Codestrong 2012 breakout session creating a mobile strategy


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Codestrong 2012 breakout session creating a mobile strategy

  1. 1. Creating a Enterprise Mobile Strategy Michael King Director of Enterprise Strategy Appcelerator @mobiledatamike
  2. 2. Mobile Matters:Creating a EnterpriseMobile Strategy
  3. 3. Book stores • Amazon re-imagined the book buying experience • Using the Internet and the recommendation engines, enabled personal experiences • Within 10 years, the entire industry collapses • Crown Books, Borders,
  4. 4. Video Stores • With VHS , then laser disc, then DVD… Video stores dominated the landscape • Streaming over the Internet replaced it for many customers • Within 8 years, the industry transformed • Largest Chain (Blockbuster) went bankrupt in 2011
  5. 5. Post Office • Losing 3 Billon dollars a Quarter • Cutting Saturday delivery • Email has replaced the majority of communications • Projected to Disappear by 2020
  6. 6. Whos Next? • Taxi cabs • Banks • Online Classifieds • Social Networks • Mobile will impact everything
  7. 7. Agenda • Mobile is the new normal • What we hear from our enterprise clients • Mobile maturity model • Creating an organization for long term mobile success • Frameworks
  8. 8. Mobile Technologies
  9. 9. Enterprise Trends Number of employee mobile CIOs must support both platforms CIOs expect to support, Gartner survey employee and customer-facing70 applications on many platforms6050 and form factors.4030 Enterprises increasingly want a2010 single app platform0 1 2 3 4 5 6 >6 Enterprises differentiate services with mobile apps
  10. 10. Developer Trends Native Apps by Platform Mobile app development outstrips web and desktop Native apps dominate Users increasingly expect rich and immersive applications
  11. 11. Agenda • Mobile is the new normal • What we hear from our enterprise clients • Mobile maturity model • Creating an organization for long term mobile success • Frameworks
  12. 12. Requirements from IT • I need to… • Facilitate rapidly mobile application development • Support all of the requirements from the Lines of Business, for innovation and communication • Security enforcement and governance • Prioritization my application projects Key Metrics: Reduce TCO, Faster Time to Market to support the Business, Enforce strong governance and adherence to security policies
  13. 13. Requirements from LOBs I expect mobile apps to… • Rapidly facilitate greater engagement and deliver value to customers • Discover new opportunities to service customers and potentially new lines of business • Enable employee efficiency gains • Provide a better experience for employees and customers, though all phases of the interaction • Rapidly integrate new technologies, device types and interactions Key Metrics: Increased Customer Engagement, higher employee productively
  14. 14. Agenda • Mobile is the new normal • What we hear from our enterprise clients • Mobile maturity model • Creating an organization for long term mobile success • Frameworks
  15. 15. Components of aMobile Strategy • Organization (MCoE) • Policies • Evaluation frameworks and use cases • Technologies to Support a mobile first enterprise • Successful implementations
  16. 16. People Organizational constructs to support a sustainable mobile enterprise: Mobile maturity model Mobile Center of Excellence (MCoE)
  17. 17. Why an MCoE: The Business Value of a MCoE Improved efficiency and productivity driven by mobile Apps Standardized methodology across all mobile applications Lower costs & increase efficiency, in both supported functions and delivered apps Ensure apps adhere to security policies and existing privacy and appropriate use policies
  18. 18. Who should participatein a MCoE: An MCoE cannot be solely driven from IT It will be made up from teams from each department with a stake in the success of mobility endeavors • Legal and HR • Customer facing LOBs • Operational functions (Production, Logistics, etc.) • Information technology
  19. 19. Route to an MCoE Executive level sponsorship Invite parties, convene initial meeting Set technical standards and policies to support app developments Prioritize development efforts based on standardized evaluation criteria Implement technologies to enable 19 6 November 2012
  20. 20. Mobile Maturity Model
  21. 21. Exploration Mobilizing information for customer and employees Understanding your audience, both devices and demographics The impact of the mobile devices on existing infrastructure Gaining understanding of the support and training requirements
  22. 22. Acceleration Integration of new services and data sources into the existing application/s Streamlining transactions and efficiency are focus areas Understanding of how users are discovering and using the applications Expanding the audience of devices, operation systems, and interactions
  23. 23. Transformation Diving deep into those user interactions to discover new service opportunities Discovering which cloud services align with audience and application requirements Rapid iteration and application redevelopment Data and information flows back from the application to the enterprise
  24. 24. Agenda • Mobile is the new normal • What we hear from our enterprise clients • Mobile maturity model • Creating an organization for long term mobile success • Frameworks
  25. 25. Application request frameworksPurpose: to provide a Prioritize those that have the most significant impactconsistent method for the on bottom line or existing processes when comparedevaluation of new mobile with cost for deploymentapplication requests, andupdates to existing Complexity of the application and specificapplications requirements (security, management, peripheral support) will drive costs higher Don’t forget the server side development costs An applications priority will depend on an enterprise’s position on the mobile maturity model the cost and complexity, and delivered value
  26. 26. Application request frameworks Quality Application 1 Application 2 Application 3 Impact on Existing Process Financial Impact Expected Lifespan Complexity Specific client requirements Server side requirements Devices supported Delivery Date
  27. 27. BYOD PoliciesPurpose: to enable Bring your own device (BYOD) impacts allemployees and partners to aspect of a mobile enterprise, with policies,be productive on the technology selections and processdevices they are mostcomfortable on Device ownership is only a single aspect of the BYOD policy Application functions/architecture will be influenced by the BYOD policies
  28. 28. Example BYOD Policy Policy Device Service Supported Security Ownership Ownership Application Architectures All data and Devices owned Service owned Thick and Rich Full device lifeGold apps owned by and paid for by and paid for by applications cycle the enterprise enterprise Enterprise supported managementSilver Some data and Device can be Service paid for Rich and thin Application apps owned by owned by by enterprise client data and enterprise enterprise or applications delivery employee managementBronze No data and Device owned Service paid for Thin client No apps owned by by Employee by employee applications management enterprise supported or security required
  29. 29. Categorize your use cases Application Computing Input/Display Supported OSs Contextual Updating time elements CadenceDesktop/Laptop 18-24 months 15-50 mins Unlimited display 1-2 Limited to(fixed computing) and input browsing historyTablet (nomadic) 3-6 months 5-15 mins Primarily 2-3 Location and display/consumptio browsing history, n camera, locationSmartphones 3-6months Less then 5 mins Very limited display 3-5 Location,(mobile) and input camera, compass, accelerometer
  30. 30. Next-Generation Application Lifecycle Roles Execs and App Owners Release and security managers Client and server DevelopersBusiness Analysts Functional and performance testers
  31. 31. Conclusions • Strategy starts with the right organization, and the right people • Nearly all enterprises are at the start of this journey • Standardization doesn’t have mean a lack of innovation or ability to react quickly, if implemented correctly • Successful implementations of the standards and technology are the best models for success
  32. 32. The Largest Mobile Platform in the WorldLargest Mobile Platform:50,000 mobile applications (est.)80 million devices350,000 registered mobile developers1,500 enterprise customersLargest EcosystemHundreds of 3rd-party ISVsFully integratedUnlimited extensibility
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