The blurring of Sports Nutrition and Weight Management markets has created a continuum of consumers. As global obesity rates continue to rise, consumers are realizing that it’s not just an exercise routine or a diet that will help them achieve their goals … it takes a lifestyle change.

1. Protein for Exercise Recovery:
Adding Muscle to the Sports Nutrition
Market

2. 22
The blurring of Sports Nutrition and Weight
Management markets has created a continuum of
consumers
As global obesity rates continue to rise, consumers are realizing
that it’s not just an exercise routine or a diet that will help them
achieve their goals … it takes a lifestyle change.
“Across the world, lifestyle and demographic changes are
sparking increased consumer interest in products that can support
healthier lifestyles and aspirational athletic endeavours.”
Source: www.nutraceuticalbusinessreview.com, Getting in shape for the sports nutrition flavour revolution., Oct 2014
Sports Nutrition Better-For-You Weight Management

3. 33
756
834
916
1,009
1,111
1,214
1,318
1,429
1,538
1,646
1,751
488
537
592
656
730
803
879
959
1,036
1,113
1,187
2009 2010 2011 2012 2013 2014 2015E 2016E 2017E 2018E 2019E
Sports Nutrition Protein Products
W. Europe Market Size, 2009 – E2019, € MM Retail Value
Source: Euromonitor, 2015
CAGR%
’09-’14 ’14-’19
Sports Nutrition 9.9% 7.6%
Protein Products 10.5% 8.1%
Non Protein Products 8.9% 6.6%
Western Europe
Sports Nutrition and Protein Products Market Overview

4. 44
100
109
122
135
150
165
182
198
216
235
255
55 59
65
72
81
89
98
108
117
127
138
2009 2010 2011 2012 2013 2014 2015E 2016E 2017E 2018E 2019E
Sports Nutrition Protein Products
E. Europe Market Size, 2009 – E2019, € MM Retail Value
Source: Euromonitor, 2015
CAGR%
’09-’14 ’14-’19
Sports Nutrition 10.5% 9.1%
Protein Products 10.3% 9.1%
Non Protein Products 10.6% 9.1%
Eastern Europe
Sports Nutrition and Protein Products Market Overview

5. 55
Reduced Sugar, Sugar Free
Sports Nutrition Better-For-You Weight Management
Low Fat, Fat Free
Natural
Energy
Satiety
Immune Health
Muscle Health
Physical Performance
Manage Blood Sugar
Digestive Health
Weight Loss
Low Carb
Heart Health
Manage Blood Sugar
Source: The World of Food Ingredients, My Body, My Life, My Choice., Dec 2014
Protein
Fiber
Physical Performance

6. 66
Muscle growth – Simple truth
Source: www.precisionnutrition.com/leucine-vs-whey
• Muscle mass is maintained through the
regulated balance between muscle protein
synthesis (MPS) and muscle protein breakdown
(MPB).
• Muscle hypertrophy is only possible if MPS
exceeds MPB.
• After resistance exercise (fasting state), there
is a rise in MPS; however, the rate of MPB also
increases.
Biolo G, et al. Am J Physiol Endocrinol Metab 268: E514–
E520, 1995.
• When amino acids or protein are ingested
after exercise, the net muscle protein balance
becomes positive as the rate of MPS surpasses
the rate of MPB, which itself may be
suppressed.
Tipton KD et al. J Physiol Endocrinol Metab 284: E76–E89,
2003.

7. 77
Protein Blends Benefits for Athletes and Active
Individuals
Summary
Adapted from Paul et al., J Am Coll Nutr. 2009
Protein
Whey
Soy
Casein
Combined
Intermediate
Fast
Slow
Prolonged
Complete
Protein
Digestion
Rate
Lean Body
Mass Gains
High in
Leucine
High in
Arginine &
Glutamine
Antioxidant
Activity
Blending soy, whey and casein proteins may increase the anabolic window
for increased growth and maximize muscle building

8. 88
Idea Generation-
Review Literature
on Muscle Health
Pre-Clinical
animal study to
identify the
‘best blend’
Acute study in
young people
DuPont™ Danisco® SUPRO®Soy Protein
http://www.clinicaltrials.gov/
ct2/show/NCT01749189
http://www.clinicaltrials.gov/c
t2/show/NCT01847261
Clin Nutr, 2012
J Am Coll Nutr, 2010
J Nutr, 2013
J Appl Physiol, 2014
Building a Muscle Research Program
Blending the unique
benefits of soy and dairy
has been proposed to be
better than a single
source of protein.
Animal study identifies a
25/25/50
soy/whey/casein blend
for high FSR.
Clinical study
confirms 25/25/50
soy/whey/casein
blend can extend
FSR.
Recently Completed
Chronic Clinical study to
investigate 25/25/50
soy/whey/casein blend on
muscle growth and
strength.
Ongoing Acute Clinical
study in older people to
investigate 25/25/50
soy/whey/casein blend
on muscle synthesis.
Chronic study in
young men
Acute study in
older men

9. 99
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