Day 1 Workshop - Andrea Gamson
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Day 1 Workshop - Andrea Gamson
- 8. WHAT BROUGHT
- 10. A MISSION DRIVEN ORGANISATION WHO INVEST >50% PROFITS BACK INTO THE MISSION
- 11. SOCIAL BUSINESS
- 13. ETHICAL BUSINESS
- 14. A BUSINESS WHO OPERATES WITH ETHICAL PRACTICES IN
- 19. TRIPLE BOTTOM
- 20. T R I P L E B O T T O M L I N E
- 21. W H A T A R E T H E I S S U E S Y O U C A R E A B O U T ? T U R N T O P E R S O N N E X T T O Y O U
- 22. POVERTY UNEMPLOY MENT CRIME & VIOLENCEPOLLUTION
- 24. FutureLearn
- 25. FutureLearn
- 26. FutureLearn
- 27. FutureLearn
- 29. “ T H E S U C C E S S F U L S O C I A L E N T R E P R E N E U R D O E S N ’ T S E T O U T T O S O L V E P R O B L E M S , T H E P R O B L E M S G O O U T O F T H E I R W A Y T O F I N D T H E S O C I A L E N T R E P R E N E U R … ”
- 30. PASSIONS
- 31. SKILLS
- 32. EXPERIEN CE
- 33. CAUSE
- 35. INTERSEC TIONS ?
- 36. Problems To Solve Beneficiaries Commercial Offer Audience Possible Solutions NOW THE FUTURE ONE DAY PRODUCTS TO SELLOBVIOUS EXISTING AMBITIOUS MARKET VALUE
- 39. F I N A L T H O U G H T S Where in the world do you feel drawn to go to? What types of projects would you like to support in the coming months? If you could plan to do one big thing in the next 12 months, what would it be? What 1 thing could you do in the next week, to explore your role as a change-maker?
- 40. T H E P R I N C E S T R U S T T H E S C H O O L F O R S O C I A L E N T R E P R E N E U R S U N L T D H A T C H E N T E R P R I S E _ S O C I A L S T A R T E R S O N P U R P O S E Y E A R H E R E Develop your ideas with…
- 41. THANK YOU
Editor's Notes
- Hey everyone i’m Andrea, i’m the founder of _SocialStarters, a social enterprise incubator and volunteer organisation, and I also help young people start businesses with The Princes Trust. Whenever you go to an Ideation workshop or watch a youtube video about the ideation process, you’ll probably learn about divergent and convergent thinking, you’ll explore ideas around what it means to be creative and innovative and be encouraged to throw judgements out the window and adopt a beginners mind, affording all possibilities and outcomes. As far as beginners mind and all possibilities and outcomes goes I ask you to do that in this session. But over the next 80-90 minutes i’m going to take a different tact and give you a both crash course in social enterprise, and we’ll get practical and workshop some of the early steps to creating socially entrepreneurial ideas. I really believe that all good idea generation, starts with you: and an awareness of your skills, your passions and your experiences.
- Scientists have agreed that the world’s oceans are dying. Fish species are at risk of extinction, the seas are becoming increasingly polluted and there is a landfill site in the pacific that is twice the size of texas. Since 2010 the UK has seen a £327million drop in youth services funding. London alone has seen a 90% drop in funding. This has resulted in the closure of youth clubs and services and at the same time, combined with significant cuts to the police services we’ve witnessed an all time high in knife crime, including 15 deaths already in the first 6 weeks of this year. It’s therefore more important now more than ever, that ordinary people and the business community step in to take on social and environmental problems. So who’s in the room? Who here is attending City University? Who works but came down especially for the festival? Who works in social enterprise? Who here has an idea for a social enterprise? Great! Do you want to come up here to the mic and pitch your idea? ;) No? haha
- This is one of my ideas: I launched this at the start of January when I realised that I didn’t have any time to waste. I’d done some testing of the idea last year and knew it could work so I just went for it. And that’s the great thing about ideation, once you have the evidence nothing needs to stop you from taking it out to market. It doesn’t need to be perfect. I’ve probably changes this homepage 10 times since I launched in Jan. The trick is to find an idea that you can’t stop thinking about. Something you become obsessive about. Because you will work really long hours, so it’s important to find your purpose along this journey. You need to find the cause that is close to your heart, and build a revenue making business that sells a product or service that you are passionate about, where you are doing something that you enjoy, and which you are good at - and in an ideal world, something that you have experience in.
- The social starters brand has come on a long way since we started in 2014. Here I am IN KENYA and i’ve just co-founded _SocialStarters. That’s our old logo which I created in Powerpoint. The business started, when we - that’s my friend Anna and I - started helping UNEMPLOYED YOUNG PEOPLE in Kenya to start social enterprises. We worked with youth groups and womens groups to come up with ideas to be more sustainable and make more impact. We also flew out some business professionals to help us with the consulting work, which made us realise maybe there was something in providing paid-for social enterprise volunteering experiences. Since then we’ve set up 150 volunteering assignments for international business professionals to share their skills and help entrepreneurs be more sustainable. We have spent the last 3 years supporting over 200 NGOs and socially impactful start-ups in India, Sri Lanka & Brazil. And we wouldn’t have been able to do it without the support of our great on the ground partners, including The British Council. Then last year we tested what we do here in the UK, and it went quite well. Which is why I’ve launched our 2018 Summer Programme in London where we aim to recruit 50 volunteers and 25 social enterprises to take on some pretty big business challenges over a 3 month period. But if you’d asked me 18 years ago when I was sat here in a lecture hall like you guys if I was going to go off and have a global career that changed the fortunes of others, I would have probably laughed. The most exciting thing I ever thought I might do at that stage in my life, was work for Big Brother. I literally had NO idea what the future held, but I knew I had ideas. I just had to put myself in the line of fire in order to realise them. And for me, one of the things I was always passionate about was the idea that you improve yourself and the community around you. I have always believed in 2nd chances, I’ve relied on them (myself!) and always felt like strongly that with the right tools, know-how, and the mindset then we can do anything that we put our minds to. So when I started working with young people in 2010, including ex-offenders and unemployed young people I really noticed how true this was. 2nd chances are sometimes all anyone needs to go off and change their world and the world around them.
- Celebrities are getting in on the act too… can you tell who created laughing man coffee? Hugh Jackman launched his social enterprise in 2011 after a trip to Ethiopia. On the trip Jackman helped out local coffee farmer Dukale for a day and saw coffee traded; sparking an interest in fair trade which ensures growers get a fair price for their crop. Laughing Man coffee was founded in 2011 to trade directly with growers, with a Laughing Man coffee shop opening in New York’s Manhattan. 100% of the profits go to the Laughing Man Foundation which is then invested back into Education initiatives to promote entrepreneurship, sustainability and philanthropy
- PHARRELL WILLIAMS The Grammy award-winning U.S. producer and performer Pharrell Williams has been creative director of social enterprise Bionic since 2010. Bionic takes plastic, shreds it, heats it and spins it into two types of yarn used to make everything from jeans to the roof linings and car seat covers. To date Bionic said by email that it has recycled nine million bottles by making the material. This number will grow as Bionic has partnered with the charity Waterkeeper’s Alliance to use plastic found in the sea and washing up on the coast. The United Nations has warned that if current pollution rates continue, there will be more plastic in the sea than fish by 2050.
- British celebrity chef Jamie Oliver started his restaurant Fifteen in London in 2002 when he was just 26. It was named after the number of disadvantaged young people Oliver attempted to train as chefs there. The first group were all unemployed; some were truants who’d left school without qualifications, others had anger management issues. To date, a third of all candidates have had a brush with the law, Matthew Thomson, Fifteen’s managing director, told the Thomson Reuters Foundation. New chefs have three months training in professional cookery at college which is followed by 11 months of work in a Jamie Oliver restaurant. The last month involves work experience elsewhere, which can lead to a job. Further Fifteen restaurants were opened in Amsterdam and in Cornwall in southwest England. Over 500 chefs have been trained, with 80 percent of them still working in kitchens.
- So these are some pretty good ideas. And perhaps it’s a good idea that you’re sitting on that’s brought you here. To kick things off, i’d like you to introduce yourself to the person to your left or in front of you, and share what’s brought you here and what you’re interested in finding out or doing at some point in your life. [3mins] Great! Would anyone like to introduce their partner briefly to the rest of the group? (do this with around 3 or 4 people just to get know more about who’s in the room…)
- So what is a social enterprise? Stand up if you think you know…
- What’s the difference between a social enterprise and a social business?
- A social business will make profits like any other business and the Directors, that’s the people who have shares in the business, can decide how the business profits are distributed. They’re held less to account than a social enterprise, who will typically be a limited by guarantee legal structure; but there is a new watermark gaining attention, which is the B-Corps
- And what’s an ethical business if it’s not a social enterprise or a social business?
- For example: a gifts brand who make leather notebooks and keychains who use leather remnants from waste offcuts
- And who here can list out the 17 sustainable development goals?
- In 2015, countries adopted the 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals. In 2016, the Paris Agreement on climate change entered into force, addressing the need to limit the rise of global temperatures. Governments, businesses and civil society together with the United Nations are mobilizing efforts to achieve the Sustainable Development Agenda by 2030. Universal, inclusive and indivisible, the Agenda calls for action by all countries to improve the lives of people everywhere.
- Any business or economics students in the room?
- We’ve all heard of the phrase ‘the bottom line’ … but it’s important for you to know about the Double and Triple Bottom Line. John Elkington, who founded SustainAbility, a UK org who focuses on sustainability in business, said in the 1990s that we should be preparing three different (and quite separate) bottom lines. What was created was an accounting framework called the Triple Bottom Line (or 3BL). [profit] One ‘line’ is the traditional measure of corporate profit—the “bottom line” of the profit and loss account. [people] The second is the bottom line of a company's “people account”—a measure in some shape or form of how socially responsible an organisation has been throughout its operations. [planet] The third is the bottom line of the company's “planet” account—a measure of how environmentally responsible it has been. The triple bottom line (TBL) thus consists of three Ps: profit, people and planet. It aims to measure the financial, social and environmental performance of the corporation over a period of time. Only a company that produces a TBL is taking account of the full cost involved in doing business.
- Turn to the person next to you and discuss the issues you care about - see if you can come up with 1 or 2 things, that if you could do something to help solve them in your lifetime, what would they be? And why do you have an interest in that, was there a defining moment? [5mins] Anyone want to share?
- DISCUSSION Take a look at these 4 social and environmental issues. What i’m asking you to do here is not brainstorm business ideas, but to explore the category and discuss the ideas that come up in this area. For example CRIME: I’m looking for you to say, Knife Crime (big issue at the moment), FGM (female genital mutilation), domestic violence, gang crime.. you get the idea Repeat that this isn’t a brainstorm for business ideas but that we’re exploring the categories, and discussing in our groups what the ISSUES are within these categories. Put everyone into huddles of around 5-6 and give them each a global social issue to explore together using the following HEADER categories: - Unemployment / Under-employment - Pollutions - Crime & Violence - Poverty
- Community-based organisation Definition: An organisation with a strong geographical definition and focus on local markets and services. Community-based organisations are orgs with earned income activities which are set up, owned and controlled by the local community and which aim to be a focus for local development. Their ultimate goal is to create self-supporting jobs for local people.
- NGO’s with commercial arms Ok so this is a non profit organisation that does not rely on grants and donations but instead earns income through selling goods and services. An example is BRAC, an international org based in Bangladesh who works with isolated people in poverty by finding practical ways to increase either access to resources, support their entrepreneurship and empower them to become ages of change. Definition; A non profit org that does not rely on grants and donations, but instead earns income through selling goods and services
- Social Firm Definition; A business set up to create employment for those most severely disadvantaged in the labour market
- Cooperative Definition: an association of people united to meet common economic and social needs through jointly owned enterprises. cooperative are organised by and for their members who come together to provide a shared service from which they all benefit. Example The example Futurelearn gives is of a cooperative in Japan who has 307,000 members, most of them women, and is concerned with food safety. But a better example, a commonly used one is the farmers who make Divine Chocolate, they are a cooperative of women farmers who now own 45% of divine. The co-operative food shop is the UK’s largest coop food retailer, and in India you have Amul a huge dairy brand. What being a cooperative means is that is a jointly owned organisations where the members - the workers - of the organisation all have a stake in the organisation, and they all work towards a common goal, for the benefit of it’s collective of owners.
- But don’t get hung up on business models yet - when you know you want to do something that matters, the main thing is to let it find you. That only works when you have gotten a few of the ducks in a row…
- When starting out at some point in your life or career, it sounds like a cliche - but there’s an amazing piece of work you can do that is around exploring your passions. What do you love to do? What are your hidden talents and hobbies? What are you doing that makes you feel alive? What will you post about on Facebook when you’re excited about something? What do you admire in others and feel passion about doing yourself? Don't worry about business ideas just yet - write down everything that you are passionate about. [5mins]
- What are you good at? What are your skills and abilities? What are you formally trained in or have education in? What does your organisation or class or tutor know you know how to do really well? Write down all of your talents and skills.
- What do you have experience doing? What can you create and sell? What is there a market opportunity for? What will customers pay you for? What products or services could you charge a fee for? Write down any potential market opportunities based on your experience.
- What social or environmental issue are you trying to solve? If you need ideas, have a think back to the sustainable development goals or the causes we brainstormed in case any of them massively resonated. Think about your personal experiences too. Write down any social or environment issues that you already know you are aligned with or ones you wish you could more to resolve.
- Ok so what happens when you walk down one of these paths… and you’re looking around taking in all the trees and leaves and wildlife and nature. Imagine you got to the junction and met someone else coming down one of the other paths, if you started talking to them and they told you about their observations walking down their path, assuming their journey offered you something different, your knowledge of the area would grow exponentially right?
- So one of the ways of creating new innovations and ideas is to connect and combine things to create something new. So let’s review the notes you’ve made. What themes do you recognise? What combinations of ideas go together? What ideas stand out to you or get you most excited? Write down all of those combinations and intersections. When you’re ready turn to the other person next to you and share some of the insights you’ve gained from this exercise. Has anything interesting or surprising come up, or have you affirmed what you already knew? Brainstorm together some ways you could combine your passions, skills, experience and the cause you care most about…. [15mins] FEEDBACK: Let’s speak to some of you to explore what came up
- Now it’s time to put it all onto a simple social ideation map [5-10mins]
- Get online and find out what organisations are tackling the issues you care about, learn about them, read their blogs, find out how they do what they do Get into the field - meet the beneficiaries who struggle with the problems you want to solve, immerse into their world and learn about them Test out your ideas - ask the the people who would be involved in your project or enterprise which of your ideas work best for them. This work starts to fuel the design work that will lead to you creating your first pilot, or make your first sale.
- Another way of putting it - get online, sign up to FutureLearn or Acumen+ and do a course in social entrepreneurship Go out into the world, volunteer with the organisations whom you want to learn from And if you feel ready, run a project to raise some funds, create awareness, or deliver some positive social or environmental outcomes for your target group. Then see if your ideas can work. Ideation is one thing, but remember that the problems find you - you just need to be in the line of fire to be exposed to them.
- What types of projects would you like to support in the coming months? If you could plan to do one big thing in the next 12 months, what would it be? What 1 thing could you do in the next week, to explore your role as a change-maker? I can make some suggestions: If you’re 18-30 and out of education for at least 6 months, then you can check out the princes trust for up to 3 years of start up support, school for social entrepreneurs for their social impact start up incubators, UnLtd for start up and projects grants, check out Hatch if you are based in South London, _SocialStarters if you want to volunteer with a social enterprise, On Purpose if you want a career change and to spend a year working in Social Impact organisations, and Yere Here if you want a post-graduate programme in social innovation.
- And who knows, perhaps you can be the next wave of entrepreneurs looking to tackle some of the world’s biggest problems… thank you