The document outlines a comprehensive approach for business advisors to adopt mobile solutions, highlighting the integration of mobile applications into their service offerings. It details the tools and support provided for creating, managing, and deploying mobile applications, including prototype libraries and specifications for functionality. Additionally, it emphasizes the advantages of cloud-powered apps for scalability, synchronization, and integration within various business environments.

1. Overview
August 2013

2. Adoption is Beyond
the Tipping Point
The Business Case is
Proven
For Consumer and Enterprise
The Mobile Imperative

3. Add Mobile to Your Portfolio
Business Advisors Partners
• Easily add the provision of Mobile
Solutions to their service offer
• Additional revenue stream
• Generate demand for
complimentary services
• Provide integrated solutions
PortHand Business Advisors
• Design & Communications
• Marketing & Sales
• IT Services & Consultancy
• Business Process & Management
• Web Design and Development
Companies

4. PortHand Services to Business
Advisor
Pre-Sales Support Sales Support
• Best Practice Solutions
• Functionality by Industry
• Enterprise Mobility &
Consumer Mobile Market
Developments
• Configurable Prototype Mobile
Solution for Client
• Mock Up and Demo
• Mix of “off the shelf”
components and bespoke
development

5. Feature Gallery
• Potential Mobile App Features
• Gallery of features that can be integrated to mobile applications
• Features are listed and demonstrated in the Prototype Library

7. Overview of Each Prototype
 Sample pages
 Overview and details
of functionality
 List of features
 Select button to view
and edit prototype
 Pay annual
subscription for
multiple prototypes
or monthly
subscription for a
single prototype

8. Customise From Prototype
Business Advisors
– Utilise client website content to configure prototypes for clients
– Design new mobile content for the app
– Integrate existing web services to enable functionality including, Forms
Location, Social, QR and Barcode, Push Notifications, Photographs etc.
– Create new screens to design “bespoke” functionality

9. PortHand Services to Business
Advisor
PortHand Expert Support Specification Tools & Support
• Complete Screen by Screen
Specification
• Describe all functionality
• On device and backend
• Review with client
• Clear specification and
expectations
• Access to Mobility Specialists
• Seek standardised integration

10. Define Functionality & Requirements
PortHand subscription – permits Business Advisor to utilise
prototype to create a project and describe requirements

11. Configure and Edit Prototypes
• Open prototype mock-up to configure branding, text, language and
functionality for your customer
• Design new features based on your customer’s requirements

12. Edit, Configure or Design New Screens
• Completely drag-and-drop. Simulates app functionality and flows
• Share remotely with client and others online, via email
• Demonstrate functionality with mock-up online and on device

13. Outline Project Details

14. Prescribe Functionality for each screen
Creates a template for PortHand Business Advisor to complete, describing
in detail the required functionality and enablers of each screen on the app

15. PortHand Services to Business Advisor
Specification & Proposal Deploy, Operate & Support
• PortHand Expert completes
• specification and proposal
• Covers development, project
management, testing,
deployment, management,
provision and support
• Cloud Deployment
• Support & Maintenance
• Reporting & Analytics
• User Management

16. Mobile Cloud Applications
1. Scalability: Growth spurts, unpredictable surges
2. Administer users, content, business rules etc. from Cloud
3. Synchronization: Manage data across multiple users etc.
4. Analytics: Real time statistics on users, activities, data etc.
5. Integration with Social Networks

17. Cloud Powered Mobile Applications
MEAP App Store
Business
Business Applications
from the Cloud
Provide
Content,
Updates etc
from
Console
Device user
downloads and
installs app from
store
Apps distributed via public
or company specific app
stores

18. System Overview
Services
Mobile
Solution
Configuration
&
Development
Project
Management
BusinessAdvisors
Clients
Integration
App Build Farm
Device
Functionality
Social Media
Cloud Hosting
Server Side
Secure Backend
Integration
Scalability
Mobile Devices
Web Services
API
JSON
Portal
Sign Up
/Registration
Prototype
Library
Mock-Up Tool
& Requirements
Tool
Application Design
 Access to best practice mobile solutions
 Prototypes encompassing key features
 Requirements gathering tools
 Mock-up tools for demonstration
 Clarification prevents scope creep
 On line platform reduces costs
Application Development
 Business Advisor participation
 Project Management Transparency
 Target standardised backend integration
 Cross platform development if required
 Server side development
 Hosting, Support & Management

19. Mobile Applications Services
Build Apps
– For consumers, partners and staff
– Across major platforms
– In house and/or outsourced
development
– Use and reuse functionality
Server-side
Build Farm
App Stores
Devices
Deploy Apps
 Company or public app stores
 Quickly and easily
 Hosting options (public, private, on
premise and hybrid)
 Caching, storage etc.
 Business logic server side
 Mobile apps as a shared service
Manage Mobile Applications
 App lifecycle management
 Access rights management
 Detailed reporting
 Secure integration to in-house
systems, 3rd party products and
info exchanges.
Tools allow business concentrate on innovation

20. Full Range of Mobile Applications
Native Apps
– Predominantly iOS and
Android
– Potentially
Blackberry, Windows
7, Windows 8
Advantages / Disadvantages
 Fast Graphics
 Access native on- device
functionality
 Multiple development
 Limited programmers
Web Apps
– Content Management
– User Management
– Events
– Analytics
– Push Notifications
– Simple surveys
Hybrid Cloud Apps
– iOS, Android and others
where required
– Appropriate for most
business purposes
– Easier to integrate
– Flexible and Dynamic
Advantages / Disadvantages
Multi-platform
Many programmers
Easier to secure
 Connection required
 No device functionality
Advantages / Disadvantages
Multi-platform
Many programmers
Access native on-device
Functionality
Work without connection
 Perceived as slower
PortHand
 Can provide Native and/or Hybrid Apps appropriate to requirements
 PortHand’s Apps are cloud powered, providing scalability, synchronisation & scalability
 PortHand provides appropriate security and integration to meet all requirements

21. Customer Engagement Apps
Social Informative App
– Product/Service
Information
– News
– Social Media
– Premises Geo-location
– Click to call/email
– iOS (Apple) & Android
Dynamic Content App
– Content Management
– User Management
– Events
– Analytics
– Push Notifications
– Simple surveys
Interactive App
– Smart Push Notifications
– Coupons & QR Codes
– Loyalty Programs
– mCommerce
– Booking
– Advertising
Shared Environment
– Small number of Apps
– Limited integration
– Limited number of users
Private Enterprise System
– Highly distributed
– Security
– 100’s of users
– User Management
– App Management
– Back end integration
Mobile Enterprise Eco-
System
– Large Scale
– Highest Security
– Ultimate Scalability
– Multiple Applications
– Multiple Backend Systems
– Private Cloud
Enterprise Apps

22. Mobile Cloud Applications Delivery
PortHand Platform
– Prototype Gallery
– Prototype Library
– Prototype Editor
– Mock-up Tool
– Specification Tool
– Social Network
Integration
– Content Management
– Push Notifications
– App Management Panel
– Analytics
– Advertising
– In App Purchase
Partner Platforms
– Security & Encryption
– User Management &
Authentication
– Security Auditing &
Penetration Testing
– On premise solutions
– CRM
– eLearning
– Database Management
– Project Management
– Mobile Payments
– In house App Store
3rd Party Party Platforms
– App Stores
– Cloud Hosting
– Coupons & QR Codes
– Performance Monitoring
– Digital Wallet
– Advertising
– Social Media Apps
– Detailed Analytics
– Augmented Reality
– Bespoke back-end
functionality
PortHand
 Provides Business Advisors with the tools to design and specify mobile applications
 Develops, deploys and manages those applications for Business Advisors customers
 Partners to provide sophisticated bespoke backend services where required

23. Business Advisor Add-on Services
Customer Engagement Apps Enterprise – Small Secure Enterprise - Medium
Other Services
 Design
 Marketing Support
 Integrated in
Marketing Campaign
 Analytics and
Reporting
 Maintain and Update
─ Content
─ Events
─ Push Notifications
─ Social Media
─ User Management
─ Advertising
─ In App Purchase
 User Support
 Customer Support
Enterprise – Small
In addition:
 Program & Project
Management
 Process Redesign
 Mobile Application
Management
 Mobile Device
Management Software
and Services
 Provision and
Management of
Mobile Devices
 Telecoms Services
─ Mobile Packages
─ Land Lines
─ Broadband
Secure Enterprise - Medium
In addition:
 Total Outsourced
Solutions
 E-Business
 Payment
 Hosting
 Technical Support

24. Thank You