The document provides a plan for a new startup gym in Islamabad, Pakistan aimed at less confident fitness enthusiasts. The gym will offer personal training, fitness assessments, and access to equipment in a comfortable environment. It has goals to break even within the first year, keep margins high by offering value and reducing costs, and provide a diverse set of services and classes. The target market is upper middle class adults ages 30-55 who are ready to improve their health routines. The gym will use TV, newspaper, and online ads to promote discounted memberships, training sessions, and nutritional supplements to customers within a 10 minute travel distance.

3. Project Description
The following document is a plan for the operation and
marketing of a start‐up gym located in Islamabad ,Pakistan .
this gym is geared towards the fitness apprehensive market:
people that have the will to workout but lack the
confidence. It’s an opportunity to serve a market that is
often forgotten about by making fitness an enjoyable
experience. The new gym will offer access to fitness
equipment, personal training, and fitness assessments in a
comfortable and welcoming environment.

4. MISSION
STATEMENT

5. Company Vision
• Four main components will characterize and drive the business: People, Service,
Partnerships, and Productivity.
• People: Create an environment where people want to work out rather than
need to.
• Service: Customer service leads success. Transactions make them come in.
People make them come back.
• Partnerships: Always push for a situation where all parties are happy.
• Productivity: Stay current and stay lean.

6. Business goals and objectives
• Break‐even within the first year of operations .
• Keep margins high by offering value and reducing costs .
• Offer a diverse product offering(classes, personal training,
equipment, etc.)

7. Target Market
The overweight to obese population, ages 30‐55, upper middle class, at
a turning point in their health/fitness routine, within a 10 min travel
distance of the fitness center. A more detailed explanation is found in
the Marketing Plan section.

8. Marketing Strategy
1.Advertisement on local T.V. Channels
2.Banners.
3.Newspaper & Pamphlets
4.Discounted Offers.
5.Chosen pricing Strategy.
6.Detailed outline of the product or service.

9. PRODUCTS AND SERVICES
Memberships
Most gyms run by the membership model whereby customers
purchase a membership for a given period of time, allowing them
access and use of the facilities. Memberships will be available at
different price points corresponding to the specified time period.
Group rates will be offered to couples and organizations. Please see
membership table below for a comprehensive listing of membership
types and pricing. Overall, our memberships will be flexible in order to
accommodate the client as much as possible.

10. Memberships Rate Table
Membership Duration Rate Notes
Single Day Pass 100 15% off with the purchase of day “bundles”
(3/5/7/14 day packages)
Single 1 month 1700
Single 6 month 5000
Group – 2+ 1 month 2500 10% off for each additional person
Group – 2+ 6 month 7500 12% off for each additional person

11. Fitness Assessments
The gym will offer various fitness assessments to the fitness enthusiast,
beginner, or to those who have been long removed from fitness. These
assessments will help establish a baseline for clients, provide numerical
feedback about their health and allow them to benchmark their health
against the average. Assessments will be offered to both members and
non‐members (non‐members will incur an additional fee).

12. Personal Training
In addition to memberships, Personal Training is a major source of
revenue for the gym. Trainers will be paid hourly and given a 20%
commission for any client they sign up for a membership. A variety of
trainers will be available so each client can be paired with the most
conducive trainer in terms of style, personality, experience and their
fitness goals. Personal training prices will range from 500‐1000 an hour,
depending on the trainer’s experience and specialty.

13. Nutritional Supplements and Food
Due to the high concentration of athletic and health‐oriented clientele,
the gym is a great place to offer nutritional supplements such as
protein powders and shakes, creatine, and other amino acids . In
addition to supplements, health snacks such as nuts, trail mix, and
meal replacement bars will be offered. Sports drinks (Powerade,
Gatorade, etc.) will be available from a vending machine located in the
foyer by the front desk.
Cost: 1500per month

14. financial management
:
• A gym needs more than great equipment, talented coaches and
workout space to succeed — although those things are crucial. To
build a business, you need to manage your gym’s finances.
1.Plan prices strategically
Make projections for your gym’s revenue to set realistic prices. You
should also minimize discounts when your gym launches because some
might balk at paying a higher price after raising them to a normal level.

15. 2. Streamline sales
Buying a gym membership should be easy, regardless of whether you
sell them at the front desk or on your website.
3. Give your top staff members incentives
Your team should always be thinking of bringing in new business, so
keep them motivated with referral programs and incentives.
4. Maximize space and energy use
the most efficient way to lay out your gym. its locker rooms, lounges
and storage areas have the right size.

16. 5. Diversify products and services
Gym memberships will be your bread and butter. But to make the most
out of your gym’s finances, you should consider selling items like
energy drinks, supplements or clothing with your gym’s name and logo.

17. FINANCIAL ANALYSIS
Initial Investment Required Rs 1 Crore
Start up expenses
Total rent Rs 600000(12)=720000
salary Rs 780000
Fitness equipment Rs 5000000
Total expenditure Rs 83960000

18. PROFIT FORECAST FOR THE 1ST year
Membership fee/Registration fee 700
intake Capacity 300
Health Club Fee /Per Month 1000
Max Revenue (Projected/Monthly) 300000
Revenue (Projected/Yearly) 3810000

19. SWOT ANALYSIS
• Strengths – Lowest price, management of
health care sector, qualified and trained.
• Weaknesses – High cost of personal training
services, low in marketing budget and staff.
• Opportunities – Rapidly growing market,
obesity diseases is on the high record
• Threats - A possible low cost of service from
competitors, availability of low cost health care
equipment.

20. ▶ Improving marketing and sales
elements by increasing number of
customer and decreasing the price
of fees.
▶ By using our research we can
create appropriate positive forecast
for this business by encouraging
and create awareness to people to
join the gym.

21. Any Question?