2. Masthead - features on all magazine covers, usually at the top of thepage and
indicates which magazine it is e.g. Empire or Vogue. This should be the largest text
on the page and it can reflect the audience it caters for, as well as giving an
indication as to the brand identity through its use of font and colour.
Image - the image should reflect the audience and also the style of the
magazine. The main image is usually a mid-shot and should reflect on what the film
featured is about. This usually involves the main actor from the film featured, in
some pose suggestive of the genre of film that they belong to. The colours usually
vary depending on the film identity, and the magazine shapes itself around them.
‘Buzz words’ - these involve ‘free’ and ‘exclusive’ which capture the readers
attention and make them want to buy the magazine. As these consist of a single
word most of the time, they are easy to remember and will be one of the first
features that the viewer recalls.
Anchorage text – the text that often overlaps the image to tell what the
story inside will involve, for example, this could be a quote taken from the
interview inside. This gives the audience an indication of what sort of features will
be covered in the magazine, and is a chance for the magazine to display their mode
of address – a key feature in attracting viewers.
3. Banner – gives overall information about the magazine and what will be found inside. Often
contains special offers or a catchy slogan, and due to its prominent placement, is an important
tool in determining whether or not the magazine is purchased.
Barcode, date, issue number – something every magazine has and is needed for
distribution. It is conventionally placed in the bottom right hand third in order to reduce the
likelihood of it ruining the vibrancy of the image and layout. Some magazines may deliberately
place it elsewhere, like Fangoria, in order to create a purposeful amateurish effect.
FAPs (Feature Article Photographs) – these are images taken from key
articles within the magazine and placed on the front cover. These images have been chosen as
they will signify the brand identity, mode of address, and general taste of the magazine to the
target audience. Generally, they are either placed on the left hand side or bottom hand third – it
often varies depending on the image being used on the front cover.
Sell lines – strips on information that attempt to ‘sell’ the magazine through imperatives
and exclamation marks (‘You have GOT to see this!’). Mainly seen in magazines aimed at a
younger audience.
Puff – a circle of information usually containing a sell line or the promise of a competition.
These provide necessary contrast from the colours of the image and allow for easier
categorisation of information.
