Magazine Assignment

1. On this particular magazine cover, Empire has chosen not to use a tagline. This may be because Empire has a strong brand identity
and is a well known magazine brand in its genre. This means that the producers know that their target audience will buy it
anyway based on interest and quality.
The dominant image is of Thanos and it covers most of the screen. This suggests that he is the most important thing on the cover
and the eyes of the reader should be immediately drawn to him. It is a mid-shot. This allows the audience to focus on his stature
which suggests a dominance due to his build. There is a indirect mode of address as Thanos isn't looking directly at the audience.
This suggests power as the audience have to look up to him and therefore he is in a dominant position. It also uses computer
graphics to create a rainbow effect of lighting which makes him look like he has been transported or is going to be transported.
The lighting impacts the mast head, which blends in with the whole picture. This is unusual as the masthead is usually made to
stand out as it normally has a separate colour, this shows that this is a unique edition. This dominant image would attract the
target audience as Thanos is a recognizable character from the latest Avengers films and will therefore attract fans of The
Avengers films.
The magazine is missing the issue number, the price and the website. This is to emphasise the exclusive addition for subscribers so
this addition would be sought after. This is because it would add to the collection of Avengers merchandise. This would also be
emphasised with the artist’s autograph in the bottom right. The overall lack of other sell-lines and other images indicate that this
magazine is challenging the codes and conventions of its own house style. The skyline reveals that the magazine is an exclusive
addition to the Avengers Infinity War as it says in a different colour to everything else, “Avengers: Infinity War” and then goes on
to say “Exclusive subscriber cover.”
This particular magazine has a primary audience which is male with the age range between 16 and 25 however, “The overall
target audience [of avengers} is anyone who watches PG-13 movies, from age 6 to 96” so therefore the secondary audience could
be much wider than the primary audience. The social grade for the primary audience could be C1, D, E. And for psychographics
could be explorers or mainstreamers as the film is a mainstream film.
The purpose of the magazine is to gain a market share due to the popularity of the Avengers. It is also to inform the readers of
exclusive content of the film.
The genre of this magazine is a film magazine and it covers mainstream and independent films. And that is visually represented
through the front cover.
Print

2. The headline, “Previously on the MCU…” contains an elipses which shows that the headline is only the start and the
article has a lot more to come. This is effective as it makes the reader want to keep on reading as they know there is
more to come in the article. The strapline which says “havent seen any marevl movies? Weve got your back” This is an
audience directed question as it uses the pro-noun “your.” This is personal to the audience as the magazine is reffering
specifically to them.
The dominant image takes up the top middle of the double page spread, this links the two pages. It does this because it
wants to reveal that the article is linked across two pages and is therefore a double page spread. The dominant image
is the biggest image on the page and seems to be a direct mode of address. This is because the characters on the image
are seemingly looking straight at the reader. This image is the biggest because it is the most important thing on the
page and it immediately draws the eyes of the reader towards it.
This double page spread has the first three words in capitals rather than a singular drop cap. This emphasises the
importance of those three words because the words “so there‘s this“ suggests that there is something that the
audience dont know and that if they read on they will find the information out which is potrayed as exclusive.
This double page spread mainly follows the codes and conventions as it has many of the features usually used in a
double page spread. One of these features is a large image which is a direct address and communicates with the
audience. Another convention is uses is the collumns that the article is wrote in. These collums are a part of most
double page spreads and are important as it makes the article easy to read and understand. However, this double page
spread doesnt stick to a colour scheme of two colours. These are also conventions of a double page spread and
therefore this particullar article doesn’t fully follow the codes and conventions.
The contrast of colour draws the audience’s eyes straight to the purple as it stands out. This is so that the reader begins
to read the key information in the purple before reading the article which is in the white. This is effective because the
audience is then allowed to know the key information that they needed to know in order to relate to the article they’re
about to read.
The article is about Avengers infinity War, i know this because the three snapshots are from that film and the article is
also about the film. This reveals that the target audience is fans of Mavel and more specifically the Avengers movie
franchise. The double page spread appeals to its target audience as it reveals to them exclusive information about the
film.
The article contains pull quotes that seemingly divide the columns. This is effective because it allows the reader to take
a break from taking in the information and also highlights key parts of reading the article in depth. They create a
mystery and tension because you want to find out what the quote is related to. It also has the characters names
beneath the quoted which tells us who the quote is from.
The social grade for the primary audience of this double page spread could
also be C1, D, E. And for psychographics could be explorers or
mainstreamers as the film shown is a mainstream film.

3. Digital On this magazine cover, Total Film has decided to promote the film ‘Once Upon A Time… In Hollywood’ through the use of a skyline. This
attracts an audience of fans of the film aswell as the fans of the cast of the film. The words ‘In Hollywood’ are written in gold to emphasise
that Hollywood is exclusive as most films are made there. Ths skylne is purposely used to promote ‘Once Upon A Time In Hollywood’ aswell
as ‘IT: Chapter Two.’ This is effective because it attracts a demographic of two different films and therefore encourages more people to buy
this magazine.
The masthead of this magazine cover is very bold and is wrote in white. This is because compared to the other colours on this cover, white
stands out a lot. This automatically attracts people who are looking for a digital film magazine to read to buy to be drawn to this particullar
magazine. This is because ‘Total Film’ is notably one of the best and most well-known flm magaznes out there. Also in white, is one of the
taglnes, “The Smarter Magazine.” Ths attracts an audience because it reveals to them that this magazine is above all other film magazine
companies and this is the best to buy. The second tagline, located inside the ‘M’ in the masthead, says ”The worlds most trusted film
reviews.” This is also very appealing to the audience as it reveals that what they’re going to find out about the films they’re going to see are
trust-worthy reviews and could help them decide whether to see a movie or not.
The main sell-line helps sell the magazine as it contains the words, “World Exclusive.” This massively helps sell the magazine as it makes the
audience feel like by buying the magazine they’re finding out exclusive information that not many people will know. This is efficient because
it attracts fans of horror who want to know this information as well as attracting fans of the ‘IT’ movie franchise. The other sell-lines also
massively help in selling the magazine as they talk about many other moves and series from other genres. This is successful as it appeals to
many different fans from all different genres who may then buy this magazine.
The main image of ‘IT’ indicates a more mature audience as the age rating of the film is 18. This allows us to identify that inside the
magazine could be articles not suitable for people under the age of 18. This immediately tells the audience that what they will see inside will
be suitable to them and will be interesting for them to read. The magazine uses a strong colour scheme of red in order or highlight the
horror side of the contents, as t is mainly based around ‘IT.’
This cover yet again reveals that the contents inside of it are “exclusive” in the form of a plug. The plug says “Exclusive Rambo: Last Blood
Stallone Comes Home.” This lures fans of Sylvester Stallone and Rambo as it indicates that inside will be information that they don’t yet
know about the film.
This magazine follows the codes and conventions of a magazine front cover. This is shown as the masthead is the biggest boldest thing on
the cover and reveals to the audience the magazines name. The magazine also uses direct address as the character in the main image is
looking directly at the audience and therefore indicates communication. The magazine also follows codes and conventions as the sell-lines
are all down the side of the magazine and it contains conventions such as a skyline and a tagline.
The purpose of the magazine is to gain a market share due to the popularity of the movies mentioned on the cover. It is also to inform the
readers of exclusive content of these films.
The genre of this magazine is a film magazine and it covers mainstream as well as independent moves. And that is visually represented
through the front cover.
The social grade for the primary audience of this magazine is C1,
D and E. And for psychographics, the same as the ’Empire’ print
magazine, is also explorers and mainstreamers as the magazine
talks about mainstream films.

4. This double page spread uses a running head in order to help the audience when navigating through the magazine.
The running head says “teasers” on either side of the it. This is used to intrigue the audience and make them read
this article. This is successful in doing this because the word “teasers” gives the audience a feeling that they’re
uneducated on the information in this article and they therefore want to read it.
The dominant image on this double spread shows a picture of ‘Rambo’ to represent that he is the most important
thing on the page. This is shown as the image is the biggest thing on the page. This immediately reveals to the
audience that he article that they’re about to read is about ‘Rambo.’ In this image Rambo is holding a gun, this
intimidates the audience as they don’t have the information they need to know why he has the gun so they decide
to read the article to find out. The image also shows an in-direct mode of address because Rambo is focusing on
who or what he is aiming his gun at. The sub-images are smaller than the main image which emphasises the
importance of the character Rambo in the movie. The images are the main pull for the reader to entice them to
read the article in depth, the images are mainly on set shots, which gives the audience a feeling of exclusive
content as well as behind the scenes shots
In the dominant image, Rambo is holding a gun which discloses the information that “Rambo” is a war film. The
colour scheme of red also shows this as red connotes blood and death. This immediately lures a fan of war movies
and makes them read the article which has a purpose to inform as well as promote. The use of the colour red to
border the dominant and sub images ties in with the genre of the film, emphasis the blood that will be shown in
this film and indicates the adult content and justification of an 18 age rating. This is effective because the target
demographic of 18+ year olds will then be enticed to watch the movie and the magazine will therefore achieve its
purpose to promote.
The use of a pull quote has been designed to again entice and encourage the reader. The pull quotes are located
centre to the left hand side of the double page spread and in the centre of the columns, this follows codes and
conventions and is expected by the audience, this allows the audience to navigate whether this article is for them
or not.
Each image in the article are captioned. This is used in order to anchor the images to the article and make them
more relevant to what you’re reading. The captions uses informal language which emphasizes the professionalism
of this magazine company.
The audience are shown highlights of the film without having to fully read the article and find out the release date
for the film, which is visibly shown at the end of the article. This is effective because some people may not have a
high concentration span in order to read the whole article and may just want to find out key information such as
the release date.
The byline challenges codes and conventions as it is only the authors initials in red, “JW.” This indicates that the
readers buy this magazine regularly and already know who the author is and respect his opinion. This therefore
doesn’t require the article to contain the authors full name as the readers already know who he/she is.
The social grade for the primary audience of this magazine and therefore this
double page spread is C1, D and E. And for the psychographics, the same as the
’Empire’ double page spread, is also explorers and mainstreamers as main
stream films are featured on this double page spread.

5. Pros And Cons
Print
The pro’s which come with print magazines are they tend to be more stable as their technology does not change at a fast pace, it is also a more
comfortable reading experience for the buyer as they don’t have adverts ruining the flow. Another pro is that they're taken more seriously
than digital magazines as people are under the impression that not everything you see online is true. As well as this, print magazines don’t
need to be downloaded and the article won’t crash. However, the cons of a print magazine is they can make less money as they don’t get
money from subscriptions, etc. Also most magazines aim for one particular audience whereas digital magazines can be downloaded by anyone
online. Another con is that print magazines can be destroyed easily. As well as this you actually need to go to the shop in order to buy a
magazine whereas digital magazines can be retrieved from anywhere.
Digital
The pro’s of a digital magazine are you can buy and access them anywhere, they're also portable as they can be accessed on portable devices
such as a mobile phone. As well as this, digital magazines have larger audience because they are much easier to retrieve. Most house holds in
the UK have multiple devices and therefore multiple ways to access a digital magazine. Digital magazines are also cheaper than print magazines
and also have huge advertising potential. Digital magazines have global coverage as there are devices all over the worlds. However, the cons of
digital magazines are they have adverts disrupting your reading flow. As well as this they can be harder to read as it sometimes requires
zooming in and out in order to see words.

6. Technical Considerations of Print and Digital Magazines
The technical considerations of print magazines include:
Size – magazines sizes are essential. Most magazines use A4 or A5.
Bleed line – without this around the magazine, certain elements may be cut off when it is printed
Contents page – this should tell the viewer what page number they need to navigate to in order to find
the content they’re looking for. It is also important for articles to include running heads, so that readers
can find articles they want to read at a glance.
Gutter line – this will make the navigation experience easier
Colour settings – ensures that all images are in full colour
Distribution– the magazine needs to be sold in an appropriate place so that it will sell to the target
audience. It should be placed where it can be spotted by people who might be interested in buying it.
Layout – there must be continuity in the layout and headings should be the same on all pages
Fonts – choosing the right font will stylize the magazine more, making it more unique and better
looking. Fonts should also be consistent throughout the entire magazine
The technical considerations of digital magazines include:
Colors/fonts – might not look the same on every device. Some stylistic features could be lost
Distribution – digital magazines can be distributed in a lot of different ways. The main services used for
this are Amazon and Barnes and Noble. However, certain distributors require you to utilize their
templates, causing the magazine to look less stylized and more generic
Losing files – some audio and videos might be redacted from the internet, causing the magazine to lose
some of its meaning
Zooming – if the viewer has to zoom in and out to read certain portions of the magazine, it can be
discouraging
Rotation – when rotating to landscape from portrait, the reader will need to scroll across the screen to
view the full page. This can feel unnatural and be a nuisance
Support – not all devices work well with digital magazines. They might display wrong and certain
elements may not be viewable

7. Distribution
Print
You would be able to buy a print film magazine from a super market, newsagents, online and in film stores. Print magazines need to be in
places where their target demographic can easily access them. For example a film magazine could be found in a cinema, likewise a gaming
magazine could be found in a game shop.
Digital
You can find digital magazines online. You can purchase them and access them on the web. This is the only way of accessing a digital magazine.
Readers can access the magazine on the day of its release and don’t have to wait for the magazine to be shpped out to them.