+10 and the European Year of Volunteering. The meeting objectives were to share information and practices, provide learning opportunities, and discuss volunteerism-related topics. A "Share Fair" allowed each country to present their work. Participants hoped to strengthen volunteer promotion, support for UN development goals, and policy influence through exchanging experiences. The meeting provided a forum for participants to network and continue supporting one another beyond IYV+10.
Lululemon has experienced a drop in stock price despite increasing sales. This document analyzes Lululemon's marketing strategy using the 4 P's framework. Lululemon places stores in affluent neighborhoods near yoga studios to target wealthy active customers. Products include women's and men's activewear focused on yoga. Prices are premium to target an aspirational brand image. Promotion relies on social media, local events, and word-of-mouth rather than large advertising. The strategy has created brand awareness but limits expansion into new markets and products.
Lululemon was founded in 1998 in Vancouver, Canada and has grown to a $1.37 billion company by targeting women with disposable income through their line of yoga apparel. They have been able to grow despite issues like quality problems by being leaders in social media and creating brand ambassadors. Lululemon's biggest strength is their innovative fabrics and quality promise, but their largest weakness is their higher prices compared to competitors. Their marketing, products, and focus on quality have allowed Lululemon to compete successfully in the athletic apparel industry.
Christine Callahan is applying for the position of Public Relations Manager at Lululemon Athletica. She summarizes her qualifications which include a degree in Psychology and Integrated Marketing Communications from Northwestern University and experience working at a Lululemon store. She then analyzes Lululemon's Twitter presence and provides recommendations to better incorporate the company's emphasis on community, including spotlighting ambassadors, studios, and employees to strengthen connections between the brand and its lifestyle.
Creative Vinyl is developing an integrated marketing communications plan for Lululemon Athletica to help improve its brand image and increase awareness and sales in Canada. The plan focuses on a campaign centered around Lululemon's "One for One" initiative, where for each item purchased, the company donates a product to a youth in an underdeveloped community. The campaign will use in-store advertising, social media, PR and sales promotions between August-September to communicate this message in key Canadian markets like Ontario, BC and the Prairies. The objectives are to demonstrate Lululemon's community involvement and convey that its products can positively change lives.
Lululemon is an athletic apparel brand founded in 1998 that focuses on yoga and athletic wear. It has faced challenges including quality issues with see-through leggings and negative comments from its founder. The document provides an analysis of Lululemon's brand background, strengths, weaknesses and recommendations to strengthen the brand. Strategic recommendations include maintaining a strong active leisure presence, distancing the brand from its founder, launching a shoe line, redefining its target market, and expanding lifestyle services.
CASE 22 Iululemon athletica Inc.Jenna Beyer, Leon Faifman, .docxtidwellveronique
CASE 22: Iululemon athletica Inc.
Jenna Beyer, Leon Faifman, Eric Ho, Miso Kezunovic, and Lance Olian
Rachael Fowler ran cross-country and played tennis in high school. In college, she successfully completed two full marathons. After college, she remained active and health conscious. Now a 37-year-old mother of two boys, Rachael maintains her physical fitness through gym sessions with a personal trainer and by attending yoga classes twice a week. At the end of one yoga session, a friend of hers suggested she purchase some yoga apparel from lululemon. Overhearing the two women talk, the class instructor added that she was a lululemon ambassador and began to rave about the quality and style of lululemon’s products.
“This is how 80 percent of our guests come to know lululemon, through word-of-mouth. Guests are so pleased with the clothes we offer that they can’t help but tell all their friends about it,” explains Laci Levisay, a lululemon associate from a store in Austin, Texas.1 Levisay continues, “For the other 20 percent who walk into lululemon stores with no previous knowledge, store employees look to find out as much as possible about the guests’ lifestyle and then educate them on what products would best suit their needs.”
Choose a Positive Thought
Based in Vancouver, Canada, lululemon athletica provides premium quality athletic apparel at a premium price. One of lululemon’s signature items is its yoga pants, typically sold by competitors for between $25 and $50.2 Yoga pants available in lululemon stores and online range between $78 and $128 with its most popular pair priced recently at $98 – two to three times rivals’ prices.3 However, lululemon’s products sell and they sell fast. Demand for lululemon clothing is so high that stores have trouble keeping new lines in stock. Sheree Waterson, Lulu’s chief product officer conveyed this example, saying, “A hot-pink color named ‘Paris Pink’ that launched in December (of 2011) was supposed to have a two-month lifecycle but sold out its first week.”4 The question then arises as to why customers, or “guests” as lululemon refers to them, are willing to pay high prices for high fashion items that are destined to be soaked in sweat!
It seems the answer to this question resides in lululemon’s ability to connect with its guests on a deeper level than just the typical sales associate–customer relationship. After all, other companies such as Nike, Adidas, and Under Armour not only produce high-tech clothing with the same soft cotton feel, four-way stretch, and moisture-wicking technology that lululemon touts, but do so much less expensively for their end consumers. Ultimately, what competitors cannot duplicate is lululemon’s culture. It is lululemon’s deep understanding of its target market, close relationships with its communities, and an inimitable culture that transforms customers/guests into diehard loyalists.
This is not to say that lululemon does not uphold the highest quality standards in its pr ...
Chapter 12 Lululemon Turning Lemons into Lemonade 12-1 Intr.docxbartholomeocoombs
Lululemon was founded in 1998 by Chip Wilson to create athletic apparel for yoga. The company has grown rapidly and operates over 350 stores globally, achieving $2.3 billion in annual revenues. However, Lululemon has also faced controversies, including controversial statements by founder Chip Wilson supporting child labor and linking women's issues to career stress. The company aims to promote health and wellness but its ethical decisions have at times been questionable.
HackingLaw enforcement investigators are constantl.docxshericehewat
Hacking
Law enforcement investigators are constantly trying to understand the minds of criminals in an attempt to see what motivates them to commit tech crimes. Some college professors are now teaching students how to hack, which is coding or a more appropriate name would be programming. Students learn how to write computer viruses and other malware which is more of an advanced programming course. Computer Information Technology (CIT) Professors teach students’ how to thwart antivirus software and how to generate anonymous email spam. Critics claim this will only encourage more criminal mischief.
1. Should colleges teach hacking? Why or why not?
2. What benefits, if any, exist from teaching students how to hack?
3. By teaching hacking, will this encourage others to have criminal mischief?
4. Who is responsible financially, morally and legally if a student hacks?
5. What precautions should schools take if they plan to offer such courses?
6. What are the pros and cons of hacking?
IMPORTANT:
· Answer ALLquestions, your main/initial post should be a minimum of 2-3 paragraphs. (200 words minimum). HINT: Answering and elaborating on ALL questions will assist you with accomplishing your 200 words minimum.
·
Discussion Board Rubric
Discussion Board Forums
Criteria
(A) 33-30
Outstanding
B (29-25)
Proficient
C (24-23)
Basic
D/F (22-0)
Below Expectations
Critical Thinking
• rich in content
• full of thought, insight, and analysis
• substantial information
• thought, insight, and analysis has taken place
• generally competent
• information is thin and commonplace
• rudimentary and superficial
• no analysis or insight is displayed
Connections
Clear connections
• to previous or current content
• to real-life situations
• connections are made,
• not really clear or too obvious
• limited, if any connections
• vague generalities
• no connections are made
• off topic
Uniqueness
• new ideas
• new connections
• made with depth and detail
• new ideas or connections
• lack depth and/or detail
• few, if any new ideas or connections
• rehash or summarize other postings
• no new ideas
• “I agree with …” statement
Timeliness
• all required postings
• early in the discussion
• throughout the discussion
• all required postings
• some not in time for others to read & respond
• all required postings
• most at the last minute without allowing for response time
• some, or all, required postings missing
Stylistics
• few grammatical or stylistic errors
• several grammatical or stylistic errors
• obvious grammatical or stylistic errors
• errors interfere with content
• obvious grammatical or stylistic errors
• makes understanding impossible
On June 1, 2017, shareholders of lululemon athletica—a designer and retailer of high-tech athletic apparel sold under the lululemon athletica and ivivva athletica brand names—were pleasantly surprised by the company’s announcement of a stronger-than-expected 5 percent increase ...
Lulu Lemon is a designer and retailer of athletic apparel focused on yoga. It has 254 stores worldwide and was founded in 1998 in Vancouver. The document analyzes Lulu Lemon's strategy through examining its external environment using PESTEL and Porter's Five Forces analyses, and internal environment through assessing its resources, capabilities, competencies, and financial performance. It identifies key success factors and front burner issues for the company. The summary provides a high-level overview of the company, the strategic analysis tools used, and the areas assessed in the internal/external analyses.
Lululemon Athletica Digital Strategy Critique Lauren Byrd
This document provides a critique of Lululemon's digital strategy and recommendations for improvement. It outlines Lululemon's history and current marketing practices, including their focus on community events and social media. Competitor analysis identifies strengths but also opportunities to diversify marketing to attract more segments. Tactics suggested include improving the website, creating a loyalty program, and using more varied models in social media to break stereotypes. Key performance indicators like sales, engagement, and website traffic are identified to measure success.
Personal Growth, Mindfulness and the Willingness to PerservereKelsey Bevilacqua
Take a deeper look into the inspiration behind Lululemon and the campaigns they have done over the past few years that have contributed to their brand awareness and customer loyalty.
Jeunesse was founded on September 9, 2009 by Wendy Lewis and Randy Ray to focus on youthful aging through science-based products. It has experienced rapid global growth since due to the founders' decades of experience in network marketing. Jeunesse's first flagship product, Luminesce cellular rejuvenation serum, uses an exclusive stem cell technology to replenish skin at the cellular level. The company continues to expand its product line and global presence while providing extensive support for its distributors through training, marketing materials, and a lucrative compensation plan.
This document outlines a proposed advertising campaign for Lululemon. It includes an executive summary, situational analysis of the target market and competitors, proposed campaign objectives, and two campaign concepts - "Storytelling" and "Self Awareness". It also includes competitor analyses, details of a selected campaign called "When Life Gives You Lululemon", storyboards, ads, and metrics for evaluating the campaign's success.
The document discusses consumer engagement marketing strategies for several Unilever brands in Bangladesh. It explains that consumer engagement marketing aims to actively involve consumers in co-creating marketing programs and developing long-term relationships with brands. Some key strategies discussed include establishing a clear brand voice, finding relevant engagement platforms aligned with brand purpose, and keeping consumer engagement at the core. Several Unilever brand engagement platforms are described, such as Clear Men's Football Tournament, Lux Superstar, and TRESemme Fashion Week, and how they aim to build brand equity and connect with target audiences. Current challenges for some brands like Surf Excel, Clear, Pepsodent, and Vaseline are also outlined.
The document provides a social media plan for Lululemon for 2018. Key points include:
- The primary focus is to raise awareness of living a healthy lifestyle through the Lululemon brand on social media platforms like Instagram and Twitter.
- Major strategies include encouraging customers to go outside their comfort zone and generating more revenue through social media traffic.
- Instagram is their most prominent platform with 2.4 million followers and 2% engagement.
- Objectives are to increase unique visitors by 30% and grow Twitter and Facebook followers.
- Their brand persona is described as adventurous, engaging, athletic and empowering.
- Paid, owned and earned media strategies are outlined along with key dates
Jim Stengel, Procter&Gamble Global Marketing Director, wondered what makes a company memorable and at the same time profitable and came to the conclusion that the best global brands change people’s lives and are based on high ideals after studying 50,000 brands in more than 30 countries and by more than 28 different categories in the course of 10 years.
Stengel created a list of the best brands that largely meet the ideal and know how to relate to the expectations, emotions, ideas and values of their clients through by analysing financial results, commitment levels, loyalty and recommendations by consumers. His research showed that brands with a mission and an ideal that brings together its customers and the society are 400 % more likely to be successful than those that are not. It not what product or service people buy but what cause, motive or idea people support.
The ideals of the brands listed by Stengel and his research team, apart from being based on the values related to altruism and social responsibility, embody true and essential values of human life that inspire feelings, thoughts, attitudes and behaviours towards these brands on the part of their stakeholders helping building stronger brands.
In this case, companies need to understand that their culture is unique and constitutes a key competitive advantage: companies act and are perceived in accordance with how they feel and what they think.
The example of Zappo’s, a footwear brand, whose ideal is the delivery of happiness, helps to underscore ten key values to take into account, as for example, “embrace and drive change” or “be humble”.
Differentiation is increasingly important for brands, understanding what human ideal is close to the brand. Regarding this aspect, there are five features that should guide companies in managing their respective brands: deliver an experience of happiness to people, connect people with outer world, explore new horizons with them, develop confidence and generate a positive influence on the society.
In order to achieve the desired result, brands should follow 5 steps (discover, build, communicate, deliver and evaluate) to ensure that their beliefs and values are shared and perceived by different stakeholders and to implement and activate the idea that makes the brand meaningful.
Life is ever changing and that is why companies fight to be innovative, innovation becomes a representation, implementation and execution of new ways of approaching their ideals by providing solutions through products and services. Changing people’s lives and become meaningful brands by doing so are the challenge that brands are facing today.
Lululemon aims to expand into the men's fitness apparel market but faces challenges due to its female-oriented brand identity. The document outlines strategies to reposition the brand for men, including developing a new logo and name, highlighting anti-sweat fabrics, sponsoring athletes, and focusing social media and events on local men's communities to build engagement. Key tactics involve piloting men's stores, improving the website experience for men, and developing brand ambassadors to inspire male customers.
1) Amul chose to sponsor the Indian contingent at the 2012 London Olympics to promote its dairy products and connect with youth in India. It launched advertising campaigns and special product packaging related to the sponsorship.
2) Amul highlighted its sponsorship through advertising campaigns, special packaging, social media promotions, and positioning its dairy products as providing energy to athletes.
3) After the Olympics, Amul continued promoting how its dairy products helped build strength in athletes by referencing India's performance and using the "Energise the Olympians" social media campaign.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering SEO for Google in the AI Era - Dennis Yu
Final lululemon project
1. LululemonAthletica, Inc.
Database Marketing Strategy
LululemonAthletica Inc.
Database Marketing Strategy
By
MufaddalZaveri
YuvrajLal
SedefAkinci
HuzefaChiniwala
1
B409 Winter 2013
2. LululemonAthletica, Inc.
Database Marketing Strategy
Situation Analysis
Company History:
After 20 years of doing business in the surf, skate and snowboard business, the founder chip
Wilson took the first commercial yoga class offered in Vancouver. After doing the yoga he
realized that yoga is an ideology whose time had come. So chip then started a design studio that
became a yoga studio at night to pay the rental expenses. The success of clothing depended on
the feedback from yoga instructors who were asked to wear the products. The Lululemon name
was chosen by surveying from a hundred people, 20 brands and 20 logos. Lululemons first
store opened in the beach of Vancouver called Kitsilano in November 2000. The prime motive
of the store was to be like a community hub where people could talk about and share regarding
physical aspects of living from yoga, diet cycling etc. But unfortunately for this concept, the
store became very busy and it was difficult to educate the customers as well as sell products. So
the focus of training solely to educate the Lululemon staff and train the eople so well that they
could have a positive influence on their families, educator and staff.
(LululemonAthletica:Company History)
Products:
Lululemon’s product line includes jackets, hoodies, pants, and shorts for both men
and women as well as bras, underwear, and tank tops for women. The stores signature products
are its pants that are offered in both regular and tall lengths . The majority of Lululemon
garments are pre-shunk to ensure a quality first time fit. Lululemons pants are often lauded
that appeals to female fashionistas, soccer moms, professionals and the men that gifts them.
Lululemon basically makes products for women that practice yoga. The products are designed
to offer performance, fit and comfort incorporating style. Lululemon prides itself of using
cutting edge, quality fabrics to their customers. Lululemon co-ordinates with the world’s best
fabric suppliers to develop trade make fabrics like the ―All moisture wicking‖ that pulls away
moisture from the fabric and spreads it evenly through the fabric to dry quickly. They also have
the low impact fabrics that are made from natural fibers. The outwear fabrics are designed to
protect against wind and rain. Other innovative features on the products are flat seems, tear out
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B409 Winter 2013
3. LululemonAthletica, Inc.
Database Marketing Strategy
tables and thumbholes for credit cards, audio players and heart rate monitors.The company
recently expanded their product range to appeal to the men and youth segment. lululemon also
sells fitness-related accessories including bags, socks, underwear, yoga mats, instructional yoga
DVDs, and water bottles.
3
B409 Winter 2013
4. LululemonAthletica, Inc.
Database Marketing Strategy
Mission and Vision:
On LululemonAthletica's website there is no traditional mission statement, and it is clear that
that they are more focused on their vision and goals. Every employee is encouraged to set a
personal goal and vision for themselves regarding how to build a healthy life. Their Vision and
goal setting program is based on 6 main concepts:
1. Possibility
2. Vision.
3. Balance.
4. Audacity.
5. Format
6. Integrity.
(The six core concepts of vision and goals).
Current target market:
The company makes clothing for both sexes, 70% of the product is catered to women. The
typical lululemon customer is catered to women. The typical Lululemon customer is female, age
25-35, educated professional, relatively high disposable income because their products aren’t
cheap, people who are active socially and physically conscious and open to the spiritual aspect
of living lives.
4
B409 Winter 2013
5. LululemonAthletica, Inc.
Database Marketing Strategy
Historical Marketing Communication
Strategy
Building a brand is the most essential component of marketing strategy.
LululemonAthleticaunderstands this by taking the brand beyond a good logo and advertising.
The reason behind lululemon’s success is it found a savvy way to exploit women’s deepest
insecurities.It was the first brand that allowed women to wear workout clothes without feeling
embarrassed.Unlike competitors which relies on celebrity endorsements, worth millions of
dollars Lululemon relies on unpaid ―ambassadors‖ — Instructors at local gyms wear the
apparel and during free classes held at Lululemon stores.
The ambassadors provide valuable feedback to Lululemon on latest fashion trends. They
receive up to $1000 worth free merchandise for modeling the Lululemon apparel and gain
clients for regular classes after store sessions. These promotional efforts are accelerate by little
print advertising in running and yoga magazines.
As Lululemon grows so does its social media presence.The brand’s main Facebook page has
over 800,000 followers, including pages dedicated for the individual stores.
Lulu is actively involved in social media sites like Tumblr, Pinterest Foursquare, Instagram,
and was the first brand on Zite (a customizable magazine on the iPad/iPhone). The viral video
―Shit Yogis Say‖ was created by Lululemon.In the famous ad there is a lady that talks about
how yoga is good for her how good she feels after doing yoga. They basically make the ad in
such a way that it is funny and humorous and talks about the benefits of doing yoga. Lululemon
markets hyper-locally by tapping into the interests of its individual communities and building
events around them.Local marketing is done by building events around individual communities
by tapping into their interest.The strategy of Lulu is to get involved even before a new store
opening in a community.Lulu’s loyal following is not only devoted to its merchandise they also
support its lifestyle.
They encourage leadership by displaying mantras on its bags, websites and walls.(such as
―dance, sing, floss and travel‖)The employees do not just set work goals but also life goals
which encourages them to work and live better.It is a brand that is directly understands the
women. (Business in Vancouver).
5
B409 Winter 2013
6. LululemonAthletica, Inc.
Database Marketing Strategy
Market Analysis:
Business Overview:
Lululemon sells mens and womens clothing for yoga, dance, exercise and other sports, catering
to high-income, trendy active adults willing to pay high prices. Lululemon apparel is sold in the
company's own-branded stores (both Lululemon and two special OQOQO stores that focus on
organic apparel) as well as in high-end lifestyle centers and yoga studios.
On June 27, 2011 LULU said it expects to reach $1 billion in sales for the fiscal year 2012. The
company reported store productivity is up to nearly $2004 per square foot, confidently shaking
off concerns of encroaching competition of high-end lines from large competitors such as Nike
(NKE) and Adidas AG
Segment Analysis:
Corporate owned stores (89.3% of net revenue): The Company has 103 corporate-owned
stores in Canada and the US. The company plans to increase North American net revenue
by opening additional corporate-owned stores.
Franchises (4.6% of net revenue[): As Lululemon was emerging into the clothing
industry, it entered into franchise agreements to more quickly expand its brand name and
increase net revenue. In exchange for the use of Lululemon's brand name and right to
operate stores in certain regions, franchises pay the company a one-time franchise fee and
ongoing royalties based on their gross revenue. [ According to Lululemon's SEC filings,
opening new franchise stores is "not a significant part of our near-term growth strategy."
The company has franchise stores in North America and Australia.
Other (6.1% of net revenue): Other net revenue includes wholesale sales, telephone sales,
and sales through a limited number ofcompany-owned showrooms. Wholesale customers
include premium yoga studios, health clubs, and fitness centers.
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7. LululemonAthletica, Inc.
Database Marketing Strategy
Retail Strategy:
Lululemon apparel is sold in the company's own-branded stores (both Lululemon and two
special OQOQO stores that focus on organic apparel) as well as in high-end lifestyle centers
and yoga studios.
Most of Lululemon's stores are located in urban shopping districts, malls and lifestyle
centers, and they cater to high-income, trendy active adults willing to pay high prices for
Lululemon's apparel. LULU's growth has been dependent on store expansion. The company
also has one of the highest sales per square foot figures in retail , averaging $1,700 of sales
per square foot in its corporate-owned stores (compared to $489 at Abercombie and Fitch
and $398 at GAP).
Lululemon is unique in that it does not rely on television or print advertising to promote its
product, but rather relies on building strong community relationships (e.g. building strong
relationships with yoga studios and gyms in the communities in which it operates).
Competitive Advantage
High-end retailers such as Lululemon appeal to customers in the upper-income bracket
whose absolute spending power is less affected by macroeconomic downturns. Lululemon's
high prices, around $50-60 for a t-shirt, cater to the upper-class consumer willing to pay
premium prices for workout gear. While the wallets of the lower- and middle-classes are
pinched during economic downturns, Lululemon's core customers typically have wealth
that allows them to continue purchasing trendy and pricey exercise apparel despite
downward trends in the economy.
combination of small stores and high prices help to create large profit margins for
Lululemon by increasing the difference between the company's operating costs (store
operating expenses are lower for smaller stores: rent, utilities, number of employees needed
to cover the selling floor, etc.) and overall revenue. The average Lululemon corporateowned store size is only 2,900 square feet, compared to average store sizes of 7,089 square
feet and 12,504 square feet at Abercombie and Fitch and GAP, respectively. With a
significantly smaller store and its high priced items (over $60 for t-shirts), Lululemon is
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8. LululemonAthletica, Inc.
Database Marketing Strategy
able to achieve sales per square foot of $1,700 in its corporate-owned stores, over three
times as much as sales per square foot at Abercombie and Fitch ($489) and GAP ($398). All
of this translates into lower costs and higher revenue for Lululemon.
Competition:
Lululemon is one of the only major retail chains and clothing manufacturers dedicated to yoga
and fitness apparel, giving it a powerful position as a niche player in the apparel retail market.
It's primary competitors are small businesses that operate individual yoga-wear shops and
retail shops located in gyms and fitness centers, as well as sporting goods retailers such
as Dick's Sporting Goods (DKS) which sell fitness apparel. It is nearly impossible to compare
Lululemon to these competitors as the smaller stores are too small and sporting goods giants
like Dick's Sporting Goods (DKS) derive most of their business from product categories, such
as sporting equipment and footwear that Lululemon does not carry. However, Lululemon's
advantage over these smaller operations is the popularity of the Lululemon brand among yogaenthusiasts that has risen with the company's tremendous growth over the past five years.
On a larger scale, Lululemon competes with sports industry giants Nike and adidas which
produce athletic apparel and accessories. Each of these companies is incredibly larger than
Lululemon in terms of sales and channel presence as they have their own stores in addition to
being carried in a multitude of online and brick-and-mortar stores. Sports apparel and footwear
manufacturer Under Armour is also a competitor of Lululemon as the company produces hightech apparel for exercise and athletics. Under Armour (UA) is closer in size to Lululemon,
although Under Armour targets young team sport athletes while Lululemon focuses on
customers
involved
in
yoga,
running
and
other
individual
exercises.However, Nike, adidas and Under Armour all have significant footwear operations,
which is not part of Lululemon's business. (See appendix)
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9. LululemonAthletica, Inc.
Database Marketing Strategy
New Product Initiatives:
In September 2009, Lululemon launched a spinoff brand, ivivvaathletica – dance inspired
clothing for active girls, ages 6-12 . We believe the launch of a separate brand was a good
business decision rather than making ivivva a brand extension. Furthermore, it positions
Lululemon as an aspiration brand when girl customers grow out of ivivva.
LULULEMONS SHARE FALLS BY 5%:
The stock market darling Lululemon saw its share fall down by 5.2% on Friday afternoon.
Lululemon has been the favourite of the retailers but the company warned the investors last
month that the company sales are going to be low in the high single digits from the 4 th quarter
of 2012. Lululemon have to increase their discounting both in stores and online as a shift in
strategy. The company began an initiative in 2011 to increase inventory to meet the growing
demnds of people for yoga equipments.They have been working on their pricing and other
strategies as well to increase their market share. It has been a challenge for lululemon to reach
a fine balance between hving too much inventory and have less of it. (Lululemon’s share falls by
5%).
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10. LululemonAthletica, Inc.
Database Marketing Strategy
SWOT ANALYSIS
Strengths
High Quality Products
Innovative features and style
Vertical retail strategy: Produce
everything and sell it in own store.
Premium store locations.
Community centered marketing
approach-building brand awareness,
relationships and philantrophic
activities.
OPPURTUNITIES
International expansion
E-commerce development.
New market segment- man and youth.
Growth in U.S market
Weakness
Weak brand recognition in the U.S-may
not be in the consumers consideration set.
Slow growth strategy due to lack of mass
marketing.
Decentralization marketing-each store has
control over own message.
Few retail outlets-maynot be able to reach
all customers especially males.
THREATS
Economic conditions may decrease
consumer spending.
Lack of consumer knowledge.
Fluctuations in stock market might affect
the image of the company
Build U.S brand recognition
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11. LululemonAthletica, Inc.
Database Marketing Strategy
Target Market
Primarily Lululemon's target market has been active young thinking women woman who are
well educated appearance conscious give physical well being priority and also love yoga. These
women are generally aged around 20-45 and are part of upper middle class families. Lululemon
practice a Niche Marketing strategy going after a very narrow and well defined target segment
in which they have had great success. More than 85% of Lululemon's sales are from this target
market and they will always remain the primary target market for Lululemon. Our marketing
strategy is going to target males, Lululemon already has a male clothing line and has been
trying to get the male-workout market share for a while now. Males usually don't prefer
shopping at Lululemon due to their over positioned status of being a female clothing line. Our
Marketing strategy will try to acquire males who have similar attributes to Lululemon's female
target market that is educated young thinking men aged 20-45 who are appearance conscious
are physically fit and active.
OBJECTIVES:
The marketing campaign that we will launch will be called 'Manhunt'. The primary objective
of our program is to increase the number of male customers of Lululemon through the existing
customers that Lululemon already has. This will be achieved through a combination of referral
Acquire new male customers through referrals.
Increase spending of existing customers through the loyalty program.
Increase retention through both loyalty and referral programs(referred customers tend
to be more loyal).
Increase referred customers by giving incentives to both referred and referring
customers.
Increase sales and attract male customers to Lululemon.
Acquire information about the referring and the referred customer and thus know their
descriptive profile (geography, demographics and income), behavioral (product
interaction, shopping habits).
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12. LululemonAthletica, Inc.
Database Marketing Strategy
STRATEGIES:
The overall strategy is to have a referral and loyalty program to acquire new male
customers and retain current customers through loyalty program.
The marketing and communication program will be word-of-mouth, in store
advertising and post on websites and social media pages (facebook, youtube, twitter,
instagram) as always because Lululemon does not practice mass marketing. It will focus
on building awareness among males through underground marketing and guerrilla
marketing.
The program will be a combination of a loyalty and referral program where existing
customers will refer new male customers which will qualify both of them for a one time
discount and automatically add them to the loyalty program as well.
The benefits of the program to the customer is that after registering for the program by
referring a male friend, they will both be eligible for a one time discount on their next
purchase at Lululemon. They also qualify for the loyalty program where they earn
credit points for every purchase they make.
It is easy for the customer to accept the offer since they derive benefits from the
program immediately and in the long term. The program is very straight forward as the
customer only has to provide information to get the unique loyalty Card which they can
use to redeem collect points after every purchase.
With this program the information to be managed will increased and a proper system
will be required to handle it and staff will have to be trained to use it.
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13. LululemonAthletica, Inc.
Database Marketing Strategy
TACTICS:
Our tactics used to implement our strategy are as follows:The program will be marketed in stores, websites and social media (facebook, twitter,
youtube) and information about the new program will be given by our staff to the
customers during the purchase.
To be eligible for the program the customer has to register with a male friend of theirs
where both have to fill out a form giving basic personal information
Each customer will be assigned a card with a UNIQUE I.D that will identify the
customer and record all future transactions with Lululemon.
After registering the customer will be entitled to aaone time 10% discount on their next
purchase. Following that they will earn 10 credit points for every $100 they spend. On
earning 100 credit points they can redeem these points for a $100 gift card to buy any
product at Lululemon.
Customers can terminate their cards at any time they want by calling a number given
on their card. This number can also be used for enquiries such as number of points they
have earned or offers given by Lululemon on their products.
All the information provided by the customers will be in compliance with privacy laws
and ethical business practices.
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14. LululemonAthletica, Inc.
Database Marketing Strategy
DATABASE REQUIREMENTS:
The database will require the customer to give basic information of themselves. An example of
the form and its content is given below:
NAME
DATE OF
BIRTH
GENDER
ADDRESS
City
PROVICE
Postal Code
TELEPHONE
EMAIL
ADDRESS
MUFADDAL
ZAVERI
24th NOVEMBER 1990
MALE
85,Thorncliffe Park Drive
Toronto
Ontario
M4H 1L6
(647)-773-4783
mufaddalzaveri@ymail.com
SIGNATURE
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16. LululemonAthletica, Inc.
Database Marketing Strategy
MEASUREMENT TESTING AND
EVALUATION:
We can measure the success loyalty program by having a count of the number of forms filled up
and the loyalty cards given to the customers. It will also give us a count of the new male
customers that have purchased from Lululemon.
We can measure the increase in life time value from the previous years with respect to the new
LTV which is due to the referral program.
CAPITAL REQUIREMENTS:
Cost of making loyalty cards and forms
$500000
Cost of training staff- $500000
Cost of in house advertising and website updates
Social Media advertising
Database and CRM software
$500000
$50000
$1000000
Total Cost $2550000
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