CIS13: How Enterprises Go Mobile: An Introduction to MobileIT


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Josh Sirota, Principal Architect, MobileIron
Enterprises are embracing mobile, but have a lot of different strategies and a lot of different needs from their management tools. IT pros need to understand BYOD and COPE, MDM, MAM and MIM. It's a lot to take in. We will discuss the current state of the Mobile IT industry, the ways that enterprises "go mobile", and what the best-of-breed IT management tools can do to help enterprises achieve their visions and needs.

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CIS13: How Enterprises Go Mobile: An Introduction to MobileIT

  1. 1. How Enterprises Go Mobile: An Introduction to MobileIT Josh Sirota, Principal Architect, Office of the CTO, MobileIron
  2. 2. “How do I distribute apps and embrace BYOD?” “How do I secure and mobilize content?” “How do I manage security, identity, and privacy?” “I need to move at consumer speed, without sacrificing security and compliance” “How do I manage the explosion of operating systems?”
  3. 3. The Journey to The Mobile First Enterprise Users Enterprise IT Adopt Devices BYOD Email access Multi-OS device security
  4. 4. The Journey to The Mobile First Enterprise Users Enterprise IT Adopt Devices BYOD Email access Multi-OS device security Deliver Apps & Content Transformation New business processes New user experiences Mobile First Mobile First
  5. 5. The technology landscape 5 MDM: Traditionally the “command & control” system that configures, monitors devices, provides inventorying, etc. MAM: Provides an application store and the ability to extend MDM functions into enterprise and commercially developed apps. Standalone options exist, but lack of integration with MDM and devices makes for challenging implementations. MIM / MCM: Enables access to content resources, either established enterprise repositories (e.g. CIFS, SharePoint) or new, mobile-specific content repositories (e.g. Box) MEM - Mobile Enterprise Management: Technology that allows for all aspects of an enterprise mobility deployment to be managed from a single platform. Combines the best of MDM, MAM and MIM
  6. 6. Phase 1: Designing your BYOD & Multi-OS Strategy 6
  7. 7. Navigating the hype BYOD is becoming the norm –  IDC: More personal devices than corporate devices sold for business use –  Forrester: ~60% of companies have a BYOD initiative in place –  MobileIron: 70% of customers have a BYOD initiative in place Beware the buzzword –  Hype hides complexity –  Hype creates false expectations –  Hype results in ill-formed initiatives and disillusionment Driver of BYOD should be choice, not cost BYOD != “Let users have whatever they want”
  8. 8. BYOD programs must be responsible not restrictive BYOD programs cannot damage the user experience •  Diminish value to the enterprise •  Limit user adoption •  Limit user productivity
  9. 9. Building your BYOD Workflow
  10. 10. BYOD program components Prepare •  Establish Goals and charter •  Stakeholder accountability - HR, Legal, IT, LOB •  Employee survey •  BYOD capability assessment •  Trust model •  Economic model •  Payment model •  Legal assessment (including regional) User experience is the litmus test for BYOD adoption and sustainability Build •  Staffing and resource recommendation •  Employee communications guidelines •  Managed choice device list •  Device lifecycle management guide •  Security policy •  Privacy policy •  Guidelines for app design and rollout Rollout •  Phased roll-out plan •  Welcome communications •  IT and program branding •  FAQ •  User agreement •  User registration instructions •  Ongoing education – policy, rationale, compliance, consequences Sustain •  Ongoing end-user communication •  Satisfaction survey •  Program entitlement •  Compliance enforcement •  Service desk management •  Service desk troubleshooting •  Technology evolution
  11. 11. BYOD evolution “Help-yourself-desk” will drive economics Identity will become strategic glue across services BYOEà Experience = Device + App + Connectivity Mobile BYOD principles will apply to laptops/desktops OS turbulence will continue as user preferences shift
  12. 12. Selecting your OS(es) of choice •  Very consistent OS distribution globally •  Many enterprise & prosumer apps available •  Robust, consistent enterprise support; •  Requires agreement with Apple developer programs •  Limited hardware selection & discounts 12 •  Reuse of Visual Studio resources toward mobile app development •  MSFT support & svcs •  Unique user interface design •  Support for MDM on smartphones now. Laptops, tablets coming •  SCCM policies not directly applicable •  Few 3rd-party apps •  Extremely customizable operating system •  Wide variety of OS variants in wild (41% run Android <= 2.3) •  Flexibility in app development & distribution •  Wide variety of HW •  Deep enterprise support through ODMs & software
  13. 13. Phase 2: Design & Build Mobile Apps 13
  14. 14. I. Experience •  Singular function … not comprehensive features •  Fast cycles … 8 week dev, 9 month life, 3 platforms •  High expectations … UX litmus test for adoption Consumer apps for the employee ... not … Business apps for the enterprise
  15. 15. II. Architecture • Services architecture • Content sources and access • Lessons from the e-commerce experience “If I had more time, I would have written a shorter letter.”
  16. 16. III. Role of IT API accessibility and support UX and design best practices and support Consumer-grade discovery experience Plug ‘n play security (easy for developer, invisible to user) Developer sourcing Can IT provide value to the app developer? Tools to drive and measure adoption
  17. 17. Getting the program right Prepare •  Voice of the user •  App business case template •  Charter and sponsorship •  Stakeholder guide •  Budget and resources template •  Privacy considerations •  Developer selection guide Build •  Trusted design principles •  Platforms/OS decision tree •  Content management best practices •  App signing and cert provisioning guide •  Cross-platform tools and standards •  Testing guidelines •  Approval and submission template Rollout •  Distribution best practices •  Payment model •  Metrics guide •  User communications and documents •  Self-service deployment guide Sustain •  Self-service support model •  App storefront maintenance guide •  App upgrade best practices •  Retirement template (lifecycle)
  18. 18. Phase 3: Go Mobile First 21
  19. 19. 22 Definition… Mobile First organizations embrace mobility as their primary IT platform in order to transform their businesses and increase their competitiveness Content of all types is easily and securely available on any device CONTENT End users choose their devices Security is invisible to end users User experience is the #1 design criteria USER EXPERIENCES New apps are developed and delivered to mobile devices first Core business processes can be performed on any device APPLICATIONS In a Mobile First Company…
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