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“ SE R SU ST E N TABLE N O E S SO LO L AVAR L AS
CU LPAS O R E CICL AR , SIN O SE R SOCIALM E N T E
J U STO , R E SP O N SABLE CO N E L AM BIE N T E Y, P O R LO
TAN TO , TA M BIÉN ECONÓM ICA M ENT E VIA BL E.”
— C E C I L I A G O YA D E R I V I E L L O. C E O d e N a t u ra
En Latinoamérica, 6 de cada 10 emprendedores abandona su
proyecto en el primer año, convirtiendo a la región en la segunda
con mayor tasa de mortalidad a nivel global.
TA S A D E M O R TA L I D A D
La principal causa de esta elevada tasa de mortalidad suele ser la
dificultad para alcanzar, dentro de los primeros meses de vida del
emprendimiento, viabilidad económica.
I N E S TA B I L I D A D F I N A N C I E R A
En 9 de los 12 países que comprenden la región de LAC (Latino
América y el Caribe), el 60% de los emprendimientos no presenta
síntomas de internacionalización (casi siempre ligado a la escala).
En Argentina, Brasil, Guatemala y México, esa cifra asciende al 85%.
P O C A V I S I Ó N D E E S C A L A
EL
PROBLEMA
L a s s i g u i e n t e s m é t r i ca s s o n
ex t ra í d a s d e l G E M L AC ( G l o b a l
E n t r e p r e n e u r s h i p M o n i t o r . L a t i n o
A m é r i ca y e l C a r i b e . A ñ o 2 0 1 5 - 2 0 1 6 ) ,
u n o d e l o s r e p o r t e s m á s r e l ev a n t e s
d e l e co s i s t e m a e m p r e n d e d o r
g l o b a l .
SOMOS
COMPANY
BUILDER DE
NEGOCIOS CON
PROPÓSITO
G R E E N D E M I A
CO – CONSTRUIMOS STARTUPS RENTABLES Y
ESCALABLES QUE INTEGRAN LA GENERACIÓN DE
IMPACTO POSITIVO EN SUS MODELOS DE
NEGOCIO, A TRAVÉS DE LA INNOVACIÓN Y LA
TECNOLOGÍA.
E M P R E N D E R E S TÁ
B I E N V I S TO
D o s t e r c i o s d e l a p o b l a c i ó n
p r e s e n t a p e r ce p c i ó n s o c i o - c u l t u ra l
p o s i t i v a h a c i a e l e m p r e n d e d o r i s m o
S E M I L L E R O D E
E M P R E N D E D O R E S
L a r e g i o n d e L AC p r e s e n t a e l m á s
a l t o p o r ce n t a j e d e e m p r e n d e d o r e s
n a c i e n t e s a n i ve l g l o b a l ( 1 3 % ) .
M U C H O S
E M P R E N D I E N D O
U n q u i n t o d e l a p o b l a c i ó n e s t á
e nv u e l t a e n a l g ú n t i p o d e
a c t i v i d a d e m p r e n d e d o ra .
A C T I V I D A D E N
A L Z A
E n A r g . l a t a s a d e a c t i v i d a d
e m p r e n d e d o ra ( T. A . E ) , c r e c i ó 4 p u n t o s
co n r e s p e c t o a l a ñ o a n t e r i o r ( 1 4 % a 1 8 % ) .
EMPRENDER EN LATAM
M E R C A D O
TAMAÑO DE MERCADO. GENERAL
M E R C A D O . E M P R E N D E D O R E S
N u e s t r o f o co e s t á p u e s t o e n A m é r i ca L a t i n a ; s i n e m b a r g o , s o m o s co n s c i e n t e s d e q u e e s t o r e c i é n co m i e n z a
y p a ra e s o , n e ce s i t a m o s a f i a n z a r n u e s t ra p r o p u e s t a p r i m e r o a n i ve l r e g i o n a l y l u e g o a n i ve l n a c i o n a l .
La población económicamente activa en LAC es de 238M de
personas; de acuerdo al GEM LAC 2015-2016, el 75% de ellas ve
con buenos ojos las posibilidad de emprender,
M E R C A D O D I S P O N I B L E TO TA L
La P.E.A. en Argentina es de 18M de personas; el 62%
manifiesta intenciones de emprender y busca generar a través
de su emprendimiento, algún tipo de impacto positivo.
M E R C A D O D I S P O N I B L E A R G E N T I N A
La P.E.A. en Mendoza es de 500,000 personas; el 65% de ellas
busca llevar adelante algún emprendimiento dentro de los
próximos 5 años.
M E R C A D O D I S P O N I B L E M E N D O Z A
1 9 5 M D E P E R S O N A S
1 1 M D E P E R S O N A S
3 2 5 , 0 0 0 P E R S O N A S
TAMAÑO DE MERCADO. SOCIALES
M E R C A D O . E M P R E N D E D O R E S
P a ra a n a l i z a r e s p e c í f i ca m e n t e e l s e c t o r d e e m p r e n d e d o r i s m o s o c i a l , t o m a m o s co m o f u e n t e a
S i s t e m a B A r g e n t i n a , q u e m a n i f e s t ó r e c i e n t e m e n t e q u e d o s d e ca d a d i e z e m p r e n d e d o r e s s o n
s o c i a l e s .
En LAC, hay 195M de personas que
presentan percepción socio –
cultural positiva hacia el
emprendedorismo. El 20% de ellos
tienen interés en generar impacto
social.
LAC
D E P E R S O N A S
En Argentina hay 11M de personas
dentro de la P.E.A. que quieren
emprender. 2M son emprendedores
sociales.
2MD E P E R S O N A S
En Mendoza hay 65.000 potenciales
emprendedores sociales.
65,000P E R S O N A S
36M
ARG MZA
NUESTRO PROPÓSITO
G R E E N D E M I A
Tra d i c i o n a l m e n t e s e h a p u e s t o f o co e n q u é s e h a ce y có m o s e h a ce , s i n e m b a r g o l a m ayo r í a
o l v i d a e l p o r q u é l o h a ce n .
Porque desafiamos el status quo a la hora de emprender,
inspirando a otros a transformar sus ideas en negocios
rentables con impacto positivo.
¿ P O R Q U É L O H A C E M O S ?
Desarrollando servicios, herramientas y oportunidades de
desarrollo a los rebeldes que quieren cambiar el mundo,
haciendo foco en escala y sostenibilidad financiera.
¿ C Ó M O L O H A C E M O S ?
Brindamos a emprendedores, corporaciones y gobiernos,
acceso a financiamiento, acceso a redes y desarrollo de
competencias.
¿ Q U É H A C E M O S ?
Acortamos distancias entre las necesidades de los emprendedores de
impacto y las principales fuentes de capital de la region, tanto públicas
(gobiernos) como privadas (Inversores privados de impacto).
A C C E S O A F I N A N C I A M I E N TO
Hacemos foco en las personas, por lo que acompañarlos en el desarrollo
de sus competencias personales es una de las principales actividades de
Greendemia. Talleres de formación y programas de incubación, entre
otras propuestas.
D E S A R R O L L O D E C O M P E T E N C I A S
Para realmente escalar el impacto de las iniciativas que buscan cambiar
el mundo, es necesario conectar con los stakeholders más relevantes de
la industria, por eso nos especializamos en el fortalecimiento del
ecosistema emprendedor de la region.
A C C E S O A R E D E S
TEMÁTICAS PRINCIPALES
G R E E N D E M I A . ¿ Q U É H A C E M O S ?
TRABAJAMOS
CON LOS QUE
BUSCAN
RESOLVER
PROBLEMAS
GLOBALES
G R E E N D E M I A . M A R C O L Ó G I C O
Acompañamos y fortalecemos a startups, corporaciones y
otras organizaciones que buscan atacar de un modo u otro,
alguno de los Objetivos del Desarrollo Sostenible.
A día de hoy, hemos logrado atacar a 15 de las 17 metas.
NUESTRO ENFOQUE TRANSVERSAL
G R E E N D E M I A
NUESTRAS VERTICALES
¿ E N Q U É S T A R T U P S I N V E R T I M O S ?
Aco m p a ñ a m o s a e m p r e n d e d o r e s e n e l d e s a r r o l l o d e c u a l q u i e r t i p o d e e m p r e n d i e m i e n t o q u e t e n g a u n p r o p ó s i t o
r e l ev a n t e , g e n e r e i m p a c t o p o s i t i vo r e a l y p r e s e n t e c l a r o s s í n t o m a s d e e s ca l a b i l i d a d ; é s t a s s o n n u e s t ra s ve r t i ca l e s
p r e d i l e c t a s :
S A L U D
Tecnologías para mejorar
la salud.
E D U C A C I Ó N
Tecnologías para mejorar
la educación.
I N C L U S I Ó N
Tecnologías para fomentar
la igualdad.
S M A R T C I T I E S
Ciudades y comunidades
Inteligentes.
M E D I O A M B I E N T E
Tecnologías aplicadas
al medioambiente
C I R C U L A R I D A D
Tecnologías para promover
el consumo responsable y
el comercio justo.
NUESTROS SERVICIOS
G R E E N D E M I A . S E R V I C I O S
CO–FOUNDER
INTERINO
ACCESO A
FINANCIAMIENTO
COMPANY
BUILDER SOCIAL
DESARROLLO DE
COMPETENCIAS
PARTNER
TECNOLÓGICO
COWORKING
SPACE
INNOVACIÓN CON
PROPÓSITO
CONSULTORÍA
ESTRATÉGICA
SOMOS DIFERENTES
E Q U I P O
P r i n c i p a l m e n t e p o r q u e c r e e m o s p r o f u n d a m e n t e e n l o q u e h a ce m o s , e s t a m o s d e t e r m i n a d o s e n
g e n e ra r n e g o c i o s r e n t a b l e s co n ve r d a d e r o i m p a c t o s o c i a l y t a m b i é n , p o r q u e s o m o s :
I N N O VA D O R E S
Sabemos que la única manera de generar impacto social,
rentabilidad y escala, es proponiendo nuevas soluciones.
Á G I L E S
Entendemos perfectamente cuáles son los tiempos de los
emprendedores. Iteramos rápido, aprendemos rápido.
E X P E R TO S
Con seguridad, no tenemos todas las respuestas, por tal
razón no paramos de especializarnos.
E M P R E N D E D O R E S
Como nuestros usuarios. Sabemos cuáles son las
necesidades porque transitamos los mismos escenarios.
D E L F I N A L O P E Z F R E I J I D O
INVERSIONES
E L I N C Ó R D O B A
DISEÑO & COMUNICACIÓN
N I C O L Á S O C H O A
CFO & CO-FOUNDER
J E R Ó N I M O N A V A R R O
SOPORTE EMPRENDEDOR
G E R M Á N G I M É N E Z
COO & CO- FOUNDER
NUESTRO EQUIPO
E Q U I P O
M A R T Í N S A L A S S A
CEO & CO-FOUNDER
A B E L Q U I R O G A
COWORK MANAGER
V E R Ó N I C A S Á N C H E Z
MEDICIÓN DE IMPACTO
A D R I Á N V Á Z Q U E Z
PROPIEDAD INTELECTUAL
EL IMPACTO SOCIAL QUE GENERAMOS
M É T R I C A S D E I M P A C T O
E n u n a ñ o , h e m o s l o g ra d o d e m o s t ra r r e s u l t a d o s r e m a r ca b l e s e n c u a n t o a g e n e ra c i ó n d e i m p a c t o
s o c i a l g e n e ra d o , d i r e c t o e i n d i r e c t o . A co n t i n u ca c i ó n a l g u n o s n ú m e r o s :
A través de nuestros
programas de desarrollo
de competencias
+ 2 5 O P E R S O N A S
E M P O D E R A D A S
Para 10 startups de
nuestro portfolio. Dinero
inteligente para escalar
impacto.
A T A C A M O S
1 5 D E 1 7 O D S
Y productos para 18 de
nuestras startups.
N U E V O S
M E R C A D O S
Tomando como
referencia a nuestros 20
usuarios más relevantes
U S D
1 7 5 , 0 0 0
Consumo responsable
ha sido el más atacado
por nuestras startups
O D S # 1 2 E L
M Á S A T A C A D O
6 de nuestras startups
aumentaron sus
márgenes de
ganancias.
A U M E N T O
R E N T A B I L I D A D
F E B R E R O 2 0 1 6 J U N I O 2 0 1 6 A G O S T O 2 0 1 6
F OC O E N L A G E N E R AC I Ó N
D E N E G OC I O S C O N I M PAC TO
S OC I A L .
D E S A R R O L L O D E
I N C U B A DO R A .
F U I M O S S E L E C C I O N A DO S
C O M O U N O D E L O S 5 0
E M P R E N D I M I E N TO S D E
I M PAC TO M Á S
P R O M E T E DO R E S D E
L ATA M .
N O S C O N V E R T I M O S E N U N A
D E L A S 5 I N C U B A DO R A S
S OC I A L E S M Á S R E L E VA N T E S
D E L PA Í S , D E AC U E R DO A L
G O B I E R N O D E L A N AC I Ó N
A R G E N T I N A .
NUESTRO ROADMAP
M I L E S T O N E S
A l i g u a l q u e m u c h a s s t a r t u p s , h e m o s t e n i d o q u e p i vo t e a r d e s d e e l p r i n c i p i o y r e p e n s a r n u e s t r o m o d e l o d e n e g o c i o s e n l a
b ú s q u e d a d e v a l i d a r n u e s t ra p r o p u e s t a e n e l m e r ca d o . E l d í a q u e d e c i d i m o s t ra n s f o r m a r n o s e n i n c u b a d o ra , t o d o ca m b i ó y a h o ra ,
n o p a ra m o s d e c r e ce r .
D I C I E M B R E
2 0 1 5
N U E S T R A P R I M E R A
P R O P U E S TA :
C R O W D F U N D I N G CO N
I M PAC TO S OC I A L .
M A R Z O 2 0 1 7 2 0 1 7 2 0 1 8
D I R E C C I O N A M O S M Á S D E
U S D 1 7 5 K PA R A S TA R T U P S D E
I M PAC TO , P OT E N C I A M O S A
M Á S D E 2 5 0 E M P R E N D E DO R E S
Y L OG R A M O S M E D I R N U E S T R O
I M PAC TO R E A L Y P OT E N C I A L .
L I C E N C I A O F I C I A L D E
AC E L E R A DO R A .
C O N F O R M A R E M O S E L
P R I M E R F O N DO D E
C A P I TA L E M P R E N D E DO R
D E I M PAC TO D E L A
R E G I Ó N .
C O - I N V E R S I Ó N E N 4 / 8
S TA R T U P S D E I M PAC TO.
C O N F O R M AC I Ó N D E
R . I . A . M . ( R E D D E
I N C U B A DO R A S Y
AC E L E R A DO R A S D E L
M E R C O S U R ) .
NUESTRO ROADMAP
P L A N A C O R T O Y M E D I A N O P L A Z O
Co m e n z a m o s e l 2 0 1 7 l o g ra n d o m e d i r n u e s t r o i m p a c t o d i r e c t o e i n d i r e c t o , l o g ra n d o s i s t e m a t i z a r e l p r o ce s o p a ra r e l ev a r e n d e t a l l e
e l i m p a c t o s o c i a l ( e co n ó m i co , s o c i a l y a m b i e n t a l ) a f u t u r o . A n t e s d e q u e t e r m i n e e l 2 0 1 7 , v a m o s a o b t e n e r l a l i ce n c i a d e
a ce e l ra d o ra o f f i c i a l av a l a d a p o r e l G o b i e r n o d e l a N a c i ó n A r g e n t i n a .
2 0 1 9
CO N S O L I DAC I Ó N CO M O
R E F E R E N T E S D E I M PAC TO
E N L A R E G I Ó N .
¿QUIÉNES
CONFÍAN EN
NOSOTROS?
A L I A N Z A S
Nos vinculamos con startups, corporaciones,
instituciones académicas y gobiernos para
desarrollar, mediante la innovación y las
personas, negocios rentables con impacto social.
Éstas son solo algunas de las instituciones con
propósito que nos acompañan en esta labor.
w w w. g r e e n d e m i a . co m
+ 5 4 ( 2 6 1 ) 5 9 8 1 4 5 0
i n f o @ g r e e n d e m i a . co m
A P A R T A D O F I N A N C I E R O
Proyecciones financieras. Propuestas de inversión.
PLAN DE
EXPANSIÓN
P R O Y E C C I O N E S F I N A N C I E R A S
Te n e m o s u n h o r i z o n t e c l a r o . S a b e m o s a d ó n d e q u e r e m o s
l l e g a r y l o s s e r v i c i o s q u e l o s e m p r e n d e d o r e s n e c e s i t a n .
N u e s t r a s p r o y e c c i o n e s e s t á n o r i e n t a d a s a g e n e r a r u n a
p l a t a f o r m a d e s o l u c i o n e s d e c o r t o , m e d i a n o y l a r g o p l a z o ,
p a r a a q u e l l o s p r o y e c t o s d e i m p a c t o s o c i a l q u e m a n i f i e s t e n
s í n t o m a s d e r e n t a b i l i d a d y e s c a l a b i l i d a d .
In USD 201 7 201 8 201 9 2020 2021 2022
REVENUES
Revenue Stream - Government Programs 6.000 22.750 26.750 34.775 45.208 58.770
Revenue Stream - Consulting - PIP 1 8.000 30.000 36.000 48.000 60.000 72.000
Revenue Stream - Internal Co-Founder 1 0.1 64 48.430 1 03.71 9 1 43.234 1 98.805 277.346
Revenue Stream - Academy 2.800 6.800 1 1 .600 1 6.400 23.600 34.400
Revenue Stream - Incubation (Generation X) 3.1 25 9.375 1 5.625 21 .875 28.1 25 34.375
Revenue Stream - Private Funds 1 2.500 1 6.250 44.375 97.81 3 1 25.969 1 64.203
Revenue Stream - Equity Scenario 1 4.000 71 .000 1 32.000 1 89.600 367.200 484.800
Cost Structure - Main Operation 57.390 55.000 67.000 1 00.500 1 50.750 226.1 25
TOTAL 1 23.979 259.605 437.069 652.1 97 999.656 1 .352.01 9
Growth - 1 09% 68% 49% 53% 35%
EBITDA
TOTAL 23.569 71 .375 1 42.327 205.920 405.294 572.837
Operating Margin 1 9% 27% 33% 32% 41 % 42%
NET INCOME
TOTAL 1 9.724 65.652 1 36.604 1 99.053 397.054 562.949
Profitability 1 6% 25% 31 % 31 % 40% 42%
CASH FLOW
TOTAL 27.1 42 98.51 6 240.843 446.763 852.057 1 .424.894
Capital contribution 20.740 - - - - -
Cumm. Cash Flow 27.1 42 98.51 6 240.843 446.763 852.057 1 .424.894
STAFFING 201 7 201 8 201 9 2020 2021 2022
Revenue Stream - Government Programs 1 1 1 1 1 1
Revenue Stream - Consulting - PIP 1 2 3 4 5 5
Revenue Stream - Internal Co-Founder - 2 4 5 5 5
Revenue Stream - Academy - - - - - -
Revenue Stream - Incubation (Generation X) - - - - - -
Revenue Stream - Private Funds 1 1 1 2 3 4
Revenue Stream - Equity Scenario 2 3 3 4 4 4
Cost Structure - Main Operation 3 3 4 4 4 4
Headcount 8 1 2 1 6 20 22 23
Financial Summary (Expansion Plan)
Projected
INVERSIÓN
REQUERIDA
P R O Y E C C I O N E S F I N A N C I E R A S
N u e s t r a b ú s q u e d a d e f o n d o s s e b a s a e n e l c u m p l i m i e n t o d e
l o s o b j e t i v o s p l a n t e a d o s a c o r t o p l a z o , c o n t a n d o c o n l a
t r a n q u i l i d a d f i n a n c i e r a d e d i s p o n e r d e l o s f o n d o s n e c e s a r i o s
p a r a l a o p e r a c i ó n .
USD 100.000
STARTUPS
I N V E R T I R E N
4 S TA R T U P S
C a n t i d a d d e e m p r e n d i m i e n t o s
q u e p o t e n c i a m o s p o r a ñ o .
U $ 2 5 . 0 0 0
T i c ke t s q u e i nve r t i m o s p o r
ca d a s t a r t u p .
R E G L A 8 0 / 2 0
P a r t i c i p a m o s co n u n
e q u i t y d e l 2 0 % ( 8 0 % p a ra
e l f o n d o y 2 0 % p a ra
G r e e n d e m i a ) .
I N - K I N D
P a r t e d e l a s i nve r s i o n e s
s o n d e s t i n a d a s a s e r v i c i o s
i n - k i n d r e a l i z a d o s p o r
G r e e n d e m i a .
G e s t i o n a m o s i nve r s i o n e s y p o t e n c i a m o s 4 s t a r t u p s p o r a ñ o ,
c r e a n d o n e g o c i o s r e n t a b l e s q u e e s ca l e n e l i m p a c t o .
N U E S T R A V I S I Ó N
C reemos f un damen talmen te en las i nvers i on es
con s c i en tes y en ren tab i li dades razon ab les , p or es o
es tab lec i mos un p roces o de i nvers i ón s i s temáti co
s ob re emp ren dedores de i mp ac to s oc i al, con el
ob j eti vo de emp oderarlos y h acer c recer el i mp ac to
s oc i al que cada un o gen era a través de la
con fi gurac i ón de n egoc i os ren tab les y es calab les.
A P A R T A D O I M P A C T O
Reporte de evaluación de impacto. Teoría de cambio Greendemia.
GREENDEMIA
OUTCOMES & IMPACT
REPORT
Verónica Sánchez / March 2017
OUR MISSION & VISION
Our purpose or mission is to transform ideas into sustainable businesses with
economic, social and/or environmental impact, through technology and innovation.
Our target population is: start-ups, SMEs, big corporations and governments
Our vision is to contribute to the sustainable development of LATAM and the world
with the clear objective of becoming an unstoppable innovation movement highly
committed to the internationally agree Sustainable Development Goals (SDDs).
OUR THEORY OF CHANGE
GRENDEMIA´s main objective is to work and support projects that could have a
positive impact on any of the Sustainable Development Goals defined by the UN in
2015 – social need.
To do that we provide seven high quality services for start-ups, SMEs, big
corporations and governments which are: access to finance, training and consultancy
programs, networking and co-working space, the chance to have a tech partner, or
and interim co-founder, the possibility to hire our PIP program and finally, for tech-
based organizations we offer the social company builder program – inputs & output
for the target population.
We assume that based on the quality of our experts and our entrepreneurial
expertise all our clients will be benefited from our intervention. Specifically, start-ups
and SMEs should be able to improve their competitiveness in the market; private
enterprises and public institutions should be able to launch and implement a new
business with social impact based on the PIPs program; and tech- based
organizations that work under the company builders program should be able to raise
impact investing funds, which would allow them to work with a long term
perspective – Target groups - Outcomes.
Finally, our theory of change end up suggesting that with our well defined and
quality services we will help the target population to achieve middle-term outcome,
which will enable them to achieve long-term results that in this case has a triple
impact – social, economic and environmental impact. Based on how GREENDEMIA
select the projects, those impacts should be targeting one or more of the 17
Sustainable Development Goals – Social need.
GREENDEMIA THEORY OF CHANGE
Source: SRS: Social Reporting Standard 2014
•IMPROVING THEIR COMPETITIVENESS IN
THE MARKET
START-UPS OR SMEs
•LAUNCHING & IMPLEMENTING NEW
BUSINESSES WITH SOCIAL IMPACT
AFTER PIP
PRIVATE ENTERPRISES AND PUBLIC
INSTITUTIONS
•WORKING WITH IMPACT INVESTMENT
FUND ACTIVELY
SOCIAL COMPANY BUILDER / TECH
–BASED ORGANIZATIONS
FINANCE
KNOWLEDGE
NETWORKING &
MARKET ACCESS
TECHNOLOGY
PARTNER
INTERIM CO-
FOUNDER
INNOVATION
PROGRAM – PIP
SOCIAL
COMPANY
BUILDER
GREENDEMIA THEORY OF CHANGE
SOCIAL NEEDS WE ADDRESS
We provide mainly 7 different services...
Targeting start-ups, SMEs, government and private
corporations...
In order to create positive social,
economic or/and environmental impact,
while targeting SDGs.
INPUTS /ACTIVITIES OUTPUTS
OUTCOME
Achieving GD´s mission
ECONOMIC IMPACT
SOCIAL IMPACT
ENVIRONMENTAL IMPACT
START –UPS OR SMEs READY TO
ACCESS NATIONAL FUNDS (
USD10.000 - USD25.000) OR PRIVATE
FUNDS
ENTREPRENEURS GOING THROUGH
ANY OF GD´s TRAINING OF
CONSULTANCY PROGRAMS
ENTREPRENEURS USING CO-
WORKING SPACE, MAKING NEW
BUSINESS CONNECTIONS AND/OR
SHARING BUSINESS PRACTICES
ENTREPRENEURS USING OR
IMPLEMENTING NEW TECHNOLOGY
ORGANIZATIONS WITH AN INTERIM
CO-FOUNDER. THEY HAVE A
GREENDEMIA MEMBER ASSUMING
TEMPORARILY A STRATEGIC ROLE
PRIVATE ENTERPRISES AND PUBLIC
INSTITUTIONS WITH PIP DIAGNOSIS
AND REPORT (INNOVATION WITH
PURPOSE PROGRAM)
TECHNOLOGY- BASED
ORGANIZATIONS SELECTED BY
GREENDEMIA READY FOR IMPACT
INVESTMENT
IMPACT
Achieving GD´s VISION - SDGs
START-UPS OR SMEs
PRIVATE ENTERPRISES AND PUBLIC
INSTITUTIONS
SOCIAL COMPANY BUILDER – TECH –
BASED ORGANIZATIONS
START-UPS and SMEs IMPROVING THE
COMPETITIVENESS OF THEIR
BUSINESSES BECAUSE OF GREENDEMIA
PRIVATE ENTERPRISES AND PUBLIC
INSTITUTIONS LAUNCHING AND
IMPLEMENTING NEW BUSINESSES
WITH SOCIAL IMPACT AFTER PIP AND
OTHER GREENDEMIA´S ACTIVITIES 10 start-ups & SMEs raised money from
a national fund. Total capital raised was
175.000 USD.
 1 start-ups & SMEs raised money from a
Portuguese investor. Total capital raised
was 10.000 Euros.
 7 start-ups & SMEs were able to create
or grow their brands and received
some kind of public recognition.
 More than 250 entrepreneurs have
improved their entrepreneurship skills.
 18 start-ups & SMEs have entered new
markets and/or created new
products/services because of
GREENDEMIA.
 6 start-ups & SMEs have been able to
increase revenues/margins because of
GRENDEMIA.
SOCIAL COMPANY BUILDER PROGRAM
AND IMPACT INVESTMENT FUND
ACTIVELY WORKING WITH
GREENDEMIA.
 2 technology-based organizations
received impact investment funds to
develop their value proposition in the
long-run for a total amount of 35.000
USD
 Currently we have 2 impact
investors, investing in GREENDEMIA
 4 government projects launched new
business ideas mainly because of PIP.
 3 companies projects launched new
business ideas mainly because of PIP
OUTCOME EVALUATION 2015/2016
• GRENDEMIA in a short time has been able to demonstrate remarkable results, which
makes us believe that we are in the right path to achieve long lasting impact; to contribute
to the sustainable development of LATAM by supporting projects with triple impact and
specifically affecting any of the Sustainable Development Goal (SDGs) proposed by the
UN in 2015.
• We have been able to affect positively our target population which are start-ups, SMEs,
private and public institutions and technology based start-ups with great impact and scale
potential.
• Most of the improvements listed bellow were mainly possible because these organizations
were part of GRENDEMIA. We helped them to: succeed, to succeed sooner or/and
greater.
POTENTIAL IMPACTS 2015/2016
What is the main impact or SDGs that GRENDEMIA´s projects are targeting?
• They are currently tackling or targeting 15 of the 17 SDGs.
• Goal 12 is the most tackled. That is “Ensure sustainable consumption and production
patterns”.
• From our 20 most important organizations with whom we have been working: most of
them tackle 2 or 3 SDGs, therefore we can say that they usually have multiple impact.
Note that PROESUS INCUBA, part of our PIP program is currently targeting 6.
• See bellow a detailed information about each project.
• PROESUS
INCUBA (PIP)
• PROESUS
INCUBA (PIP)
• PROESUS
INCUBA (PIP)
• Yecas
• Pizarra Blanca
• App LORO (PIP)
• Más Ambiente • Ympacto
positivo
• Neuromed –
Neurociencias
clínicas
• Camilla
Inteligente
• Pizarra Blanca
• Potenciate (PIP)
• Guaymallén
Emprende (PIP)
• App
• Matemáticas
• Más Ambiente
• Tejido de Punto
• Guaymallén
Emprende (PIP)
• Xinca Ecoshoe
• Más Ambiente
• Ympacto
positivo
• Chapitas
• Silverside Cycles
• Lombriz urbana
• Potenciate (PIP)
• PROESUS
INCUBA (PIP)
• QuickLube (PIP)
• eUtilizar
• Silverside Cycles
• Lombriz urbana
• Yecas
• Pizarra Blanca
• Tejido de Punto
• Potenciate (PIP)
• Pura Cultura
• Xinca Ecoshoe
• Más Ambiente
• App LORO (PIP)
• Potenciate (PIP)
• Guaymallén
Emprende (PIP)
• Rolling Woods
• Ympacto
positivo
• PROESUS
INCUBA (PIP)
• PROESUS
INCUBA (PIP)
• Xinca Ecoshoe
• Tejido de Punto
• App LORO (PIP)
EXAMPLES OF SUCCESS STORIES
XINCA ECOSHOES (SME)
IN A
NUTSHELL
XINCA is a B
corporation that
develops
footwear from
recycled and
reused material.
They work
mainly with
inmates from the
Mendoza
province. They
are a great
example of
social inclusion.
GREENDEMIA
We gave them U$ 25.000 that they used to purchase machinery
OUTCOMES &
IMPACT
Thanks to the machinery
and GREENDEMIA´s
support they achieved to
strengthen their value
chain and incremented
their production. But most
important they were able
to improve the working
conditions of inmates,
their competitiveness and
ultimately their quality of
life.
SDGs Goals: 8,10,12
BREATH: N° beneficiaries
XINCA employs approximately 35 people.
✓ 20 inmates of the San Felipe Prison , Mendoza
✓ 6 seamstresses who just got released.
✓ Plus their NGO workers.
Video Link
DEPTH: How much positive effect
XINCA seeks to promote integral well-being in inmates
struggling for an effective social reinsertion. Providing:
+ Productive activity
+ Health programs for inmates
+ Emotional & personal empowerment = other activities.
FOCUS: Vulnerability of the target population
XINCA works with highly vulnerable population. Specifically,
people who were taken to jail in many cases because of a
high level of existing social inequality.
MAS AMBIENTE (SME)
IN A
NUTSHELL
Start-up that
creates social and
environmental
impact employing
women from
vulnerable
neighborhoods
while donating a %
of their utilities.
They provide a
concrete recycling
solution to the
environmental
problem generated
by the large
amount of disused
oil, coming from
the gastronomic
and automotive
industry.
GREENDEMIA
We gave them U$ 25.000 that they used to purchase machinery
OUTCOMES &
IMPACT
Más Ambiente managed
to strengthen their
business model and
productive capacity.
Additionally, after
GREENDEMIA´s
intervention they were
awarded by PROESUS and
their Entrepreneurs for
Sustainable Development
program.
SDGs Goals: 1,5, 10,12
BREATH: How many beneficiaries
✓ They provide work to more than 15 women
✓ They also donate 15% of sales revenue to 9
educational institutions, reaching more than 2000
young people.
Video Link
DEPTH: How much is the positive effect on that
population
+ Environmental impact: Avoiding 90,000,000 liters of
water getting contaminated because of disused oil
every year.
+ Social impact: Improves quality of life of young
people living in shelters / schools and quality work for
women.
FOCUS: How vulnerable is the targeted population
Highly vulnerable population: women living in
vulnerable neighborhoods and children / youth living in
orphanages, shelters and boarding schools.
EXAMPLES OF SUCCESS STORIES
CAMILLA INTELIGENTE (Social Company Builder)
QUICK LUBE (PIP)
IN A
NUTSHELL
Camilla
Inteligente (CI)
is a medical
device that
moves patients
who have
suffered
accidents
without
generating
direct contact
with them,
reducing the
risk of
worsening their
wounds or
causing new
ones from the
transfer
maneuvers.
OUTCOMES & IMPACT
Currently, CI is in concrete
negotiations to enter the
European and American market,
by the hand of a big actor of this
industry (Johnson & Johnson).
Additionally, thanks to
GREENDEMIA, CI rethought its
development strategy. Nowadays,
Camilla Inteligente is focused on
improving its prototype.
SDGs Goal: 3
BREATH: How many beneficiaries
✓ 6 established market segments (listed below)
✓ Plans to place 9,000 units in 3 years reaching
approximately 130,000 people (each unit can work 7 days a
week and attend at least two accidents per day )
✓ Indirect reach of close to half a million people
Link video
DEPTH: How much is the positive effect on that
population
CI humanizes the movement of casualties, avoiding injuries by
improving and incorporating innovation into stretchers, medical
devices that until now were highly standardized and generating
government savings of around USD 1.8B
FOCUS: How vulnerable is the targeted population
CI focuses on everyone that might one day require
movement because of causalities and is of great use for
clinics and hospitals, rescue services and fire departments
IN A NUTSHELL
A local SME dedicated to
the replacement of
lubricants, filters and
specific liquids of light
vehicles, an activity
considered as a "major
contaminant" due to the
generation and
accumulation of
hazardous waste.
Although, they pay taxes,
the municipality does not
provide a proper waste-
management solution.
Therefore, they need to
pay "junk" collector to
put them out of sight,
harming the community
and the environment.
GREENDEMIA
They participated in our Purpose Innovation Program (PIP), helping to create a new
product that is glue for ceramics from disused automotive oil. We connect them
with another NGO called Más Ambiente who recovers and uses disused oil to
produce toilet soaps and now both institutions are developing an R & D project
to produce glue for ceramics
OUTCOMES &
IMPACT
Quick Lube transformed
waste into a reusable good
and they stopped
incurring into extra
expenses because of
waste-management and
most important they
decreased its negative
environmental impact.
SDGs Goal: 12
BREATH: How many beneficiaries
✓ The direct application of our PIP will directly impact
approximately 5000 people, because..
Link video
DEPTH: How much is the positive effect on that
population
+ Around 800 liters of disused contaminating oil will not
go to the city of Mendoza landfills each month.
+ Preventing the contamination of around 720,000,000
liters of water.
FOCUS: How vulnerable is the targeted population
This PIP has direct environmental impact benefiting all
Mendoza citizens, not only vulnerable people.
GREENDEMIA
CI was part of the Social Company Builder program where GREENDEMIA invested
USD10,000 and more than 250 hours of training in order to strengthen the venture.
Because of that, CI was able to establish a strategic alliance with HealthCare City, a
medical device incubator belonging to Johnson & Johnson and raising private
investment for another USD 10,000.
SUSTAINABLE DEVELOPMENT GOALS
GOAL
Goal 1 End poverty in all its forms everywhere
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3 Ensure healthy lives and promote well-being for all at all ages
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5 Achieve gender equality and empower all women and girls
Goal 6 Ensure availability and sustainable management of water and sanitation for all
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all
Goal 8
Promote sustained, inclusive and sustainable economic growth, full and productive employment and
decent work for all
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Goal 10 Reduce inequality within and among countries
Goal 11 Make cities and human settlements inclusive, safe, resilient and sustainable
Goal 12 Ensure sustainable consumption and production patterns
Goal 13 Take urgent action to combat climate change and its impacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development
Goal 15
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat
desertification, and halt and reverse land degradation and halt biodiversity loss
Goal 16
Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and
build effective, accountable and inclusive institutions at all levels
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development

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Greendemia deck julio 2017

  • 1.
  • 2. “ SE R SU ST E N TABLE N O E S SO LO L AVAR L AS CU LPAS O R E CICL AR , SIN O SE R SOCIALM E N T E J U STO , R E SP O N SABLE CO N E L AM BIE N T E Y, P O R LO TAN TO , TA M BIÉN ECONÓM ICA M ENT E VIA BL E.” — C E C I L I A G O YA D E R I V I E L L O. C E O d e N a t u ra
  • 3. En Latinoamérica, 6 de cada 10 emprendedores abandona su proyecto en el primer año, convirtiendo a la región en la segunda con mayor tasa de mortalidad a nivel global. TA S A D E M O R TA L I D A D La principal causa de esta elevada tasa de mortalidad suele ser la dificultad para alcanzar, dentro de los primeros meses de vida del emprendimiento, viabilidad económica. I N E S TA B I L I D A D F I N A N C I E R A En 9 de los 12 países que comprenden la región de LAC (Latino América y el Caribe), el 60% de los emprendimientos no presenta síntomas de internacionalización (casi siempre ligado a la escala). En Argentina, Brasil, Guatemala y México, esa cifra asciende al 85%. P O C A V I S I Ó N D E E S C A L A EL PROBLEMA L a s s i g u i e n t e s m é t r i ca s s o n ex t ra í d a s d e l G E M L AC ( G l o b a l E n t r e p r e n e u r s h i p M o n i t o r . L a t i n o A m é r i ca y e l C a r i b e . A ñ o 2 0 1 5 - 2 0 1 6 ) , u n o d e l o s r e p o r t e s m á s r e l ev a n t e s d e l e co s i s t e m a e m p r e n d e d o r g l o b a l .
  • 4. SOMOS COMPANY BUILDER DE NEGOCIOS CON PROPÓSITO G R E E N D E M I A CO – CONSTRUIMOS STARTUPS RENTABLES Y ESCALABLES QUE INTEGRAN LA GENERACIÓN DE IMPACTO POSITIVO EN SUS MODELOS DE NEGOCIO, A TRAVÉS DE LA INNOVACIÓN Y LA TECNOLOGÍA.
  • 5. E M P R E N D E R E S TÁ B I E N V I S TO D o s t e r c i o s d e l a p o b l a c i ó n p r e s e n t a p e r ce p c i ó n s o c i o - c u l t u ra l p o s i t i v a h a c i a e l e m p r e n d e d o r i s m o S E M I L L E R O D E E M P R E N D E D O R E S L a r e g i o n d e L AC p r e s e n t a e l m á s a l t o p o r ce n t a j e d e e m p r e n d e d o r e s n a c i e n t e s a n i ve l g l o b a l ( 1 3 % ) . M U C H O S E M P R E N D I E N D O U n q u i n t o d e l a p o b l a c i ó n e s t á e nv u e l t a e n a l g ú n t i p o d e a c t i v i d a d e m p r e n d e d o ra . A C T I V I D A D E N A L Z A E n A r g . l a t a s a d e a c t i v i d a d e m p r e n d e d o ra ( T. A . E ) , c r e c i ó 4 p u n t o s co n r e s p e c t o a l a ñ o a n t e r i o r ( 1 4 % a 1 8 % ) . EMPRENDER EN LATAM M E R C A D O
  • 6. TAMAÑO DE MERCADO. GENERAL M E R C A D O . E M P R E N D E D O R E S N u e s t r o f o co e s t á p u e s t o e n A m é r i ca L a t i n a ; s i n e m b a r g o , s o m o s co n s c i e n t e s d e q u e e s t o r e c i é n co m i e n z a y p a ra e s o , n e ce s i t a m o s a f i a n z a r n u e s t ra p r o p u e s t a p r i m e r o a n i ve l r e g i o n a l y l u e g o a n i ve l n a c i o n a l . La población económicamente activa en LAC es de 238M de personas; de acuerdo al GEM LAC 2015-2016, el 75% de ellas ve con buenos ojos las posibilidad de emprender, M E R C A D O D I S P O N I B L E TO TA L La P.E.A. en Argentina es de 18M de personas; el 62% manifiesta intenciones de emprender y busca generar a través de su emprendimiento, algún tipo de impacto positivo. M E R C A D O D I S P O N I B L E A R G E N T I N A La P.E.A. en Mendoza es de 500,000 personas; el 65% de ellas busca llevar adelante algún emprendimiento dentro de los próximos 5 años. M E R C A D O D I S P O N I B L E M E N D O Z A 1 9 5 M D E P E R S O N A S 1 1 M D E P E R S O N A S 3 2 5 , 0 0 0 P E R S O N A S
  • 7. TAMAÑO DE MERCADO. SOCIALES M E R C A D O . E M P R E N D E D O R E S P a ra a n a l i z a r e s p e c í f i ca m e n t e e l s e c t o r d e e m p r e n d e d o r i s m o s o c i a l , t o m a m o s co m o f u e n t e a S i s t e m a B A r g e n t i n a , q u e m a n i f e s t ó r e c i e n t e m e n t e q u e d o s d e ca d a d i e z e m p r e n d e d o r e s s o n s o c i a l e s . En LAC, hay 195M de personas que presentan percepción socio – cultural positiva hacia el emprendedorismo. El 20% de ellos tienen interés en generar impacto social. LAC D E P E R S O N A S En Argentina hay 11M de personas dentro de la P.E.A. que quieren emprender. 2M son emprendedores sociales. 2MD E P E R S O N A S En Mendoza hay 65.000 potenciales emprendedores sociales. 65,000P E R S O N A S 36M ARG MZA
  • 8. NUESTRO PROPÓSITO G R E E N D E M I A Tra d i c i o n a l m e n t e s e h a p u e s t o f o co e n q u é s e h a ce y có m o s e h a ce , s i n e m b a r g o l a m ayo r í a o l v i d a e l p o r q u é l o h a ce n . Porque desafiamos el status quo a la hora de emprender, inspirando a otros a transformar sus ideas en negocios rentables con impacto positivo. ¿ P O R Q U É L O H A C E M O S ? Desarrollando servicios, herramientas y oportunidades de desarrollo a los rebeldes que quieren cambiar el mundo, haciendo foco en escala y sostenibilidad financiera. ¿ C Ó M O L O H A C E M O S ? Brindamos a emprendedores, corporaciones y gobiernos, acceso a financiamiento, acceso a redes y desarrollo de competencias. ¿ Q U É H A C E M O S ?
  • 9. Acortamos distancias entre las necesidades de los emprendedores de impacto y las principales fuentes de capital de la region, tanto públicas (gobiernos) como privadas (Inversores privados de impacto). A C C E S O A F I N A N C I A M I E N TO Hacemos foco en las personas, por lo que acompañarlos en el desarrollo de sus competencias personales es una de las principales actividades de Greendemia. Talleres de formación y programas de incubación, entre otras propuestas. D E S A R R O L L O D E C O M P E T E N C I A S Para realmente escalar el impacto de las iniciativas que buscan cambiar el mundo, es necesario conectar con los stakeholders más relevantes de la industria, por eso nos especializamos en el fortalecimiento del ecosistema emprendedor de la region. A C C E S O A R E D E S TEMÁTICAS PRINCIPALES G R E E N D E M I A . ¿ Q U É H A C E M O S ?
  • 10. TRABAJAMOS CON LOS QUE BUSCAN RESOLVER PROBLEMAS GLOBALES G R E E N D E M I A . M A R C O L Ó G I C O Acompañamos y fortalecemos a startups, corporaciones y otras organizaciones que buscan atacar de un modo u otro, alguno de los Objetivos del Desarrollo Sostenible. A día de hoy, hemos logrado atacar a 15 de las 17 metas.
  • 11. NUESTRO ENFOQUE TRANSVERSAL G R E E N D E M I A
  • 12. NUESTRAS VERTICALES ¿ E N Q U É S T A R T U P S I N V E R T I M O S ? Aco m p a ñ a m o s a e m p r e n d e d o r e s e n e l d e s a r r o l l o d e c u a l q u i e r t i p o d e e m p r e n d i e m i e n t o q u e t e n g a u n p r o p ó s i t o r e l ev a n t e , g e n e r e i m p a c t o p o s i t i vo r e a l y p r e s e n t e c l a r o s s í n t o m a s d e e s ca l a b i l i d a d ; é s t a s s o n n u e s t ra s ve r t i ca l e s p r e d i l e c t a s : S A L U D Tecnologías para mejorar la salud. E D U C A C I Ó N Tecnologías para mejorar la educación. I N C L U S I Ó N Tecnologías para fomentar la igualdad. S M A R T C I T I E S Ciudades y comunidades Inteligentes. M E D I O A M B I E N T E Tecnologías aplicadas al medioambiente C I R C U L A R I D A D Tecnologías para promover el consumo responsable y el comercio justo.
  • 13. NUESTROS SERVICIOS G R E E N D E M I A . S E R V I C I O S CO–FOUNDER INTERINO ACCESO A FINANCIAMIENTO COMPANY BUILDER SOCIAL DESARROLLO DE COMPETENCIAS PARTNER TECNOLÓGICO COWORKING SPACE INNOVACIÓN CON PROPÓSITO CONSULTORÍA ESTRATÉGICA
  • 14. SOMOS DIFERENTES E Q U I P O P r i n c i p a l m e n t e p o r q u e c r e e m o s p r o f u n d a m e n t e e n l o q u e h a ce m o s , e s t a m o s d e t e r m i n a d o s e n g e n e ra r n e g o c i o s r e n t a b l e s co n ve r d a d e r o i m p a c t o s o c i a l y t a m b i é n , p o r q u e s o m o s : I N N O VA D O R E S Sabemos que la única manera de generar impacto social, rentabilidad y escala, es proponiendo nuevas soluciones. Á G I L E S Entendemos perfectamente cuáles son los tiempos de los emprendedores. Iteramos rápido, aprendemos rápido. E X P E R TO S Con seguridad, no tenemos todas las respuestas, por tal razón no paramos de especializarnos. E M P R E N D E D O R E S Como nuestros usuarios. Sabemos cuáles son las necesidades porque transitamos los mismos escenarios.
  • 15. D E L F I N A L O P E Z F R E I J I D O INVERSIONES E L I N C Ó R D O B A DISEÑO & COMUNICACIÓN N I C O L Á S O C H O A CFO & CO-FOUNDER J E R Ó N I M O N A V A R R O SOPORTE EMPRENDEDOR G E R M Á N G I M É N E Z COO & CO- FOUNDER NUESTRO EQUIPO E Q U I P O M A R T Í N S A L A S S A CEO & CO-FOUNDER A B E L Q U I R O G A COWORK MANAGER V E R Ó N I C A S Á N C H E Z MEDICIÓN DE IMPACTO A D R I Á N V Á Z Q U E Z PROPIEDAD INTELECTUAL
  • 16. EL IMPACTO SOCIAL QUE GENERAMOS M É T R I C A S D E I M P A C T O E n u n a ñ o , h e m o s l o g ra d o d e m o s t ra r r e s u l t a d o s r e m a r ca b l e s e n c u a n t o a g e n e ra c i ó n d e i m p a c t o s o c i a l g e n e ra d o , d i r e c t o e i n d i r e c t o . A co n t i n u ca c i ó n a l g u n o s n ú m e r o s : A través de nuestros programas de desarrollo de competencias + 2 5 O P E R S O N A S E M P O D E R A D A S Para 10 startups de nuestro portfolio. Dinero inteligente para escalar impacto. A T A C A M O S 1 5 D E 1 7 O D S Y productos para 18 de nuestras startups. N U E V O S M E R C A D O S Tomando como referencia a nuestros 20 usuarios más relevantes U S D 1 7 5 , 0 0 0 Consumo responsable ha sido el más atacado por nuestras startups O D S # 1 2 E L M Á S A T A C A D O 6 de nuestras startups aumentaron sus márgenes de ganancias. A U M E N T O R E N T A B I L I D A D
  • 17. F E B R E R O 2 0 1 6 J U N I O 2 0 1 6 A G O S T O 2 0 1 6 F OC O E N L A G E N E R AC I Ó N D E N E G OC I O S C O N I M PAC TO S OC I A L . D E S A R R O L L O D E I N C U B A DO R A . F U I M O S S E L E C C I O N A DO S C O M O U N O D E L O S 5 0 E M P R E N D I M I E N TO S D E I M PAC TO M Á S P R O M E T E DO R E S D E L ATA M . N O S C O N V E R T I M O S E N U N A D E L A S 5 I N C U B A DO R A S S OC I A L E S M Á S R E L E VA N T E S D E L PA Í S , D E AC U E R DO A L G O B I E R N O D E L A N AC I Ó N A R G E N T I N A . NUESTRO ROADMAP M I L E S T O N E S A l i g u a l q u e m u c h a s s t a r t u p s , h e m o s t e n i d o q u e p i vo t e a r d e s d e e l p r i n c i p i o y r e p e n s a r n u e s t r o m o d e l o d e n e g o c i o s e n l a b ú s q u e d a d e v a l i d a r n u e s t ra p r o p u e s t a e n e l m e r ca d o . E l d í a q u e d e c i d i m o s t ra n s f o r m a r n o s e n i n c u b a d o ra , t o d o ca m b i ó y a h o ra , n o p a ra m o s d e c r e ce r . D I C I E M B R E 2 0 1 5 N U E S T R A P R I M E R A P R O P U E S TA : C R O W D F U N D I N G CO N I M PAC TO S OC I A L .
  • 18. M A R Z O 2 0 1 7 2 0 1 7 2 0 1 8 D I R E C C I O N A M O S M Á S D E U S D 1 7 5 K PA R A S TA R T U P S D E I M PAC TO , P OT E N C I A M O S A M Á S D E 2 5 0 E M P R E N D E DO R E S Y L OG R A M O S M E D I R N U E S T R O I M PAC TO R E A L Y P OT E N C I A L . L I C E N C I A O F I C I A L D E AC E L E R A DO R A . C O N F O R M A R E M O S E L P R I M E R F O N DO D E C A P I TA L E M P R E N D E DO R D E I M PAC TO D E L A R E G I Ó N . C O - I N V E R S I Ó N E N 4 / 8 S TA R T U P S D E I M PAC TO. C O N F O R M AC I Ó N D E R . I . A . M . ( R E D D E I N C U B A DO R A S Y AC E L E R A DO R A S D E L M E R C O S U R ) . NUESTRO ROADMAP P L A N A C O R T O Y M E D I A N O P L A Z O Co m e n z a m o s e l 2 0 1 7 l o g ra n d o m e d i r n u e s t r o i m p a c t o d i r e c t o e i n d i r e c t o , l o g ra n d o s i s t e m a t i z a r e l p r o ce s o p a ra r e l ev a r e n d e t a l l e e l i m p a c t o s o c i a l ( e co n ó m i co , s o c i a l y a m b i e n t a l ) a f u t u r o . A n t e s d e q u e t e r m i n e e l 2 0 1 7 , v a m o s a o b t e n e r l a l i ce n c i a d e a ce e l ra d o ra o f f i c i a l av a l a d a p o r e l G o b i e r n o d e l a N a c i ó n A r g e n t i n a . 2 0 1 9 CO N S O L I DAC I Ó N CO M O R E F E R E N T E S D E I M PAC TO E N L A R E G I Ó N .
  • 19. ¿QUIÉNES CONFÍAN EN NOSOTROS? A L I A N Z A S Nos vinculamos con startups, corporaciones, instituciones académicas y gobiernos para desarrollar, mediante la innovación y las personas, negocios rentables con impacto social. Éstas son solo algunas de las instituciones con propósito que nos acompañan en esta labor.
  • 20. w w w. g r e e n d e m i a . co m + 5 4 ( 2 6 1 ) 5 9 8 1 4 5 0 i n f o @ g r e e n d e m i a . co m
  • 21. A P A R T A D O F I N A N C I E R O Proyecciones financieras. Propuestas de inversión.
  • 22. PLAN DE EXPANSIÓN P R O Y E C C I O N E S F I N A N C I E R A S Te n e m o s u n h o r i z o n t e c l a r o . S a b e m o s a d ó n d e q u e r e m o s l l e g a r y l o s s e r v i c i o s q u e l o s e m p r e n d e d o r e s n e c e s i t a n . N u e s t r a s p r o y e c c i o n e s e s t á n o r i e n t a d a s a g e n e r a r u n a p l a t a f o r m a d e s o l u c i o n e s d e c o r t o , m e d i a n o y l a r g o p l a z o , p a r a a q u e l l o s p r o y e c t o s d e i m p a c t o s o c i a l q u e m a n i f i e s t e n s í n t o m a s d e r e n t a b i l i d a d y e s c a l a b i l i d a d . In USD 201 7 201 8 201 9 2020 2021 2022 REVENUES Revenue Stream - Government Programs 6.000 22.750 26.750 34.775 45.208 58.770 Revenue Stream - Consulting - PIP 1 8.000 30.000 36.000 48.000 60.000 72.000 Revenue Stream - Internal Co-Founder 1 0.1 64 48.430 1 03.71 9 1 43.234 1 98.805 277.346 Revenue Stream - Academy 2.800 6.800 1 1 .600 1 6.400 23.600 34.400 Revenue Stream - Incubation (Generation X) 3.1 25 9.375 1 5.625 21 .875 28.1 25 34.375 Revenue Stream - Private Funds 1 2.500 1 6.250 44.375 97.81 3 1 25.969 1 64.203 Revenue Stream - Equity Scenario 1 4.000 71 .000 1 32.000 1 89.600 367.200 484.800 Cost Structure - Main Operation 57.390 55.000 67.000 1 00.500 1 50.750 226.1 25 TOTAL 1 23.979 259.605 437.069 652.1 97 999.656 1 .352.01 9 Growth - 1 09% 68% 49% 53% 35% EBITDA TOTAL 23.569 71 .375 1 42.327 205.920 405.294 572.837 Operating Margin 1 9% 27% 33% 32% 41 % 42% NET INCOME TOTAL 1 9.724 65.652 1 36.604 1 99.053 397.054 562.949 Profitability 1 6% 25% 31 % 31 % 40% 42% CASH FLOW TOTAL 27.1 42 98.51 6 240.843 446.763 852.057 1 .424.894 Capital contribution 20.740 - - - - - Cumm. Cash Flow 27.1 42 98.51 6 240.843 446.763 852.057 1 .424.894 STAFFING 201 7 201 8 201 9 2020 2021 2022 Revenue Stream - Government Programs 1 1 1 1 1 1 Revenue Stream - Consulting - PIP 1 2 3 4 5 5 Revenue Stream - Internal Co-Founder - 2 4 5 5 5 Revenue Stream - Academy - - - - - - Revenue Stream - Incubation (Generation X) - - - - - - Revenue Stream - Private Funds 1 1 1 2 3 4 Revenue Stream - Equity Scenario 2 3 3 4 4 4 Cost Structure - Main Operation 3 3 4 4 4 4 Headcount 8 1 2 1 6 20 22 23 Financial Summary (Expansion Plan) Projected
  • 23. INVERSIÓN REQUERIDA P R O Y E C C I O N E S F I N A N C I E R A S N u e s t r a b ú s q u e d a d e f o n d o s s e b a s a e n e l c u m p l i m i e n t o d e l o s o b j e t i v o s p l a n t e a d o s a c o r t o p l a z o , c o n t a n d o c o n l a t r a n q u i l i d a d f i n a n c i e r a d e d i s p o n e r d e l o s f o n d o s n e c e s a r i o s p a r a l a o p e r a c i ó n . USD 100.000
  • 24. STARTUPS I N V E R T I R E N 4 S TA R T U P S C a n t i d a d d e e m p r e n d i m i e n t o s q u e p o t e n c i a m o s p o r a ñ o . U $ 2 5 . 0 0 0 T i c ke t s q u e i nve r t i m o s p o r ca d a s t a r t u p . R E G L A 8 0 / 2 0 P a r t i c i p a m o s co n u n e q u i t y d e l 2 0 % ( 8 0 % p a ra e l f o n d o y 2 0 % p a ra G r e e n d e m i a ) . I N - K I N D P a r t e d e l a s i nve r s i o n e s s o n d e s t i n a d a s a s e r v i c i o s i n - k i n d r e a l i z a d o s p o r G r e e n d e m i a . G e s t i o n a m o s i nve r s i o n e s y p o t e n c i a m o s 4 s t a r t u p s p o r a ñ o , c r e a n d o n e g o c i o s r e n t a b l e s q u e e s ca l e n e l i m p a c t o . N U E S T R A V I S I Ó N C reemos f un damen talmen te en las i nvers i on es con s c i en tes y en ren tab i li dades razon ab les , p or es o es tab lec i mos un p roces o de i nvers i ón s i s temáti co s ob re emp ren dedores de i mp ac to s oc i al, con el ob j eti vo de emp oderarlos y h acer c recer el i mp ac to s oc i al que cada un o gen era a través de la con fi gurac i ón de n egoc i os ren tab les y es calab les.
  • 25. A P A R T A D O I M P A C T O Reporte de evaluación de impacto. Teoría de cambio Greendemia.
  • 26. GREENDEMIA OUTCOMES & IMPACT REPORT Verónica Sánchez / March 2017 OUR MISSION & VISION Our purpose or mission is to transform ideas into sustainable businesses with economic, social and/or environmental impact, through technology and innovation. Our target population is: start-ups, SMEs, big corporations and governments Our vision is to contribute to the sustainable development of LATAM and the world with the clear objective of becoming an unstoppable innovation movement highly committed to the internationally agree Sustainable Development Goals (SDDs).
  • 27. OUR THEORY OF CHANGE GRENDEMIA´s main objective is to work and support projects that could have a positive impact on any of the Sustainable Development Goals defined by the UN in 2015 – social need. To do that we provide seven high quality services for start-ups, SMEs, big corporations and governments which are: access to finance, training and consultancy programs, networking and co-working space, the chance to have a tech partner, or and interim co-founder, the possibility to hire our PIP program and finally, for tech- based organizations we offer the social company builder program – inputs & output for the target population. We assume that based on the quality of our experts and our entrepreneurial expertise all our clients will be benefited from our intervention. Specifically, start-ups and SMEs should be able to improve their competitiveness in the market; private enterprises and public institutions should be able to launch and implement a new business with social impact based on the PIPs program; and tech- based organizations that work under the company builders program should be able to raise impact investing funds, which would allow them to work with a long term perspective – Target groups - Outcomes. Finally, our theory of change end up suggesting that with our well defined and quality services we will help the target population to achieve middle-term outcome, which will enable them to achieve long-term results that in this case has a triple impact – social, economic and environmental impact. Based on how GREENDEMIA select the projects, those impacts should be targeting one or more of the 17 Sustainable Development Goals – Social need. GREENDEMIA THEORY OF CHANGE Source: SRS: Social Reporting Standard 2014
  • 28. •IMPROVING THEIR COMPETITIVENESS IN THE MARKET START-UPS OR SMEs •LAUNCHING & IMPLEMENTING NEW BUSINESSES WITH SOCIAL IMPACT AFTER PIP PRIVATE ENTERPRISES AND PUBLIC INSTITUTIONS •WORKING WITH IMPACT INVESTMENT FUND ACTIVELY SOCIAL COMPANY BUILDER / TECH –BASED ORGANIZATIONS FINANCE KNOWLEDGE NETWORKING & MARKET ACCESS TECHNOLOGY PARTNER INTERIM CO- FOUNDER INNOVATION PROGRAM – PIP SOCIAL COMPANY BUILDER GREENDEMIA THEORY OF CHANGE SOCIAL NEEDS WE ADDRESS We provide mainly 7 different services... Targeting start-ups, SMEs, government and private corporations... In order to create positive social, economic or/and environmental impact, while targeting SDGs. INPUTS /ACTIVITIES OUTPUTS OUTCOME Achieving GD´s mission ECONOMIC IMPACT SOCIAL IMPACT ENVIRONMENTAL IMPACT START –UPS OR SMEs READY TO ACCESS NATIONAL FUNDS ( USD10.000 - USD25.000) OR PRIVATE FUNDS ENTREPRENEURS GOING THROUGH ANY OF GD´s TRAINING OF CONSULTANCY PROGRAMS ENTREPRENEURS USING CO- WORKING SPACE, MAKING NEW BUSINESS CONNECTIONS AND/OR SHARING BUSINESS PRACTICES ENTREPRENEURS USING OR IMPLEMENTING NEW TECHNOLOGY ORGANIZATIONS WITH AN INTERIM CO-FOUNDER. THEY HAVE A GREENDEMIA MEMBER ASSUMING TEMPORARILY A STRATEGIC ROLE PRIVATE ENTERPRISES AND PUBLIC INSTITUTIONS WITH PIP DIAGNOSIS AND REPORT (INNOVATION WITH PURPOSE PROGRAM) TECHNOLOGY- BASED ORGANIZATIONS SELECTED BY GREENDEMIA READY FOR IMPACT INVESTMENT IMPACT Achieving GD´s VISION - SDGs
  • 29. START-UPS OR SMEs PRIVATE ENTERPRISES AND PUBLIC INSTITUTIONS SOCIAL COMPANY BUILDER – TECH – BASED ORGANIZATIONS START-UPS and SMEs IMPROVING THE COMPETITIVENESS OF THEIR BUSINESSES BECAUSE OF GREENDEMIA PRIVATE ENTERPRISES AND PUBLIC INSTITUTIONS LAUNCHING AND IMPLEMENTING NEW BUSINESSES WITH SOCIAL IMPACT AFTER PIP AND OTHER GREENDEMIA´S ACTIVITIES 10 start-ups & SMEs raised money from a national fund. Total capital raised was 175.000 USD.  1 start-ups & SMEs raised money from a Portuguese investor. Total capital raised was 10.000 Euros.  7 start-ups & SMEs were able to create or grow their brands and received some kind of public recognition.  More than 250 entrepreneurs have improved their entrepreneurship skills.  18 start-ups & SMEs have entered new markets and/or created new products/services because of GREENDEMIA.  6 start-ups & SMEs have been able to increase revenues/margins because of GRENDEMIA. SOCIAL COMPANY BUILDER PROGRAM AND IMPACT INVESTMENT FUND ACTIVELY WORKING WITH GREENDEMIA.  2 technology-based organizations received impact investment funds to develop their value proposition in the long-run for a total amount of 35.000 USD  Currently we have 2 impact investors, investing in GREENDEMIA  4 government projects launched new business ideas mainly because of PIP.  3 companies projects launched new business ideas mainly because of PIP OUTCOME EVALUATION 2015/2016 • GRENDEMIA in a short time has been able to demonstrate remarkable results, which makes us believe that we are in the right path to achieve long lasting impact; to contribute to the sustainable development of LATAM by supporting projects with triple impact and specifically affecting any of the Sustainable Development Goal (SDGs) proposed by the UN in 2015. • We have been able to affect positively our target population which are start-ups, SMEs, private and public institutions and technology based start-ups with great impact and scale potential. • Most of the improvements listed bellow were mainly possible because these organizations were part of GRENDEMIA. We helped them to: succeed, to succeed sooner or/and greater.
  • 30. POTENTIAL IMPACTS 2015/2016 What is the main impact or SDGs that GRENDEMIA´s projects are targeting? • They are currently tackling or targeting 15 of the 17 SDGs. • Goal 12 is the most tackled. That is “Ensure sustainable consumption and production patterns”. • From our 20 most important organizations with whom we have been working: most of them tackle 2 or 3 SDGs, therefore we can say that they usually have multiple impact. Note that PROESUS INCUBA, part of our PIP program is currently targeting 6. • See bellow a detailed information about each project. • PROESUS INCUBA (PIP) • PROESUS INCUBA (PIP) • PROESUS INCUBA (PIP) • Yecas • Pizarra Blanca • App LORO (PIP) • Más Ambiente • Ympacto positivo • Neuromed – Neurociencias clínicas • Camilla Inteligente • Pizarra Blanca • Potenciate (PIP) • Guaymallén Emprende (PIP) • App • Matemáticas • Más Ambiente • Tejido de Punto • Guaymallén Emprende (PIP) • Xinca Ecoshoe • Más Ambiente • Ympacto positivo • Chapitas • Silverside Cycles • Lombriz urbana • Potenciate (PIP) • PROESUS INCUBA (PIP) • QuickLube (PIP) • eUtilizar • Silverside Cycles • Lombriz urbana • Yecas • Pizarra Blanca • Tejido de Punto • Potenciate (PIP) • Pura Cultura • Xinca Ecoshoe • Más Ambiente • App LORO (PIP) • Potenciate (PIP) • Guaymallén Emprende (PIP) • Rolling Woods • Ympacto positivo • PROESUS INCUBA (PIP) • PROESUS INCUBA (PIP) • Xinca Ecoshoe • Tejido de Punto • App LORO (PIP)
  • 31. EXAMPLES OF SUCCESS STORIES XINCA ECOSHOES (SME) IN A NUTSHELL XINCA is a B corporation that develops footwear from recycled and reused material. They work mainly with inmates from the Mendoza province. They are a great example of social inclusion. GREENDEMIA We gave them U$ 25.000 that they used to purchase machinery OUTCOMES & IMPACT Thanks to the machinery and GREENDEMIA´s support they achieved to strengthen their value chain and incremented their production. But most important they were able to improve the working conditions of inmates, their competitiveness and ultimately their quality of life. SDGs Goals: 8,10,12 BREATH: N° beneficiaries XINCA employs approximately 35 people. ✓ 20 inmates of the San Felipe Prison , Mendoza ✓ 6 seamstresses who just got released. ✓ Plus their NGO workers. Video Link DEPTH: How much positive effect XINCA seeks to promote integral well-being in inmates struggling for an effective social reinsertion. Providing: + Productive activity + Health programs for inmates + Emotional & personal empowerment = other activities. FOCUS: Vulnerability of the target population XINCA works with highly vulnerable population. Specifically, people who were taken to jail in many cases because of a high level of existing social inequality. MAS AMBIENTE (SME) IN A NUTSHELL Start-up that creates social and environmental impact employing women from vulnerable neighborhoods while donating a % of their utilities. They provide a concrete recycling solution to the environmental problem generated by the large amount of disused oil, coming from the gastronomic and automotive industry. GREENDEMIA We gave them U$ 25.000 that they used to purchase machinery OUTCOMES & IMPACT Más Ambiente managed to strengthen their business model and productive capacity. Additionally, after GREENDEMIA´s intervention they were awarded by PROESUS and their Entrepreneurs for Sustainable Development program. SDGs Goals: 1,5, 10,12 BREATH: How many beneficiaries ✓ They provide work to more than 15 women ✓ They also donate 15% of sales revenue to 9 educational institutions, reaching more than 2000 young people. Video Link DEPTH: How much is the positive effect on that population + Environmental impact: Avoiding 90,000,000 liters of water getting contaminated because of disused oil every year. + Social impact: Improves quality of life of young people living in shelters / schools and quality work for women. FOCUS: How vulnerable is the targeted population Highly vulnerable population: women living in vulnerable neighborhoods and children / youth living in orphanages, shelters and boarding schools.
  • 32. EXAMPLES OF SUCCESS STORIES CAMILLA INTELIGENTE (Social Company Builder) QUICK LUBE (PIP) IN A NUTSHELL Camilla Inteligente (CI) is a medical device that moves patients who have suffered accidents without generating direct contact with them, reducing the risk of worsening their wounds or causing new ones from the transfer maneuvers. OUTCOMES & IMPACT Currently, CI is in concrete negotiations to enter the European and American market, by the hand of a big actor of this industry (Johnson & Johnson). Additionally, thanks to GREENDEMIA, CI rethought its development strategy. Nowadays, Camilla Inteligente is focused on improving its prototype. SDGs Goal: 3 BREATH: How many beneficiaries ✓ 6 established market segments (listed below) ✓ Plans to place 9,000 units in 3 years reaching approximately 130,000 people (each unit can work 7 days a week and attend at least two accidents per day ) ✓ Indirect reach of close to half a million people Link video DEPTH: How much is the positive effect on that population CI humanizes the movement of casualties, avoiding injuries by improving and incorporating innovation into stretchers, medical devices that until now were highly standardized and generating government savings of around USD 1.8B FOCUS: How vulnerable is the targeted population CI focuses on everyone that might one day require movement because of causalities and is of great use for clinics and hospitals, rescue services and fire departments IN A NUTSHELL A local SME dedicated to the replacement of lubricants, filters and specific liquids of light vehicles, an activity considered as a "major contaminant" due to the generation and accumulation of hazardous waste. Although, they pay taxes, the municipality does not provide a proper waste- management solution. Therefore, they need to pay "junk" collector to put them out of sight, harming the community and the environment. GREENDEMIA They participated in our Purpose Innovation Program (PIP), helping to create a new product that is glue for ceramics from disused automotive oil. We connect them with another NGO called Más Ambiente who recovers and uses disused oil to produce toilet soaps and now both institutions are developing an R & D project to produce glue for ceramics OUTCOMES & IMPACT Quick Lube transformed waste into a reusable good and they stopped incurring into extra expenses because of waste-management and most important they decreased its negative environmental impact. SDGs Goal: 12 BREATH: How many beneficiaries ✓ The direct application of our PIP will directly impact approximately 5000 people, because.. Link video DEPTH: How much is the positive effect on that population + Around 800 liters of disused contaminating oil will not go to the city of Mendoza landfills each month. + Preventing the contamination of around 720,000,000 liters of water. FOCUS: How vulnerable is the targeted population This PIP has direct environmental impact benefiting all Mendoza citizens, not only vulnerable people. GREENDEMIA CI was part of the Social Company Builder program where GREENDEMIA invested USD10,000 and more than 250 hours of training in order to strengthen the venture. Because of that, CI was able to establish a strategic alliance with HealthCare City, a medical device incubator belonging to Johnson & Johnson and raising private investment for another USD 10,000.
  • 33. SUSTAINABLE DEVELOPMENT GOALS GOAL Goal 1 End poverty in all its forms everywhere Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture Goal 3 Ensure healthy lives and promote well-being for all at all ages Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all Goal 5 Achieve gender equality and empower all women and girls Goal 6 Ensure availability and sustainable management of water and sanitation for all Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation Goal 10 Reduce inequality within and among countries Goal 11 Make cities and human settlements inclusive, safe, resilient and sustainable Goal 12 Ensure sustainable consumption and production patterns Goal 13 Take urgent action to combat climate change and its impacts* Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development Goal 15 Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss Goal 16 Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development