The social intranet jcn2013-presentation


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JIRA and Confluence Nordic Conference 24.10. Jaakko Kankaanpää, Ambientia

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The social intranet jcn2013-presentation

  1. 1. The Social Intranet
  2. 2. The development of The Intranet(By Toby Ward) • Version 1.0: Welcome page (a welcome message and a phone number) • Version 1.1: Bulletin board (simple communications) • Version 1.2: Corporate newsletter (structured news & limited document management) • Version 1.3: Help Desk (simple transactions like the employee directory) • Version 1.4: Corporate Store (more complex transactions such as e-HR and self-service) • Version 1.5: The Portal (authorization, authentication, application & database integration) • The trail has lengthened considerably as of late with the advancement of social media, and the intranet has made an evolutionary leap to version 2.0 or “ The social intranet.” 2
  3. 3. Are you familiar with the term / concept “Social Intranet” 4% 0% 38% 58% A study by Medialectin - aimed at communication, marketing and HR specialists 04-05/2013 n=100 Is familiar Is not familiar No comment
  4. 4. What makes an intranet social?
  5. 5. By JanneM
  6. 6. Claim #1: The Social Intranet is not a tool – It’s a way of thinking and an organizational culture
  7. 7. Active participation on all organizational levels Mobility Transparency JIT Openness High level user rights for all Availability Universal content creation, discussion, commenting
  8. 8. Nielsen Norman Group identified the following intranet trends during 2012: • Lightning-fast access to coworker information • Integrating employee profile pages with wall feeds • Supportive and accessible management • Cheering personal content 8
  9. 9. Claim # 2: People are the key asset of a successful social intranet By Ja
  10. 10. 7.5.2013 By Tony Ward 10
  11. 11. Trust
  12. 12. By Jessica Levitt
  13. 13. What does a Social Intranet mean? n=100
  14. 14. Social Intranet Study (Prescient 2013) • The five most popular social media tools are • • • • • instant messaging, blogs, discussion forums, wikis, and user commenting: 76% of organizations have instant messaging. 75% of organizations have blogs. 70% of organizations have discussion forums. 67% of organizations have wikis. 67% of organizations have user commenting. 14
  15. 15. Bookmarks Tags Profiles Blogs Working groups, networks Wikis Engaging tools and functionality Microblogs Likes Status updates Embedded media RSS, Feeds IM
  16. 16. Prescient 2013
  17. 17. What are the features that are required from a social intranet? Ease-of-use Document management “Reaching everybody” Interactivity Mobile Ease of sharing IM Co-operational possibilities Online-meetings Likes “An Efficient information Architecture – getting the information you need when you need it” Speed Videos “Adding a social layer”
  18. 18. Claim #3: Ease-of-use is a critical ingredient By Jessica Levitt
  19. 19. #4 A User Centric design approach is key
  20. 20. Personas are just one part of the service design process… Personas end user devices, inter views, … Business needs, measures… Prototyping, visual look, Information architehture, end user testing… User stories, use cases, requirements (functional and nonfunctional), architecture …
  21. 21. The Advantages of a Social intranet
  22. 22. A Silver Bullet? The best of all worlds? 7.5.2013 22
  23. 23. Minimizing travel costs and transactional costs by utilizing new communication tools and mobile solutions Minimizing concurrent tasks / operations Intranet development costs Cost effectiveness Automation External participation expertise Avoiding unnecessary work with better coordination and openness Lowering the transactional costs of creating and sharing knowledge
  24. 24. Self actualization and need gratification(Maslow) Empowerment Motivation 3.0 Expertise Motivation Peer support Wellbeing Respect Rewarding
  25. 25. Best practices Breaking organizational barriers, Involving clients, partners etc. (even crowdsourcing) Connecting the right people Everyone contributing –> expert knowledge creation Enhanced information and process flow Learning Knowledge management Finding the experts Self-organization Working in groups and gaining contextual knowledge
  26. 26. Open discussion and the possibility to question fundamentals Enjoyment From individuals to communities Working groups Enhanced networking Communality Taking advantage of a network based organizational model Communication Work wellbeing and commitment Initiativeness The effective Implementation of strategy
  27. 27. Tacit Knowledge Spontaneity Group / collective intellect Creation and cocreation Inspiration Innovation Identifying and taking advantage of changes in the business environment Enriching information Flashpoint New point-of-views Timeliness
  28. 28. Innovation = adapting to change
  29. 29. LivePerson Nation, currently supporting more than 500 users, boasts a number of valuable features, including: 29
  30. 30. • Social Networking: All employees are encouraged to blog on the intranet, sharing work or inter-personal information, and incorporating text, photo and video options for an added element of "connection." • Technology: Hosted by SAAS platform vendor, all customizations have been engineered internally by LivePerson, allowing the Company to utilize the technology to best suit its needs. • Mobile: Accessibility via all mobile devices with browser capability, providing multi-channel access. • Search: Utilizing Jive's built-in search tool, and providing employees with best practices for making their content easier to locate. 30
  31. 31. By Liveperson
  32. 32. Advantages observed by liveperson(500 employees) - Enhancing management communication, reaching people - The intranet played a key role in the transformation away from a single product company – empowering change - Getting new recruits involved and allowing them to get to know the organization and people even before meeting them - Increasing the interaction and communication between sales and the rest of the organization (also within teams) - Spontaneous groups are formed every day around events, campaigns, procedures and initiatives
  33. 33. Finnair intranet 33
  34. 34. #5 The advantages of Social Intranets are real and measureable 7.5.2013 34 B
  35. 35. Organizational agility and increased competetive and reactive capability By Alan Cleave
  36. 36. The stepping stones Understanding the users and their needs Understanding the busin Setting Goals By Lali Mas
  37. 37. 7.5.2013 37
  38. 38. Nielsen Norman Groups Best Intranets Study 2013 key takeaways • Plan for design customization • Educate employees about team (collaboration) spaces • Understand that implementing your own branding can take time • Keep permissions simple • Accompany Enterprise 2.0 features with good planning and employee communication. 38
  39. 39. How to implement? Goals and concept Launch and promotion • Business goals and needs • User needs, goals and personas • Concept Desing, service desing, informational structure desing • Training users and admins • Internal marketing and motivation • Growing the community, leadership, sponsoring A Social Internet The Technical Implementation Continuous development • Installation, configuration, tailoring • Responding to changeing needs • Customer support and technical maitenance • Community gardening
  40. 40. What about a 10.000 employee organization? By And
  41. 41. How to grow a community: Adapted from the ideas of Jimmy Wales • The starting point: People • These are people - These are your people – Identifying: what do you want to accomplish together? • Design priorities/goals: • Make the necessary critical mass as small as possible • Make your community as useful as possible as fast as possible • Freedom & innovation • Let people and groups find their own way and fulfill their own goals. People create the value. 41
  42. 42. Start small – grow – fail – learn and try again By Dawn Endico
  43. 43. Finnair Magic Moments
  44. 44. Leading by example and empowering users are key building blocks By Guillermo
  45. 45. Conclusions • People are the key resource – the social intranet • • • • should above all encourage communication and interaction The benefits of the social intranet can only be achieved through user centric and organization specific planning and design Rome wasn’t build in a day – start small and pick the low hanging fruit. Make sure the intranet is useful from day 1 and support and motivate users tirelessly – lead by example Use technologically efficient and easy-to-use tools / tech that inspires and induces users to engage. Confluence rules!
  46. 46. What’s next – Intranet 3.0 Data visualization Location and mobility Gamification Open Data Smart objects Ubiquity
  47. 47. Jaakko Kankaanpää Business Development Consultant, Partner, Board Member Phone: 040 564 6909 Email: