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Day 2, Workshop, Phil Geraghty

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Workshop: Crowdfunding for your social enterprise
Social Enterprise Festival 2019

Published in: Education
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Day 2, Workshop, Phil Geraghty

  1. 1. | 1 Social enterprise Workshop
  2. 2. | 2 Different types of crowdfunding History: What is crowdfunding? Community shares RewardsDonations Lending Equity
  3. 3. | 3 Different types of crowdfunding History: What is crowdfunding? Community shares RewardsDonations Lending Equity
  4. 4. | 4 Different types of crowdfunding History: What is crowdfunding? Community shares RewardsDonations Lending Equity Referrals
  5. 5. | 5 Numbers Who are Crowdfunder? £65,081,812 Total raised through the platform unlocking millions more from our partners 124,789 Total projects added to date 50,000 Visits daily 200 Projects added daily #1 Number 1 on Google Upto Since our launch in 2013, our funding has grown >100% each year
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  8. 8. | 8 Health and wellbeing Case studies Stoneham Bakehouse Community Bakery in brighton supporting groups suffering anxiety and depression having seen the therapeutic and positive effects baking can have. £23,445 from 273 supporters including £10,000 +Extra funding from Santander Changemaker Cycling without age As seen on Amazing Humans - this project takes elderly residents out of Care Homes for cycle rides! We need funds to purchase more Trishaws! £43,492 from 378 supporters including £20,000 +Extra funding from Santander Changemaker
  9. 9. | 9 Inequality Case studies Homeless Rooms Birmingham Rightmove for Homeless People and Sofa Surfers. Matching vulnerable people to over 500 EMPTY supported accommodation rooms in Birmingham. £15,120 from 63 supporters including £5,000 +Extra funding from Santander Changemaker £5,000 +Extra funding from Birmingham City Council Goldfinger Factory Help People & Planet by funding a unique social enterprise tackling social problems and creating jobs with a Tom Dixon piece of furniture.. £24,558 from 166 supporters including £10,000 +Extra funding from Santander Changemaker
  10. 10. | 10 Environment & sustainability Case studies Bristol Seabin Raise enough money to get Bristol’s first Seabin for the Harbourside. Help the fight in cleaning up the water and removing rubbish! £3,925 raised so far from 256 supporters 130% overfunding Snact’s Delicious protest More taste and less waste! Help us stop 1.4m bananas going to waste every day by turning them into awesome food waste-fighting banana bars. £11,190 from 305 supporters 112% overfunded
  11. 11. | 11 Community & citizenship Case studies More United To help elect a new generation of MPs on June 8 to fight for a more united, less divided Britain. £230,220 from 3876 supporters 460% overfunded Let’s fact check the election! Full Fact is the UK’s independent, non-partisan, fact checking charity and with your help we're going to fact check the election. £100,263 from 1920 supporters including £40,000 +Extra funding from The Nuffield Foundation
  12. 12. | 12 Skills & employment Case studies Luminary Bakery Help us build our social enterprise bakery - this will double the number of women we can empower from vulnerable backgrounds! £16,387 from 263 supporters 109% overfunded Change Please Change Please effects transformative effects on the lives of homeless people by training and employing them as Baristas on coffee carts. £20,350 from 23 supporters including £10,000 +Extra funding from Santander Changemaker
  13. 13. | 13| 13 How it works
  14. 14. | 14 How crowdfunding works You have a really nice idea... ...which magically gets funded!
  15. 15. | 15 How crowdfunding really works Create your unique project on Crowdfunder, explaining your idea. Set a target and how long you need to reach it. Spread the word to friends, contacts and others in your community, telling everyone you know about the project. People who like your idea donate or pledge money in return for a reward that they’ll receive once your project succeeds.
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  18. 18. | 18| 18 Coaching & support
  19. 19. | 19 Three steps to crowdfunding success 1. Planning your project 2. Creating your project 3. Promoting your project
  20. 20. | 20 Relevant projects Crowdfunder Guides
  21. 21. | 21 Relevant projects Online workshops
  22. 22. | 22| 22 Planning your project
  23. 23. | 23| 23 Your project description should tell potential supporters the following: 1. What you want to achieve 2. Why this is important 3. How you will use the funds raised Your story Creating your project
  24. 24. | 24 Relevant projects Who is going to back me? Key points of interest (Organic blooms) People who like growing ? Local people People who like flowers People who like organic
  25. 25. | 25| 25 Rewards Products & services Experiences & events Sponsorship & memberships Thank you
  26. 26. | 26 Activity 1 : Your idea What do you want to achieve ? Why is this important ? How will you use the funds raised ? Activity 2 who is interested in your idea Activity 3 : What rewards could you offer? 1. 2. 3. Crowdfunder canvas
  27. 27. | 27| 27 Activity : 3 minutes to fill out your canvas? Then lets chat...
  28. 28. | 28| 28 3. Promoting your project
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  30. 30. | 30
  31. 31. | 31 Supporters canvas 3. Your partners 2. Your socials 4. The unknowns 1. Your data Supporters Your team Emails Large donors Facebook Twitter Linkedin National Local SuppliersThe Crowd Papers, TV, Radio Supporters networks Notes Notes
  32. 32. Social Enterprise
  33. 33. Build a team - have roles and a clear idea of who is doing what... Check the project with your team and crowdfunder before launch Warm up emails - set the date - tell everyone it is coming... Have a launch event - invite everyone along - don’t let them leave without giving. Give everyone something to share on facebook - ask them directly to share... Line up partners to share on specific dates - chase them….. Have some large donations setup before launch Have and action for each day and keep updating backers.
  34. 34. | 34 Relevant projects Start from the middle and work your way out
  35. 35. | 35 Get in touch phil@crowdfunder.co.uk pgeraghty linkedin.com/in/philgeraghty

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