Using Watson to build Cognitive IoT Apps on Bluemix

1. Using Watson to Build IoT Apps on Bluemix Watson’s address is Bluemix.net

2. Using Watson to Build IoT Apps on Bluemix Watson’s address is Bluemix.net

3. Speakers Greg Knowles Product Manager, Smarter Infrastructure @gtkwahoo Swami Chandrasekaran Executive Architect, Watson Innovations @SwamiChandra Swami’s Blog Nathan Vega (Moderator) Developer Engagement, IBM Bluemix @IBMBluemix © 2014 IBM Corporation 3

5. The Internet of Things is here, and growing  9 billion devices around the world are currently connected to the Internet  The number of connected devices is expected to increase dramatically within the next decade, including many new types of connected devices, with estimates ranging from 50 Billion devices to 1 trillion  The Internet of Things has the potential to create economic value of $2.7 trillion to $6.2 trillion annually by 2025 Source: Disruptive Technologies, McKinsey Global Institute, May 2013 © 2014 IBM Corporation 5

6. What is IoT being used for today? Extend the value of goods and services • Lock/Unlock/Find your car • Tell me when the wash cycle is done Monetize through new business models • Ad-hoc car hire & sharing (e.g. Uber, Car2Go) • Pay-as-you-drive insurance Optimize by understanding behaviour and anticipating actions • Appliance manufacturer understanding customer behaviour • Improved product support & maintenance • Smarter Supply Chain Control and automate remote behaviour • Home automation / remote control • Energy Demand Management • Smarter Cities • Manufacturing Key areas • Automotive • Consumer products • Energy and Utilities • Government • Healthcare • Home Automation • Insurance • Manufacturing • Transport • Oil and Gas © 2014 IBM Corporation 6

7. The Internet of Things is an integrated fabric of devices, data, connections, processes and people The Internet of Things is based on a careful balance between both the Internet and the things within it—locally and globally, in the design lab and on the assembly line, whether in buildings, on roads, and in our very own pockets. I invent. I operate. IBM can help you design, operate and manage the things you deliver for optimized performance. We can help you mitigate warranty costs, minimize product recalls and gain new insight into customer use patterns that will empower entirely new levels of product and service innovation. IBM can help you bring things together from multiple vendors across heterogeneous environments, optimizing the whole to deliver greater than the sum of its parts. We deliver the insights that enable you to reduce utility costs, optimize compliance and exceed customer expectations. And offer exceptional levels of privacy and security. © 2014 IBM Corporation 7

8. IoT solution patterns span the device lifecycle Design & Engineer • Develop connected products • Testing and requirements • Analyze operations & maintenance data to improve designs Manage Operate verification • Integrate across heterogeneous devices • Optimize processes for business outcomes • Predict quality issues • Analyze heterogeneous fleets • Monitor device health • Predict failures • Manage and maintain devices • Analyze warranty & support data © 2014 IBM Corporation 8

9. IoT solution patterns span the device lifecycle Design & Engineer • Develop connected products • Testing and requirements • Analyze operations & maintenance data to improve designs Inventors Manage Operate verification • Integrate across heterogeneous devices • Optimize processes for business outcomes • Predict quality issues • Analyze heterogeneous fleets Operators • Monitor device health • Predict failures • Manage and maintain devices • Analyze warranty & support data © 2014 IBM Corporation 9

10. Internet of Things Foundation A fully managed, cloud-hosted service that makes it simple to Internet of Things (IoT) solutions Manage Assemble Connect Real Time MQTT Build Collect REST Simple APIs IBM® Bluemix™ https://bluemix.net/ © 2014 IBM Corporation 10

11. IoT Foundation is part of Bluemix…and a Composable Business IoT-related Bluemix services Rules, Push, Geo location, Analytics, Asset management, Predictive Maintenance… IoT Foundation Secure Device Registration, Scalable Device Connectivity, Historian, Visual wiring © 2014 IBM Corporation 11 Devices & Gateways REST APIs IoT end-end solutions REST APIs Connected appliance solutions, Smarter home solutions… Realtime MQTT APIs

13. Examples of applying Watson Cognitive Services in IOT Applications Swami Chandrasekaran Executive Architect - CTO Office IBM Watson Innovations swamchan@us.ibm.com @swamichandra © 2014 IBM Corporation 13

14. Anatomy of an IoT Solution / Application - Setting Context Systems Integration Applications Cognitive Services Data at Rest Analytics ✔ Data Ingestion & Streaming Analytics Connectivity Management Network Devices / Sensors Platform & Services Connectivity & Devices Users of Things Wizard’s stitching the perfect Composable Apps Platform, Services, IoT Cloud Providers of Connectivity Makers of Things © 2014 IBM Corporation 14

16. Watson Developer Cloud Services are the basis for Watson Solutions Discovery Engagement Decision Policy Partner-created User Modeling Language Identification Machine Translation Concept Expansion Message Resonance Question/Answer Relationship Extraction Visualization Rendering Analytics Exploration Data IBM Watson Services on Bluemix Big Data & Analytics Curation Curation Local Data Sources Cloud Data Sources © 2014 IBM Corporation 16

17. 8 services are available today with more on the way User Modeling Personality profiling to help engage users on their own terms. Language Identification Identifies the language in which text is written Machine Translation Globalize on the fly. Translate text from one language to another. Concept Expansion Maps euphemisms or colloquial terms to more commonly understood phrases Message Resonance Communicate with people with a style and words that suits them Question Answer Direct responses to users inquiries fueled by primary document sources Relationship Extraction Intelligently finds relationships between sentences components (nouns, verbs, subjects, objects, etc.) Visualization Rendering Graphical representations of data analysis for easier understanding © 2014 IBM Corporation 17

19. Meet Rosy • Recently purchased and installed a smarter thermostat • Very savvy smart phone user • She has a question about restricting only authorized users to be able to configure & access the thermostat • Has a smart phone app that allows her to pose questions in natural language and have a conversational dialog I need to restrict the access to modify certain capabilities in the thermostat. How can set it up? Integrate via API Q&A Dialog Interact using NL Product Corpus Manuals © 2014 IBM Corporation 19

20. Meet Zhang • Remotely monitored patient • Can use an app to interact with his healthcare providers • English not first language • Need for understanding nuances in his less than formal communications • Concept Expansion service returns a ranked list of contextually similar terms • Learned from the provided 'seed list' against the Zhang’s interaction history Integrate via API Concept Expansion Interact using NL informally Interaction Seed List History © 2014 IBM Corporation 20

22. What is Watson User Modeling? • Use linguistic analytics to extract personality and social traits, including Big 5, Values, and Needs, from the way that a person communicates. • Analyze any digital footprint that the user makes available, such as email, text messages, tweets, forum posts, and more. • Leverage cognitive and social characteristics with their corresponding percentile values as the basis for analyzing personality and social traits. • Can be used anywhere improving customer engagement for an organization differentiate itself and also drive personality-driven engagements (offers, recommendations etc.) © 2014 IBM Corporation 22

23. Consider this Scenario for a moment…. • Meet John Smith • Very vocal person and maintains a strong digital presence • Has a long day at work !! • Tweets with certain emotions and walks to his car 2. Walk to Car 1. Tweets before leaving work © 2014 IBM Corporation 23

25. Now reconsider this Scenario again …. • Meet John Smith • Very vocal person and maintains a strong digital presence • Has a long day at work !! • Tweets with certain emotions and walks to his car • The Connected Car app in his car has done a psychographic analysis of his tweets using Watson User Modeling • User Modeling service provides the Big 5, Values, and Needs characteristics & associated values • Connected Car app recommends or auto-tunes to track / radio channel that would be appropriate • Could potentially suggest the app other car settings incl seat adjustment, air conditioning, max speed limit * Walk to Car Share Location & Context User Modeling Recommended Infotainment Prediction Past Interactions © 2014 IBM Corporation 25

26. Architecture of the User Modeled Radio App Search for radio stations © 2014 IBM Corporation 26 IBM BlueMix Drivers Connected Car App Responsive Front-end (View) (HTML5, Twitter Bootstrap, jQuery) Node.js (Controller) (HTML5, Twitter Bootstrap, jQuery) Express Eclipse Nodeclipse Deploy & Manage Code RESTful RESTful Communication User Modeling (driver’s psychographic model) Twitter API 8tracks Fetch driver Tweets Tweets AngularJS Template AngularJS Controller

28. User Modeled Radio – Connected Car App Radio tracks / station from 8tracks played based on User Modeling characteristics Extracted Tweets from the driver Explanation for why the track / station was selected from 8tracks Watson User Modeling characteristics & values © 2014 IBM Corporation 28