Meritage Homes developed a mobile app using IBM MobileFirst Platform in just 45 days to drive more mobile business. The app allowed homebuyers to register on iPads using offline capabilities. It integrated with Salesforce for lead capture and storage. This replaced a non-mobile web form and increased registrations from under 500 to around 44,000. The success led Meritage Homes to expand the app to additional brands and use geo-location services.

1. © 2014 IBM Corporation
How Meritage Homes
Drove More Mobile
Business Using IBM
MobileFirst Platform in
Just 45 Days
MBD-4795
Pat Sutherland and
Michael Jacobsen

2. Agenda
• Opening Remarks
• Who We Are
• Genesis
• Evolution
• Demo (iPad)
• Q&A
• Closing Remarks
1

3. Who We Are

4. About Meritage Homes
• Established in 1985
• Traded on NYSE as MTH
• Leader in Green Homes Technology
• Top 10 publicly traded builder in US
• JD Edwards Enterprise One (Power)
• Salesforce.com
3

5. IBM Power Systems,
PureApplication/PureFlex
Systems and IBM Storage
About KS2 Technologies, Inc.
4
20+ years of
expertise
Mobile Application
Development and
Deployment
Cloud to On-Premise
Application Integration

6. Genesis

7. Top Mobile Adoption Concerns
6
Source: 2011 IBM Tech Trends Report
https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en
1.Security/privacy (53%)
2.Cost of developing for multiple mobile platforms (52%)
3.Integrating cloud services to mobile devices (51%)

8. Case Study: Integrated Marketing, Sales and Contracts
7
Solution
• Phase I: Centralized activity in Salesforce
leveraging Cast Iron for integration to all
marketing apps/sites.
• Consistent lead conversion process
• Visibility to key sales metric
• Phase II: Re-engineered websites and
integrated to JDE E1
• Web leads captured and passed directly to
Salesforce
• Updated pricing and inventory via real-time
integration with JDE
Benefits
• 3 environments deployed in 1 hour
• 5 days to deliver initial integrations
• Full integration to JDE E1 leveraging
configuration-based approach
Phase I Integration Delivered in 5 Days!!!
Marketing and Real Estate Apps, JDE
Salesforce

9. Homebuyer Registration 1.0
8
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Match
Unknown
Community
ID
Start

10. Evolution

11. The Fastest Path to Mobile Integration
10
Develop Once
Mobile
Client
Mobile
Web
Tablet
PC
Run Everywhere
Integrate Once

12. IBM MobileFirst Platform Solution
11
IBM MobileFirst PlatformSalesforce Web App
Not a mobile app
Requires Internet access
Unable to save or cache
community ID
Remote troubleshooting impossible
Application branding not consistent
with target community
Hybrid mobile application provides
native look and feel
Uses JSONStore to store form data
when offline
Implement mobile white list in
Salesforce
App settings/preferences + mobile
white list
Admin mode provides some
remote troubleshooting
App supports multiple community
brands via CSS
Out of sync with associated
communities

13. Development Timeline and Architecture
12
Proof of
Concept
Design
PoC Dev
and Test
Production
Ready
5 Days 15 Days 25 Days
WebSphere
Cast Iron
Orchestration
Connectors
IBM MobileFirst Platform Foundation
WAS Liberty Profile
Worklight Server Farm
MobileFirst-CastIronAdatperVM1
VM2 VM3
Email Validation
Data
Warehouse
MobileFirst
Platform Built App
Customer Emailed

14. Homebuyer Registration 2.0

15. By the Numbers
14
Before After
# of Registrations <500 ~44,000
# iPads Deployed 12
# of Communities 6
# of States 1 9
127
254

16. Demo

17. What’s Next?
• Additional brands
• Modify app and mobile whitelist to use geo-location services
16

18. Q&A

19. Thank You
Please visit us at
Booth 453