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Sales 2.0 & Social Selling

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Sales 2.0 & Social Selling

What if you could turn virtually every cold call into a “warm call”? Sales Nirvana? It is very possible today with a shift in strategy and through the adoption of new tools and technology.

The blend of a traditional networking philosophy and technology integration can transform the opportunity to develop higher levels of awareness around your solution, increase quality lead generation and elevate evangelism from your brand ambassadors. Social Selling is all about being expertly informed and demonstrating value early in the sales cycle to achieve a competitive advantage. While you cannot automate relationships you can increase quality introductions and accelerate knowledge transfer by leveraging a Social Selling strategy.

What if you could turn virtually every cold call into a “warm call”? Sales Nirvana? It is very possible today with a shift in strategy and through the adoption of new tools and technology.

The blend of a traditional networking philosophy and technology integration can transform the opportunity to develop higher levels of awareness around your solution, increase quality lead generation and elevate evangelism from your brand ambassadors. Social Selling is all about being expertly informed and demonstrating value early in the sales cycle to achieve a competitive advantage. While you cannot automate relationships you can increase quality introductions and accelerate knowledge transfer by leveraging a Social Selling strategy.

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Sales 2.0 & Social Selling

  1. 1. Social  Selling  and  the     Sales  2.0  Pla3orm   Thursday,  July  14,  2011   2:15  p.m.  –  3:15  p.m.   Ryan  Es;s,  Chief  Experience  Officer     Ryan  Es;s  &  Associates,  Minneapolis   ryanes;s.com  
  2. 2. @ryanestis #acaconvention LiveTweet 2
  3. 3. Time Poor “ I love the viewpoints of consultants and vendors. They are truly valuable. But I also don’t have time (nor does anyone else) for multiple one on one calls “ with multiple consultants I know little about. I got 17 cold calls, yes 17, last week from vendors. And I hate not being able to call them all back (because I don’t want to be rude). But truly, from a time perspective, I just can’t. Susan, Buyer & Decision Maker Fortune 500 Company
  4. 4. Source: gapingvoid.com
  5. 5. Social Media Business Tool or Waste of Time? 7
  6. 6. There is an App for that… 8
  7. 7. Hunter vs. Farmer Go Get the Business!!
  8. 8. Sales Ninja Warrior Prepared Unsuspecting Expert Deadly
  9. 9. 12
  10. 10. Your Network is Your Net Worth
  11. 11. SOCIAL SHIFT MEGATRENDS OF MY WEB HR 2.0 MY WAY
  12. 12. CONSUME More information, at the speed of click!
  13. 13. “ Your brand is no stronger than your reputation and will increasingly depend on what comes up when you are Googled. “ Alan Jenkins, Global Communications Consultant
  14. 14. 100,000,000 The average member is a college educated 43 year old making $107,000 a year.
  15. 15. C R E AT E More data was generated in 2010 than in the history of mankind. Source: Andreas Weigland
  16. 16. “ What’s important is that it is now common, and will soon be expected that every intelligent person (and quite a few unintelligent one’s) will have a media platform where they share what they “ care about with the world.
  17. 17. 55% more website visitors HubSpot 2011 for companies that blog
  18. 18. 2,000,000,000 The number of YouTube videos viewed per day
  19. 19. Proof of concept – YouTube
  20. 20. CONNECT People don’t want to be talked at by companies… They want to talk to people.
  21. 21. COMMUNITY Experience drives expecation, and builds trust.
  22. 22. 8,000,000,000 The number of minutes spent on Facebook each day
  23. 23. From Intimacy to Ambient Intimacy 5 15 35 150 500 1500 Threshold of maximum number of individuals Source: Dunbar’s Principle darmano.typepad.com
  24. 24. COMPETITION The playing field Is now level…
  25. 25. • 5,000,000 social connections. • $6,500,000 in online campaign donations. • 14,200,000 watched Yes We Can speech online.
  26. 26. Planner’s Favorite Speakers Who is the best keynote speaker you have ever heard or used? Simon Bailey (achieving individual and organizational brilliance; simontbailey.com) Walter Bond ("The Accountability Leader"; walterbondseminars.com) Marcus Buckingham (executive coaching, strengths-driven performance, leadership; tmbc.com) Dr. Stephen R. Covey (author of The 7 Habits of Highly Effective People stephencovey.com) Mike Ditka (former coach of NFL's Chicago Bears; mikeditka.com) Ryan Estis (sales strategies, leadership skills; ryanestis.com) Bill Gates (Microsoft chairman; microsoft.com/presspass/exec/billg) Rudy Giuliani (former New York City mayor, speaks on politics, leadership, crisis management) Colin Powell (retired Army general, U.S. secretary of state 2001-'05) Tony Robbins (motivational speaker on achieving one's dreams; tonyrobbins.com) Tim Sanders ("The People-Centric Business Expert,” leadership; timsanders.com) Al Gore (45th U.S. vice president, author of An Inconvenient Truth) Jay Leno (humor, entertainment; allamericanspeakers.com/speakers/Jay-Leno/1851) Sarah Palin (governor of Alaska 2006-2009, Republican vice-presidential nominee 2008) Mike Krzyzewski ("Coach K," Duke head coach, motivational/sports themes; coachk.com) Stan Slap (corporate strategist, business speaker;)
  27. 27. passiononpurposeblog.com

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