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Jonathan MacDonald: Maximising the opportunities in a changing digital landscape

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Jonathan's keynote will expand the thinking about what is happening in the digital landscape and how it shapes what we create and develop.

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Jonathan MacDonald: Maximising the opportunities in a changing digital landscape

  1. 1. Jonathan MacDonald @jmacdonald
  2. 2. 4 + 3
  3. 3. Purpose
  4. 4. Thought Purpose
  5. 5. Thought Angles Purpose
  6. 6. Thought Angles Purpose Speed
  7. 7. Thought Angles Purpose Speed Courage
  8. 8. Purpose
  9. 9. Jan, 2012!
  10. 10. Our ability to innovate is directly proportional to our ability to elevate
  11. 11. Thought Purpose
  12. 12. 98%
  13. 13. Thought Angles Purpose
  14. 14. Less! Feasible! Feasible! Innovative!Common! Ignore! Hygiene! Next! Goal!
  15. 15. jmac.io/oslo2310
  16. 16. Thought Angles Purpose Speed
  17. 17. Risk! Growth! Time! Linear! Exponential! Disruption!
  18. 18. Change! Low threat rating! Inflection point!
  19. 19. Test! Learn!Improve!
  20. 20. Opportunity! Growth! Time! Linear! Exponential! Disruption!
  21. 21. Thought Angles Purpose Speed Courage
  22. 22. ROI
  23. 23. Risk Of Inaction
  24. 24. 86% of innovation is low risk and generates around 30% of company profits. 14% of innovation is radical and generates around 70% of company profits. Source: Insead 2014
  25. 25. me@jonathanmacdonald.com

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