1. The Blueprint
How To Build Your Recruiter Brand
How Do You Want It?
What the Rest of the World Can Teach
Silicon Valley.

2. Please Allow Me To
Introduce Myself.Matt Charney
Chief Content Officer
Allegis Global Solutions
Allegis Global Solutions
Executive Editor
Recruiting Daily
Allegis Global Solutions

3. 15.8
m.
Source: US Dept of Commerce

4. Everyone Hates HR.

5. Everyone Hates HR.

6. Everyone Hates HR.

7. Please Allow Me To
Introduce Myself.
Silicon Valley Is…
Persona:
“Rich Asshole”
Silicon Valley Is…
Bay Area Respondents.

8. Please Allow Me To
Introduce Myself.
Silicon Valley Is…
Everyone Else.

9. Please Allow Me To
Introduce Myself.

10. Getting My
Haircut.
A San Francisco
Story.

11. @neotys
3 Things
Silicon
Valley
Needs to
Know.
@MattCharney

12. @neotys
1.
Your Market
Isn’t On
Market.
@MattCharney

13. 30%: Go on a bad blind
date.
22%: Speak in front of 100
strangers.
19%: Spend a day at the
DMV.
12%: Get a root canal
Your candidates would
rather…
…then go through your
recruiting process.

16. Hella NoCal.
• Makes an average of $75,553
• Pays $27,300 a year in taxes (plus
2% ‘health tax’ if living in SF city
limits)
• Spends 1 hr, 14 min/day
commuting
• Average job tenure 3.8 years
• Average age 31.2 years old
• 87% have 4 year college degree
Source: CALPERS; BLS

17. #MAGA.
• Makes an average of $47,200.
• Pays $7,990 in taxes (no health
tax – sounds like Obamacare).
• Spends 25.4 minutes/day
commuting
• Average job tenure 4.9 years
• Average age: 42.4 years
• 23.1% have 4 year college
degree.
Source: BLS, Department of Labor

18. @neotys
2.
Work Is A Thing
You Do, Not A
Place You Go.
@MattCharney

19. The Bukowski Test.

20. Everyone has a cool office, bro.

21. The Bukowski Test.

22. The Bukowski Test.

23. The Bukowski Test.

24. Recruiters can’t fix a broken culture.

25. 90% of virtual tech workers say they are
happier with their jobs because they can
work from home.
92% of tech workers are “concerned” with
the high costs and time required for daily
commutes.
73% would choose a job of equal salary and
title to reduce their daily commutes.
67% of tech workers said that easing their
commute was “important” or “very
important” in their next opportunity.
CIO Magazine

26. “Programmers spend their
lives looking at a screen.
The good ones don’t have
time for ping pong or
kegerators or any of the stuff
companies think we care
about.
Work is something we do,
not somewhere we go.”
- Joel Spolsky

27. @neotys
3.
Silicon Valley
Has Some
Serious
Competition
for Top Tech
Talent.
@MattCharney

29. Computer science degrees accounted for just 2.4% of all college graduates in U.S. in 2016.
Yet, 89% of all tech jobs posted last year required at least a bachelor’s degree in computer
science.

40. The only reputation or brand recruiters control is
their own.

41. I ain’t
mad
at ya.